Why Brand Manager Is The Most Sought After Marketing Role After B-School? Ft. Niharika, IIM L Alum

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Confused about long term career prospects in Sales & Marketing at Top FMCG companies such as HUL, P&G, ITC etc.? How should one decide if a sales role is right for them or if brand management is their true calling? While it is ok to be confused, it isn’t to be uninformed. Hence, we came up with this video to share the career trajectory to a brand manager and explain what a brand manager really does. While this is one of the most sought after roles and sounds extremely glamorous the responsibilities associated with leading a top brand is immense. This video brings to light the different areas of responsibility that a brand manager is expected to tread on and demystifies the role for complete clarity.
Learn about CTC offered by these conglomerates, skills required to enter this role and step by step guide to what a brand manager is accountable for. For any doubts drop in comments and we will get back on that.
If you are a Sales & Marketing aspirant and desire to get into one of the Top FMCG companies at a B-School, you can check these videos of Niharika:
1. How To Crack HUL & Colgate Palmolive | Prep Secrets By Niharika, IIM Lucknow Alum: bit.ly/35upi1s
2. How I Got Into HUL & Colgate Palmolive From IIM Lucknow, Ft. Niharika Gupta: bit.ly/2U7LLPj
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Опубликовано:

15 сен 2024

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Комментарии : 55

@InsideIIMKonversations 3 года назад

If you don’t want to miss any of our videos, all you need to do is join us on WhatsApp. Click here to join - bit.ly/_whatsappupdates Recommended Reads: 1. How To Crack HUL & Colgate Palmolive | Prep Secrets By Niharika, IIM Lucknow Alum: bit.ly/35upi1s 2. How I Got Into HUL & Colgate Palmolive From IIM Lucknow, Ft. Niharika Gupta: bit.ly/2U7LLPj

@prajwallangde5469 3 года назад

Very informative, this is one of your best series. Please create more such for other specializations as well.

@avipsamishra904 3 года назад

Hello Ma'am, It was an amazing video. It would be really helpful if you can make a video where you explain in detail what an marketing intern's work look like in an FMCG company.

@anuragsharma2737 3 года назад

Inside IIM is the biggest non direct promoter of HUL

@officialrahul6954 2 года назад

Silent promoter

@reactfrenzy3876 Год назад

Sahi,, pakde hai,,

@realitynumber1 Год назад

Great insights. Though in today's market the start-ups are not understanding the consumer need and is putting pressures on the brand manager to implement the things which are against the consumers, market, competition which i believe is of no use building a brand which start-ups are thinking and as per my observation in the last 4 years working in the sales and marketing fields, the companies are thinking of the same strategies in every region of the country. The example that you described of the toothpaste, i believe there are some different factors which might play roles in launching a product. For example if in case a NORTH INDIAN might be interested in using the pepsodent more instead of dant kaanti whereas a SOUTH INDIAN might use dant kaanti more instead of pepsodent but the companies need dant kaanti to be used by both NORTH and SOUTH indians.

@InsideIIMKonversations Год назад

Thanks a lot for sharing your valuable perspective. We hope you liked the video.

@pavankumarturubati6592 2 года назад

Such a crisp and informative vedio, nice work guys. It would also help if you can also make a video on what an aspiring can think of as a short term goal or role and the highest role or goal one can plan in his career in sales and marketing.

@InsideIIMKonversations 2 года назад

Thanks for the suggestion, we will try to cover this!

@rohanrao1389 3 года назад

Amazing..

@jkelectrosolutions7737 5 месяцев назад

Thank you Dear Mam... for ur videos🎉🎉🎉

@SpaceBoiii69 3 года назад

It was soo insightful! Mam, where can I find the marketing primer of various campuses because I am still in undergrad and want to go into Marketing once I go to bschool!

@prabhusharma3694 3 года назад

Quite insightful!

@suriyardy7995 2 года назад

Thanks for sharing such a informative video. Please go ahead much more videos

@InsideIIMKonversations 2 года назад

So nice of you, Made our day... Any other suggestion for us?

@wardasaeed1922 3 года назад

Hi! What is the career progression of a Brand Manager?

@officialrahul6954 2 года назад

Impressed with the script, always focus on selling rather than sharing updated information

@InsideIIMKonversations 2 года назад

Thanks a lot Watch all other latest K-Cafe videos here: ru-vid.com/group/PLMYr1HHzGSR0RM2fEP3AXFLsbWwshooyh

@gamebooz2382 3 года назад

Whr can I do brand management certificate to enhance my skills

@panseeds4479 Год назад

Would like to know more about the marketing departments role & responsibility on daily basis for a TOP FMCG brands

@InsideIIMKonversations Год назад

The marketing department of a top FMCG brand plays a crucial role in driving the brand's success. They work majorly on Market Research, Brand Strategy, Advertising, Distribution and Channel Management and much more.

@mandhanratnjadhav.6094 3 года назад

Thanks for insights & for this video.

@ShaktiBarethStudio Год назад

Currently working as Brand Manager at India's one of the most high rated Health care Brand.

@InsideIIMKonversations Год назад

Hey Shakti, We are happy that you're doing so good in your career, Best of luck

@richasinha322 Год назад

Hey Shakti, could you please guide me to do the same i.e. to become a brand manager ? How should one approach it after 10+2 ? A reply would be really generous and helpful. Thanks.

@aejae15030 3 года назад

Video starts from 2:47

@zohebansari994 3 года назад

Thnks

@harryabsy1694 Год назад

No, the trajectory path was also necessary

@karanlakhanpal7106 5 месяцев назад

Hello Maam. Can you please tell me that which platform is best for these courses

@mandhanratnjadhav.6094 3 года назад

Thanks.

@NimpyABCD 2 года назад

For how many hours, does a brand manager has to work? Pls reply asap!🙏

@InsideIIMKonversations 2 года назад

Depends on the company.

@NimpyABCD 2 года назад

@@InsideIIMKonversations ok, thanks

@AbhishekSingh-kx5fg 2 года назад

Hello ma'am, thanks a lot for such an informative video, I have got all of my doubts clear with this Single video, my one and only question is, Do a brand manager needs any kind of Proficiency in data analytical tools like SQL, PYTHON, TABLEAU, etc?? Please reply please please🙏🙏

@InsideIIMKonversations 2 года назад

Our community might help you: Insideiim.com/community

@rajatabrol7548 3 года назад

I have over 9 years of experience in apparel retail and have just concluded my part-time MBA(degree offering course) from IIMB. Is there a way to get into a BM role, given that I don't have any experience in sales or marketing?

@sandeepjanaofficial9696 3 года назад

Sir what is the avarage salary scale of brand managers..

@Manish_Roar 2 года назад

Thank you madam ❣️🙏

@InsideIIMKonversations 2 года назад

Our pleasure 😊

@nehashahi4117 3 года назад

Hi, I also want to start my career in brand management, is there any other way to start without doing MBA. If its is how to start, can u plz tell????????