Performance perception is really important to sale. Here many clients deny to change a clogged airfilter, overdue a gearoil change because lack of budget but only use Liqui Moly for engine oil(30% higher cost). Truly strong brand perception.
Absolutely. Have a look at Kroon Oil. Extremely proper quality, for a fair price. For a solid 10w30 I always rely on Amsoil, which I buy in Germany to Belgium ... .
Ravenol is a perfect (european) exampel for me. They got realy fames in our german oilclub (forum) For there high quality for good money. (good advertisment of PAO oils and wolfram add. in racer oils) But in last yeahrs they pushed there prices to the max Premium segment in my eys. So ppl. like me (tech lover, but even more love bang for the bug) turn around and go for ather new brands or cheaper ons...(i went back to adinol(1/2 - 3/4 the price). Dont take higher PAO based premium oils and change the oil more often... In the end i think for the most ppl. its the brand name/price. Not like me tech specs/price. Like you allready sayed.
mobil 1 GTL/ XTL over prices same PAO original synthetic. Not reasonable to buys his product. It's have 4 times quantity than PAO. Meguin Liqui moly, addinol older history are german standard is higher than American standard.
