Here are biggest issues which are felt in Honda Cars in India in terms of losing sales with market share report. Case Study on Honda Car Sales in India as Amaze, Elevate, City with Future path
I am an automobile engineer ......driving city from last 10 years....& if i purchase next car it will be again HONDA CITY.........honda cars is for passionate people.....honda cars are so reliable.......sufficient features for daily needs.......Honda cars are mechanically so strong & efficient......Indians never respect good cars.....indian love features not engine & good transmission.........pls respect honda cars they are so good.......far better tan hyundai,maruti &kia......
Being mechanically strong is not an excuse to offer outdated cars. Honda regularly updates it's cars globally but they keep on offering same model in india with limited options. Honda had hrv since forever but some genius decided to launch civic instead of that. It took them 10 years to launch elevate and even then it's launched with just one engine option. Why can't they launch turbo option to compete with creta/ kia and vw / skoda turbo suvs. Why can't they launch a hybrid option to compete with grand vitara. Having 100 gimmicy features in car is not necessary but having engine options is a must. With time certain features also become a necessary so you need to offer them to stay competitive. Ford made the same mistake and had to exit
Bro you could be a passionate driver but you fail to understand indian buyer , they are so much clever and only buy try and tested plus widely service available cars only , i mean they are buying scorpio N in thousands per month, something is very wrong with honda and that discourages the buyer
Completely nailed it Gagan Sir. The main problem with Honda is that they take Indian customer sentiments for granted & just dump shits in the market hoping everyone will buy with no questions asked. If Tata & Mahindra can innovate, Honda why not? There lies the main point.
Not only Honda, even Toyota are doing the same stuff. Go and check their international cars, their make is completely different. To the Indian customers they take for granted and here they sell shitty stuff, without any quality. I myself had own a brand new Toyota Corolla outside India and here when I saw their corolla, its a complete different worst quality.
The main problem is Indian customer base which is very cost sensitive and priority is only for fuel efficiency and some useless features like panoramic sunroof, SUV like stance without all wheel drive. Honda is mainly known for their good performance engines which everyone want for a cheap price and our tax structure is not suitable for high performing bigger capacity engines. Fuel costs are also very high when compared to other Asian countries like, Philipines, Malaysia, Thailand, etc..... All in all most of the mainstream Japanese manufacturers dont have much profit in India when compared to other Asian countries where only Suzuki is suceeding because they have the cheapest produced vehicles in Japan and India.
@@tijokurian3820 I won't say India is to that point cost sensitive. Yeah it can be true to a certain extent but see people are even buying Fortuner with 60 lakh price. Is it justified. Same for Innova as well. Honda doesn't have anything which is outright appealing to the masses.
Mahindra's innovation only resulted in wheel assembly coming off at 100kmph resulting in near fatal and at times fatal injuries to passengers. They had to recall cars. Do you ever hear this with Honda? Never. I agree Honda needs to bring good cars to India but Mahindra and Tata has a long way to go in building fundamentally well engineered cars where wheels don't come off!
Only if Honda management would have watched this. I guess with an MBA degree management folks lose sense of practicality at the grassroot level. I feel sorry for Honda.
Great insights. Last year I purchased Honda Elevate Automatic ZX. I was able to afford the top version because it was introduced as the cheapest in its segment. And, it had all the necessary standard and advance features at 15.99 lacs. A reasonable price with top notch quality. So ,if you are driving a honda you are few of those niche individuals who understand the meaning of "quality". And quality comes at a cost! Less features and good quality is the focus of Honda. Remember, Honda is not for the mass market; but for those who understand quality. You can Very we'll go to an interview and say you own a Honda. Means, you understand Quality. You see... and that's what they are focusing. Well, you can now clearly distinguish yourself from the mass and you don't have to say a word.
I am using brio for last 10 years and the experience is amazing. Still now the refinement is better than fe new cars and reliability is unmatched. I am feeling sad for Honda. I don’t understand why they are not doing the needful.
Agreed on your views......but Honda is a no nonsense car....I have bought HONDA City in 2024.... and having very good experience...have seen many other reputed brands with features loaded in it.. But there are some or the other small issue keeps on coming...though the companies solve the problems...but it's very irritating....so Honda is a car for those who wants to enjoy the drive without any complaints for years...in my view..
The main issue with Honda is overconfidence and arrogance, spare parts not available after market and high price. These are the reason Honda is going down.
Kia or hyundai cannot show even confidence because of the quality of cars. Look at UAE market, Korean cars are still seen as cheap alternatives for Japanese cars.. now taken over by Chinese actually. No Japanese cars offer 5 year buy back policy...they do it since their cars don't last for 5 years....
Honda just need to launch 4 models in india that they have in Thailand- WRV, HRV, BRV and CRV. But the problem with Honda is that the sales amd business is totally controlled and handled by the parent japanese officials they need to think like an indian buyer not as a japanese buyer. This same arrogant and lack of market research along with total control from the parent company resulted in the downfall of Ford, Chevy and Renault
Honda don’t want to listen to customer feedback, learn from Kia who listened to Indian customers before launching Seltos in India and launched it with features as per customer survey. Honda is stubborn, I think this may be the last chance for Honda India. Brio discontinued, Brv discontinued, Accord discontinued, Crv discontinued, Civic discontinued, WRV discontinued. Soon Honda may be discontinued.
Excellent video...u nailed it....we own Honda Accord n my heart was set on Honda however had to decide Toyota Hyrider V Hybride due to all the reasons u highlighted...and its baffling how this smart company can ignore the fastest growing economy.
Good one sir.... I purchased Amaze after searching according to my budget(under 10 lakh) for 5months...my requirements were safety, engine refinement and space... I thus moved to Amaze... But i feel.. Androis wireless carplay, 6 airbags should be there in the top model atleast...
In my opinion honda is not doing bad instead market is going opposite to them. They offered adas in 12.70 lakhs city. They offered the best engine and best features in city with price but people are going for suv which honda is still laging in 4m car. Its all about mindset. They will never exit india mark my words
@@raoragh nope, honda is not doing bad instead they are not giving gimic features, tell me a car with adas under 20 lakh. Honda gave it in honda city under 12.5 lakhs. Best engine in 15 lakhs that can beat all the cars under 15 lakhs. They lag gimic features like ventilated seats, 360 camera etc which is more preferred in india rather than safety and drivability. They are doing great apart from india. Still 4th largest seller in world. Indian audience has no knowledge of cars right nowadays. They follow trend,
@@AuguryOmenfuck don’t find points just to back Honda ! Is sunroof a safety feature instead they could have given ventilated seats ! They are offering it as an accessory same with tpms They are making us fools
Honda cars are all rounder in terms of Safety, Dynamics, Ride quality, comfort, space, reliability, peace of mind and value for money from base variant but they are lacking in various aspects like No NCAP rating despite they also know both City and Elevate will score good or even 5 star rating..they just show internal crash test rating in the launch event but never send any car to GNCAP or BNCAP..I have suggested them multiple times on twitter but no response.. They are always late to the party but always lack behind what the customer demands.. I think they also know that their Sub4m Compact Suv won't survive in the competition because of cars like Nexon,Xuv 3XO,Sonet which already set a benchmark & they won't be able to provide more features than these cars.. But we all know honda has potential which can disrupt the competition if they learnt from their mistakes and launch Compact Suv like WRV and BRV which will surely help them to gain 15k numbers. We believe in you Honda but try to compete with the competition not with yourself.
I have watched several Honda City YT accident videos, which prove the sturdiness of car in withstanding impact, despite lack of crash test certificates..(.btw am a City 2023 model owner)❤.
Honda City owner since 2018.... This is all rounder car and I am in love with it... In future I would like to stick with same brand but your points are genuine.. What are the options
Yes sir being a City brv and wrv all three cars owner I can clearly say these cars are built to last and the dtech engine was a gem for mileage lovers vtech manual is extremely fun but....Why the CVT ? And not a good torque converter mated to a turbocharged petrol engine Honda was the only manufacturer to offer diesel amaze with CVT it was a big big segment gap filler as still till date we crave for diesels and our family's want automatic transmission as well Why the wrv didn't ever get a cvt ? A small thing as rear adjustable headrests in wrv are a must
I always like your honest reviews ji, Fully in sync with your thoughts, you are giving free advise to HONDA. Hope Honda is listening , i am a HONDA customer since 2004, they need to up the game. why are they not bringing RAV 4 to India?
Agree completely. I'm not even keen on lifestyle features, but six airbags and 1L turbo-charged engines are big misses, considering their pricing. I was waiting for the new WRV but it seems they'll bring it with 1.2L naturally aspirated engine, the same one used in Amaze and I'm reconsidering. Again, expected pricing at 9-13 lacs with lesser features and no engine options, isn't going to get them market share.
Perfect assessment... Honda had an upper hand in case of reliability and had it brought latest technology in engine tuning and suspension it wud have ruled
Really agree with u sir. I also own amaze top model since 2022 and looking forward mid size suv or suv .love these honda engines but lack of punch or power can't go for elevate. They must bring turbo engines. Even honda customer loosing faith in brand because only three options to choose. Feeling bad for such a top class brand a one engines 😢😢😢😢
very well made compliation of questions.. @HONDACARSINDIA please address this. You are making cars with such a good margin and profits why just stay with reliability factor when you are show your brand value..
Gagan ji Honda still considers India a developing country and Indians only consideration is mileage. Your video should be an Eye opener for Honda India and hope they will change their attitude towards India and consider Indian market to be niche and aspiring and change fast for the better. ❤
You are just spot on... You analysis has always been great... Very very indepth knowledge... And you are impartial... I own Amaze 2019...I thought of upgrading to City, not Elevate ... But now I am seriously thinking of shifting from Honda..... Hope Honda management comes to know about your observation... I am still a Honda lover...
Sir , I can clearly see your love for Honda Cars and the facts you have highlighted are very true.Honda Should upgrade tgeir cars eith more features with price similar to their competitors
I completely agree with you. Honda's pricing high with less features though their engines are very good but customers also want latest features so they avoid to purchase Honda cars. I have Jazz 2017 model. It's very good car but costly also.
I completely agree with you as I was a city and civic owner.misses in turbocharged vehicles and gearing has made me move out of Honda. Honda management should move out of the thoughts process that India is 3rd world economy. Today I buy a Crete, Vitara or seltos is because of the features offered in petrol diesel and choice of transmission
I have been driving honda city for 15 yrs and decided to buy a new car and taken a test drive for Honda elevate. The suspension is not good. Engine sound inside the cabin is disturbing. This is compared with creta.😊
Yes I fully agree. Iam using JAZZ S variant since 2016. It’s almost eight years. Now they do not have varieties and are left out with only three models. As clearly thought by you iam too apprehensive that they may prove dark horse in leaving India or perhaps planning so.
They know only to charge premium on their brand name. Now that they have compromised on quality, still they want premium, who will give it? Watch their service costs. They forgot, why their brand was initially appreciated, what's the reason, comfort,and quality...at price but now they forgot the first two
I have 10 years old Amaze,no nonsense great car. In this video I am absolutely agree with your each and every point. I just can't understand,what we are wanting from Honda,the management is not considered since so many years and launching new models so lately without features.
Good analysis. Honda should take advantage of this , otherwise they may loose the present 2 percentage market share also. Competition is everywhere. Gone are the days to proclaim old Dynasty. Now the business is different. Otherwise,like Ford ,honda will also go.
All points are very related to current issues with Honda in India,. Used Brio it was great, currently using Amaze & City, It's excellent. Honda seriously need good strategists for Indian market.
Not without six airbags and engine options. For instance, if they bring WRV with 1.2L naturally aspirated engine and not price it well below Venue/Sonet/Brezza, I don't see too many buyers. Just changing external looks won't be enough. PS: I sincerely hope what you are saying happens, because I already have a Honda car in my family and have liked their cars for a long time in the past.
Gagan bhai, you are spot on. Honda should immediately bring in atleast 5-6 features which is missing in Elevate like Choice of Engines ICE/Hybrid/Turbo, Ventilated front seats, 360 degree camera, Panoramic Sunroof, ADAS 2.0, Electronic seat adjustment... This will give Cretas, Seltoss... a run for their money.
Before buying XUV 300; I contacted to Honda showroom.. They didn't seems to be interested in selling cars.. No discount, no follow-up calls, No features explaination... Even said we will make it available will be biggest help we can do..
Which city. I visited many showrooms in last five years for me or my friends but never faced this attitude in any showrooms in Telangana or Andhrapradesh
I'm also a honda owner during the last 8 years. Sir, I also agreed with you. HONDA manager should watch this video and review their business strategy in the Indian market.
Amaze is safer than glanza in built quality. But glanza again has 6 airbags and 360 camera in top model. Is 360 camera useful enough to consider glanza ?
Very truly analyzed; hope Honda listens. I had been a customer of Honda Cars since 1999 with the first gen City, Then changed to 2nd gen in 2004 and 3rd Gen 2010. Meanwhile had a Brio also for city errands. But finally after Honda started losing the plot, i shifted over to Hyundai and VW products from 2015 onwards. Often wonder why Honda has not introduced its wide range of Intn'l products, instead it discontinued some very capable products like the Jazz, WRV, BRV and Civic by just not keeping them in tune with time. If this continues, we are not far off from the time when Honda will be history in India. Very sad state of management
Perfect points as usual Gagan Sir. You're a industry Rock Star. As a owner of Honda cars from last 5 years, and, previous owner of MS for 11 years and Toyota for 3 years...i can confidently say Honda matches Toyota in reliability but is much better in performance than Toyota. I have the exact same thoughts on reasons why Honda is lagging behind. Needless to say - it's extremely disappointing. I fully support your idea - as a representative and auto industry expert, please do your best to give this message to Honda India. I hope they wake up, and, expedite product development and enhancements.
apne bilkul sahi kaha. mere mama ke pass BR-V tha. mujhe bhi 7 seater lene ka man tha.Sochatha updated norms wala model lunga. achanak BS6 se bandh ho gaya. it was very disappointing.
Gagan paji, mai Citroen C3 Aircross lene ka soch raha hoon. But I am worried about their sales and their future in India. Aap please uspe ek video banao. Majhe bahut achchhi lagi C3 Aircross. Aap jaise RU-vidrs companies ko aisi positive feedback denge to shayad kuch badal sakta hai.
I am a owner of Elevate ZX CVT for six months, purchased at the best in class introductory offer. It is a full necessary features vehicle and includes Honda Sensing. The fancy features which are not provided jacking up the cost is not ordinarily required. The car ownership both in city and highway is excellent, though mileage in bumper to bumper city traffic is less.
Honda's though knee room is good but under thigh support is bad ..front seats movement is limited to increase knee room for rear seats and steering adjustable but during ingress/egress touches the knees when set properly and Ac cooling is decent at Best not chilly as Mahindra and Toyota or even Tata.Engine NA is good but only performs at higher rpms in real world only mid range matters ..
When will you upgrade Mr Gagan and which car you are planning to go for in 2024? Can you please make a video of Kia Carens premium optional or prestige plus iMT
Totally with you sir and surely tweet+tag Honda India. Importantly if they don't bring these changes sooner then the complete fall is evident, sorry to say but it's a bitter fact..
Wow features are more important than reliability drive quality and safety. Nowadays redmi phone provides all features of samsung ultra series that doesn’t mean we should look only for features. Security reliability after sale and most importantly ride quality is top notch in honda.
As a Honda owner & well wisher too and having similar thoughts , I 💯 Agree with everything mentioned in this video. If Honda does it all, they could still be a phoenix. Infact, I'm looking forward for an Elevate or Elevate 7 seater with tgeir hybrid powertrain.
i can understand ur frustration n so do i.. i m a big fan of Honda n i have honda City…. civic n accord was by childhood dream but now those dreamzz hve evaporated long back.. My DAD frequently travels to Europe n north America and always insist me to buy CRV coz every American have them well. we dont hve CRV nor we hve civic n either Indian youth hve any excitement towards Honda
excitement is there for Honda... ppl r not well informed.. they don't know wat a proper car is... they go for iPad screens and looks.. wen a car is much more than dashboards and heated seats
Sir, Observation bilkul Sahi Hai, Lekin down the line ek cheez rok rahi hai, Jo mujhe lagti hai Bahot saalau se, Cost effectiveness, Honda Cars Competative pricing me nahi bech sakti, Isiliyeah compition me rehne ke liyeah Hona Cars me Features ki Cost cutting Hoti hai...
Dude common... Honda has stopped their Gujarat plant but they are not selling it and have openly said they'll use it again once they have enough new product which will be export based like elevate... Why are you blaming Honda? They launched all the global Products in India which Indians didn't want to buy like hrv, crv etc... Govt brings new emissions suddenly which japanese company can't implement it because they make engine for 20 years bracket... Mazda openly said they don't want to enter India for this reason... Toyota had to join suzuki and launch rebranded suzuki to stay in business...but they are steadily bringing their own products and toyota is working on new production line in bangalore... Honda is not leaving India and they have already said it... They have changed their strategy and want India to be export hub just like volkswagen and skoda(they want to make India export hub for 3rd world market)... Honda elevate is first Honda car to be made in India fully and it's sold in Japan as wrv.. Saying elevate is failure is complete joke... Amaze is getting facelift this year...
Yes Honda should think of Indian people aspirations. They have good products best sold in Middle East and Central Asia but why they are not bringing it to Indian customers . I support with your suggestion. Kindly take the matter with Honda please.
Gagan Bhai. Honda aise hi chalegi. They won't change. After seeing so much of changes in the Market trend their Indian management is not able to maneuver their Japanese team' on this. They still haven't learnt from Maruti. Hyundai. Tata and now Mahindra as examples
I desperately wanted to buy Amaze . I had 12 yrs old DZIRE (diesel). Since I live in Delhi NCR government has become strict on diesel cars. I could not wait for amaze and bought tata nexon today only. If honda would have given 6 airbags like other cars I would definitely have bought amaze today.
sir panaromic sunroof destruct the structure of any car and reduce the strength of car. It disturb the safety also somewhere, hence its really good if it does not offer panaromic sunroof. 360 degree camera is not much Needed as you all the time keep looking at screen so just rear camera goes better for car. Hence I like honda elevate❤
Today visited Honda showroom for the test drive of Honda City Hybrid. Except for Ride and space inside the car (maybe blind spot camera) really disappointed with it. Even my friend who came along with me, were greatly disappointed after hearing 25 Lakhs on road with basic features. And car with almost half the price will get you ventilated seats, power adjustment for driver seats. I am sucker for great sedans. But, I couldn't digest the fact that basic feature set for that price. My friend who came along with me got shocked to know that Honda having to sell just 4 cars ( technically 3! ). I was boasting about Honda being the premium brand infront of her, but today its literally got shattered 😢. If the durability and reliability being the USP of Honda, what are the other Japanese brands for ?? Not sure what Honda was thinking of...
Sare points sahi hai aapke, bas Honda ke bachav me itna hi kahana hai ki reliability durability to hai hi comfort hai aur ek accha ADAS hai, bas nam ka nhi. Sach kahe to features ek lalach hai jitna ho itana kam lagta hai, electronic element jitna Kam ho utana sukoon rahta hai. Parents ke jamane ki purani tv 20-20 years se chal Rahi hai, aur Aaj ki TV 5 years me hi dhokha Dene lagti hai😂
All features that u r talking about are very less compared to drive reliability and built quality of honda cars. They quality cruise it offers is still best in India. Features given in 15 lac rs car of other brand cannot be compared with hondas reliability. Your friend wants redmi and u tried explaining him one plus or say samsung ultra
Had booked an elevate. The features in each trim level and price difference and choice of necessary features/absence of same made me cancel my booking. Don't think company honchos take Indian customers seriously now. May be they think they don't owe Indian customers what they offer outside. May be govt policy too might have helped them ignore these. In tropical Kerala I dont need a sun roof, but need automatic with folding OVRM all.disk brakes and six air bags for which I must opt for top.model with ADAS which in Indian roads are still confusing. Comparing with other.models I found the options very pricy and hence moved away.
Perfectly nailed it. Honda is very slow in new product development in India. They have positioned themselves as a premium brand when compared to Hyundai and Maruti, which is actually fine. It seems as if Honda is targeting customers who have already driven a Honda before. They are known for the best Petrol engines in the world. Honda needs to concentrate on providing new features and not market their cars only with their refined engines.
Gagan, last and only option you are left with to covince honda is to speak in plain Japnese. I mean you haven't exaggerated but still seems honda management are in another world, atleast for indian market
I just purchased a used Honda BRV yesterday.. have seen tons of reviews. Its super spacious in its segment and very practical car. Its a true Multi Purpose Vehicle
What you said is the feeling, the emotion of all Honda lovers in India. Honda puzzles it's fan with undue delays. Elevate should have come atleast 6 yrs back. Features, they don't give much in India but they give in other countries. 360 degrees camera was there in HRV about 7 to 8 years back internationally. Actually we have been hearing about the launch of HRV since long time. I think it's the price-features matching the company is unable to do with, which is an important issue in Indian market. Maybe that's the cause for BRV failure. Hope we see more cars with good number of features from Honda Cars India
Indian car buyers clearly lack understanding of the term quality. But at the same time, Honda also takes the blame for not innovating according to emerging trends and desires. One major suicidal move was the decision to do away with the diesel engine. Secondly, Honda's decision to go along with a a ridiculously chrome heavy front looks which looks just the same for its sedan line up, is great turn off. It deprives a model of its individual appeal. Honda also needs to be a lot more committed to it's model line up and its customers. For all it may try, Honda will never really be able to explain why it withdrew the fantastic CRV. And why something like the Honda WRV was discontinued. And yes, nit having a turbo charger is like shooting yourself in the feet!
