Winners & Losers: These Trucks Are Selling and Flopping! 

I would call lower sales a good thing. Hopefully ppl are waking up to these ridiculous prices and stop paying them.

Nobody can afford this stuff

Glad sells are down, the automakers are ripping off the people with crazy prices and options that we don’t need.

Tommy, glad you were able to roll out of bed to join us. 🤣

Stop chasing capability in the 1/2 ton class, start focusing on reliability, affordability and overall low cost of ownership. There is no reason to pull a 12000lb trailer with 1/2 ton. Most people aren’t pulling more than 6500lbs camping trailers. Also stop making them giant looking bricks the visibility out of the newest half tons is terrible.

Probably most people have decided that the prices are so high it's not worth it. If I bought my truck in the exact same configuration, it's 13,000 more now. Sorry but 75k for a chevy silverado 2500hd duramax Z71 with cloth seats is ridiculous

NOBODY CAN AFFORD THESE TRUCKS ANYMORE!

Prices are totally out of control! 5 years ago I was buying a fully loaded F-150 XLT for 42k and platinum for 60k. I will not buy these trucks any where near these prices.

I’m not paying 50k for a basic trim truck

All bad news for buyers who paid $$$$ markups for pickups over the past few years. All trucks are at least 40% over-priced.

Glad to see sales are down. Especially with the stupid high prices, terrible financing rates, and so so quality. The success of the Maverick tells the story. Customers want a nice affordable truck, where they can enjoy some bells and whistles without having another mortgage payment.

The price swing is coming. I'm in Canada - in 18 months we went from seeing dealerships selling trucks for $10k over MSRP, to now $10k under. That said, the MSRP is still ridiculous for most trucks and SUVs.

Stop putting 20" screens and all this tech! Less electronics and keep the price down because of it!

I literally shop for a new truck Every day, but even when I find one that I like. When I calculate the monthly payment, usually around 1200 a month, I just can’t justify it. Then moving down to used trucks I always come to the conclusion that it’s not really any better than what I have now 🤔

F the chicken war CARB BS, I WANT A NEW SMALL REGULAR CAB MANUAL TRANSMISSION PICKUP! with manual windows manual locks, manual lockers 4x4 obviously with a bullet proof drivetrain, keep all your stupid gadgets!

The maverick sells because its commonly the cheapest thing on the lot other than a bronco sport or escape.

No wonder Stellantis is having trouble selling vehicles. If youd bought one recently and had trouble with it, youd know how horrible they are to deal with. Ive owned my new Ram Cummins for a little over a year. Still dealing with vibration and transmission issues. It only gets better when the customer demands better. And they aint the only game in town.

I want a truck, but I don't want to have to finance it for 969 months... 😂

Ford has done nothing but shoot itself in the foot with the F150. 1. 2.7EB is the base engine, sure, no problem, but then they stripped it of all of the heavier towing packages to force you into a 5.0 or 3.5 if you want an F150 with more capability than a Ranger. "Streamlined product offerings"...read that as "We make the most profit on these" 2. Can't get the hybrid now in anything but a 4x4 XLT. Some of us still want the hybrid to tow with (Especially with the 7.2kw gen) and don't need or want the added complexity of 4WD or the XLT trim level. (And fix your options so you can actually order the towing mirrors with a 'max tow' 3.5 Powerboost) 3. Overall quality is in the doghouse. 5 Recalls on our 2022 Maverick and counting, F150's don't seem to be faring much better. 4. Fix your 10R80 problems 5. Have we fixed 3.5 cam phasers yet? 6. Killed off the payload packages across the board (small sellers sure, but MEH) 7. ~$50,000 for a 2.7 STX? - Seriously? This is where we are now? --Sincerely - Ford Owner

Comb, a strip of plastic, metal, or wood with a row of narrow teeth, used for untangling or arranging the hair.

Prices are too damn high. If these companies want to sell trucks then a ram bighorn or xlt, what whatever the chevy equivalent is, should be high 30s low 40s. They will sell a bunch for trucks. Cut this tech crap and give us trucks. It's really simple. But a comfortable bighorn ram is over 60k. That's just plain insanity.

Easy to see the reason... PRICES are too high. Nobody want a truck with this amount of electronic, people want a good, reliable and affordable truck.

Tommy just rolling outta bed with that hair?😂 Hoping this helps with reducing prices or incentives still rolling in a 2002 gmc sierra

Tommy looks more like his dad in every video.

Maybe if RAM didn’t take away the v8 the sales wouldn’t have dropped so much. That’s call ignoring your audience.

All I know is once a month someone tries to buy my 87 F150. Trucks are still wanted, but not at these prices

Some of these “dealers” are still demanding market adjustments for trucks you can find anywhere. Liberty chevrolet (Selma, Ca) tried to slip in a market adjustment when I bought my ZR2 Silverado. Found another one at a dealer and paid msrp.

Ram doesn’t listen to its customers! Refreshed V8 Engine option is a must, Everybody hates the Dial shifter but Ram doesn’t care, Prices keep going up! Instead of refreshing models with more power & specs that customers demand they change colors and trims!!!

Also add in the steep rise in insurance premiums with these new trucks.

Ridgeline had a stop sale due to recall of tailgate wiring harness for backup camera.

The market is finally self-correcting and we should all be thankful. Truck prices are simply out of control. There is no more "free money" and rates are insane, even with perfect credit. This needs to happen. For Ram in particular and yes I'm a fan, but they went absolutely insane on pricing with far less updates on their trucks against the Big 3(HDs especially). I hope this forces downward pressure on pricing, with incentives already pretty sizeable right now. GM is getting it right because they're being disciplined on their core truck pricing, their midgrade trucks.

For the first time in 30 years, I can no longer afford a Pick up truck! Who can afford a $100,000 pick up truck??

It seems strange that the Tundra is up. My local dealers, in a region where Tundras have been very popular, have rows of them. They don't seem to be moving at all.

Wonder how those Toyota numbers are going to be in another 3-6 months with the engine and transmission failures.

Took my wife’s Mustang to the dealer for a recall yesterday, and the F-250s on the lot were between 80 and 95k, and they had a Raptor R on the lot with a 50k “market adjustment”. The fact that it’s on the lot tells me that sales are down, in the Tampa Bay Area, people around here haven’t been concerned with these high prices, but now it seems to have finally reached its peak.

The bad news is good news. Trucks shouldn't be a luxury/status item, automakers keep making trucks ridiculously bigger and more expensive and they are pricing people out of their segments.

The price of all vehicles are RIDICULOUS!

I graduated from High School in 1973 with my first truck, a new Mazda B1600 mini pickup (made by Ford) for $2,900 OTD. 10 years later, traded it in for a new 1982 Dodge Ram D50 4x4 compact pickup (made by Mitsubishi). 10 years later, traded it in on a new 1992 Ford F150 XLT (made by Ford in the USA!🇺🇸). $18,600 OTD. Still driving it nearly 33 years and 270,000 miles later.

Ram raised prices to nearly $70k and sales are down 19%, not a shocker.

I just want cloth seats, crank windows, optional a/c, and rcsb as options

I think you’re right, the prices are too high.

The Ram sales are down because nobody wants to buy their new engine, and pay to be the Ram test driver. It will take several years before its sales are back up.

I'd say #1 reason is cost and intetest rates. They are ridiculous.

Outrageous pricing, high inflation, and a lack of dependability/quality. Hmm, sales are down, shocking!!!

RAMs are just too expensive, and now without the Hemi V8 sound, it's not really a interesting to me. I love my Rebel, has been reliable since day one, but based on current prices, really not in the market for another RAM. But everything is so pricey these days.

I wonder how the Ford aluminum body has affected sales of new trucks? I have a 2018 F150 aluminum w/3.5 EcoBoost. After 78,000 miles in the rust belt, I have absolutely no rust. I've always said, once the body goes the truck is nearly worthless. Mechanical issues are much easier and cheaper to fix than rusted out bodies. I've delayed buying a new truck because my existing truck still looks and runs like new.

I make a decent living (over $200k/yr). Wife and I are empty nesters so our expenses are fairly low. But I will never spend that kind of money necessary to buy a new truck today. I can't justify spending $100k on a truck. And I use my truck for truck things. But I'm not a rancher or anything.

Nobody wants $70k-$90k+ trucks. Especially since they aren't as reliable as previous years and are moving away from v8's. No thanks. I ordered my loaded, crew cab, 4 wheel drive 07 GMC Sierra z71 SLT from the factory and paid $43,000 for it. To get the same truck today or as close as possible it would cost me $65000+ depending on manufacturer. Sad. I understand that prices go up but they've exceeded the normal increases over time.

Now, match the sales trends with each OEM's pricing strategies and this will make sense. Buyers are sick of being overcharged for trucks to subsidize EV's no one wants.

i just got back from vacation and saw a few (so more than i've ever seen collectively) Wagoneers as private hotel shuttles and higher end suv rentals too.

Tommy hit it on the head with prices and interest rates. I'm willing to bet that right there is 95% of the issue. Andre I felt was really grasping for straws when he tried to reason the cyberattack may have been the cause. Also is something up with the camera? The video feels a lot... idk, softer than usual? Almost like it's a bit blurry compared to how it normally is.

There are very few Colorado's on the lots around me still. There is a 113 listed in a 100 mile radius, but most are just stock photo, I think there may only be 20-30 actually on the lots. So I think availability is really hindering sales.

I wish there was an HD breakout as well, willing to bet they're up across the board, except maybe Ram. For sure Chevy, probably Ford, and maybe GMC.

You may find that the Titan becomes a desirable full size in coming years. One of the last of its kind. Reliable naturally aspirated V8 with great MPGs and decent tech.

great info, thanks guys

Thanks Andre and Tommy. Great Informationl video👍🙏

Maverick is the truck America wants clearly 81.4 % increase . Waiting for any sort alternative hahah😂 I guess the maverick stands alone . Flip side of it f150 prices are out of touch with American buyers . I honestly don’t see Ram being sold here in US by 2030 at this rate . They need new truck midsize yesterday and compact truck and less ev.

We are all talking about the truck price being too high. It is not just the truck pricing, but overall inflation end results of printing unlimited currency. Big Mac Combo is $10, Waterburger Combo is $10 ,

I stopped buying midsize pickups every 60,000 miles once they broke $20,000 which means I have not bought a new one since 1997. I miss not having one since I sold mine when it was 9 years old.

Due to the high prices of many vehicles, people are shifting their views on new vehicles ownership. I’ve noticed a growing trend of people appreciating and keeping their current vehicles for longer. More and more people who typically buy new every few years are choosing to wait longer because the additional benefit isn’t there for what you pay for. Today vehicles are not significantly better than they were few years ago but their prices have been raised as if it is the case. Inflation cannot be excused because automakers like Stellantis for example raised their prices by 50% despite inflation being at 22%. Most of the price decisions is out of corporate greed more than other reasons.

It's not just the cost of the vehicle. It's the total cost of ownership too. Financing with high interest rates, insurance, gas, and maintenance. My car will be 6 years old this October, and I'm planning on keeping it for another 4 before i replace it. It's been paid off since 2020.

Wagoneer sales went up because they're offering massive discounts on them.

Not sure these numbers check out. Having a hard time believing the tundra is up 30% given everything happening with that truck. And the lightning up almost 80%??

Prices need to be cut in half at least.

The Ranger, unfortunately, made little sense when it launched and makes even less sense now. It costs nearly $10k more than the Maverick at MSRP, but only $4k LESS than a base F-150. Anyone that wants a compact truck and/or decent gas mileage is going to buy the Maverick; anyone that wants to tow is going to get the F-150. There's simply no value there, especially when the GM twins are objectively the better truck. But what I'd give to have my '94 S-10 single-cab back.

Can’t that kid get outta bed a 1/2 hour earlier to do his hair before a recording? Lmfao

Even 'base' trims for half-ton trucks retail for $45,000-$50,000 nowadays.

Not many people can afford $70,000+ for a new pickup.

If tundra's sales are going up, it just proves the adage that A fool and his money are soon parted

Prices are a big part of this. I paid $47000 in 2017 for a full load lariat. A 2024 XLT is $67000. Makes no sense. I actually ended up purchasing a 2023 Ram 1500 Sport for $55000 Which was still expensive but was comparable to the ford in terms of options but was $15000 less.

Until the industry does a 30% price adjustment I would suggest not buying.

My 2015 Silverado transmission went out. It’s paid off and it came down to $8000 for a remanufactured transmission or $60k for another truck with the same features I have now lol. Seeing as the newer trucks aren’t any more reliable. I just fixed up mine. I’ll just drive it until the wheels fall off and continue to save money from no truck note.

I have seen dealerships withhold manufacture and delivery rebates. Not surprised that sales are down. There are still plenty of 2023 models on the lots.

For me, as a RAM owner, I dont like not having the HEMI and I am not crazy over the new look. It looks like the old gen, but smushed in.

I just went truck shopping this week. The cheapest new F150 on the lot was $63k. Hard pass.

It’s all pricing, I was going to buy a 2500 prior to to Covid, still driving my 10 year old low mile 1500 today. My dad bought a ram classic 1500 5.7 bighorn for $32k in 2019.. all these companies want mid 50s now

Simple math - redic inflated prices, horrible interest rates and equally challenging fuel prices = no value to the customer. Add-in the radically declining quality and reliability to the equation and you have perfection 👌

The math looks incorrect on full size suv totals. Seems like it should be a negative number.

I'm planning to buy a sub 30K truck in the near future, just waiting for the prime rate to come down. My local Ford dealership has Maverick's but interest rates on them are in the range of 7.9 -8.9% even with my excellent credit score (850) and 15% down.

You hit the nail on the head for the Wagoneer. Rental car fleets are inundated with them. I rented one from Alamo in Orlando and there were rows and rows of them. Stellantis probably gave out some sweet fleet deals. The vehicle isn't that great and it's depreciating more than others in the segment. Try to close the hatch without bumping your head. Reach in to get your cellphone from the wireless charger and watch the hazards come on or the lane assist switch off. Such a weird design on those.

Keep buying the expensive trucks. We need good low mile used trucks. Always good when taxes and depreciation is paid by someone else.

So, trying to figure out why some trucks or up in sales while others are down in sales is tough. A lot of people think it's the high prices, but GM is up, and their trucks are just as expensive as the others. Is reliability the reason for Ram sales tanking, could be but do we know that for sure. The one that I think I have figured out is the Tundra. Last year I was looking at buying a new 1/2-ton pickup. The Tundra was my leading candidate. The problem las year was the lack of inventory at the dealers. I kept looking for one with the color, trim and packages I wanted but never could find the one. I even had a couple of salesmen looking for me, but they would always call me about ones that I didn't want. If I am paying that much money for a truck, it's going to be what I want. I just bagged the idea of a new truck and decided to stick to my old one that's paid for. I still check the dealers and their inventory is much higher than last year. So, sales are up because they have product to sell.

I turned down my cybertruck I signed fir 50k not 100k

Hey! Ford & Rams negative reflects the amount they increased prices😂

So if you over price trucks the numbers go down, wow never would have guessed. Fords have been significantly over priced. I was able to get into a loaded At4 for the same price as a loaded XKT FX4, when the tremor is really the equivalent. The tremor was almost 10k more than I paid for the AT4, and the trail boss was even a few thousand cheaper.

Love my Ford Maverick. Waiting on the RAM 1500 Ramcharger to determine whether I'm going back to full size or not.

Those numbers aren't bad at all.... considering the prices of trucks those numbers are pretty damn high!!!!!!

I paid $68,000 CAD for my Lariat F-150 June 2019. Priced out what is essentially a replacement, and it's now $106,000 CAD. A 56% price increase in 5 years? I'll keep my truck thanks.

who would have thought that way over priced trucks and high infaltion would cause sales to go down. This a great thing. truck prices are ridiculous

Unfortunately, unit sales declining isn't necessarily a thing that will trigger big discounts at dealerships. Many manufacturers will take more profit per unit sold and sacrifice some volume. Ford is actually one of the few that started the practice of carrying/selling less inventory but increasing markups per unit sold. It is profitable for them.

I stopped and looked at a Ram 2500 a few days ago. No wonder the dealer is texting, calling me and emailing me every day. Those numbers are terrible!

What part of the country are the Maverick and Santa Cruz selling in? I have seen exactly one of each in our rather rural/farming area since their introduction while midsize trucks seem to be selling well with half ton RAMs being in great demand with Fords close behind and Chevys/GMCs running well behind. All that is just from personal observation and not the numbers you have access too. Thanks for yet another great video!

I’ve gotta save $35k down payment for a new 3/4 ton just to afford it. Daily driving an Explorer rn until I can afford it. I hope they are able to get the prices or the interest in shape before I order mine next year

I would suspect that sales are down because of interest rates. Also my local Ford dealer had these dealer add on costs, not a markup, but dealer added items? High profit security systems and other stuff.

I'm having to go back to a 2002 F250 diesel to make truck buying somewhat affordable. Still costing quite a large sum for a 22 year old truck.

Is there a recall for the new Tacoma? I heard a rumor that their might be a Super duty Ranger I read that it might just be a heavier frame for towing and payload that would be cool.

Most people also realize they don't need a huge expensive pick up truck. A small compact truck like the Maverick will fill the needs of majority of truck owners.

The cost of a new full size trick is around 25% of a new home. Who can afford that?

Im still paying on a 2016 Sierra SLE Z71 that I purchased before covid. GM trucks used were on average cheaper used than the F-150 and Tundra that were comparable to the truck I purchased. These new truck prices are disgusting. At this point im becoming interested in buying an older truck and restoring it if i had to purchase another one even if I had to take out a loan to do the restoration.

@andre there were no 2024 F150s in inventory the 1st of year. Still inventory is slim. Rumor was QA reviews were slowing shipments.