Very true. I have a whopping three clients. But I've had relationships with each of them for years and we care about each other very much. They are all on recurring contracts because we know each other, what each does well and I know how best to serve them. They are willing to pay a lot because they trust me and know my work. Another organization just reached out a couple days ago because they have a relationship with one of the organizations I work with. Everything is based on relationships.
