Who WINS and LOSES the next ten years? 

lubrication.expert
The Future of the Lubrication Industry: Winners and Losers in the Next Decade
This video discusses the major shifts expected in the lubrication industry over the next 10 to 15 years, highlighting potential winners and losers. Rafe Britton, with experience in both upstream and downstream operations at ExxonMobil, addresses the unique challenges faced by major oil companies like Mobile, Castrol, and Shell due to their conservative, process-heavy approaches. These characteristics, valuable in upstream operations, are seen as detrimental to the agility required in the sales-focused lubricants business. The video predicts a decline in the dominance of these majors in favor of more nimble, independent lubricant companies such as Fuchs, Kluba, and Amsoil. It also covers the growing role of large distributors and independent lubricant manufacturers, suggesting they will benefit from the industry's evolution. The discussion extends to the strategic implications for companies, especially the importance of adapting from an automotive to an industrial focus and the value of personalized service in a post-COVID world.
00:00 Welcome to Lubrication Explained: The Future of the Industry
00:28 The Majors vs. Independent Lubricant Companies: A Deep Dive
04:55 The Rise of Independent Lubricant Companies
06:47 Spotlight on Amsoil: A Model for Future Success
09:40 The Evolving Role of Large Distributors in Lubrication
12:42 The Unique Position of Multi-Branded Distributors
14:08 Independent Lubricant Manufacturers: The Unsung Heroes
15:40 Concluding Thoughts on Industry Winners and Losers

Наука