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The Three Most Powerful Words You Can Use When Selling - Dan Lok 

Dan Lok
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Three most powerful words you can use when selling - Dan Lok is a serial entrepreneur, best-selling author and the world’s leading expert in internet marketing and is referred to by many as the “Millionaire Mentor". Remember to Like, Share and Subscribe for more videos!
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2 окт 2024

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Комментарии : 251   
@jarinjackson5936
@jarinjackson5936 6 лет назад
“I don’t know” is so powerful. I am currently more comfortable saying “well it depends on what you are looking for”. I think the reason is that the educational system has engrained in me the desire to “know” all the answers. Really that is such a prideful statement. Thanks for the advice Dan
@aronchoi6836
@aronchoi6836 7 лет назад
"The amateur sells. A master makes people want to buy." So good.
@denisherforbes4095
@denisherforbes4095 2 года назад
Amateur sells Products & services but Professionals sells dreams
@tylercerny
@tylercerny 6 лет назад
Video should be watched several times to pick up on all the gold nuggets in this piece. Should also be watched over and over so you can master all these techniques. As Victor Antonio alway says, "Selling is easy, if you know what you are doing." Sales skills can be learned. No one was born a great salesperson. Here are the golden nuggets: #1. Don't be too eager. #2. Slow the fuck down. Salespeople talk too fast. What's the point? #3. 3 Most Powerful Words in Sales: "I don't know" #4. Whoever asks questions, has control of the conversation. Good rule of thumb: salesperson should be speaking less than 20% of the conversation. Prospect should do majority of the talking, about 80% or more. #5. Amateurs sell, masters make people want to buy. (Let them sell themselves.) #6. Response to "How much do you charge?" ..... I don't know. It depends what you are looking for. #7. Use the art of Tai Chi in sales. Redirect. Use questions to answer questions. Always remain in control. #8. Avoid going into justifying mode. A common sales objection is "Why is your service/product so much?" respond....... I don't know. Why do you think customers invest with us? #9. The sales conversation is all about the prospect's needs. Anytime there seems to be questions or statements that try to get off track, take control and bring back the conversation. #10. The sales conversation should not be a pleasant experience. (You know why? B/c purchasing your product or service is the only way to relieve this confusion or nagging irritation now that the prospect is aware of their problem and need it resolved.)
@DanLok
@DanLok 6 лет назад
👍
@dariodesansebastian
@dariodesansebastian 5 лет назад
Thanks, sir
@copyflash5167
@copyflash5167 6 лет назад
This is absolute gold, and the saddest thing is the crowd doesn't even know it!! Love it, Dan. Good stuff
@e_entrepreneur415
@e_entrepreneur415 7 лет назад
Whoever ask the question control the conversation. Do less than 20% of the talking. Dont go to justifying mode.
@irfandy8
@irfandy8 6 лет назад
1. Lower your tone and speed 2. "I don't know", to dig. 3. Whoever ask the question, control the conversation. 4. Answer question with question. 5. Should not be a pleasant experience for your prospects? 6. Let them do the 80% of the talking. So this is why humble person is more valuable. Because they know they didn't know everything.
@BeOutstanding
@BeOutstanding 4 года назад
There's a hair in your avatar.
@molimba
@molimba 6 лет назад
I don't know if i should like this video, tell me youtube, what do you mean by like?
@shannonconrad4988
@shannonconrad4988 6 лет назад
I don't know
@KiaraBhanushali
@KiaraBhanushali 6 лет назад
You sir, are teaching me so much everyday. Simply brilliant!
@billyjean1095
@billyjean1095 5 лет назад
Dan Lok: I don’t know. Am I? haha
@DetektifJoe
@DetektifJoe 3 года назад
Dan Lok : Maybe. What are you looking for?
@irenec840
@irenec840 5 лет назад
My top 3 takeaways: 1) Don't sound like a eager salesperson (lower your tone); 2) Don't sound like a machinegun salesperson (talk slow); and 3) Whoever asks the most questions control the conversation - "I don't know" is the 3 most powerful word because when you know everything and you talk talk talk, you have lost the control in the conversation. Bonus: power of redirect
@mstripling86
@mstripling86 6 лет назад
DECA - Dominant, Ego., Compassionate and Analytical. Dominant - let them be dominate but dont let them push you around. Ego - stroke their ego. Compassionate - start off compassionate then become dominant towards the close. Analytical- start off analytical then become dominant towards the close. This is it in a nutshell.
@MAX-zu5wm
@MAX-zu5wm Год назад
Thanks Master Dan Brilliant point works for me all day long
@dyanderson7
@dyanderson7 6 лет назад
whoever ask the questions is in control, (HTC group 3), Thank you Shifu
@VictoriaStrong
@VictoriaStrong 6 лет назад
I love that line.... that an amateur sells but a master makes people want to buy. You let them sell themselves." Who knew asking questions and talking less would be so powerful.
@RealVersatile
@RealVersatile 5 лет назад
It is amazing how I am like this naturally especially with women. They always ask why dont you sound excited or interested, why do you always answer my questions with questions. So i say all that to say this. Being concious of this I now know I can apply this to business as well.
@jhomarstamarina8700
@jhomarstamarina8700 2 года назад
still watching and learn more...God bless 🙏
@leahgordon1472
@leahgordon1472 6 лет назад
Beautiful & Brilliant. Thank you very much Dan Lok
@otbway
@otbway 7 лет назад
Wooow out of all his video this one is definitely on my top 3...using the philosophy of tai chi to make sales... Ouff ff... This is a master talking right there... I am sooo going to do that...
@dactoanho6026
@dactoanho6026 7 лет назад
Hello Mr. Lok I love your video, thanks
@johnbigyemano8519
@johnbigyemano8519 5 лет назад
Hi Dan. Am inspired by your videos esp the one on selling to the rich. Am 16 year old entrepreneur motivational speaker and I teach fellow children about money. The late Steve Jobs was my role model.I received 3 global nominations from CYFI for my work in promoting financial inclusion for kids &young people . I was invited to the House of Lords London. I live in Uganda. I would love to attend one of your live seminars. Benjamin Bagyema
@RealVersatile
@RealVersatile 5 лет назад
Much respect to you and your journey so far. I aint from Uganda but when I see another African brother doing well I have to give my respects. 👏🏿👏🏿👏🏿✊🏿
@maguiar72
@maguiar72 7 лет назад
the guy in the blue towards the bottom of the screen was either taking notes or is already wealthy.
@GodlessGlen
@GodlessGlen 7 лет назад
Or he's a dumbass. Hopefully he was taking notes.
@HaiderAli-ww5rq
@HaiderAli-ww5rq 6 лет назад
Miguel Aguiar Thinking the same as you.
@trevorgeall1653
@trevorgeall1653 6 лет назад
I DONT KNOW. I used that this week, came out like it was second nature. I didn’t even plan to say it. AND IT WORKED. when I met with her she thanked me for not selling her. Use it. It works.
@DanLok
@DanLok 6 лет назад
Well done, Trevor.
@hero11125
@hero11125 7 лет назад
This was an amazing lesson. The concept of pushing and pulling. If someone is pushing, you don't push back. Thanks a lot for the lesson, Dan
@DanLok
@DanLok 7 лет назад
Chief99, Good! Remember this as well: It’s not what happens to you it’s what you do about it that makes the difference
@dw1826
@dw1826 6 лет назад
Instead of pushing, or pulling - Guiding. To guide, involves taking the lead, but also having a willing "follower" or client.
@dw1826
@dw1826 6 лет назад
Now learning how to guide a person takes much skill, along with patience humility, time, and much effort. Of all humility
@andrewh3493
@andrewh3493 6 лет назад
I have heard of this sales technique before but the Tai Chi analogy makes it stick. New sub! Thank you.
@John-zh6ld
@John-zh6ld 4 года назад
Very powerful. In our biz, we have to take the salesman from the territory w us. They never stop talking.
@naomijames7860
@naomijames7860 4 года назад
i love your videos, i learn so much. i will purchase product after product till i have them all, this saves a lot of time for me, learning exactly the right things in a short time. thank you!
@JoyWanakwanyi
@JoyWanakwanyi 6 лет назад
That “I DONT KNOW” at 2:55 gave me goosebumps 😂
@dukane14
@dukane14 7 лет назад
This is good stuff. Dan is spot on. The caveat is you do have to train yourself to do this. It is easy to panic to get sales-y and lose yourself and perhaps a potential client or customer.
@aliviacolebank3697
@aliviacolebank3697 5 лет назад
I'm so glad I found your channel!
@katherinemarquez8128
@katherinemarquez8128 6 лет назад
True. Answer the question with a question. It's also a powerful technique even in debate. Hmm.. First time to watch your video, Sir, and I love it. Just subscribed and downloaded some of your videos. As a sales rep, it will be a great help. Thank you so much. 🤗
@MultiZhaf
@MultiZhaf 6 лет назад
This is gold. Thanks Dan
@Anamistoso
@Anamistoso 6 лет назад
I'm learning, I'm learning. Thanks Dan :)
@DanLok
@DanLok 6 лет назад
Close Bond, applied knowledge is key.
@Anamistoso
@Anamistoso 6 лет назад
Dan Lok thanks for commenting. I will Dan. :)
@AbhinavRege
@AbhinavRege 7 лет назад
Hey Dan... Thanks for video was an eye opener.. Please keep doing what you do!! 😄
@461932570
@461932570 8 лет назад
Congrats on 7k subscribers! The content your sharing is pure gold; not only can this be used in business, it can be used in different aspects of life. I'm so glad that there are public speaking Asian entrepreneurs in the west such as yourself Dan. I'm a Chinese kid raised in the west by a single mother. I can't describe this feeling, but like you, my main goal is also to be able to support my mom like she did for me. I don't want to be able to support her when she is old; I want to do it in the quickest way possible. Seeing you successful, it makes me want to hustle harder. Thanks for the great content Dan!
@digitalobjects2466
@digitalobjects2466 7 лет назад
Very pure motivation. Good luck.
@YizusCrist
@YizusCrist 6 лет назад
Felix Chen how did it go this 1 year?
@Thakko
@Thakko 6 лет назад
Felix Chen now from 7k to over 400k 👏
@aylqnnergulova4357
@aylqnnergulova4357 6 лет назад
681K
@calvintony2929
@calvintony2929 6 лет назад
753k one year later
@austinfinell
@austinfinell 6 лет назад
Thank you so much Dan.
@emmanuelohale7770
@emmanuelohale7770 6 лет назад
Dan, my takeaway from this video is NEVER to show desperation in trying to make a sale. Also, as you rightly stated, I was shocked about knowing that those three words are the most powerful. Thanks for revealing that Dan.
@leoliu4348
@leoliu4348 6 лет назад
This is Gold!!
@R.R.R.712
@R.R.R.712 6 лет назад
"Tai Chiiiii" lol, but very insightful and I learned something new
@karannair6885
@karannair6885 6 лет назад
Best video till now
@TheFinancialAdvocacyPodcast
@TheFinancialAdvocacyPodcast 6 лет назад
"Why is your stuff so expensive?" "I don't know. I don't understand. What are you comparing it to?"
@ravihemnani34
@ravihemnani34 5 лет назад
Because brother you don't know then Lok
@jayjalloh3631
@jayjalloh3631 3 года назад
"How much you charge?" "I don't know, it depends on..." - deflect their objection against them like it's taichi. So they can sell themselves.
@tomasrimkus2648
@tomasrimkus2648 5 лет назад
very interesting but i am confused. if i answer "i dont know", wont it irritate the customer and make him come to the conclusion "what do you know? do you know anything", as in wont he start questioning your competence?
@wendycoffman3659
@wendycoffman3659 6 лет назад
This is exactly what you said on last night's call. "I don't know".
@Words-of-encouragement.-.
@Words-of-encouragement.-. 6 лет назад
Customer - "Sir where is the restroom?" Me - "I don't know"
@mq8543
@mq8543 5 лет назад
Marquise West I don't know, it depends where you want the restroom to be
@KeshiaMartinTV
@KeshiaMartinTV 6 лет назад
Slow down....What's the rush. And I don't know...time to gain control. Thank you
@priyankaawasthi6246
@priyankaawasthi6246 6 лет назад
fab video sir actually makes the people buy .. a good gig for management skills .
@Priest803
@Priest803 2 года назад
What do you do when a customer walks into the shop and you ask him or her "What are you looking for " and the customer says when I see it I'll know
@CarSalesMasterclass
@CarSalesMasterclass 6 лет назад
Preach! When you tell someone you don't know or have the answer, but that you'll FIND OUT for them, you'll notice the entire tone of the sale/call change for the better. Great video!
@ThePresentPH
@ThePresentPH 6 лет назад
Whoever asks the questions, controls the conversation. I'm currently in Sales and I find this statement to be true. When we ask questions, the customer responds with information that proactively answers the questions that you haven't asked yet. The energy should be focused on listening, instead of talking. That's why we have two ears and one mouth. Listen more. Talk less. Convert more.
@shm3hTube
@shm3hTube 6 лет назад
Dan, can you please clarify for me the quote that says "The more you tell the more you sell", by Claude C. Hopkins. It seems to me, in this video, you have different oponinon. Please help me in understanding more. Very thanks.
@knownbrand-digitalbranding8833
after years of growing up with youtube I have found the most VALUABLE channel.
@MrInventer80
@MrInventer80 6 лет назад
"How much do you charge?" "I don't know" 😂😂😂
@kellyboegemann8786
@kellyboegemann8786 5 лет назад
Whoever asks the question controls the conversation. Three most powerful words "I don't know." Thank you Sifu!
@esterprior9242
@esterprior9242 5 лет назад
Whoever asks the questions, controls the conversation
@NotForRent
@NotForRent 6 лет назад
Thanks Dan this is priceless information. I appreciate your teachings 🙏🏼
@7Logik
@7Logik 6 лет назад
dan i do have a question, how could you apply this to say being a car detailer which is what i do , or better yet can you apply this same technique ? lets say you are going to the customer in door to door sales or actually going to the customer not them coming to you..how would you handle these techniques and strategies , especially the "i dont know" method...i understand this is geared towards high ticket sales but i see alot of value for other businesses as well on this video and many of your others videos if not every single one of them that i am tying to implement
@chrisbolt7396
@chrisbolt7396 6 лет назад
This video was very helpful for me and pointed out a lot of things I've been doing wrong. I just switched careers and became an insurance agent. I have no sales experience. I'm trying to find effective tips to help me improve.
@DanLok
@DanLok 6 лет назад
Click here: fumoneybook.com - this will give you the foundation for wealth creation
@chrisbolt7396
@chrisbolt7396 6 лет назад
I actually started your book right after I finished this video. Thank you for being willing to teach.
@eps4560
@eps4560 6 лет назад
Those homeowners insurance policies that are ACV suck, avoid if possible. Also, too high deductables, not enough coverage etc, to what? Save on a monthly premium? Once they fix their house, advise them to switch to an RCV policy or they are screwed. Our agent... "forgot" to do so at our request. Thank god we followed up months later to get that to be an rcv. Maybe clients could pay a few dollars more per square and get a high impact (IR) yet standard looking architectural shingle on their house for a policy discount if your company gives those. Ours does. Use rolls of radiant barrier material versus standard rolls of felt under shingles for a cooler home and get an eco/energy credit on taxes on the whole project. Get material prices from main supply houses in every major metro like ABC. Contractors often say something is much more expensive because they honestly just dont want to mess with "upgrades" and want to turn the job quick. 3 trades and they can send a supplement to the insurance company for O&P $. Roof, gutters and a few window screens? Wow, o&p and wham bam thank you mam in-and-out quick. Sometimes materials actually are more expensive, but I know so many wham-bam contractor types. Material prices do fluxuate every month, season, weather/market conditions etc. Agents & homeowners dont know material prices or upgrades/benefits available. You might make more money being an insurance field adjuster. In house, independent, or those upper level corporate bad-asses. Learn Xactimate. Use Eagle View. Get insurance experience by working with actual homeowners with every insurance company out there when they actually have to file claims and it will definitely be an education on which companies and policies are good, bad or ugly. Example. Allstate is a pain in the ass to deal with actual claims. Sorry if you are a desk seller of allstate. Chubb is impressive though. Insurance policies signed in an air conditioned office with the help of a pleasant agent in their nice clothes behind a desk. Those policies become a different beast on the actual streets. Street experience + integrity = great sales abilities at the desk.
@varanbby3738
@varanbby3738 2 года назад
I don't understand
@jerryphamrealtor
@jerryphamrealtor 5 лет назад
Wow, I actually learnt this techniques from HTC, but when I jumped into here it just created more clarity. Thank you SIFU, thank you HTC, the best closing course I have ever taken.
@Timetravel1111
@Timetravel1111 2 года назад
3:54 tai chi yesss breathe 🧘🏽‍♀️ breathing
@MyCuteJeans
@MyCuteJeans 6 лет назад
Love this
@realtalkwithbolt396
@realtalkwithbolt396 3 года назад
You dropping knowledge fasho, never looked at it like that
@lehelnagy3877
@lehelnagy3877 6 лет назад
Most value-filled 5 minute video you will ever see on the internet.
@AngelsofMercy-f5q
@AngelsofMercy-f5q Год назад
I've seen a lot of sales tips but this hits hard!!I will use it for sure
@jerrylundegaard2592
@jerrylundegaard2592 6 лет назад
On the flip side, a buyer only needs one word, NO!
@JJ-wd9em
@JJ-wd9em 6 лет назад
This was one of the best advise I heard, and it's so funny...
@martinglenn85
@martinglenn85 4 года назад
Always answer a question with a question so you dont justify yourself. The three most powerful words in sales are "I dont know"
@Kc20243
@Kc20243 5 лет назад
Always answer a question with a question....don't justify
@VictoriaStrong
@VictoriaStrong 6 лет назад
I love that line.... that an amateur sells but a master makes people want to buy. You let them sell themselves." Who knew asking questions and talking less would be so powerful.
@kenroth1881
@kenroth1881 6 лет назад
I've been in a justifying moment with my dad. He says, sometimes I change my story. Next time I'll ask my self "I don't know."
@goodmorningbharat4664
@goodmorningbharat4664 6 лет назад
I will become grt Network Marketer
@nallelyfranklin4134
@nallelyfranklin4134 6 лет назад
I work for inbound sales and they tell us at work that we control the call by us talking more and not allowing the cust to speak as much. This is my first inbound sale job and I’m trying to get better advice ?
@DanLok
@DanLok 6 лет назад
ru-vid.com/group/PLEmTTOfet46OBykXyYd_GTPF9GNIaSX47
@heather-vs9qe
@heather-vs9qe 6 лет назад
I listen to Dan...ask questions ask about their needs....let the client to the talking....they often give you all the info you need. I have changed my style....l have started to implement ...the word l do not know ....and redirect ..powerful....ask a question with a question....we are so conditioned to do things a certain way, took me a while to implement the Word l do not know...x
@ravihemnani34
@ravihemnani34 5 лет назад
Because your job is the very different and this topic on video the calling job with only where is the one thing how to you talk the brilliantly
@guererodelluz
@guererodelluz 6 лет назад
Came for jeet kune do and found much more
@DanLok
@DanLok 6 лет назад
Life, martial art and business are all interlinked.
@guererodelluz
@guererodelluz 6 лет назад
Dan Lok very true!
@guererodelluz
@guererodelluz 6 лет назад
Hi Dan, i'm trying to buy "Instant eBook Publishing" on amazon but i can't find a click, a price, nor an add to cart signal. Can you guide please...
@Places2GoTravel
@Places2GoTravel 6 лет назад
Ali Salami Jeet can do more 😎👍❤️
@terrancezhou3948
@terrancezhou3948 6 лет назад
Depends how you define good , I don't know and Redirect
@stephennjuguna315
@stephennjuguna315 6 лет назад
i DONT KNOW...... got it, will practise more
@charismarquita2449
@charismarquita2449 6 лет назад
Im fascinated..thanks mr dan..
@Ms_Helthoholic_
@Ms_Helthoholic_ 3 года назад
AMAZING SIR YOU ARE GREAT
@xavierandjawanda5201
@xavierandjawanda5201 6 лет назад
I’m learning... this is good stuff
@painless4415
@painless4415 4 года назад
Too much of "I don't know" is not a good thing. If I were to ask a sales person "do you have a great product" and they answer "I don't know" then they will absolutely lose the sale. If you ever say "I don't know" to a customer then I think it should be followed by "but I will find out" or "what are your thoughts", etc. One should strive become an expert in their products and services. This builds trust in you and confidence for your customer. Does repeatedly saying "I don't know" build confidence and trust?... I Do Know! And it's a NO!!
@heather-vs9qe
@heather-vs9qe 6 лет назад
Yes your right....l have to slow down ......when doing my pitch...l have started to say l don't know ....freedom....
@DanLok
@DanLok 6 лет назад
Correct.
@Kc20243
@Kc20243 5 лет назад
I should do less than 20% of the talking....expert lets them sell themselves
@ChrisJohnstonMusic
@ChrisJohnstonMusic 6 лет назад
man this fucking channel is fucking gold!!
@DanLok
@DanLok 6 лет назад
👍
@ChrisJohnstonMusic
@ChrisJohnstonMusic 6 лет назад
you're like a rich Ipman...who actually knows what he's talking about...grats man!
@dawoodahmed9117
@dawoodahmed9117 4 года назад
thank you sir
@DASWEETMAN
@DASWEETMAN 5 лет назад
I love watching this guy.He is a smart dude with lots of potential.I wonder if he can make me buy the pen.LOL
@vishalkhaitan_
@vishalkhaitan_ 3 года назад
Incredible man 🔥
@CherryWongPhoto
@CherryWongPhoto 6 лет назад
It is really hard to ask a question without sounding cocky...
@dw1826
@dw1826 3 года назад
We get customers at work who ask why the rate go up after the first year. But I work in the Business dept. What is a good question to respond back with a business owner?
@jeffmanyora9344
@jeffmanyora9344 4 года назад
Great content I love this guy
@Grief2Win
@Grief2Win 2 года назад
The people that "coach" me in sales do the exact opposite and they tell me I'm timid. What pisses me off most is that these people can't even get sales themselves.
@menlo7256
@menlo7256 6 лет назад
“The prospect should not have a good experience.” I‘m not sure how this could be true. How about you? What do you guys think?
@menlo7256
@menlo7256 6 лет назад
I see. Thanks for sharing your thoughts!
@Guuster00
@Guuster00 6 лет назад
Or sometimes keep a moment of silence and look them in the eyes.
@alexthainguyen5953
@alexthainguyen5953 7 лет назад
Love the Tai Chi analogy. Going to apply this to my business. Thanks Dan.
@DanLok
@DanLok 7 лет назад
Alex, great. keep growing.
@rayuthnol7763
@rayuthnol7763 7 лет назад
This is a very great advice! However I have a question. If you do cold calling to customers that don't know your product yet, what should you do to make them interested in your product? Thank you in advance sir!
@DanLok
@DanLok 7 лет назад
Rayuth, good question. Maybe I will discuss that more in a future video. Keep working on your online presence, value content and you will attract more qualified people to you, that know, like and trust you and your services.
@rayuthnol7763
@rayuthnol7763 7 лет назад
Thank you sir for taking your time to respond to my question and your advice. I've always been a huge fan of you. It's great to hear this. I am looking forward to seeing this question discussed in your future video then.
@shannonconrad4988
@shannonconrad4988 6 лет назад
Establish need and value. However if you can establish want then you have motivated them to purchase.
@go2274
@go2274 7 лет назад
love your tie 👍
@DanLok
@DanLok 7 лет назад
Vincent, haha. success leaves clues.
@elazar.nudell
@elazar.nudell 6 лет назад
Your 3 words might actually be at least as powerful as "I don't know." Without rapport, sales are nothing.
@ClaudeDiamond
@ClaudeDiamond 6 лет назад
Wow the 3 most powerful words . Gee this sounds like something I might have said a few million times in all my books and videos. Isn’t it time for an acknowledgement or citation?
@SuccessMindset2180
@SuccessMindset2180 Месяц назад
People want to be the ones who are getting calmed down by others
@GenerationalMandate
@GenerationalMandate 2 года назад
The Biblical Christ is sovereign in all things!
@ezrabush1059
@ezrabush1059 6 лет назад
Yes! X1000 Never play yourself and do 20% of the talking. Question jujitsu.
@Places2GoTravel
@Places2GoTravel 6 лет назад
Ezra Bush Finished with the rear naked sale 👍
@MrSly025
@MrSly025 6 лет назад
Chinese Jordan Belfort? )
@aldrinpadua28
@aldrinpadua28 5 лет назад
very powerful teaching about skills in sales in the market
@Timetravel1111
@Timetravel1111 2 года назад
Deep- 🌳 grounding… sounds more and feels more genuine and relaxing for others. Slow and clear words.
@AdwinAng
@AdwinAng 6 лет назад
My challenges are talking too much and asking too less questions. Falling back to the good old salesman mode of justification. I can see a pattern in the role play and need to disrupt this pattern.
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