What is Dolby Vision and why do you need it? 

Ian Lowe from Dolby explains what Dolby Vision is, how it works and why you need it on your next TV. This interview was filmed in the Dolby grading suite at their London HQ in Soho Square during a Philips hosted event. We apologise for the focus being slightly out in this interview footage.

I just picked up a Sony OLED and watched some Dolby Vision movies. I can no longer see a normal backlit TV the same. Oh my god. Amazing

All this technology is I am sure great for the picture quality and enhancement of the film, but I worry now that we all have to be competent to the level of a Masters Degree in Motion Picture processing and lighting to use our TVs.

4k Blu-ray Dolby vision is outstanding. Used with an oled tv it’s really amazing looking. The only problem is that normal tv looks dull in comparison after watching Dolby vision.

Great video. I always use "Dark Dolby picture" on my OLED. It's my preferred choice. But I'm wondering something: can you get Dolby Vision without 4K? Or the two go hand by hand?

Question: Can one use a soundbar with Dolby Vision support as a workaround for decoding and then displaying Dolby Vision content on a display/TV that doesn't decode Dolby Vision such as a Samsung TV?

What is the name of that demo BackGround in philips? I want to use it by promoting philips tv. Tnx

Who else came here after the iPhone 12 release 😂😝

What about Dolby Vision I.Q. ? How is that different ? I want to buy a new tv in March but won’t jump into Oled now, I will spend big when MicroLed comes out eventually, meantime I do want Dolby Vision though.

What happens if you view a Dolby Vision video without a decoder? Does the two-part encoding offer compatibility compared to a flat format that had full range intensity values?

Dolby Vision is a must!

I don't know, it seems that there is too much of a focus on a binary brightness to achieve the greatest shocking effect (some may say contrast). Comparing bright ray of light to extreme darkness isn't the goal when compared to a distinct ray of light and a gradient dark with details. The darkness should be able to show details in the black by the use of color and a spectrum of darkness.

Why does Dolby Vision dim the picture?

I have the LG sk9000 65 love it !

Nice 😀we all need DV

huh

Iphone 12 pro has it now damn

So if I understand you can use DV with all SDR content like on normal Blu-ray, if your devices support it?

Which is better more advanced HDR10, HDR-X, HDR10+ or dolby vision?

This is an ok description of the purpose of DV but it is not a technical description of how DV works. Basically a commercial for DV.

Why am I getting déjà vu as though I have seen this video before?

iTunes + alright then

But Filmmaker Mode (moviemaker mode😂) is also coming out so it will rival Dolby Vision I guess. The difference is that Dolby Vision is already here and new TVs with Filmmaker Mode will be very expensive. Where HDR 10+ stand in all this I don’t know but what I do know is those people are just after our money. 😃

I've had to disable DV on my TCL 6 series. Even with a completely dark room, and DV bright, it's too dark to see what's going on.

0:40 A digital camera usually doesn't have a good dynamic range.

Mine a decade old Panasonic plasma doesn’t require any of these hdr 10, 10+ or Dolby vision and produces spectacular images than any of the OLED available in the market today even in 2022! If you don’t agree, well talk to the Panasonic ST&GT owners 🙂

Is this Frankie Boyles new job?

Dolby Vision is winning thanks to Netflix. It's also why I would never buy a samsung TV.

Why do i need it when i have hdr10+ no tv today on the market can take advantage of dv so whats the point

Film is what Dolby is trying to replicate, but can't because digital has no inherent grain. And that what makes film the superior format for motion pictures.

No way to use it, then why need it at all unless you tell us how to enable it on Windows 10 first?

Too bad Dolby Vision is bad for EA Games... a few games shutting down PC due to Dolby Vision... I still cant play Need For Speed Heat on my PC because of it

Are video games In Dolby Vision? No? Then I don't need It.

You dont need it, it is rubbish, it dims the picture, and you cannot adjust it, 4k looks terrible, avoid at all costs!

Why do we need this in the age of trash movies?

What a load of trollop.

The hype is already over..

it’s all hype. And Netflix Dolby vision is a lie.

I said Dolby Vision was a gimmick from the beginning. HDR is an even bigger gimmick. Marketing teams hype it up with such intense advertising and the clueless consumers convince themselves they can see a difference. Many times it's obvious that the SDR image has been doctored to make the new tech look better by comparison. It's just the electronics conglomerates doing what they always do, taking advantage of the public's pitiful understanding of display technology to sell mass produced junk that's obsolete before you even unbox it. Also, I love how this guy candidly admits that the TVs available to consumers are trash compared to the "professional" units he works with.

horible accent )