what is wrong with radioshack? 

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I took an electronics class as a kid and my teacher told me that my solders were "like the tears of an angel" and that i could work at radioshack. I took this as a complement of the highest order. Then when I got to working age, every single radio shack had officially closed down. I was devastated, even though I had never set foot in one to this day.

Update: they haven’t tweeted since nov. 2022, their bitcoin is down 98.91% & worth $0.0004312

Thank you for addressing the “intern” thing. Why do people think huge corporations and sports franchises are handing the keys to their empire’s public face over to an unpaid intern?

Heard Jarvis say, “Let’s talk in a year and see if you still prefer that ratio” and since it’s been a year since this video came out, I decided to check on how RadioShack is doing. “On March 2, 2023, Retail Ecommerce Ventures announced that it was mulling a possible bankruptcy filing.” Yeah it’s not looking so hot.

Brands trying to pull a “how do you do fellow kids” is mortifyingly embarrassing

i genuinely love how heated jarvis is at this, it’s so irritating when you can tell these execs think they’re being clever lmao

The hair. The curls. The shirt. The aggravation. All on point.

Honestly, if radioshack came back and was just radioshack again with more current electronics, I would go there, and I think a lot of people who have nostalgia for it would have too

Radio shack was important because they were almost the only place that sold electrical components if you were in school for engineering. Even though I don’t need parts anymore it’s my understanding there is still a major brick and mortar gap for students and there really is a market for bigger cities to each get one or two RadioShacks.

I refuse to believe anyone has actually set foot in a radio shack since like 1746

I loved when RadioShack said “it’s radioin time” and absolutely shacked on everyone.

I’m 26. I worked at RadioShack right after I turned 18. I closed 4 different stores over my two years there. It was interesting. I loved my co-workers. The company sucked.

The phrase "there's no such thing as Bad Publicity" is something that is only said by people trying to sell you shitty marketing tactics lol. I had a feeling but it's clear you already did the legwork to show that just because they're able to get a lot of engagement by being shitty and edgy, that doesn't actually translate to merch sales and profit automatically.

I can't believe they managed to make Radio Shack *less* cool than it originally was

This reminds me of the long con tumblr that was Old Friends Senior Dog sanctuary. They were a popular shelter for senior dogs on Facebook and they appeared on tumblr, assumedly as an official account, when out of NOWHERE they posted "I just want to get fucked down again =/" and NEVER posted AGAIN and the Facebook was then asked and said they never created a tumblr account

your point about followers not converting to customers is sooooo fucking valid and corporations need to understand that. i get so tired of this attitude of trending = profit.

Walking into RadioShack as a kid felt like walking into an alternate dimension 😂

Having the purple devil emoji in their name just makes me imagine the marketing team making that same smug face as they come up with these tweets, like "we're so edgy no other brands would do this, this is gold" and it's infuriating

"Experimenting with new strategies, optimizing them, and implementing them" but it's just me figuring out the best way to pour a bowl of cereal

To all the people saying this was Twomad. The tweets date back to quite a while before Twomad got made CEO. You can also tell because his first move was changing the accounts name to RatioShack.

does your sponsor think that we, an audience of people subscribed to a FREE premium channel, can afford a mattress 😭

Congratulations to everyone watching this video because you are a VIP. This content is truly gold and truly premium ( in a free way )

it's been a year now, 1 radio coin is worth $0.0005 (1/20 of 1 cent). also Ábel doesn't work for radioshack anymore. so i think it's going well for them

This is the golden content I ACTUALLY want but don’t pay money for. Jarvis is providing the real currency.

The thing that makes me the angriest is this guy’s career is not going to be impacted by these tweets AT ALL. He’ll move on to the next role in a year with the impressive title of CMO (seriously like any of this is actually C-level work) and continue making money for doing absolutely nothing of value. I hate these grifters.

it's so fun not being on twitter cause I get little infodumps on what dumb shit's been going down lately and then I don't have to worry about seeing it on my own

The irony of electronics companies not adapting to the rise of the internet

This makes me so weirdly depressed. Radio Shack was such a mysterious and cool place when I was a kid -- I remember going there with my dad and marveling at all the gadgets and doo-dads and mysterious parts I didn't understand. I'd rather they just stayed dead in peace than whatever is happening here.

Let me tell you a little story about my HATRED for R.S. My dad was diagnosed with lung cancer and had chemotherapy appts. So, after one of his apts, he desired to go to the mall and look around Radio Shack. The Drs had given my dad pain meds and due to that, he was a ta_his words were a bit slurred, he was somewhat disoriented, all skin and bone, and his hair had fallen out there was no way you couldn't tell he didn't have cancer! I still remember how awful the douchbags at Radio shack treated my papa and him tearing up in our old station wagon. My beloved, big burly Irish father essentially laughed out of Radio SHACK because an associate and a manager felt the need to get impatient with a cancer patient. Less than 6mo later my dad passed away at 50yo. I was only 9. I will never forget and I refuse to ever go back into a Radio Shack. :(

we had an abandoned radioshack by my house when i was a kid, and from 2007 to 2014 the whole thing was filled with crows

"written by a 30 year old man" as a 32 I felt that in my soul. Thanks Jarvis.

They tried to be duolingo

RadioShack is one of those brand twitters that you can tell when it’s a 57 year old unpaid intern

I've never seen Jarvis so genuinely pissed about something but seeing him go off on RadioShack for their crypto bullshit is quite satisfying ngl

There's still a Radio Shack in my town. It's been there since before I was born. I've never seen anyone go in or out, yet the building's condition remains well maintained.

I find this entire video so funny with twomad context

"The haters can't argue with how effective my bold brand outreach strategies are in making impressions on a wide audience," I say as I wheel my crate full of airhorns onto the crowded subway car.

I feel so old knowing what Radio Shack is and knowing I've stepped foot in one when they still were running. I feel like I should be coughing up dust and I'm not even 30 yet.... Also dude clearly didn't want to give his age cause he's clearly 100+ and doesn't want to share his anti-aging secrets. I don't think there's even any elderly people I've met recently who uses the word Youngster..

radioshack was the first time i stole. they never getting those AA batteries back

The fact this is what happened to radio shack, I'm at a loss of words. I never went but it was always that store that just existed next to target

I'm loving how heated Jarvis is getting over a brand that everyone will forget about again in like, a month

I feel called out for being old enough to grow up with RadioShack.

I don’t think I’ve seen Jarvis this personally upset in a video before and I’m here for it 😭

Twomad going off 💀

I can count the amount of times on one hand that I've stepped into a RadioShack, and I can say pretty confidently I haven't done so since the 2000's. Always really bizzare to see companies and stores, especially ones that aren't particularly relevent, making the oddest social media content.

As someone who is theoretically a part of the target demographic for these tweets (american college student ig), this has never made me want to go to radioshack less

Jarvis: they clearly don't know how to connect with the audience literally 5 seconds later Jarvis: Today's sponsor is a custom mattress company

It's okay that you were getting angry, it feels good to see someone else as passionately annoyed and perplexed as I am about this kind of shit.

Jarvis yelling at RadioShack is strangely cathartic

“Am i angry? I feel like I’m yelling” - Jarvis, after being visibly upset since two minutes in 😂

Now we wait for him to see the twomad vid

So we not gonna talk about how this was TwoMad?

I never thought I'd see the day when people that go to a corporate 9-5 job think its a good idea to be horny on Twitter to sell products. The internet really changes people, huh?

I used to be a manager of a RadioShack. Met my kid’s father there & made lifelong friends. I stayed until almost the bitter end & closed a few stores when the bankruptcy happened. There was zero incentive to do this so we worked our asses off closing these stores just to lose our jobs lol. I was in my early 20s & I’ll always remember my shack time fondly.

TwoMad on a whole nother level xD

I remember RadioShack had hex bugs in there. That’s the only reason why I went in as a kid

Ur hair looks great, glad to see more people with sick curls being popular on youtube

I never understood why people assume interns run companies' social media accounts, do you really think any company within their right mind would trust a temporary employee with the face of their brand ?

radioshack got hacked by twomad

The radioshack lore gets more interesting. Couple weeks ago Twomad has made a video being the “ceo of radioshack”

I remember I was helping a customer find some headphones and she insisted it was sold at radio shack. I went to their website and was absolutely flabbergasted that it was a crypto website lol

As a person in their 40s, this video is fascinating to me. Of course, I remember walking into Radio Shacks. Like, for cordless phones and power strips. It’s weird to find out they are trying to keep their brand alive with a crypto move, and super weird to watch them try to market themselves in this bizarre, tone deaf way. Living in the dystopian future, y’all. I’m exhausted. The most interesting thing is to watch Jarvis, validly and successfully employed in a profession I couldn’t even imagine when I was a kid, analyzing very earnestly the different layers of wrongness of Radio Shack’s approach. It’s cool to watch Jarvis’s tech background inform his voice as a creator. YouTubing is a real ass job, y’all. I always respected it, but I definitely appreciate your work even more now.

Twomad runs the account if that explains anything.

there was a radioshack in the strip mall where we would get our Pizza Hut and i remember being absolutely devastated when they shut down, despite the fact that I had never once stepped foot inside. 8 year old me was going through it

The goal of these managers isn’t to convince people to buy, it’s to convince the even older, even MORE out of touch CEO that they are young and hip. That’s all that matters to them.

Its been a year and I can confirm nobody cares abt radioshack

it was twomad bro

This video was honestly really cathartic for me because I've had some arguments here and there with friends/relatives about this sorta "relateable human brand" bullshit. I tell them how stupid and awful they are and the response is usually something like "at least people are talking about it", that the publicity and awareness are worth lots of people on Twitter thinking they're stupid and embarrassing (in terms of them making money I mean). I never could think of a good way to explain what's wrong with that, but you're absolutely right when you put it very succinctly, "it doesn't convert into sales". Like, yeah, people are talking about it, that doesn't mean it's good or helpful. I think a lot of people, especially older ones, still buy into the idea that all press is good press when, surely by now there's plenty of evidence that's not true. I seriously doubt I'm a rare case in that I avoid buying things from companies that piss me off, at the very least.

Them repeatedly referring back to the tweet AS “the squirter tweet” was even worse than the tweet itself … also the yelling was very premium Jarvis much justified

Thank you Jarvis for existing and for helping me when I have anxiety. Premium youtuber with a premium channel

Can I just say as a sex-repulsed asexual I ADORE the content warning! No one ever thinks about putting a content warning for stuff like this. Good job Jarvis! you earned yourself a new follower :))

When I was a kid I went to my grandma's house for a week during the summer. Her TV needed some sort of adapter to work with my PS2 so we went to radioshack to get one. That was the first and last time I ever stepped foot inside a radioshack. lol

I went to RadioShack to buy “weird” batteries (anything other than a AA or AAA) and walkie talkies. Sometimes they had cool things like rc cars. That plus shitposts isn’t going to convert to support for a new crypto.

it’s just twomad man, he’s there ceo now.

This is similar to what Doling is doing, but people actually care about Duolingo. Plus Duo is being funny and not creepily sexist like RadioShack.

RadioShack just had to come back from the dead and “advertise” in its own version of Gen Z humor.

"None of you remember Radio Shack. You're all too young." You got my 36 year old ass sliding down in my chair pulling my cap over my eyes. Thank you for that, Jarvis. Not me buying my very first cell phone at a Radio Shack in 2002

Exposure doesn't pay the bills :) this is a great analogy for "exposure payment" for artists and creators

Twomad moment

"RadioShack cryptocurrency" is not a set of words I wanted to hear.

"The post you put out, it's kinda weak" says the dead brand that everyone forgot about in 2013 that's been dug up from the grave and zombified in order to sell some crypto scam. Ironically, I hope this type of marketing actually does die. I wouldn't say that horny posting is inherently bad but it requires WAY more self awareness than is shown by capitalists.

It was twomad the whole time. We’ve all been played.

it's literally one guy, from Wukanda.

Thinking about how much Jarvis hair has grown. I was staring at him like "what's different" and I'm like "wait his hair is super fluffy" and now I realize I usually just listen to his videos, I don't Remember the last time I just sat and stared at Jarvis haha

god here's the thing. when you got the relatablity part.... i had to pause in anger because it's one of the biggest things i've had to UNLEARN during university. you can't just say something is "relatable" when pitching it to any given media studio, you have to have SUBSTANCE backing you up. like, my class had been working on this project where we pitch a tv show to the rest of the class as if we're pitching to netflix, right? and the first thing we were told was "don't use the word 'relatable', it's a crutch word and tells us nothing about the show". a show being relatable is NOTHING, and a tweet being relatable is NOTHING. it doesn't MEAN anything. it's a useless fluff word and arghhhh i am so sick of the concept of "relatablity" cropping up everywhere. i don't want to relate to your brand, i don't want to relate to your tv show, i don't want to rELaTE to people who providing me entertainment, i want to know what it's offering! and you're SO RIGHT about this twitter being useless fluff! it's MEANINGLESS. im yelling from the gd rooftops death to the concept of the "relatable" brand, of the "relatable" tv show, of how quiRKY everything is!

Jarvis: * yells for 20 minutes * Also Jarvis: “I’m not even mad”

Radioshack could have been so successful if they had come back as an audiophile merchant. There are groups of people who spend thousands of dollars on high quality audio products and Radioshack would've been a great brand to deliver to that demographic.

I love that Jarvis yelled for half the video and then went "Am I getting angry?" Not quite as late as RadioShack, but damn close

"because..I guess we live in hell?" Was both hilarious and so peak mood

twomad was on their account, he did a video.

I LOVED Radioshack

There’s a RadioShack a couple towns away from mine that was independent when the company went bankrupt. I feel so bad for the old man who runs that place

Hello. I'm an elder millennial, an Ancestor even, and love Jarvis's content. I had to watch the part about Tai Lopez buying RadioShack and Pier One and turning it into a crypto thing 4x because what the fresh hell. Jarvis is absolute correct - all this attention creates NO conversion. The marketing team are all asshats and we truly live in the darkest tidmeline.

damn, he kinda say things without even knowing who is behind it

Jarvis is my favorite hat-eating nerdy time traveler. I love all the content he creates!

I remember going into RadioShack and I'm not even 30. Now, Pier 1 being in this picture is.... painful. Pier 1 had such cute things.

RadioShack Story Time: I live in Montana, and used to live in the middle of true nowhere, where the only town with a grocery store in my area was two and a half hours away by car, on a Native Reservation. They also had a RadioShack. Now, this was a town of 1,000 people on a good day, and it had _maybe_ 20 commercial buildings at most. And one of them was the most god forsaken RadioShack imaginable. It was the only place for hundreds of miles that sold any kind of basic electronics stuff, like Ethernet cables or phone modems. And it was only open like, 2-3 days a week, and nobody knew when those 2-3 days would be. It was whenever the owner and/or his son decided to...open the store. They didn’t do orders in advance or anything, so you’d drive three hours for a watch battery and they’d be closed because it was someone’s birthday yesterday and everyone was too hungover, or because someone pulled a knife on another customer over the last remote controlled car that they had in stock. Shit was fucking crazy. Even for RadioShack. And now that RadioShack is gone as a company, I have no idea how anyone there gets electronics supplies, since it was a franchise store. I can only guess that nobody has internet there anymore lol.

Your anger at this is extremely funny and also somehow cathartic

Twomad at it again 📻