Why phone makers leak their own phones

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[[[ ABOUT THIS VIDEO ]]]:
With phones like the Google Pixel 4 leaking all over the place, I've noticed a pattern. Some companies have started proactively leaking and teasing their own phones. How did we get here? - The Story Behind - Episode 57
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[[[ ATTRIBUTIONS ]]]:
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Опубликовано:

14 окт 2024

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Комментарии : 321

@anirudhpuranik5222 5 лет назад

1:31 Apple has had 12 people arrested for leaks, it says in a "leaked" memo..😂🤣

@xmhnab8737 3 года назад

😂😂😂😂

@DaveOyooSnr 5 лет назад

FINALLY! An honest video title. These leaks are are a type of hype.

@amineabdz 5 лет назад

Most of them ... true but some are really accidental and might harm the company that got leaked, like in the cpu market

@elzurotsyry 5 лет назад

Exactly, it’s just marketing

@yengsabio5315 5 лет назад

Creative controversy, that's what it is!

@sarath89892318 5 лет назад

It's a kind of publicity too without spending any money..

@davel7037 5 лет назад

They leak so that people are prepared for the tech thats gonna piss them off

@agenericaccount3935 5 лет назад

Spend a few million bucks on a pre launch teaser campaign. OR. Leak for free. Easy choice. Especially given its hard to swim against the current of external leaks.

@ProjSHiNKiROU 5 лет назад

TechAltar is like PolyMatter without the China videos.

@nazmulfahad3044 5 лет назад

More like business casual

@TheWindowsPCVidsOfficial 5 лет назад

He actually shows his face though. That's for me a big difference between him and all the other tech-focused(?) educational channels (PolyMatter, RealLifeLore, SideNote, Wendover, Second Thought, HAI...)

@bri1085 5 лет назад

@@TheWindowsPCVidsOfficial which was very brave when he started out, and he hadn't come to terms with he's receding hairline

@hackerbrinelam5381 5 лет назад

Yeah I subscribed to all of them TechAltar, Polymatter, Business Casual, etc Hey, have you guys watched FEE (Foundation for Economic Education)'s videos? They are great

@aaaadit5155 5 лет назад

Don’t compare him to polymatter. Polymatter is an idiot who doesn’t know what he is talking about, and cannot bother to research beyond reading the wiki page on the topic.

@Poorgeniu5 5 лет назад

*Meanwhile in the automotive industry: Engineer: “Okay, now we just need to road test it for 100 miles to make the sure engine won’t crap out prematurely” Market Director: “Sweet! Here, put this camouflage on it and go hog wild out there.”

@midassandahl5076 4 года назад

Automotive industry > any other industry

@majorfallacy5926 4 года назад

@@midassandahl5076 chill Merkel

@mate5171 5 лет назад

They leak their own phones to create the hype before launch. But I'll watch the full video anyway

@pilipcruz2762 5 лет назад

Same here

@pilipcruz2762 5 лет назад

Also to gather early feedbacks

@coenraadkoster2094 5 лет назад

It's more that that lol

@coenraadkoster2094 5 лет назад

Good you watched the whole vid then

@doobleshoodle 5 лет назад

Haha same here

@sriragep 5 лет назад

i feel that the tech companies tease/deliberately leak at very early stages intend to get the initial feedback/ responses which they can positively use for their further development of the device

@Root174 5 лет назад

Yeah, if the response is negative, then they could pretend it was never part of the official product and quietly alter or outright cancel whatever plan they had.

@oswaldgobblepot 5 лет назад

Often times early leaks can have negative response and they make no changes anyways.

@rishavkumar20193 5 лет назад

@@oswaldgobblepot make no changes for this specific product.....but will make sure not to include the said feature in the next phone......which is already in development.

@arunthebuffoon4554 4 года назад

@@rishavkumar20193 Yeah people act like OEMs take a few weeks to make a device. Once a process is started they cannot necessarily cancel it outright. Plus processors, parts etc, have to be stocked, and RnD work done. It's why the pixel phone's shipped with Soli anyways, despite it not functioning well. They'll scrap it in the next flagship or possibly improve the technology. (That's why I actually liked pixel 4 as a concept, google was improving, but didn't get cost efficiency down)

@randomcharacter6501 5 лет назад

You are the smartest tech reviewer for calling out these FAKE LEAKS lol. I swear I roll my eyes when at the same time every year a new phone we know is coming is "spotted in the wild" or something...

@fantasytky28 5 лет назад

Lol everyone know it already until a point where no one care ita a real or fake leaks anymore since its all marketing

@anastasisjaded 5 лет назад

I love how your channel has evolved keep up!

@TechAltar 5 лет назад

Thanks! I'm glad you like it :)

@crypton18 5 лет назад

I like how your videos address actual technology questions rather than just talking about specs of newly launched phones(fake tech)

@grainfrizz 5 лет назад

One of the best tech vids on YT, seriously.

@mate5171 5 лет назад

I'm a simple man- tech enthusiast. I see TechAltar, I click.

@adityashukla7849 5 лет назад

TechAltar and Mrwhostheboss, My 2 favourite RU-vid channels.

@muhammadbinafsar5339 5 лет назад

Is KaiOS secured? What kind of information can google collect from the OS?

@GeorgeNoiseless 5 лет назад

If you need a KaiOS environment without tracking search for GerdaOS.

@namkhanhng1802 5 лет назад

Google still can, and KaiOS will enhance Chinese intelligence spy on you

@muhammadbinafsar5339 5 лет назад

@@GeorgeNoiseless Ok I will look into it. Thanks

@muhammadbinafsar5339 5 лет назад

@@namkhanhng1802 it looks like the world is doomed by these tech giants

@GeorgeNoiseless 5 лет назад

@@muhammadbinafsar5339 Just for reference, there are also custom ROM projects that extract all forms of tracking from Android as well. /e/ OS is the most strict one, going for absolute privacy: en.wikipedia.org/wiki//e/_(operating_system)

@danh5637 5 лет назад

Could Apple invent the iPhone from scratch again in complete secrecy today like they did first time?

@GabrielArrudaD 5 лет назад

The products they doesn't launch right after the event seems easier to keep in secrete like the Mac Pros for example.

@danh5637 5 лет назад

@@GabrielArrudaD Yep. Although I have a hard time believing that Apple are deliberately leaking, it's just antithetical to Jobs belief in top secret launches. Also on another level, the element of surprise.

@v3xman 5 лет назад

They're like "if you can't beat them, join them" 😂

@dorusie5 5 лет назад

'A little behind the scenes update: look what I have behind the curtain: an ad! ' Wow, that's truly a good segue +1

@gniludio 5 лет назад

OnePlus doesn't have leaks if they created by their own...

@me7229 5 лет назад

When I started watching this channel it had a few thousand subscribers. One of my favorite channels with really good information.

@ryboi1337 5 лет назад

I wasnt first I wasny last But my nokia feature phone Didntlet me click this fast

@muhammadbinafsar5339 5 лет назад

I feel your pain bruh!

@TheWindowsPCVidsOfficial 5 лет назад

I used an old 2010 Samsung smartphone for years. It's basically the same experience as you have I'm guessing.

@koushikneriyanuri5420 5 лет назад

damn atleast something original!

@ryboi1337 5 лет назад

Thankw for the likes guys I saved up 300usd Any recomendations on which phone i shuld get

@theamhway 5 лет назад

Or even spell well

@milanroets9697 5 лет назад

The only phone without leaks was the original iPhone. Everyone had to sign contracts that worked on it if there was a leak they would be sued. Hardware and software teams were kept separated. Parts went into production but they were not assembled til after the presentation. Plus cases and accessories were not even thought of at that time. Still it almost was leaked when an executive at Apple had it fall out of his pocket and was left on an airplane. He ran back frantically asking for the device but he couldn’t say it was a phone and had to describe it and they had no idea what they were looking for.

@virgilinojuca 5 лет назад

3:14 this reminded me of Inglourious Basterds

@AnshumanKumar007 4 года назад

Lmao

@2muchjpop 5 лет назад

I was gonna get an iPhone 11 pro for it's cameras, but I'll hold out till I see the Pixel 4 in action. ^^^^^^^^^^^ This is why they leak.

@element1192 4 года назад

Pixel 4 is trash though... even the camera array doesn’t have an ultrawide lens

@2muchjpop 4 года назад

@@element1192 the overall recommendation is an iPhone for best overall camera for now. Note 10+ is up there too. The still pictures are better on pixel 4, but not by the margins it used be during the 2. I wish we could get oxygen OS on a better phone than the OnePlus phones cuz they have shitty antennas compared to the higher end phone and camera is like meh

@element1192 4 года назад

2muchjpop Some androids have up to 108 megapixel cameras and the snapdragon 865 will have full 8k video recording. iPhones no longer have the best cameras.

@2muchjpop 4 года назад

@@element1192 bruh... Talking about megapixels like it matters shows you don't really care about camera quality

@element1192 4 года назад

2muchjpop If you think software is the only thing that matters, all you have to do with android is choose. There are tons of options, and even third party camera software like Gcam that you can install.

@MuhammadFirdaus-wo6mz 5 лет назад

"when back then even 20w charger is the bleeding edge" lmao most of the latest samsung S series still stuck at 15W

@blendernoob8993 5 лет назад

And the iPhones have 5W hahaha

@coenraadkoster2094 5 лет назад

After the outro you get to see a recommended video and your channel on the left, I noticed that you have a white dotted line style circle around your channel button, but instead of around it's actually going through your head I don't know if this is on purpose but if it's not, maybe you want to fix it I am watching on a Pocophone F1 with notch turned off and video is not zoomed in In case that helps Love the vids, good luck, have a nice day

@marvelhq9990 5 лет назад

Coenraad Koster Maybe that’s your phone only. It looks perfect aligned and fine here in my iPad.

@x218-j4g 5 лет назад

You also forget that leaking star features hold the customer back from purchasing another phone and wait for the leaked phone. Personally, I think it's a very good PR strategy followed by Xiaomi/Redmi, oppo, realme and others here in South and South East Asia. Also sometimes the phone may not be completely ready making it not possible to launch, so companies take to prelaunch and teaser campaigns. This is what I believe happened during the launch of realme XT and Redmi Note 8 Pro.

@muhxnnxd 5 лет назад

with every video you put out i get excited for the next one, good job mate

@sinank.5289 5 лет назад

Of course!! Leaking least desirable features first so it gets old at launch... I didn’t thought about that. That’s great

@muhammadbinafsar5339 5 лет назад

Please make a video on Tech Security and how can we assure safety!!!

@TheTerrorHamster 5 лет назад

Spoiler: You can't

@tubester358 5 лет назад

The most important thing is you; control what information you put out there and what information your devices track as much as you can. Avoiding the likes of Google and FB spying on you is near impossible. Preventing others from getting unauthorized access is about getting smart about the threats out there and not treating the internet like your best friend. Largely in your hands, partially in companies' hands (that they don't get hacked) :/ The gist. I dunno if tech altar would make a vid about this, unless it's about the companies' benefit/incentives.

@muhammadbinafsar5339 5 лет назад

@@tubester358 I agree with what you said. Its up to us what we can give out or not. Thank you.

@muhammadbinafsar5339 5 лет назад

@Coffee Flush Yes I will. Thank you.

@muhammadbinafsar5339 5 лет назад

@@TheTerrorHamster zoinks!

@m00semanus 5 лет назад

TechAltar’s high quality analysis and wonderful videos make this my favorite channel on RU-vid.

@cawashka 5 лет назад

I remember the iPhone 4 leaks. People went crazy over it (me included) because of how big of a change for smartphones it was.

@reggiep75 5 лет назад

Leaking product info is a common sense approach to generating a buzz about new products and free advertising.

@dosmastrify 5 лет назад

I Love his dialect of English. It's like James earl Jones, clear, yet different and interesting / entertaining to listen to

@dewannaeem7283 5 лет назад

I'm listening to this on earphones and there's a constant static on the left earbud. I wondered if my device has issues, but none of the other videos I tested on RU-vid seem to reproduce the effect.

@hoihoi12250 5 лет назад

Nobody: Apple: leave the new iPhone in the damn bar, I tell you

@shouryeningle3688 5 лет назад

K J it wasn’t apple but an employee who had the iPhone 4 enclosed inside an iPhone 3G cover

@Mecha_Monster 5 лет назад

Great chanel and content, but you should improve your audio; as you record it, is not suitable to turn up the volume and keep it sharp

@aep-world6752 5 лет назад

Really glad about the retention of the front , only thing is people won’t be able refuse the same case from there pixel 3.

@WeekzGod 5 лет назад

Leaks generate buzz, interest, which allows them to get an edge on competitors because customers are more familiar with the leaked phone

@mas921 5 лет назад

The no1 goal of marketing is to keep the product "cached" in the people minds. That's why we STILL see coca cola and pepsi ads. Leaks are like FREE advertising to keep and refresh a certain product in the consumers "cache" consciousness. Also Leaks are "hot" so and very specific each time so it gets laser focus from then consumers.

@timdatoolman7865 5 лет назад

Excellent vid as usual.

@AliAseman 5 лет назад

6:52 that German 3 :D , this channel is awesome, thumbs up.

@andrewmorris483 5 лет назад

4:50 I think Google just decided to not care about leaks. I'm kinda hoping they are just trolling everyone and it'll be completely differently.

@imicca 5 лет назад

3:43 this was pure cringe. Their tagline was "so you think you know" and after conference everyone was like .... yeah... we knew everything. wtf

@F3tcher 5 лет назад

Great analysis of strategy here, thanks OP!

@larslovestech 5 лет назад

marton,that was excellent as always mate,how have you been as well,it's been a while

@lalatendupdeo4398 5 лет назад

Well Indian Brand first time used this technique to leak the phone and yeah there were hundred of youtubers having this phone reviewing comparing it with different phone and it was all done before the launch of the phone.

@faustin289 5 лет назад

Calling pre-announcement of smartphones a planned leak...is a SMART move!

@marktw88 5 лет назад

Great video as always!! Thank you 😄

@workrockin9231 5 лет назад

A similar thing is happening in video game industry as well.

@Refreshment01 5 лет назад

Controlled leaks became obvious from some time now. The other think that plays into it similary are the publicizing of"patents". Take for example Apple, when Samsung was riding the peak of the propaganda wave with the S10 and Galaxy Fold, numerous Apple patents were made public as a way to show consumers how "innovative" they are to as a company.

@brolysujay 5 лет назад

This is one of the most ignored topics out there Thanks man for such a informative video

@kjv.95 5 лет назад

you hardwork rambled this video to 10 mins. fcken hilarious 😂

@zackfair_og 5 лет назад

Who did it first: phone companies or Ubisoft?

@rrektless 5 лет назад

It's all about tech lol, not game/ing

@anuvette 5 лет назад

Lmao

@Saurish_khati721 5 лет назад

@@rrektless it's a joke.

@rrektless 5 лет назад

@@Saurish_khati721 i know, but he went too far with dat joke

@3MAR443 5 лет назад

Leak Far Cry 3 blood dragon month before released

@filipradulovic337 5 лет назад

3:13 exactly the same reaction when somebody who is not from Serbia put 3 fingers up.

@alexfraser88 5 лет назад

Great video, great content, keep it up!

@marcusjt 5 лет назад

The shop creation but is relatedly easy but how do you actually fulfill your orders? Manually? Drop shipping? Or something else, perhaps Amazon Fulfillment?

@Bergooooo 5 лет назад

Thanks RU-vid algorithm for this recommendation! New sub!

@matthewsjardine 5 лет назад

Even companies like Apple leak. They are very anti-leak in their rhetoric, however, leaking things like the lack of headphone jack on the iPhone 7 and the notch on the iPhone X gives the tech community and the general interested public plenty of time to have their initial reactions and to discuss it to death. By the time the announcement is made and the product released, people have somewhat made their peace with it. It also gives the product marketing team and PR team time to gauge the initial reaction and strategically plan out the best way to roll it out.

@ridakesserwan8712 5 лет назад

Story in front series. Now.

@amanieux 5 лет назад

when there is innovation you dont want competitors to know in advance what you do but when innovation is stagnant (what we had for the last 5 years) it is better to play with free viral marketing, creating fake leaks

@sovannyem 5 лет назад

Why they don't make compact android phones in 2019? Esp, Samsung.

@hrishabh 5 лет назад

Mi mix alpha was not leaked at all.

@username4471 5 лет назад

Now I have an idea. What if there'd be a smartphone manufacturer that lets their community decide and/or suggest the specs of their upcoming devices. And the smartphone manufacturer would interact with their community, and allow bootloader unlocking. What do you guys think?

@pjninja9546 5 лет назад

Hey can you include episode numbers in all your videos? That way in the future you can make references to past videos by telling people to watch episode number x.

@Saurish_khati721 5 лет назад

Ingenious.

@deadwood21plus 5 лет назад

The hype of leaks is bigger than the hype of new design leaks that look like the predecessor.

@ojiissans814 5 лет назад

either my speaker is broken or your video sound is always too small

@raikenninja4843 5 лет назад

TBH I prefer the bezels of the upcoming Pixel 4 or even the Pixel 3a compared to the monstrous notch of the Pixel 3 XL. Sure its big but I rather have it than the ugly bathtub notch.

@shashankhegde4569 5 лет назад

that's a strategy of marketing.

@herrxerex8484 5 лет назад

Awesome content as always

@Rgdonaire_07 5 лет назад

Very professional tech review. New subscriber here.

@3MAR443 5 лет назад

Basically phone companies are became Ubisoft

@avejst 5 лет назад

Interesting as always 👍 Thanks for sharing 👍😀

@ilcapitanoalexandr8698 5 лет назад

*I miss the old song in the background..*

@alexmacgregor 5 лет назад

Awesome video, as always!

@TechAltar 5 лет назад

Thanks man!

@Idan-Koren-Israeli 5 лет назад

Great video! :)

@muba2178 5 лет назад

The tech industry is beginning to in in on the hype culture.

@the7311 5 лет назад

5:31 that dead ass looks like the Apple TV remote 💀.

@rime1585 5 лет назад

Amazing, as always!

@Cheezzjus 5 лет назад

Short answer: If you can’t stop them then join them 🤷‍♂️

@hardiksinghvi9615 5 лет назад

Sometimes the intro song feels the exit song, I literally thought I might have clicked the end of the video.

@Shadowstray 5 лет назад

it's kinda sad. There wasn't anything worthwhile about new phones in over five years by now. Technology had been stale for too long. I want a phone with a built in mini DisplayPort and HDMI output and a built-in projector.

@KaliTakumi 5 лет назад

Eish the Pixel 3 launch was such a dumpster fire

@andrewverden459 4 года назад

Sony: we will make our release just a big controlled leak. 4 months before the actual release (xperia 1 ii)

@adityAj879 5 лет назад

Need a video on why every utuber has started selling there merch. I mean LITERALLY every big one

@abdullahahmad10 5 лет назад

Shopify.... hmmm sounds familiar 🤔

@soomjeetsahoo8710 5 лет назад

Hi @TechAltar please share your intro music... Want to use it as ringtone 😋

@kogure7235 5 лет назад

I think it's also important to consider the believability factor. People don't trust manufacturers. You expect nothing but marketing bs from them. How often do you go to a manufacturers site for info about a product as opposed to going to a third party? Even if the source of the leak is official, news articles with the word "leak" are believed more. They imply having information you weren't supposed to know, something different than the official launch. This way they can reach more people.

@PhilMinecraft 3 года назад

3:37 where can I get this clip

@leonellthelion 5 лет назад

I see Tech Altar content, I click.

@Astra757 5 лет назад

New Video from TechAltar --> direct like!

@dholakiyaparth 5 лет назад

You deserve 10M subscribers. Keep it up.

@pannadas1 5 лет назад

good work my friend..

@RoKishDubbz 5 лет назад

You spelled "marketing strategy" wrong

@FrostGarg 5 лет назад

I can answer the question in 1 line without watching this 10 minutes video. "To develop Hype"

@awesomedez 5 лет назад

It's a lot harder to leak software capabilities than the hardware, so there's that

@ktelite 5 лет назад

so google mocking apple for the notch to having the biggest notch in history of notch to having the same camera design placement as apple. good job Google.

@larskonrad5802 5 лет назад

What is the name of the song in the intro and at which time is the section you use for your intro?

@soullessleftover8427 5 лет назад

They can leak anything they want, but feature wise there weren't any major improvements. Beta phones don't count, since they aren't for your average user.