This is Why Your Performance Max Campaign is Bad 🤦‍♂️ 

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Hey Aaron thanks for the video, really informative and I love the real life example, its always so helpful to see what other people's struggles are. I am actually having this exact issue at the moment. Our ad account was restructured 6 weeks ago and the ad spend and conv value has completely plummeted. We are making a x11 roas, which I would say is amazing but not in this case as it is just caused by the drop in spend. Going off what you suggested, if I was to set the ROAS now based off last 6 weeks conv value/cost, I would be setting the campaigns at x11 roas (currently their bidding strategy is max conversions). As this roas is so high and i want to work on getting this spend up (so naturally the roas will drop) would you recommend keeping the bid strategy at max conversions with no target or setting a target still?

Hey Aaron, thank you for your video!!!! Can you post a video to share how to do market research and marketing plan?

That was a brilliant quick training. Golden nugget for PMAX.

Target ROAS is a commercial decision - we can always lower it and get more conversions, but you try convincing a client to set his target ROAS at 250 when his breakeven is 350%

Cool! Thank You!

As always great content. Do you run campaigns at all where you don't set target ROAS and concentrate on total optimisation and then just campaign budget to control the spend? Looking forward to your in-depth course.

What do you think would be better for PMAX: Setting no target roas at all or setting a pretty low target roas?

Hi Aaron, great training! Thanks for the video. Just wanted to check if you recommend setting a target CPA when switching the bid strategy, or if you just leave this option? Our budgets are quite high, and we don't normally reach them, so when I've tried this it has shot the impressions up, but ROAS has been particularly low

Do we need to all this metrics in the google sheet to calculate the success of the campaign or put some formulas Thanks

Hi Aaron, thanks for this video. If target ROAS is perpetually set below the actual performance, is there a point in setting it at all? I see the target ROAS as more of 'stop loss' to limit the spending overall, but also target the most high intent customers. Of course the downside of that it means less traffic/clicks, but also less cost. The alternative of limiting spend through daily budgets seems broader and less focused on high intent users vs limiting spend through target ROAS. I'm experimenting with this - so would love to hear your thought.

Should I look at 30 days data or all time data before setting ROAS for pmax campaign? How far should one go back in months because it’s so confusing? The average ROAS value keep on changing beyond a month old data. Please guide.

Hello Aaron! I have Adwords similar list audiences but I can't add them to the Pmax campaign targeting. Is it normal? Or does the Google Ads automatically use these similar audience segments if these exist in the audience manager?

Thanks a lot! Great information as always! Aaron, does Google recognize the difference between special characters in titles like n/ň or a/á? I am in the Czech Republic and there are special letters here.

And would you advice increasing R0AS every month in %? Would it not set the campaign in learning phase every time we increase ROAS?

If I have to run my PMax campaign for a sale period for 10 days. Then what would be the ideal time period of running the campaign w/o any Target RoAS, in order to match it later with the Conv. value/Cost?

When's the course due Aaron? Can't wait to buy.

My problem is that I have excellent ads strength, but somehow no impressions. I have tried out all the recommendation (increased budget, checked ads statues etc.), but still no results. Any suggestion?

Shall I increase my target roas when my actual roas is way more that current target roas in past 28 days??

Excellent content, do I give my perf max campaign a goal of maximizing conversions or conversion value?

Hey Aron thanks for this video. Suppose I am running Pmax for beauty products for 4 different product categories then which audience signal should I start with according to you should I only go with Custom segment for all 4 Asset groups for each Asset group should I have to target only custom segment & only target main keywords??

My problem is Google audience networks now are creating junk traffic. I have non-speaking english people calling us for jobs and it is counting these calls as conversions. I can eliminate this with the standard Google search campaign but not performance max. How can I get to a better audience?

Hey Aaron, I am interested in buying your Google Ads Bootcamp course, but I need clarification about the difference between Bootcamp and Community. Also, can I provide/sell google ads service to clients after completing the Bootcamp? p.s I am a web designer but a complete beginner at google ads.

Great video, thanks. I'm running a Pmax campaign on a small subset of products that are bringing in very few sales. When I went to change the campaign to ROAS, Google Suggested 1,100% based on average return. Break-even is about 200% ROAS. What would you do in this situation? Should I start with 300% ROAS and increase it slowly over time? Or should I start higher?

Best content

I got a lot of spam leads submission. Anything to prevent this?

Should we use the google recommended setting for ROAS? They told me to raise it to 520%

Do you always start a new campaign at Maximize Conversions?

Gold

Hi aron your bootcamp course can help me to promote new products in google ads.

google lead ads is good right now

Bro you spend 70 % in your videos promoting your courses, I like your breaking down of google ads and tactics but can you please decrease on content that promote your courses