Why Commercials Are So Loud Again - Cheddar Explains 

Hulu adds blow out your eardrums

Ads

Yeah irritating because if I wake up in the middle of the night and want to go back to sleep I will often just turn RU-vid onto a long video or movie and close my eyes ... but a jarring commercial will ruin it if I'm not asleep yet

_"Also, I feel that RU-vid ads are WAY worse than television ads on this issue"_ I'm not an audio or telecommunications expert, but I suspect this problem occurs on RU-vid because uploaders record their content at too low of a volume, while the commercials (which are professionally recorded by third parties) are presented at the normal, "correct" volume.

Yeah, trying to watch in bed without waking up my girl and it’s like dropping a frying pan every time one comes on

They must be desperate for our mindless consuming and money. I find most times they fail to sell me anything. As kid, it was a different story.

Raising my goddamn blood pressure should be illegal 😡🤣😭

Poor marketing actually. Psychologist Robert Cialdini has two books on his lifelong research in market psychology. He found that virtually all advertisers have constantly focused on exposure. Their research shows loud commercials are more noticed. Same with products in TV shows that are both shown, and mentioned by name. Yet he asked the research teams if they had ever considered whether being more noticeable led to more sales or not…and not one team had even looked into it. His research shows the exact opposite. Products that are shown and named in shows are noticed more by viewers…but actually lead to lower sales. Turns out people noticing them noticed it was an ad, and as such, it had less influence. The more subtle ones that either mentioned a name in passing, or showed a product on screen without mention, led to increased sales, as it caused unconscious influence. I think that asking the question of why would be the most effective way to deal with this. We can pass as many laws as we want, advertisers will always find a way around them. If we shows advertisers their actions hurt sales however, they’ll reconsider.

There is a brand of yoghurt i used to buy, But don’t anymore cuz the ads are such a pain.

I try to make a conscious effort to avoid any product or service that uses unbearably loud commercials between programming.

This is why I rarely listen to radio anymore. When every single ad is extra loud and fast-paced to grab attention none of them stand out anymore. I turn the volume way down until it sounds like music again.

Oh the irony eh?

Just like negative political ads, if loud commercials didn't work then companies would change to something else that was more effective. I suspect that most people don't really care, and they are the ones that still watch TV and not youtube. Probably why almost all the comments here about how loud ads turn the commenter away from the product being sold.

@@Kriss_L : I don't think the comparison between negative political advertising and loud ads is apt. The former is about content while the latter is simply about the loudness of the ad. Negative political ads *_are_* powerful and effective. But noisy ads are probably not, because, as the original poster pointed out, they're so annoying that consumers just mute them. Advertisers may _think_ or _assume_ they're effective, but I believe they're wrong.

I used to turn it down low, pick up a book or later my mobile and when I heard them over put the volume back to where it was. I don't watch any TV now except streaming like Netflix/Amazon prime and I watch RU-vid, that's about it so ads aren't an issue any more except the rare occasion I watch something on a catch up app

It doesn't have to be this way! 😭

@@cheddar On top of the loudness, commercials have become the podium for political correctness. So we don’t mind turning them off and tuning them out at all.

The same trend can be seen with phone calls and ad-blockers. I won't answer my phone if I don't recognize the number and wasn't expecting a call. That means cold calls are less effective because of past abuse. I use an adblocker, because advertisements can carry malware or popup over what I'm reading. Bad advertiser behavior results in people just tuning out completely.

@@PictureMaker22 lol what do you mean "become"? Ads have always followed what's most culturally appropriate at that moment which equals more customers/money for them. Look at Cokes "I'd like to buy the world a coke" advert in 1971-you telling me that wouldn't be called "politically correct" if it came out today? People like you make me laugh lol all ad companies want to do is help their clients sell the most of their products that's all, it's no "podium" for anything

i cpletely agree!

I haven't watched tv since 2002. You can't avoid commercials. This is why I don't watch Pluto TV either. If I wanna watch a movie? I use Netflix or Amazon or here on RU-vid Premium. Without ads.

387

I'm so glad I record all my shows so I can skip the commercials

@@fernandod4046 hehehe Same here. Use to record 3 stooges back in the 80's and skipped some commercials as well. VHS, those were the days. :)

"there's always torrenting stuff"

Tenet (2020)

Yeah, I _hate_ that!

Ugh, I really hate that.

Hate that in movies I have to sit with my hand on the mouse/remote to control the sound when music comes on vs dialogue

Trolled

@@burgernthemomrailer Or a scream. Sometimes a siren. At one point about a decade ago, they all started inserting attention-grabbing sounds. I think they all went to the same conference on modern dirty tricks in advertising.

Yeah obviously never use this crap while driving 🤣

Yes

I think it should be illegal to have sirens or car crash sounds on the radio. I wonder how many car accidents have been caused by those sound effects...

But WHY though? WHY ON GODS FLAT EARTH WOULD THEY WANT TO BE ASSOCIATED WITH IRRITATION AND ANGER? Like mute it down it’s ridiculous. If I were a brand I wouldn’t want to be associated with shrieking and anger while they rush to find the remote. I would rather be associated with positive emotions

@@LucasFernandez-fk8se : Totally agree.

@@LucasFernandez-fk8se RAID SHADOW LEGENDS WITH PC GRAPHICS AN EPIC STORYLINE AND HUNDREDS OF CHARACTERS TO COLLECT JOIN NOW WITH MY LINK TO GET FREE REWARDS

@@LucasFernandez-fk8se because at least it sticks in your mind. It's much easier way of doing it than being clever or funny.

It's counter productive. Not only does it cause viewers like me to thumbs down the original video content but stop viewing RU-vid for the day. Does not help that 90% of the RU-vid ads are financial security or passive income fraud ads

By about how many frames or does that change with different sounds?

@@TweEkc Usually 2-4 frames or so before the actual sound

This is the first thing professional gamers train to recognize is sounds to react faster.

Our brains also know that it can take a moment for sound to reach us vs when something is seen. So a bit of lag in the sound doesn't hurt our brains as much as a sound happening to early. Sound travels (roughly) 1 ft per millisecond. So even in the back of a large theater you're going to hear the dialog an extra frame or even two frames behind the people in the front row.

Animation is magic

He pointed out that the FCC isnt enforcing this so obviously nothing has changed in the volume of the ads.

thankfully my tv has a sound setting that it auto balances the loudness

Omg I always wondered why my local adds were so loud. I always thought they did that because they made a cheap commercial on a budget

@@ngiotis1999: I wish my TV had that!

@@ngiotis1999 What TV do you have?

RU-vid is getting that way, with the unskippable ad to content ratio rapidly approaching, and on short videos, exceeding 1.

@@WerewolfLord yes, i hate ads, and two of them in a row. I hate everything about that product they are trying to sell. One 5 sec ad. More than enough!

@@TheBooban they extended their unskippables to 20 seconds, and now there's a chance you'll get 3 consecutive ads. They're pushing their luck

@@scrittle honestly Susan just needs to be fired. She has ruined RU-vid. She’s a tyrannical censor, she caused the adpocalypse fucking over creators and she is pumping us filled with AD after AD. I’m sick of her. Down with Susan

_"More commercials than show nowadays."_ Arrrgh, that's so true!!! When watching live TV, I often watch two or three shows at a time -- by which I mean that I watch one main show, and when that goes to commercial, I switch to another show that's on at the same time, and if that is also on a commercial I'll switch to yet another channel. It's not uncommon for me to experience three or even _four_ channels that are broadcasting commercials _at the same damn time!_ And for this I'm paying an exorbitant and ever-increasing monthly fee??? Arrrgh!!! 😡

Hulu’s is sooooo loud it’s awful

_"It also doesn't help that most commercials are in stereo while programs are in 5.1, so the signal for commercials is divided over only 2 channels. With my receiver that means much louder volume from those 2 speakers during commercials"_ That's really interesting. I didn't know that's how it worked. Thanks for educating me :)

I literally got ear raped by an Ad it was playing an extremely high pitched noise. It's not even music they literally blasted noise in their ads

@@mrbust999 Was it Tiktok by any chance? They do that. Extremely loud sirens, buzzing, shouting, dogs barking...

They could stop it over night. But they have zero interest in doing so. The question is... why

So true! I thought it was just me. Actors mumbling, then music and sounds like gunshots or a storm blasting my eardrums. It makes it really hard to watch Netflix with someone who isn't as sensitive to noise as me.

Yes, a little dynamic range is good, but not so much that either the dialogue is ok but the explosions deafening, or the explosions are ok but the dialogue inaudible. Sure it's realistic that the action is much louder, but in real life gunfire gives hearing damage, and I don't need that much realism

@@SteinGauslaaStrindhaug I fully agree. Saying a show has highs and lows that average pretty high and commercials are just meeting that high average just means the show has moments that are way too loud. I shouldn't have to keep a hand on the remote to hear dialogue in one scene and avoid having explosions in the next scene explode my eardrums. I want to watch a show at night without going deaf or waking my neighbors.

@ZackSeifMusic --- *YES!* Thanks for bringing up this aspect of the *_massively annoying,_* excessively large dynamic range of movie & TV shows. Like someone else commented, I sit with the remote always in hand and sometimes am almost constantly turning the volume down....turning the volume back up......repeat ad nauseum---even during some TV shows. And often I can't turn the volume down fast enough, since when you press the volume _down arrow_ the TV responds _s-m-o-o-o-o-o-t-h-l-y,_ rather than if you had an old fashioned hardware button you could _turn_ it down quickly/instantly. It's caused me to watch almost everything with closed captions 'on'. Then at least I don't miss dialogue after some cacophonously loud car exhaust....cheering....gunshot..... yelling....'music'....

@@be5952 I do this too, leave the captions on so I can keep the volume lower without missing the dialogue. Television shows are often bad and RU-vid channels with intros and outros especially. I watch youtube on the living room tv frequently, and have to just mute it before clicking on videos from some channels. I'm not some old fogey who thinks the music is just too damn loud, I just want to watch stuff without angering my entire apartment block.

ok

They still are on RU-vid It’s incredibly irritating

@@AM-bj7yo yep the pre ads were exact this.

They still are. Not just on YT but on TV. It's frustrating that there is a law on the books that prohibits this, but it's being ignored and not enforced. 😠

Dude! Or car crash noises, breaking glass, and screaming. My mom nearly got into an accident when we were driving and a stupid lawyer ad came up with screeching tires and we thought someone was going to crash into us so she turned the wheel really fast to “get out of the way”. Luckily she’s a really good driver and managed to save the abrupt turn and not hit anything. It sounded so real because the music had been pretty low before the blast of car crash sounds. 😤

Don’t forget Car Horns.

You buy shit from ads, 🤡, you are their target market no matter what you say!

Interesting!

Portugal seems to be such a forward-thinking country! I think drugs have been decriminalised there?

we did? i did not know? i dont watch many sic or tvi, usually youtube, and the ads on youtube are ridiculous, when watching a video with medium volume and swappy comercial comes by with screaming influencers

@Filipe Saramaga --- And there we have it---a winner! Some countries are _so much more efficient_ taking care of problems that bother everyone! Here in Canada, the governments and regulating bodies do it the following way: 1) Ignore a problem for years; 2) Then pay lipservice to how bad _Issue 'A'_ might be; 3) Then pretend that they're taking the issue seriously (

@@DrT0705 yes, about 20 years ago, but don't conflate that with legalization. In any way producing or distributing drugs is still a crime and heavily persecuted, carrying heavy sentences. The only thing that's decriminalised, meaning you can do it but it's still a civil offense, is the possession of small quantities for personal use. If one falls into that category, it still goes to court and can be mandated to any combination of fines, rehab and community work and it gets into one's criminal record, you just don't go to jail for it

One theory is that only old people watch TV ads these days, so they need to make the adverts louder for the deaf, sleepy old codgers.

Says the BREXIT 😂

@@msemilyli technically not an acronym

@@msemilyli like comment above said that's not an acronym it's a portmanteau. Even if it were, one instance compared to the multitudes of examples in America doesn't really equate lol anyway it's not like I'm saying it's a bad thing or good thing, I've just noticed American lawmakers do it heaps that's all. Unless they're thinking of the acronym first and THEN the law, then that would be bad and sometimes I do wonder......😁

They do. I used to work in consulting and lobbying and entire long meetings would be held to decide which exact word to use. Infuriating

@Suddenly its really not

DVRs are the best. I can't remember the last time I watched a live TV show.

My patience for ads is low enough that even recording and fast-forwarding isn't enough to get me to deal with commercial stations any more. Their ads are just simply too frequent.

Commercials have indeed ruined broadcast TV. There are just so damned many of them! It's just too much.

Exactly!

Some don't allow fast forwarding through ads.

Or how about corporate personhood and the rights they have over actual humans. Including corporate homicide being completely legal. Well, at least in the US and most other countries.

It's the legal principle known as "caveat emptor".

That popped up at the start of the video for me… and it’s annoying because I don’t drink anymore, and I never drank PBR.

Now they're starting to put ads on those. Even the ones you pay for.

i remember thinking when i was watching Person of Interest and a few other shows that for some reason the tough male lead has to talk like he drinks gravel or basically whisper. It make it really terrible when it was time to turn down the volume for the commercials that were 5x louder than the shows. Incidentally, it's weird for those characters to come off as intimidating when it's hard to hear what they're saying.

This is an example of coercive exploitation.

Dude... just get an Adblocker and RU-vid-Vanced for Android

Way to go man! I do the same thing

Yes,the ads are loudr than videos. I noticed watching RU-vid on TV,ad randomly comes in with 10x times the volume of the video.

You may try audiobooks if you enjoy hearing stories.

@@aomoussynonymous8712 what is your channel or name of books? I like series because the story never ends!

Yeah, unfortunately ad blockers don't work with the RU-vid app, and RU-vid in a browser is close to unusable.

@@WerewolfLord get RU-vid Vanced then.... unless you're on an iPhone.