Which book is best for startups? The Lean Startup vs. Zero To One

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Sometimes two great books can seem to offer contradictory advice. One example is the advice offered in The Lean Startup by Eric Ries vs. Zero To One by Peter Thiel. So, let's take a look at the differences between these two great books, and discuss how we can make the most of their insights and advice.
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➜ • TOP 3 TIPS from THE LE...
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CLICK HERE FOR THE FULL ZERO TO ONE BOOK REVIEW:
➜ • How To Identify A Valu...
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THE 10 BEST BUSINESS BOOKS
📚 • The 10 Best Business B...
THE 10 BEST ENTREPRENEUR BOOKS
📚 • The 10 Best Books For ...
THE 10 BEST STARTUP BOOKS
📚 • The Top 10 Best Startu...
THE BEST BUSINESS STRATEGY
📚 • The 6 Best Business St...
THE 10 BEST DIGITAL MARKETING BOOKS
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THE 10 BEST PRODUCT MANAGEMENT BOOKS
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CHAPTER MARKERS
00:00 - The Lean Startup vs Zero To One
00:38 - The Lean Startup Book Summary
01:17 - Zero To One Book Summary
02:15 - The Lean Startup Core Message
02:46 - Zero To One Core Message
03:33 - Business Example #1 - Uber
04:30 - Business Example #2 - Google
05:22 - Business Example #3 - Facebook
06:42 - Conclusion and Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

Опубликовано:

2 июл 2024

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Комментарии : 77

@kjt2423 2 года назад

I don't get why people think the books contrary to each other. zero to one is about which business to start, and the lean startup is about how to effectively execute that business. both excellent books :-)

@tabmax22 Год назад

not really, he literally calls out lean startup in the book

@ivandavidjoselen9445 Год назад

I agree with you

@nareshkoyalkar8370 3 дня назад

yes u r correct

@anirbanc999 22 часа назад

Brilliant Thank you :D

@marinosabijan 2 года назад

In the end, the most important thing is, to be honest with yourself and look objectively at the reality. Not chasing the hype and trying to conform, but still making sure that your conviction is genuine and that you are not hiding the truth from yourself.

@RickKettner 2 года назад

Well put.

@abdullahbabakir3150 13 дней назад

nice words but not practical cuz you just can be like that most of the time, that's rare not for most people

@bobbysugianto5744 Месяц назад

thanks Rick!! you've explained a very clear comparison that made me more excited to read!

@wasyakadevil750 2 года назад

your channel is a gem. I am glad that I found it

@gabrielolagundoye8362 3 года назад

Great video as usual Rick, I love this kind of format where you compare 2 books and point out the differences that make them stand out. Keep it up!!

@RickKettner 3 года назад

Glad you enjoyed it! Do you have two books that you think would make an interesting comparison?

@danielsantamaria3392 Год назад

@@RickKettner Atomic Habits vs The power of Habit

@VincentCrow Год назад

Thanks for the video, I will definitely read these books.

@christopherwilson 3 года назад

Awesome Video Rick, love the comparison and way you break it down

@RickKettner 3 года назад

Thanks, glad you enjoyed it!

@brandonemmanuel5032 2 года назад

Thanks dude, it was useful!

@eikicharles7652 5 месяцев назад

Excellent video man. I started by applying an idea borne out of a need created by the pandemic and after some deliberate research plus the abatement of same I was able to develop a vision with a grander scheme. It was based initially though on applying an improved service in my local my country's local andthen regional market.

@EJSimonsen 3 месяца назад

Good explanation. Thanks.

@marcomontecino5161 10 месяцев назад

Good summary, also compare and contrast approach.

@dpk.2011 2 года назад

Thanks for making this video sir. Found it useful.

@RickKettner 2 года назад

I'm glad you found it useful :)

@salahjaabari8931 2 года назад

Thank for your effort

@yobrahmorarah9925 2 года назад

i have read both books and i can tell you i dont see any conflict between the 2....infact in zero to 1 peter encourages his readers to start small

@belowavgnoob1401 3 года назад

Great video! Learned a ton, thanks!

@RickKettner 3 года назад

Glad you enjoyed it!

@AwaisPirzada34 3 года назад

Finally,I got this. Thanks man ☺️

@RickKettner 3 года назад

Thank you for the great question!

@AwaisPirzada34 3 года назад

@@RickKettner Requests (1) I'll be waiting for your video on user personas and JTBD Theory. (2)Another topic that I want to you to discuss is product market fit, how do we know that we have it, or what are the steps to get it faster. And what to do after that. (3) Many of the successful entrepreneurs say that that in the early days of your company don't spend a single penny on ads and marketing, focus on the organic growth, if your product is good you'll grow by word of mouth, for example, Paul Graham wrote a whole essay on that topic "do things that don't scale" meaning that do things manually in the early Days. My question then is that if we don't do advertising, then how will people know about the thing that's completely novel in the market, or wouldn't be too late if we wait for the word of mouth growth, as you know Start-ups are about speed You can choose to answer any question, BTW.

@RickKettner 3 года назад

@@AwaisPirzada34 - You can test product market fit through one on one customer interviews as described in Sprint by Jake Knapp. Hacking Growth also has some great advice on that front. Regarding organic growth, much of this comes down to early customer development. If you are building your product alongside early beta customers, gathering their feedback, and ensuring that you have a winner... these early customers often spread the word about the product (assuming they love it). Often though, you should be engaging in some initial marketing to get the ball rolling. Doesn't have to be "paid" advertising, but you have to do something to get the spark ignited (podcast interviews, PR, free samples, trade shows, etc.).

@XTen1000DaysX 8 месяцев назад

Great video, thanks man. Im leaning on reading the Lean start up first, as im a first time entreprenuer and its seems more reasonable.. I'm not a silicon valley genius.

@RickKettner 8 месяцев назад

It's a great book! I also recommend "Running Lean" as an even more actionable guide for building a startup.

@vozestoica8436 3 года назад

In My humble opinion both are great Stripe apply both

@cameronvincent 2 года назад

Great video zero two one will always be one of my top 3 fav books will give the lean startup a read

@abdullahbabakir3150 13 дней назад

did you ? how was it

@gabrielalexander2735 Год назад

I think they are also addressing two completely different worlds. One world is about the probabilistic nature of business (lean startup), as compared to the more deterministic and predictable world as seen by (zero to one).

@ANIKETGWALKE 3 года назад

Great video sir👍; Next Video on HOW TO SCALE A STARTUP plz🔥🔥🔥

@RickKettner 3 года назад

I recommend you check out my video on The Start-Up J Curve by Howard Love, and consider picking up the book. It has great advice on scaling up.

@ANIKETGWALKE 3 года назад

@@RickKettner Thanks sir, I found your channel yesterday and I was amazed with your content. (GREAT CHANNEL)

@RickKettner 3 года назад

@@ANIKETGWALKE - Thanks, glad you are enjoying the content :).

@praveengopu9325 3 года назад

Awesome advice 😄 big like from my heart 😀

@RickKettner 3 года назад

Thanks, I appreciate the support!

@mshibinz 3 года назад

Dude....you understand audience's mind. Do such comparison videos more often. And a request is that....please do a video on best or top tech company biography....Like No Filter, Airbnb Story etc. Company biographies are great reads.... Sorry I've one more request...which is if possible do case studies on unique startups like Kalrna, Affirm, Stripe etc ..if possible. And case studies could accelerate your channel's growth. Case studies and the end of the video with lessons to takeaway and that day book recommendation.

@RickKettner 3 года назад

Lots of great ideas, thanks!

@abdillahsyafiq 3 года назад

I have read the lean startup for like 3 times already. Ffter watching this, I would like to read from 0 to 1 for the first time.

@RickKettner 3 года назад

Nice, it's always helpful to read and re-read great books. I'm sure you'll enjoy Zero To One as well.

@nareshkoyalkar8370 3 дня назад

good book 0 to one

@msdm83 Год назад

There are more than one approach to do something.

@yuktachaurasia9142 2 года назад

Hello Rick! I recently discovered your channel and since I have been pretty glued to your videos. I have a doubt and I think you are the right person to clear this one. I want to start a “small” business. I am not gonna focus on branding initially and I just want to get started but I have no idea how to do this and I cant seem to find books helpful for “small” business. I read The Lean Startup and it just kept talking about revolutionary stuff which was not where my interest lays. So it will be really helpful if you suggest some books that help me More towards “small” business only. Thank you so much. And I hope you reply.

@RickKettner 2 года назад

What kind of business are you trying to start and/or what do you most want to learn about running a small business?

@yuktachaurasia9142 2 года назад

@@RickKettner Its a product based small business focused on printing posters and various other similar things.

@yuktachaurasia9142 2 года назад

@@RickKettner I want to learn on how to start a business, the basic procedure and how it is handled, that is, accounting and shipping etc. Also how orders and queries are to be handled. Just some very basics. I tried learning about the same stuff through youtube but different channels said different things that just made me overhwhelmed!!

@yuktachaurasia9142 2 года назад

Also basic tips, like what you should know before starting a business, things to take care about, keeping everything organised. Basically something that explains step by step procedure to start a business to a child. Thank you so much for your reply. The time you took out to read and reply to this comment means a lot!

@RickKettner 2 года назад

@@yuktachaurasia9142 - You might enjoy a book like The Personal MBA by Josh Kaufman. Naturally, it can't cover absolutely everything about business, but it does a good job of covering many fundamentals.

@sarthakchauhan6026 3 года назад

Sir make a video on your book self tour

@SanathKumarNaibhi 3 года назад

Yes very much needed! ☺️

@RickKettner 3 года назад

At some point in the future, but too busy with summaries, lists, and other videos at the moment :).

@AdrienLegendre Год назад

Zero one primary theme is not to be bold, but develop a monopoly, not a competitive business that duplicates what others are doing.

@RickKettner Год назад

I agree with the second half of your recap (develop a monopoly, avoid competition), but he also strongly advocates being bold and taking risks rather than doing small iterative moves. And most of the PayPal Mafia examples follow that pattern: PayPal, Tesla, SpaceX, Palantir, etc.

@nuansalail7980 3 года назад

next comparison: popular books about negotiation, persuasion, or communication (:

@RickKettner 3 года назад

I have one potential comparison in mind when it comes to persuasion vs. building trust :).

@nuansalail7980 3 года назад

@@RickKettner exactly! I'll wait

@RickKettner 3 года назад

@@nuansalail7980 - It will likely be a few weeks, but I'll get it done :).

@monishr9088 3 года назад

Please give sales book review for beginners

@RickKettner 3 года назад

Sorry, I don't read many books on sales so I can't make any strong recommendations on that topic.

@james.kaloki 2 года назад

The lean start up is not for people who are into e-commerce I think it’s more tailored to tech start ups

@RickKettner 2 года назад

I think the general concepts have broader application to anyone building something new or unproven, but yes, it's written primarily for startup businesses or startup teams within an established business.

@abaan290 2 года назад

😊

@abdullahbabakir3150 13 дней назад

based on what u said, the 021, %80 of it is just stupid ( its like being born rich and say having a comp is not that hard..)

@sherifallam9809 Год назад

Plot twist, I read the 2 books.

@DaTruePowa 3 года назад

peter thiel: cofounder of paypal a 300 billion dollar company, cofounder of palantir a 50 billion dollar company and he's also a legendary investor eric ries: some random virgin who made a startup no ones ever heard of enough said

@RickKettner 3 года назад

In my humble opinion, if someone creates value and has helpful lessons to share, I see little value in judging them for earning millions instead of billions. I don't think any of us want to live in a world where the only products and services that exist are $1B+ opportunities.

@cameronvincent 2 года назад

N=1 PLTR will become a monopoly