Timothy Prestero: Design for people, not awards

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, global issues, the arts and more. Find closed captions and translated subtitles in a variety of languages at www.ted.com/translate.
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15 авг 2012

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Комментарии : 116

@Flippables 12 лет назад

"There is no dumb user, there are dumb products" - loved this one. Many more great ideas, simple but profound. I am so glad there is TED channel to share those ideas with us.

@NicoleRaks 10 лет назад

My Marketing teacher shared this video in class!! LOVED this presentation... "If you really want to make a difference in this world you have to design OUTCOMES"- great job Timothy Prestero :)

@VjRocker007 12 лет назад

wow this is honestly one the best ted talks I've seen in a quite a well. I might be being biased because I am looking foward on studying Industrial design and Industrial engineering and honestly this does give me a little bit of encouragement and motivation. So thanks alot TED and Timothy. I hope to see more well designed products :).

@Skeluz 12 лет назад

Great talk!

@donkeyrockify 12 лет назад

Thanks!

@LunosLumen 11 лет назад

Now I understand your point of view and will agree.

@Heirl00m 12 лет назад

The man has his heart on the right place.

@fcinternetmarketing 11 лет назад

Great video.

@donkeyrockify 12 лет назад

All excellent points. I suppose mothers could carry those blankets all the time if it was a treatment. I did mention the portable power issue in an earlier comment, not knowing how much power might be needed to run such a blanket. The most interesting point is #2, which is a strong one, more complexity in sales, manufacturing and distribution. I don't see convincing the mothers and professionals to use the item as a problem, but with more units comes more complexity.

@PeteTheFatDog 12 лет назад

I like what you did there. I was scanning what you had written, automatically agreeing with you, assuming the facts were correct because of your almost faultless presentation. Aren't they both right? "TedTalks" (The RU-vid channel or the organisation TED itself) 'is' amazing. The "TedTalks" (as presentations or lectures)'are' amazing.

@UltiminiumX 7 лет назад

Instead of a blanket, I was thinking of a built-in transparent cover: like a fine transparent plastic bag with warm water inside (make it thick/resistant enough though)

@kuko6 7 лет назад

Brilliant

@andy4an 12 лет назад

Learning from your failures is important. They never would have built a successful second part without bombing part one. We need MORE stories of failures leading to success.

@HenrikBgelundLavstsen 12 лет назад

this was pretty educational, not just an entertainment thingy or just to show of an invention, but actually how to put stuff out there, that might work.

@clevername333 12 лет назад

brilliant.

@sotilev2 12 лет назад

think you this was very useful

@HamsterPants522 12 лет назад

I, for one, am glad that somebody is the comments is helping me skip the intro because it's ludicrously annoying, not because I don't want to wait 15 seconds.

@donkeyrockify 12 лет назад

Comfort could be a factor, and it's true I don't know the limitations of the technology, but the blanket would be a design on which I would focus simply because it seems it would work best. However, part of the point of this talk was that what works best isn't necessarily what people want. Buck Rogers over practicality.

@BlisterJazz 12 лет назад

I was about to suggest the exact same thing :D

@slykuiper 12 лет назад

Ted Talks is awesome.

@slykuiper 12 лет назад

I was referring to the organization.

@donkeyrockify 12 лет назад

@Jeppe Sommer great minds :-)

@GluttonForSex 12 лет назад

Faith restored. :-)

@IsaacC20 12 лет назад

The video suggests that mothers blanket babies, seeing them vulnerable. I'm certain it's not a matter of keeping the baby warm as much as it is keeping them exposed to the blue light. Wrap them in a blanket and not only is it more difficult to regulate temperature which may cause discomfort to the babies, blankets can also house ticks or other creatures/bacteria that operators may otherwise easily detect if the baby was only expose to light.

@Mituhori 12 лет назад

This timothy guy, I like.

@eugenetswong 12 лет назад

And the incubator and the light contraptions need to be lifted up, if the mother wants to hold the baby, *or* the mother could just take the baby out and hold the baby without any of that. The incubator and contraptions have cables attached to them, also. If they make electric blankets with LEDs in them, then they'l have electric blankets with lights in them.

@groMMit1981 12 лет назад

10 minutes that should be played to every design and or engineering student the world over

@InfestedChris 12 лет назад

Design outcomes. I will remember that.

@ajain111 12 лет назад

That's because, 1) Mothers don't carry such blankets all the time. 2) Essentially you would need to convince both the healthcare professionals AND ALL the mothers for it to work creating more complexity in the sales, manufacturing and distribution process and finally 3) You would need portable power (and thus chargers) to run those blankets increasing the cost. Simply placing light at the bottom seems to be the most cost-effective, fast and the most ergonomical design possible.

@michaelcastaneda9058 12 лет назад

Fe del Mundo she was the first who invented the incubator and she is a Filipino : )

@fiercefunky 12 лет назад

Idearrrr

@IsaacC20 12 лет назад

A blanket is definitely a feasible initial design concept and against the portability offered by the design in this video, it would fare better in the market (to the best that my judgement can foresee). I mean if it works to kill the jaundice bacteria, it might be better but we simply can't tell until you prototype it and for the same reason, you won't know if it's a design that can be implemented. I say follow up with your idea and who knows? You might save 1.8m lives annually =)

@donkeyrockify 12 лет назад

Good points. Still, even if it's just a part-time thing when the baby needs covering, it would help them instead of preventing a lot of the blue light from getting to their skin. Occasional comfort for the mothers when they are visiting their children while still delivering therapy to the babies. Fiber optics? LEDs? A fabric mix to prevent infestation? I'm sure some bright people could figure it out.

@brod2man 12 лет назад

Not sure if spelled 'idea' incorrectly, or made smart play on words that has gone over my head

@Commandodesigns 12 лет назад

Why don't you just make a UV lighted blanket?

@saeedradmehr1976 3 года назад

Now Elon Musk has to come amd say "because we are idiots"

@RJMoreno 12 лет назад

Awesome talk, but I couldn't stop hearing "Idearrgh" after the first 5seconds.

@logan2233 12 лет назад

That's a good idear.

@mohammedbinopata9977 9 лет назад

Got tested in my Engineering design course haha

@Flippables 12 лет назад

On a very broad philosophical level, you are right. But, I am not sure how that would translate into product design. What exactly are you suggesting? I was just trying to explain my understanding of the phrase " there are no dumb users", i.e. have in mind that the device might be used by people, who are not professionals in a particular field, consider many possible difficulties in the field use. It does not have anything to do with evaluating users' intelligence relative to one's own.

@donkeyrockify 12 лет назад

You may be right. I expect our scientists and technology to get better and better, so if it's not feasible with the technology now, I'm sure it will be soon.

@fullfist 12 лет назад

whenever you have moving parts, it's gonna cause accelerated wear and tear. . all the wires running through the blanket, the blue light source technicalities, believe me they thought about it all, how comfortable would that bulky thing be... too much you dont know . we dont know enough tech limitations to be making judgements like that.

@MaitredeDieu 12 лет назад

here you go 15:00 :)

@andy4an 12 лет назад

Lights with specific spectrum requirements are expensive. My Seasonal Affective Disorder light cost over $200, and it has only a single fixture. I am doubtful that a blanket with many lights can be cost effective, AND cover as much skin as this design. Great idea though. Keep thinking outside the box.

@SiCGaming123 12 лет назад

Ted Talks OUR awesome, good god... people these dayz The adjective ARE is the possessive form of "we." The verb OUR is a present tense form of the verb "to be."

@WubstepUK 12 лет назад

6:41

@Cableguy008 12 лет назад

About 5 minutes in I suddenly wondered why the hell I was still watching this

@SiCGaming123 12 лет назад

Yes... I was just taking the piss out of people that ABSOLUTELY HAVE to correct every single spelling mistake on the internet. (Even if they aren't mistakes in the first place)

@anoudmohamed7683 11 лет назад

i think the design is important

@eggiliciousness 12 лет назад

00:15

@donkeyrockify 12 лет назад

Of course it's much easier said than done. If it was easy, I'd do it, instead of leaving comments on a youtube video about people who are actually doing the work to fight the problem. :> If I had the answers to your excellent questions, I would send these people schematics of my idea. I can only hope that people with more intelligence than I have look into such things and consider the possible option of a portable blanket that can help these babies. If it's not feasible, then so be it.

@Jotto999 12 лет назад

But then we would have to maintain concentration for 15 seconds...without being entertained during that time! :-O INCONCEIVABLE!

@kayannasumner4009 7 лет назад

Idear

@Meanoldwoman2013 7 лет назад

You a MIT graduate? Unlikely.

@kayannasumner4009 7 лет назад

Meanoldwoman2013 You just got far too offended by one word, that isn't even a fucking word.

@DeanoDotson 12 лет назад

Business tries to make as much money of old design before the sale the new products. Like cell phones. The old technology is given to you with a contract at a lower price. It's like the evolution of insects.

@ZZzzzzzWhat 12 лет назад

on a lot of countries like Bangladesh electricity isn't reliable, it often goes down. so why don't they create an incubator with a Coal Boiler, it's electricity free :) ..jkng :P

@eugenetswong 12 лет назад

Electric blankets are already washable and comfortable.

@dandined 12 лет назад

0:15

@theunknown002 12 лет назад

lol i laughed pretty hard every time he said that, and its funny cuz i used to say "idear" until i was like 9 cuz my mom always says idear xD

@subfrostedzero 11 лет назад

10:20

@AbdullahHasanM 12 лет назад

I think they would have thought of that.

@broli123 12 лет назад

3d printers, problem solved... I will take my award now.

@donkeyrockify 12 лет назад

Yes, this point was made before. However, since the babies are newborn, swaddling might be appropriate.

@xi399x 12 лет назад

Who doesn't love good idears? I know I sure do.

@Parazitas999 12 лет назад

Google images "baby sleep positions" - I have newborn at home - it is all true :) As he said, need to create items for reality that is not what you want it to be.

@donkeyrockify 12 лет назад

You're wrapping a baby in it, not using it as a tarp in a war zone. Per unit cost would be significantly lower, full body immersion, extreme portability, depending on power needs it might only need a 9v battery to run it. Worst case, you keep them at a hospital to plug it in. I don't know all the ins and outs of what would be needed to make this work, but I don't see material as a stumbling block.

@tecnoblix 12 лет назад

P.S. That way you could use it to both treat jaundice AND keep a baby warm.

@donkeyrockify 12 лет назад

Yup, this was addressed in an earlier comment. The blanket could be a part-time thing, or a supplement to the larger blue light if the blanket can't be used all the time, but there are blankets out there that claim to cool you down, so who knows, maybe that innovation can be incorporated into it.

@LunosLumen 12 лет назад

There are no dumb users, there are dumb products; which implies that the product is more intelligent than the users which implies that the users are immature, if the product has to be more intelligent than they are.

@SweetSinFZ 12 лет назад

When I saw the word Timothy "timothy goes to school" popped my mind :/

@kimrainman 12 лет назад

Steve Jobs considered all these. Apple products are really great for usage.

@LunosLumen 12 лет назад

Read Kant? "Enlightenment is man’s emergence from his self-incurred immaturity." What he basically says in this talk is: Those people are not dumb, but immature. And that to say is EVEN WORSE as just saying that they are dumb, because you steal their freedom by saying that they are immature. You steal their right to take their own actions for themselves. If you help them with those perfectly designed products,fine, but keep in mind that that would make them slaves to the delivered technology

@2nd3rd1st 12 лет назад

No, he means Ted Talks, the Nascar driver. ;)

@donkeyrockify 12 лет назад

I think I could live with the accolades. I'm sure all of the brightest scientists are trolling RU-vid comments looking for the next big breakthrough. ;)

@donkeyrockify 12 лет назад

Doesn't hurt to mention it, though.

@tecnoblix 12 лет назад

Wouldn't a blanket with blue LED's in it be way more efficient and durable? Still like the video though.

@PeteTheFatDog 12 лет назад

...Which is why "I like what you did there".

@johnga 12 лет назад

Great vid. Great message. (He just needs to learn how to say "idea" (not "Idear") WTF?

@SteaIthyMuffin 12 лет назад

I thought this was about designing your baby... like build-a-bear!

@GuilhermeCosta1992 12 лет назад

"I've got a great idearr" Clyde Donovan laughs, gives him a dollar bill. Will anyone understand this joke?

@willtrip711 12 лет назад

0:15 also ideer

@donkeyrockify 12 лет назад

HA! We're trying to break the internet... with SCIENCE!

@HamsterPants522 12 лет назад

But it's not spam, it's convenient.

@donkeyrockify 12 лет назад

Why would it need to lie still? If the baby is covered by the blanket, it can fidget all it wants.

@donkeyrockify 12 лет назад

Or you could swaddle the baby and wrap it tighter than a sausage. :> Yup, my reaction was to the mothers covering the children with blankets, denying the children the blue light therapy. A blanket generating blue light would solve that issue, but I took it to the next level with replacing the machine with the blanket. there would be issues, as many have brought them up, but it seems like it would be better than what we have now.

@CLEANDrumCovers 12 лет назад

A new iDeer from Apple.

@fullfist 12 лет назад

loll xD

@LunosLumen 12 лет назад

What you describe is also not good, but it would at least encourage people to start to think. We have to give trust in their thinking, else we would stamp them as immature. And we are not allowed to do that. We must believe in the intelligence of a homo sapiens, else we would either deny ourselves as intelligent human beings OR and this is much worse: make ourselves more intelligent than others and THINK that the others cannot be as intelligent as we are. But they can, because they are humans!

@MarleyRootz 12 лет назад

I think you replied the wrong comment dude...

@donkeyrockify 12 лет назад

WTF? Make a blanket with the blue lights in it.

@fullfist 12 лет назад

the product has to be rugged like an AK47 of medical machinery . blanket is out of the question

@TheCoconutCookie 12 лет назад

haahahhhaa

@SiCGaming123 12 лет назад

In the U.S. awesome ideas don't exist... you get arwesum idears

@atlaspressed 12 лет назад

Who was this guy designing has product for, if has initial plans did not account for any market factors, i guess he thought people would be forced to buy it.

@TnEEn 12 лет назад

I know this sounds harsh, but these babies shouldn't exist in a setting where they will probably(99%) struggle for survival every single day... Let's make the world a better place for them first. And yes, if I was living there I wouldn't want to bring a child to that kind of world. Look at baby fish, it's how nature works :)