1970 Plymouth Rapid Transit System Dealer Promo Film Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission. MyMopar.com
I had a seventy Roadrunner back in 1973 when I was nineteen years old and it was a cool car for a young man. Lime green, black interior with bucket seats, 383 CI, auto trans on the floor. I only wish it would have been a 426 hemi with a four speed pistol grip. But all in all it was a lot of car for a boy my age. I will never forget the joy it gave me. I had to give it up in 1975 because of the high gas prices and I needed to buy a house because I got married. But a lot of wonderful memories follow me today thanks to that hot little MOPAR.
I'm a mopar guy, worked for Chrysler for 42 years. I grew up with these cars and owned many of them. I see a lot of guys saying that this video is BS and that Ford and GM are misrepresented. I agree. They never mention the higher HP chevys and a lot of Fords weren't slouches either. But, remember this is a promotional ad, what do you expect them to say. For and GM ads were the same. Everyone said they had the best, that's the way it was. I still like my mopars and still own one.
They aren't promo 'ads'. They are filmstrips for the dealership salesmen to give them info to make their pitch to the 'prospect' as they called customers back then. Probably no prospect ever saw any of these by any manufacturer.
I don't care if this is a promo, or a sales training video... I'm just glad for it and the Ford and GM of the same. It make me Smile thinking of those times, when we could buy such an array of muscle cars, including Ford and GM.
That's true. My dad was one of them. In 1970, he looked at a B7 Blue 440 Barracuda and wanted it, but then the salesman warned him what kind of gas mileage he'd get. As a young guy with a new wife and kid, he couldn't afford to feed it. He still took home a B7 Blue Barracuda, but with a 318.
My dad drove the wrecker in a rural border county - next state was 21 ours 18 every weekend he'd tow out these Wrecked Muscle cars that Wrecked up kids dismembered etc He never let me own 1 of these iconic HP muscle cars. In hind sight now as a grown man I understand why.
I can't imagine a Plum Crazy or Loud Lime Mustang or Camaro. I don't know why, but Mopars looked fantastic in those wild colors. Ford had Calypso Coral and that not quite Fire engine Red. Chevrolet had the Hugger Orange, Can-Am White, Fathom Green that rocked pretty nice. But those Mopar colors were just the coolest ever.
@@thegreenerthemeaner yea i generally dont care for yellow, however i’ll take my old ‘73 cuda 340 with white hockeysticks over a lot of cars, lot of colors
Oh the Wonderful World of Plymouth!!! My mom turned me loose when I got my license in her new used car that she bought for $400 it was a 70 duster 340 Carter 4 barrel 727 posi a real sleeper being Forrest green, a bench seat, and column shift.. I was the SpeedKing of my town... Mom would always say I'll never buy those Montgomery Ward tires again! The rear ones wore out in one summer!!! Lol!!! Thank you for sharing this video! Brought back a lot of fond Memories!!! P.S. it also had the Rally gauges...
My dad loved the expensive Michelin tires and also could not figure out why the tires on the Chevelle would not last a year. Took 3-4 years before i got busted,,,and got busted up for it.
I have a 1970 Plymouth GTX. Owned it since 1981. I also have a 1970 Dodge Challenger I have owned since 1979. 440-6 in the GTX with the air grabber. And a 340-4 in the Challenger. I drive them weekly. Both are automatic. I wish they were 4 speed manuals but thats life. Really enjoyed the video. Thanks for the memory.
@@richgall63 modern engines generate all their horsepower through their superchargers the older cars were normally aspirated it had better style they've copied old body styles to sell cars these days you know that give me a break
I’m primarily Ford guy but Chrysler products are a close second to me. There’s just something so sexy about Mopar products and that they’re proud of it makes them even better.
Mother Mopar had it all over the competition! I begged my parents to buy a new GTX or Challenger or Charger back then. By the time they finally bought a Charger, it was an emissions choked 73 with a 318. It was a nice car, just not the same as a pre 71 440 or Hemi!
@@justenough730 Everything you've said has nothing to do with the topic at hand. I'm guessing you know nothing about cars other than Mopars. No wonder you're misinformed.
Power Wagon l have owned all of those 70 cars except for the GTX. Great, fast and fun cars but in sports terms, they could not carry my Hellcat’s jock strap.
To be fair there was no mention of the Chevelle LS6 at 450hp or the L78 396/375hp in the Camaro or Nova. Still love the Vcode mopars at 390hp. Rapid Transit System really had it going on. 👍
I still have the RTS brochure that I would bring to high school. We would all drool over it in the cafeteria and proclaim that we would one day own a Hemi 'cuda!
These promos are great! It's just too bad Nader and the insurance turds cracked down on the fun,along with the Arabs playing with the gas taps back then. It's a drool festival when I remember these beautiful beasts roaming the streets on a daily basis as a kid in the 70s and finally getting my license and being able to get my own in the early 80s. Thanks for posting these, now where did I leave my time machine anyway? ▪☆☆☆▪
Maybe the manufacturer should take some blame for putting massive engines into cars with weedy brakes and primitive suspension. If they'd bothered to engineer them properly the insurance wouldn't have gone through the roof.
Ironically, I believe that it was the first gen Corvair that launched Nader's crusade and his book "Unsafe at any Speed". The Corvair was GM's attempt to build an economy compact car based on novel engineering inspired by the VW Beetle. The second generation Corvair that came out in 1965 addressed many of the design shortcomings of the first gen, but also coincided with the launch of Nader's book. The big irony is that Nader probably did more to steer American buyers away from smaller, economical cars, and into the "bigger is safer" mindset of the 70s malaise era. That said, I am both a fan of the innovative Corvair, as well as the muscle cars, particularly the early 70s Mopars.
Man, I absolutely love these old promo films. I'm 44yrs old...so I missed out. But compare that to the social justice warrior cry babies of today. To look at the change in buyer preferences from then until now, it's astonishing. There's no pandering, no insulting the buyer's intelligence. The men aren't bumbling idiots as they're portrayed today. The cars don't make a statement or judge you.
Lots of technical details in those promo films, even though the tech was not very sophisticated. Nowadays, a sales video would promote the number of cameras and touchscreens instead of the type of suspension hardware and final drive ratios. Instead of colours like "Plum Crazy" or "Lemon Twist", we get Black, White, and Fifty Shades of Gray.
My Roadrunner dominated anything i raced. Top end was amazing. How I'd love to be back in 1970 and walking into the showroom to order me a brand new ultimate Mopar. I think a Hemi Superbird would be fine.
I very much enjoyed the $500 340 cudas, challengers, dusters. Great time to be a teenager. I do not miss it much, or care to try and relive it. It is time passed and it is over.
This presentation is a dealer information program put out by a media consultant for the motor company. The idea is to help the dealer sell the automobile. The more information the dealer has on the automobile the better chance he will have to sell the automobile. The automobile he will be selling is the Plymouth. It is no longer being built. Yet is was a solid member of the low-priced three. The other two low priced competitors were the Chevrolet and the Ford. The products each had advantages and disadvantages compared to each other. Yet the Plymouth was not as big a seller as the Ford and Chevrolet. For more than twenty years from the late 20’s to the late 40’s Plymouth did outsell the Ford but it fell behind in styling until 1957. Then Plymouth’s quality held it back so it never overtook Ford again.
Awww ,they failed to mention Chevys other 454, the 450hp Mark IV LS6. My cuz,upon returning from 'name, he got a 440-6 4spd Road Runner. We had crazy fun in that Runner. Boy, was it THIRSTY. MORE than my dad's '70 Buick Riviera GS Stage 1. AWESOME
Some people say the Boss 429 got a bum rap. Joe Oldham mentioned in his book he was disappointed, that he expected more, but did say the E.T. was more than respectable. He also praised the 429 CJ in another chapter.
Clearly an uninformed opinion. The Boss suffered a negative reputation showroom stock (even though it was a 13-sec car), but it rocked when modified. The 429 CJ never had a negative reputation.
It's funny. All of the Satellite-based offerings (GTX, Roadrunner) were stylistically outdated by 1970. But you could pack a banger of an engine in them.
@@six-pack1332 what's matter with the 318 they can produce some high horsepower and you don't really have to worry about it because it has thick cylinder walls and if you do drop a valve or bust piston ring all you got to do is bored it out to the 360 and you got a second chance
@@six-pack1332 one day I will invest the money to make mine a 340 but first I rather upgrade the diff and put on bigger brakes and weld in some unibody reinforcements
I love and have loved Chrysler since I was a kid. Chrysler made mechanic’s out of their customers and gave their customers what they wanted from mechanical to colors. My first ride in a Mopar was in a 1969 roadrunner… lime green .. black vinyl top… one of our neighbors rented it and took the kids for a ride…. He eventually got arrested for child molestation …. I don’t know the details but I’m glad I was an ugly kid. The car made an impression for sure. Be careful, they’re hiding out there.
Boy did they get the Chevy cars totally wrong. LS6 Chevelle 450 hp, L78 375 in Camaro, Chevelle, Nova. LT1 in Z28, 370 hp. PLENTY of GM cars that could whip a Mopar. GS Stage 1 455, W31 Olds Cutlass. My 69 Firebird 350 HO, 325 hp wailed on 340 Dusters and 383 Cuda often. BUT, I like watching these slides. I like any old muscle machine from back in those days I grew up in. You could buy any of these cars cheap back in the mid 70s. 70 SS Chevelle 396 4 spd 3.73s $575. I gave $1200 for my Firebird (lower miles), $450 for a 67 SS Chevelle, $500 for a 71 Camaro RS, 68 383 Coronet RT 4 spd, $375, GS Stage 1 455, $750. Mustang Mach 1s were 6-7-800 a plenty (not for me). I remember these prices well because the first time I heard of these cars going for over $25k, I knew I should have never sold. None of mine were perfect, without some rust and some leaked/burned oil, but man they were a load of FUN.
I guess by mid '70s these were just looked at as 5-10 year old used cars, mostly bought by guys as their first cars in high school by this point, and not considered classics by most people yet. By the time I was in H.S. in mid 80's most of these were long gone; destroyed or consumed by rust. The best examples of what remained had already been bought up by collectors, restorers and those who loved them and were fortunate enough to hang on to them. So what we typically had to choose from for under $1000 were all the landau roofed mid/late '70s GM or Fords with emissions choked 302's, 305's or 350's or 351's, and from mopar a few guys had battered ex police Monaco/Fury's which were dirt cheap or an Aspen/Volare. You could've had a Z28 or Trans Am of that time but they were a lot more money.
Love my 440's but the 429 is no turkey. Raced one back in the day. Barely beat it. Never had a problem with chevy's but a Buick regal GS got me by surprise. I underestimated it. The next time I raced it also barely beat it as well.
Andy, I became of license age in the late 70’s so I unfortunate to experience the downturn in hp and excitement in cars that the manufacturers were churning out. Only in the last 10yrs, or so, have they been returning to the horsepower wars like what was experienced in the late 60’s.
True but I think they were comparing base engines like the 325 horse 396 and 360 horse 454. So price was a big factor. It was a misleading film. They showed how to upgrade MOPARS, but did not show how to upgrade Chevy.
I am a die-hard Mopar guy but I agree with you. No mention of the LS6 454 in the Chevelle or the options for the Corvettes Etc. Pretty much a typical propaganda film that all of the automotive manufacturers put out. Still as a history piece it's pretty neat
I guess in the fantasy world of 1970 Chrysler the Chevy 454LS6 (450 rated GHP) didn't exist. BTW, the Chevy 454 LS5 engine they are referring to in the Chevelle was somehow rated at 390 GHP in the Corvette. Chevy lied to protect to supremacy of their halo car. All those hydraulic lifter GM big blocks made around 400 GHP -- on par with the Chrysler 440-6 pack.
Cool vintage Mopar "Hi Performance" Dealer training video .... Chrysler advertised True Gross Hp ratings compared to Chevy & Ford cleaver Underrated hp ratings..... In the Real world (even small towns) 1970 there were Plenty of Factory Hot cammed, High revving solid lifter Chevy SS L78 396ci & SS LS6 454ci running around to easily blow off Any Chrysler factory Muscle Car offering.....For 1970, Chrysler Never improved their pathetically Low lift & Short duration Juice (hydraulic lifter) cammed, rpm Limited Muscle engines.....Even the 426 Street Hemi was further Rpm breathing Castrated by it's new Hydraulic (juice cam) lifter camshaft, further Reducing it's previous relatively Short duration, rpm Limited performance capability......Simply using Longer duration Solid lifter cams would have made a significant improvement.....Combined with their Max Wedge heads, that Factory combo would have been Killer top tier performance !!
they forgot the 1970 Chevelle SS with the LS6 454 which had 450hp @5600 rpm and 500ft lb @ 3600 rpm, more hp than these.. just saying..I still love these Mopars!
They really went off on Ford in this one, as in the mean time Chevrolet got off relatively easy. Also, it seems you couldn't get anything "normal duty" on these cars! Great overblown/little white lie style advertisement of the old. I'd really like a '70 'Cuda with any of those V8s.
@@jhamtramck4569 They made way more LS6 Chevelles than hemi Roadrunners and GTXs combined in 1970 though. And they were comparably the same price as the GTX
@@jhamtramck4569 They were specifically referring to intermediates built that year though. The compact and pony cars were being compared to the Nova and Cuda respectively
@@markg7030 the first documented LS6 Chevelle is 11/18/69. Most plants started production of the LS6 in the first week of Dec 69. There were 4,475 built in 70
This is actually a pretty idiot-proof mechanical explanation, unlike most. Of course they're going to "spin" the sales pitch a little, like politicians.
There’s over 100 comments on here I didn’t get a chance to read everyone so maybe somebody already said this; at the 7:33 mark through the 7:43 mark they show the ponycars Chevy Camaro/Ford Mustang/Plymouth Cuda. What I didn’t like was a 69 Camaro on the screen it wasn’t the brand new restyled 70 Chevrolet Camaro. If someone was to argue saying that this film came out in late 69 I still wouldn’t be able to not agree because the Barracuda- Cuda was restyled in 70 just like the Camaro. I know the restyle Camaro came out maybe by February 1970 compared to the fall of 69 when most of the 1970 models were introduced, but still showing last year‘s model Camaro I found that manipulative that’s all.
The Glory Days of Chrysler's Plymouth Division, with the Optional Mopar Hemi Engines, the 70 Road Runner/GTX, the Restyled 70 Cuda, & of Course the Big Fury, with its Big Ass Mopar, Hemi Engines, Cops Loved the Furys, cause it was Big & Fast, the Belvedere was Fast, but Not as Powerful as the Big Fury, & the Duster which Turns 50 for 2020, People Say it wasn't Fast Enough, Horsepower at 270.
Dodge was Chrysler's high-performance brand in my book. Even Charger R/T beat Torino GT and Chevelle SS454; while Challenger R/T had the advantage over Camaro and Mustang, and Demon 340 put the burn on Nova SS350 every time.
