The ULTIMATE Facebook Custom Audience Tutorial

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Welcome to the ultimate Facebook Custom Audience tutorial.
Facebook custom audiences are something every single Facebook advertiser should be using.
Advertising to people that have already interacted with your business using custom audiences on Facebook usually delivers fantastic results.
In this video, I show you exactly how to create Facebook custom audiences and how to use Facebook ads custom audiences to get the best results possible, including:
1) How to create customer list custom audiences on Facebook
2) How to create website custom audiences (including the various options Facebook provides)
3) Which Facebook custom audiences you should retarget using Facebook sources (such as video viewers, page engagement, etc.)
4) How to retarget Facebook custom audiences in your sales funnel
5) How to add your Facebook ads custom audiences to your ad sets
6) The most important Facebook custom audience mistakes to avoid
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25 июл 2024

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Комментарии : 209

@BenHeath 2 года назад

Thanks for watching guys! Let me know what you think in the comments :)

@alexanderchernikov7497 2 года назад

Top quality content. Thank you Ben

@quetzalcoatlhermeticus8024 2 года назад

Hi, i created a business profile ad manager but can't create a custom audience emails, it says it needs to pass several weeks of following their policies. Is there a way to upload my email list somehow and run the lookalike audience?

@thfcfan1967 2 года назад

Very handy. I've followed this and it was easy to implement.

@maloosdesign9688 2 года назад

Hi Ben, Thanks for this very useful video. Half of my IG followers are in Middle-east but I only sell in the US. Can I exclude my audiences geographically?

@christinatammaro6968 2 года назад

So helpful, thanks so much!

@alizeederochefort5595 2 года назад

Just wanted a big thank you to you Ben, you make great content, easy explanations for everyone to not feel lost and still get the elaborated ideas of the field. Just thank you what you do reallly helps me personally🙏🙏☺️

@bargaincarrentalsaustralia 2 года назад

Always love your content - big help to really refine my understanding of custom audiences! Cheers Ben

@BenHeath 2 года назад

Happy to help!

@barsk76 2 года назад

Yes, this is ULTIMATE and very well explained tutorial. Thank you 👌👌

@sadhosh5760 2 года назад

Awesome Heath!!! It was super helpful!!! I follow you exclusively!!!

@MariahMaple Год назад

Hi Ben! Thank you for this incredibly useful video. This has helped me a lot! I wanted to ask about a specific scenario that i'm trying to create - if a customer adds something on our website to their cart, how can I create a campaign to advertise that customer the -exact- same item(s) they had in their cart? I can create new retargeted audience campagin for that scenario but it shows them "suggested products from our site" rather than the specific item the customer has looked at. I appreciate all your time in making these!

@blueworkspro Год назад

My client can't install a FB Pixel because of a website provider issue so this video was extremely helpful to retarget people who engaged with our top-of-the-funnel ads to retarget!

@janoskatona1234 Год назад

Thank you very much for your tutorial video. The subscribe button was hit after 10 minutes of this first video of yours I watch ever. But it's definitely not the last one. Thanks again.

@BenHeath Год назад

Awesome, thank you!

@evitageraghty973 2 года назад

Thank you so much! This is a really good Tutorial and you have explained it very well! Quick question, if location is set to the UK, will the ads only be shown in the UK? I have a huge international following/engagement, but I only ship in the UK so I want to make sure that I am not spending on ads to the wrong people. Thanks in advance!

@prueaja Год назад

So generous with all your knowledge thank you!

@BenHeath Год назад

Glad it was helpful!

@swaroopsri21 Год назад

Thanks a lot Ben :) It was very helpful.

@codystrate 2 года назад

Once again, another great video. Thank you for taking the time to make it.

@BenHeath 2 года назад

Glad you enjoyed it!

@jordantomas1438 2 года назад

Hey Ben! Thank you for another great video. When we set up our lookalike audience, should we choose whether the ad is targeted to Facebook or Instagram/ both?

@darshanwalunjkar1816 2 года назад

Best Explanation on the Planet! 💯

@immujaan2005 Год назад

Thank You Bro Ben Health, .. The Video was really help full. .. .. Awesome.... 😊.

@vildanasekavic209 2 года назад

Thank you Ben, as always, a great video👍💖🙏

@BenHeath 2 года назад

My pleasure!

@sedatayar1486 Год назад

Hi Ben, I watched your general tutorial also yesterday. They are very valuable! I learned a lot. Can I assume that this tutorial from 2021 and the rest of your videos on your channel are also applicable today? Or will you update these?

@stephyxie9834 2 года назад

Hi Ben, thank you very much for your great content, it's very helpful! Just another question regarding this, I uploaded an audience list to target and that's the only ones I would like to target in this campaign, but as you can see besides the section adding custom audiences, there are other selections below(locations, age, gender) to add audiences, once those are selected, it's adding up more target size on top of my custom audience, is there any way that I can only target selected custom audience lists? Thank you!

@yashwantmande.9282 2 года назад

Hey ben , thank you for making quality content and adding value in our knowledge , can you please make video dedicated series Facebook master series

@uzomaeze 2 года назад

Great video Ben, please a quick question, do you do this before or after or during Ads posted first in your ads Manager account thank you

@julianpower Год назад

Thanks for the great video!

@BenHeath Год назад

My pleasure!

@tyunlimited 2 года назад

Hi Ben, do you suggest to put all lookalike audience and all the warm audience together in the same ad set or separate them?

@massaco9285 2 года назад

Thanks for your great video. i have question: I have a txt file which contains just ID's of my targeted audience. so can i make custom audience depending on ID's?

@marksmith4304 2 года назад

Awsome content clarified many things for me, thank you.

@BenHeath 2 года назад

Glad it was helpful!

@gomzify 2 года назад

What a knowledge sharing ... Incredible content !

@BenHeath 2 года назад

Glad you liked it

@beamobr Год назад

you are the best, man! really Thank you so much

@BenHeath Год назад

Happy to help :)

@yassinefahem7111 2 года назад

Great video Thanks !

@alexgrajeda3465 2 года назад

Hey Ben. Great video. Very helpful. Quick question how many people would you need on your email list or purchase list to be able to create a custom audience with it and be effective Thank you in advance

@akrmeen2007 2 года назад

Thanks Ben, i want to ask you did you use fb API conversion with GTM server side? Does it have any effect on improving (reports, custom Audience.. Etc) ?

@craftidea4838 2 года назад

Thank you Ben for your good insight. How can I subscribe to your courses or services? I have seen this entire video but I am interested to know what we should do after selecting the Custom Audience - we have put Age, Detailed Targeting, and other things or if it is not needed. It would be great help, Ben. Awaiting

@juanalfonzo6954 Год назад

Hello Ben, hope you are doing well, thank you very much for your content, really helpful. This was a great video, but I'm advertising for the first time on Facebook and have no data (I do have my pixel installed, but no data on it). I have very detailed interest data from my customer (besides demographic, I have books, movies, websites, brands, people they admire, and so on) but I don't know how to do my first audience as I have no significant data. Is there any way I can design an audience from that data?

@La_physio_qui_t.ecoute 11 месяцев назад

Very interesting, thank you! Quick question though... Are the custom audiences ajusting themselves automatically with time? Meaning, if I create today an audience with all the people who watched at least 3 seconds of my videos, AND tomorrow 10 more people watch 3 seconds or more of those videos, will these people be added to my audience OR will I have to frequently update my audiences? Thank you very much for your help! Catherine

@Theo-wt8od Год назад

I'm a big fan of your video, but having seen this video about Audience, I have a question: for example, if I set up the website Audience / 180day from November 19, will it collect pixel data in only after I start setting up this Audience, or will he collect data from the last 180 days. Retention represents the 180 days of data before November 19th or the 180 days of data after. This is very important for my business. Look forward to your answer.🎉🎉🎉

@jmvdkooij Год назад

Hi Ben. Thanks for the great video. Question. You add a bunch of different audiences but for your location you still only keep United Kingdom. Doesn't that limit who from your audiences will see your add? Meaning only people from the UK that are included in your audiences will see this add? Is it not better to select "worldwide" for your location? Or at least all the countries of members of your audience? Thanks mate. Jeroen

@velokind Год назад

Superb video. Thank you.

@BenHeath Год назад

Glad you liked it :)

@palmar_switzerland 2 года назад

finally this all makes sense!

@maloosdesign9688 2 года назад

Hi Ben, Thanks for this very useful video. Half of my IG followers are in Middle-east but I only sell in the US. Can I exclude my audiences geographically?

@AG-ye6pv 2 года назад

Awesome this was fantastic!

@BenHeath 2 года назад

Glad you enjoyed it!

@marc149 Год назад

Great job mate 🙌

@BenHeath Год назад

Thanks 😁

@user-kh1ji5li3t Год назад

Hi Ben, thanks for the great video. QQ: for URL contains - if I put several words e.g. picnic rug, cooler bag. Does that mean containers EITHER of these or BOTH of these? I have four separate words and want URLs that contain any of those words, not only URLs that contain all of them. Thanks! Kathrin

@mllmck Год назад

About the CA with website/Pixel - what is if i have 2 domains but same pixel id? I need a CA from my second website but i feel like it doesn't get the data from my second website even that the pixel works.

@johnnielennard536 2 года назад

Thanks Ben, fantastic as always! With ios 14, would you still recommend running this adset in a CBO alongside your prospecting audiences? Or due to the lack of reporting, would you now run it in its own Campaign? Appreciate your insight as always.

@BenHeath 2 года назад

Hi Johnnie, thanks a lot :) Yes I'd still use the same structure. iOS 14 doesn't change that approach.

@IsraelBasketry 2 года назад

thanks for this wenderful video, how can i make an audience of another instagram account, let say i want my ads to go to another account foloing?

@Theo-wt8od Год назад

@alniero 2 года назад

Hi Ben, when using the Custom Audience, does this mean that the selection below it; Location, Age, Gender, Details Targeting (All demographics, interest, behaviors), Language will not be use?

@MaestriaEmocional Год назад

Hello Ben! I have a question. If I include a lookalike public and I have a segmented audience based on interests, how does it works? It's the lookalike + the segmented audience. Or from the lookalike public the ads targets the people who have the interests that I wrote?

@eldonmirjah7549 2 года назад

Great video, Ben. For the Website visitors custom audiences. Do you typically "bid" more on them? say you have an audience size of about 150,000 for website visitors in the last 180 days, how much would you spend on that audience a day?

@BenHeath 2 года назад

Thanks Eldon. No I keep it quite straightforward and add that custom audiences to my warm audience ad set in my CBO campaign

@desiretobedosomethinginlif7713 2 года назад

Bro, I appreciate your work.

@BenHeath 2 года назад

Glad to hear that

@TaraBasray1 2 года назад

Hi Ben - great video thank you. What size of audience would you aim for, for a conversion campaign? We have an e-commerce store, most products under £100.

@BenHeath 2 года назад

Hi Tara, here's my video on that: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-vYEYMDeroDg.html

@KamalMaroc 2 года назад

Great Work Man you are the best

@BenHeath 2 года назад

Thank you so much 😀

@elliotbaker3757 2 года назад

Hi Ben! Amazing to see how much engagement you have with your audiences here. Appreciate reading through the comments 1. Are audiences that include instant experiences available for full retargeting despite ios14 2. Are audiences with video views still fine to use regardless of if they opted out or not?

@BenHeath 2 года назад

Thanks a lot Elliot. 1) Yes they should be as they are done within app 2) Yes anything within Facebook & Instagram is not affected as Facebook is still fully able to track in-app activity.

@debeloritmas 2 года назад

Hey Ben, great content and love your videos. Just one quick question. If we look at example at 7:00, how can you be so sure that Facebook knows and shows ads to people who viewed your page more recently. I tested that a month ago with 2 different audiences, one set on 30 days and one to 180 and at the beggining 30 days worked much better, but eventually drop off because of high frequency, which means that 180 days had probably also shown to people who visited page way back.

@BenHeath 2 года назад

Thanks a lot :) Facebook won't exclusively show your ads to the most recent visitors but they will get priority. This sort of thing is Facebook ads optimization 101 - Facebook has had that functionality for ages now. You can often see it best as a user - if you visit other people's websites - you'll get a lot more retargeting ads within the first 1 or 2 days.

@alanpt266 6 месяцев назад

20:08 -> On lead form can I somehow retarget only those who selected a specific option on a multiple question option?

@naruponkanjanapas4459 Год назад

Hey THANKS Ben. Little question, what if I want to use initiate checkout event as my custom audience but the size is shown "Fewer than 1000 or maybe Not available" is it gonna effective for run the ads? And are they can create Lookalike Audience even they has shown "Fewer than 1000 or maybe Not available" ? with those condition, it make the Audience Definition always shown "Potential Reach: Unavailable". So is it ok to run the ad ? Thanks agian Ben.

@samuelmaldonadogarvia5986 2 года назад

Awesome video Ben! I have a question: Why do we include more than one custom audience within an ad set, but when we do detailed targeting, we only include one interest per ad set? From other videos I understood that we want to isolate variables to see which one performs better and by putting all custom audiences into one ad set we can't really know which one is performing well and which one we should discard. Also, should we include detailed targeting in an adset that has custom audiences? Thanks!

@BenHeath 2 года назад

Thanks a lot and great question. We do it that because we need to know the results each cold audience can produce by itself so that we can choose which ones to advertise to. We don't need to do that with the warm audiences because they always perform better and we're going to be advertising to them anyway.

@samuelmaldonadogarvia5986 2 года назад

@@BenHeath Awesome, makes sense. Thanks!

@trent797 2 года назад

Great question, I was wondering the same thing. Happy to see Ben's answer.

@vijaynithish8503 2 года назад

Can we include detailed targeting in a list that has custom audiences?

@cheapystorelb2396 2 года назад

Hello Ben ! Amazing content thanks again ! Question, for a brand new e-com 1 product store with 0 ads run. Do you recommend starting with 1 ABO ( to test interest ad sets on an equal budget , whilst testing the usual 4 different creatives that you suggest copy pasted into each of the ad sets ) And then doing a CBO ( when we actually have some data on the ad account to make some Lookalikes & when we actually know our best interests for ad sets ? Or do we still just always do 1 main CBO campaign and go through all the bread and butter , testing into cold into warm audiences in that same campaign? Sorry for the long questions , thanks in advance if you could answer that would be awesome ! Have a nice day/evening

@BenHeath 2 года назад

Thanks a lot :) With a one product store it shouldn't make any different either way whether you use CBO or ABO. But whatever you start with should be what you plan to stick with. I wouldn't switch from one to the other. You can find out more info here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-TBSuxR_Qa90.html

@cheapystorelb2396 2 года назад

@@BenHeath Noted , thank you !

@PrestigeOfficeSolutions 9 месяцев назад

Question: If I'm creating an audiance for "People who visited specific web pages" can i add more than one web page link below , say 30 or more links, without having to create a separate audiance for each page?

@joellemorris5684 2 года назад

Thanks again Ben!!! I wanted to know if there is a way to get audiences we created in GA4 and import them into a new FB custom audience.

@BenHeath 2 года назад

You are very welcome - I don't believe so I'm afraid.

@N00tyH00ty Год назад

Referring to the top of the page at 3:50, how often should we update our customer list?

@paulcurry8383 2 года назад

Thank you! When you make an ad that has both instagram and Facebook elements, are those included under the engagement for the linked Facebook and Instagram accounts respectively?

@BenHeath 2 года назад

Yes they are :)

@strategicbusinesscoaching 10 месяцев назад

Can you add another audience or two to a new campaign without it starting all over? Not a post ad.

@avedis1990 2 года назад

hello Ben would you please provide your expert opinion on the following question? -which instagram campaign is best to be used -visit profile -send messages -visit website according to my experience, visit profile has given the best results, -The cpm is pretty low, compared to other campaigns -it provided with followers which is needed for new business as social proof but the problem i am facing , i am not getting any sales, even though i am getting tons of messages and interest PS: i am in jewelry business

@oanadunca3382 9 месяцев назад

Hi Ben! Regarding the issue with the iPhone, wouldn't the Facebook API Conversion Server implementation solve the problem? So, you don't rely on Meta Pixel (and browser only)? Thanks so much!

@BenHeath 9 месяцев назад

That's a good question. CAPI helps certainly but does not fully fix the issue.

@YuRiAlphaBrave 2 года назад

hello can you answer me please ! does the facebook pixel can get the data inside facebook ? like when someone like your page engage to your posts and send a message to your page ? i mean when i want to create a custom audience based on customers behaviors inside the facebook as I mentioned (any type of engagments to your page or any messages sent by any facebook user ) and i don't have a website do i need the pixel to get those information to create my audiences or i just can create it without need of the facebook pixel ? thank you

@trippinmusic8130 2 года назад

first! :D great videos Ben!

@BenHeath 2 года назад

Awesome - thanks for getting involved.

@traysmith1992 2 года назад

I haven’t ran ads in a while and I’m trying to use my customer list but it’s not letting me. It keeps saying “cannot claim this account at the moment since it has personal payment orders on it”. I don’t know how to change it. Any advice?

@nathanhill2893 2 года назад

Hi , help... Is there a way to create a custom audience of my GROUP on Facebook, rather than a PAGE ? How do I do it? The audience options only include a custom audience of the Fb PAGE. I have a group that is so much larger Also, can I create a custom audience of a PERSONAL Fb page?

@usheen4938 2 года назад

Hi Ben, great vid as always! I'm marketing multiple products from multiple suppliers on my site. If a customer clicks on an ad for product X, but ends up browsing the site and buying product Y, is that sale attributed to the ad for product X? If so, this would obviously be giving Facebook incorrect data about the type of person that buys product X. If this is the case, is there a way to fix this - by creating sub domains for each supplier for example? Also, not sure how iOS14 affects this...

@BenHeath 2 года назад

Great question and yes you are right - the attribution is to the ad they interacted with. This isn't something I would worry about. The percentage of people that do that is relatively small and Facebook is putting together a picture of who buys from your store as well who buys each individual product.

@alexanderchernikov7497 2 года назад

Great content!

@BenHeath 2 года назад

Thanks a lot.

@JorgeLopez-ki6tt Год назад

Whats the best way to update a FB audience daily with a CVS file with new people? Thank you in advance!

@unknownbytes2874 Год назад

Do you think it’s a good idea to get emails from potential customers online and use it?

@matttadman8958 2 года назад

Hi Ben, great video, thanks a lot! I have a question about the ios 14 update, would it be better to increase audience size, and only target Android users? If I have an audience of 6 million people and choose manual placement, and select only Android users, my audience size is still 2 million, would my data capturing and reporting be better than targeting everyone including ios? I realize I'm missing out on a large portion of the population, but 2 million should be big enough right?

@BenHeath 2 года назад

Hi Matt, I do think increasing audience size makes sense but I'm not sure that just targeting Android users is the way to go. You can test it though.

@lukaswenig7769 2 года назад

Great Video again! :) I have one question which i am wondering about: Does the audience update itself? I mean it would be kinda dumb if it wouldnt, but i am still wondering. Do i need to update those audiences every now and then or do i create them once and use them again and again for different ads? Thanks for your help!

@Jonkings07 2 года назад

Hi. Yes, it does update. That means when you select 365 days or any range, each day that pass you will lose the audience of the previous day but it will update with current day. Hope it makes sense

@BenHeath 2 года назад

Hi Lukas, Pixel based and on Facebook source custom audiences do update themselves automatically. Uploaded lists usually need to be updating periodically.

@lukaswenig7769 2 года назад

@@Jonkings07 Thanks a lot! :)

@lukaswenig7769 2 года назад

@@BenHeath Thank you! Great! :)

@SRIKANTH-jj4ju 2 года назад

I have a real estate business .can i use this audience for lead generation sir please help me sir.

@Uncle.Krueger 2 года назад

Is it true that you are llimited in terms of custom audiences if you are ad account is new?

@shivyram Год назад

Awesome

@BenHeath Год назад

Thanks :)

@amronsilva-digitalmarketin2844 2 года назад

Very helpful Ben 🙂

@BenHeath 2 года назад

Glad you think so!

@toomuchmates 2 года назад

Hey Ben. Your vids have seriously been essential for my fb ad education, thank you so much for doing what you do! I have a question for ya regarding creating a custom video view audience (I also posted this in your mastermind group but haven't received an answer) - So I've been running a conversion campaign for 10 days now using 2 ad creatives which are both 15 second videos. I have received 5,000+ 75% viewers and want to retarget them now (along with 95% and thru plays), but when I go to create this audience it's showing that I only have a few hundred viewers? And that's at 3 seconds as well? The only reason for this happening that I can think of is that it's showing feed views and not story views (where the majority of my impressions come from)? Please help if you've got a second. Thanks again man!

@BenHeath 2 года назад

Hmmm that's odd. Sounds more like a technical glitch to me. Have you tried in another browser?

@toomuchmates 2 года назад

@@BenHeath I haven’t but I’ll try that. Thanks for the reply!

@nanojebajebastin5858 Год назад

Hai , im having an issue after clicking Customer audience from Customer list, but it asks me to add my ad account to Business, but its already added and im the only account managing my page and ads. Any clue or redirection to facebook support will be of great help. thank you.

@travelmvmt 2 года назад

Here's my dilemma... I've created a Custom Audience based on Facebook Page > Followers/Likers as well as Engagers, yet when I use it in an ad, it says

@aryankatiyar4952 2 года назад

❤❤ Many Thanks

@BenHeath 2 года назад

You're welcome 😊

@chinonsojoseph6967 2 года назад

Hey Ben, thanks for all the knowledge. Much Love from Nigeria. I used a lookalike audience which was formed from a Customer list on my adset today and I noticed that the performance is very low and slow, it has not spent 20% of the Ad Budget so far. What could be wrong?

@BenHeath 2 года назад

It sounds like you are judging the performance of that lookalike way too early. I’d give it at least 7 days. You have to remember there is a reporting delay in Facebook now

@chinonsojoseph6967 2 года назад

@@BenHeath Thanks ben

@user-nu5vj7ug6k Год назад

Does Meta only pull data from your website from the time you install Pixel onward? I don't currently have it installed on my website, so if I installed it today, would I only get audience date from today on or would it be able to pull info retroactively? Thanks!

@BenHeath Год назад

Yes that’s right :)

@LivingInVancouverCamasWash 2 года назад

How the heck do I oo a geo-based audience? All I want to do is capture the homeowners in a specific town. I've done it before but can't figure out how to now

@user-ht7rd7eh6e 8 месяцев назад

How do I modify the characteristics of the audience, a special target on Skyline, to record the data of the audiences watching the video during the testing phase, with 25% and 75% views, and I save them so that I can exclude them to escape from being retargeted on Skyline.

@okashaqadir 2 года назад

Do you have to make different adsets for each custom audience like customer list, website visitors etc.

@BenHeath 2 года назад

No I bundle warm audiences together in one ad set

@georgemoussa5743 Год назад

do we still need to change the age and gender for the custom audience if we are targeting for example the Male. No to mention that my list o=is mixed of two genders or I have to filter my data ?

@refayetshanto 2 года назад

How to create new audiences for brand new business, where people don't have already interacting audiences. The ad manager does not allow less than 17 km radius.

@realest_shirts 2 года назад

One thing I don't see addressed is that once you make your custom audience, how long does it take for that audience to populate the size of that audience? Because, in our case, we make the audience, and then it just comes up as "-" .. soooo.. HOW LONG DOES IT TAKE???????? i mean, let me rephrase that.. how long does it take?

@todorbra 2 года назад

Hi Ben, since multiple different custom audiences are included, would you recommend the same for lookalike? Are we ok to include lookalikes based on all of these custom audiences in one ad set? Thanks,

@BenHeath 2 года назад

Hi Branko, I prefer to keep lookalikes separate because I want to know how each performs and then focus on the best performers. I don't need to do that with custom audiences because I know they will outperform cold audiences, therefore I can lump them all together and increase that audience size.

@DoesItMatter8 2 года назад

Can you still make custom audiences through user ID?

@Jonkings07 2 года назад

Hi. I have question. Do you recommend to use each of the custom audiences in separate Ad Sets, or it's better to put them all in one ad set as you did in the video?

@BenHeath 2 года назад

I like to bundle warm audiences together :)

@VAVIBEATS 2 года назад

@@BenHeath but what about audience overlap? If a bundle two custom audiences together, for example instagram page visits and instagram engagers - will facebook simply show the ads to those who belong to both audiences too or will there be problems?

@fullofyoga Год назад

Which one is better: reactivating an existing ad set from a successful old campaign with a well-performing target audience, or creating an entirely new target audience and ad set with the same targeting? thanks

@BenHeath Год назад

I’d reactivate the old one - good question

@gatorcellman 2 года назад

Ben, do custom audiences created by FB pixel roll over to future dates? In other words, if I create a CA for visitors from last 90 days on April 1 it would use visits from Jan, Feb, Mar. However if I use the same custom audience July1, will it use the visits from Apr, May, June? Thanks!!

@alec6947 Год назад

wondering the same thing too!

@dsjr8621 2 года назад

Hi Ben, if someone’s Opted out of tracking, will Facebook still be able to track if that person has clicked on your add even if they can’t track what they do on your website? Every click can be classed as traffic and this data can be used to retarget for “all website visitors”?

@BenHeath 2 года назад

Yes they can - all actions taken on Facebook or Instagram can still be tracked.

@anandabagusgekah9878 2 года назад

Hi Ben! I heard that custom audience is not automatically updated. For example, FB engager 30d. Any tips?

@BenHeath 2 года назад

No those update automatically :) Only custom audience based on external sources like an uploaded list don't.

@wiseasstories 2 года назад

Can you please provide info on creating custom audience using website as a source

@BenHeath 2 года назад

That's included in this video :)

@saifahmad8199 2 года назад

Failed to create custom audience (#2654). - I keep getting this error :(

@telepathicteddybear 2 года назад

Does anyone know how many people have actually opted out of tracking? As a general statistic.

@BenHeath 2 года назад

Latest stat was about 95% - although some people believe that is a lot high. That is of course only the iOS 14 users

@okashaqadir 2 года назад

can I create target warm audience with including who have interacted with my facebook page then after week when I get enough visitors on my website then I can add website visitors as well in same ad set ?

@BenHeath 2 года назад

Yep :)

@okashaqadir 2 года назад

@@BenHeath Thanks Ben sir the thing I really like about you is that you reply to your comments first of all you provide free useful content for people to learn and the you even reply with their quarries and question once again thank you very much