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Vlog #47 - We're "The Demo" Now

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'Child of the 90s' ad: • Child of the 90s | Int...
Deleted Scenes:
"It has to be said that there are number of studies showing that the preconceptions about who buys what and for what reason are not quite right, and that the 18-49 demographic is becoming, if it's not already, obsolete."
"But that doesn't matter! Because the practices haven't changed. The demo is still the demo, and that means, in a certain sense, that we're the most important people in the world."
MY BOOK, 'Big City': gumroad.com/l/...

Опубликовано:

25 авг 2024

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Комментарии : 80

@GeneSavage 11 лет назад

As a child of the 80s who's gone through this the past decade: my sympathies.

@cajagato 11 лет назад

Oh, my boy ... wait until you're outside of the demo and feel what it's like to have everything no longer pitched towards you. It's like the world has passed you by.

@umnikos 7 лет назад

Yeah... being old is it's own thing...

@ChanceViola 6 лет назад

cajagato wow that’s depressing 😞

@TheMexeking 11 лет назад

The way you speak is what I one day aspire to be able to achieve

@vautlapeine 11 лет назад

Evan! you are a fantastic human and I'm so excited to hear you are working on your twitter presence!

@MontesMayhem 11 лет назад

I just want to hug you after watching this. Great stuff.

@NoirpoolSea 8 лет назад

Great blog! Someone mentioned "The Century of Self down in the comments". I would also highly recommend the (slightly more succinct) documentary "The Ad and the Ego" which has been hard to find until recently. That talks more about the impact of advertising and the self.. and the world.

@stanthestallion17 11 лет назад

So glad someone posted one of your video's on reddit they all are incredibly interesting and bring up very good points about the subject matter your talking about. I am now a regular viewer and will probably remain one for as long as you continue posting. P.S this cup is for you CHEERS!!!

@foreverfivefoot 11 лет назад

This was my favorite vlog so far. I'm a marketing major, so I really enjoy analyzing advertisements. I didn't like the Internet Explorer commercial, so I'm glad you brought it up. I think they missed the point with the concept, because advertising is about drawing that line between a desire and a product that will satisfy it. They nailed the desire aspect, but its so irrelevant to the product its ridiculous. C- for lack of coherence.

@BenjMB22 11 лет назад

Your speech in these videos is incredibly poetic. You're rapidly becoming my favorite vlogger.

@xthepierrex 11 лет назад

Your theme always makes me happy.

@chictyler 11 лет назад

A time when instagram hadn't come out yet. A time when film was still the norm. A time when you heard news on the iPhone coming out. A time when Vista reviews came in in ways we didn't expect. The 00's kids. Introducing Internet Explorer 15, which is somehow related to this.

@fridgecow 11 лет назад

Born in 1998, which means I grew up predominantly in the 00's (or am still growing up, depending on viewpoint), but I wonder what nostalgia advertisers will employ when I'm 18-49. Facebook, youtube, google? I don't think we're really emotionally attached enough to those.

@Frankagator 11 лет назад

Cant get enough of these videos!

@nuttynathan 11 лет назад

It's good to know that I wasn't the only one who had some beef with that commercial. They played me like a fiddle with Oregon Trail and Pogs. I got excited for a half second and then got a really gross feeling. I also wanted to say that your statement @1:52 "At it's worst advertising cherry-picks easy sentiments and pounds them over and over again until we're all suffering from blunt force emotional trauma." made me want to snap as if I were listening to a slam poem. Good stuff.

@MsWorldLeader 11 лет назад

This was actually brilliant :D been watching your videos for a while now but this is now defiantly my favourite :)

@DaftAnime 11 лет назад

good to have you back

@Snoopod 11 лет назад

Each video is just such art

@dinovrsrobot 11 лет назад

I was not expecting the puppy dog face. It nearly killed me with laughter. Haha!

@Korpasjaervii 11 лет назад

The upsides of not wathing TV is that I don't watch the commercials that are constantly trying to reel me in and the same goes for adblock for Google Chrome. I'm very close to being free from commercials of al kinds, if someone would just tear down all the billboards and other forms of commercial that is shown along the streets I'll be all set. Great video BTW!

@plica06 7 лет назад

What about those people younger than 18 and older than 49 watching this... I feel bad for those poor forgotten generations !

@DamonJames1983 11 лет назад

Check out the CBC radio show 'The Age of Persuasion'. In season 5 there is an episode called 'Ageism in Advertising'. Terry O'Reilly, the host and long time ad-man, disputes the notion that the younger generation have the money and the willingness to sick with a single brand. The podcast should still be available for download in iTunes.

@djquirante 11 лет назад

Wow, Mr. Nerdwriter1 your videos always blows my mind of elaborating your point of views on life. Keep making such great videos. and lastly, the IE plug at the made me lol.

@el6178 6 лет назад

Nerdwriter I love you.

@KaasGrater 11 лет назад

You made same very good points in this video. I saw same other video that was on the same topic but you did it so many times better. Thank you very much I really learn something here that I can use.

@iTopCati 11 лет назад

Another Brilliant Vlog! I watched 'The child of the 90s" the funny thing is hungry hippos actually not from the 90s.. Hungry Hippos - The idea for the game was published in 1967 by toy inventor Fred Kroll and it was introduced in 1978. (Search wikipedia) RU-vid wont let me post the link. Troll dolls were also around long before the 90s..

@Nerdwriter1 11 лет назад

Ha! You've spotted my makeshift humidifier. 5 points.

@CharlineLikesC 11 лет назад

I have actually seen this add...oh and since my sister works in marketing/media planning, I watch advertisement differently - I always try to guess to which group of people a tv show is aimed according to the commercials that are shown in the breaks.... Oh and if I really wanted to go back to the 90s, I would have to use Netscape (does it exist anymore I dont't think so), because that was my first Internet browser.

@Bo0meRs0 11 лет назад

Only 90's kids will remember this. Man, it weird to think there's another generation behind me, and know we're the adults with the purchasing power.

@bikesharedude 11 лет назад

you need to comment on IE's previous youtube video "do you know this guy." That one is fantastic.

@ITalkToCallom 11 лет назад

You videos are brilliant, you are incredibly charismatic on camera (:

@raybear439 11 лет назад

As grandpa used to say, "nostalgia ain't what it used to be."

@jamesteavery0 11 лет назад

You might be interested in the new series of the TV show Black Mirror when it comes out. At least check out the trailer for it.

@starrynights1321816 11 лет назад

you... just... i cant even... words...

@UnReal31337 11 лет назад

Screw the old paradigm, I stream all of my content now and I'm in "The Demo"

@your-own-ghost 11 лет назад

outstanding video. every time i watch one of your videos i'm shocked you don't have more subscribers.

@Glenn350z 11 лет назад

just install ad-blocker and watch everything online..

@simum1 11 лет назад

I liked that commercial, but I didn't like the fact that it was a commercial.

@gautamshapiro 7 лет назад

Memberberries anyone?

@ShobhitVashistha 7 лет назад

memba 99999999999 in 9?

@Nerdwriter1 11 лет назад

I...just...your comment...thanks...

@nuttynathan 11 лет назад

Also, the commercial just made me lol because IE is kind of a sucky browser in my opinion. Also, what's so nostalgic IE? Back in the day, you got to see three or four pages a night on a good internet connection.

@ImagineBigThings 11 лет назад

I wish I could make videos as impacting an special as each one of yours! :) P.s Gratz on getting charlieissocoollike to follow you on twitter!

@arthur78 11 лет назад

I blame you for making me watch Downton Abbey. While I loved the first series, the second is kinda meh but I can't stop watching.

@neeeeves 11 лет назад

"I'm tired of people trying to cash in on my childhood...these things are strung into to my heart so that every cheap tug can make me feel something like, but not quite, genuine emotion." Ah, I've been trying to justify why I hated The Hobbit movie so much. You just put it conveniently into words.

8 лет назад

ain't gonna win me over. Firefox and DuckDuckgo user - IE will never have me, sorry - i appreciate their efforts - it's neat entertainment, but that's all that is is to me.

@NattieBee12 11 лет назад

@Yetus 11 лет назад

I'm gonna post your videos everywhere.. I want you to be famous! You're videos rock, keep it up!

@Nigholith 11 лет назад

Respectfully I disagree. Surely what Microsoft is trying to say in this ad is - They've finally caught up to technology in the 90s.

@FungusyHam 11 лет назад

I just noticed you wrote a book! I went to the site but there's no preview, which is kinda disappointing.. You should talk about copyright and piracy, given your perspective as a creator.

@Ickyarkman 11 лет назад

Release a whole parody of Eyes of an Angel.

@sam78410 8 лет назад

Hey what's the song at the end when it's written "subscribe" (which I did since a long time because these vlogs are absolutely good) ?

@g57yg 11 лет назад

What song do you use in your videos? the one with the soft beeps and boops

@beerasaurus 11 лет назад

REMEMBER THE SHOW BOBBIES WORLD? IT WAS A GOOD SHOW!

@plosnati 8 лет назад

Like some other people here, I'm wondering what the outro music is called. Anyone?

@viellemamanpourie 11 лет назад

I knew it! Is it from the 90's ??? I had the same...

@terribletimoffy 11 лет назад

you are a genius!

@SUPREMEdiver33 11 лет назад

why do you need to humidify the room for?

@acaciaenator 11 лет назад

whoa

@MrDmarm 11 лет назад

Would you mind crediting the music track?

@HaploidCell 11 лет назад

Harry Potter, Nickelodeon cartoon shows like Avatar TLAB, and Osama bin Laden bobble-head figurines for your dashboard.

@benlandry5 11 лет назад

In the liberty of demo, whats your demo for your videos

@legogaara 11 лет назад

I farted when the video started.

@icemelter00 11 лет назад

I don't know why, but this was severely upsetting. Not you, but the entire concept, it makes me feel used.

@ariebrons7976 8 лет назад

this explains all the ben en jerry's knock offs in my local supermarket the demo now wants organic not good organic

@ironmountain7907 8 лет назад

You remind a lot of Vsauce! Nice video.

@ojosasi 11 лет назад

Don't you have a DVR? Who watches live TV anymore (barring those that cannot afford these newfangled technologies of course)?

@georgejoshua94 11 лет назад

It is Wednesday!!!

@kingmomo010 11 лет назад

great?

@theforeverjess 11 лет назад

Fuck. You're perfect.

@Stuie299 11 лет назад

So basically you hate this commercial for what...being a good commercial. I know advertising sucks, but in your mind what is a good commercial?

@umnikos 7 лет назад

Stuie Malan He hates the commersial for tapping into emotions using things that aren't connected to the actual product in any way. What does the latest version of internet explorer have to do with our childhood...

@Backwardsman95 6 лет назад

Well, advertisers, jobs are to sell an idea not necessarily the product. Salads are notorious for smiling actors because they want to equate healthiness with happiness. Coca-Cola shows a family of polar bears to show how you can bond over their products. Microsoft along with McDonald's for example use nostalgia from the good old days to sell an emotion. They could hype up their product, or they could show you things from a previous era where their product was equally ubiquotous.

@br1an419 11 лет назад

Lol Download the new version of iE.

@xthe_moonx 11 лет назад

firefox ftw

@issatotah6971 8 лет назад

what camera do you use to film your blogs?

@Heshrodum89 11 лет назад

I really like your speaking style and all of that, but all of those items in the ad were previously advertised merchandise that you bought into as a child AND felt an extreme emotional attachment to. And now again, using the previous merchandise, the new advertisers are hooking you by the old felling you felt from the first round. The problem isn't with advertising it is that we as humans are way too susceptible to our own emotions. Don't complain to Microsoft cause you got sold.