7 Fashion Lessons I Learnt Since Turning 30 

Hi Emma, I’m in Canada ( originally from Scotland) and am a 70 year old lady who loves fashion. I’ve been following you for about 4 months. I’m an Aries and understand and enjoy your energy. I used to be a big clothes shopper and later in life... much later, I learned all your lessons. Great channel! Stay safe.

1. Don't invest in every trend 1:22 2. Invest in well fitting quality shoes 3:24 3. Invest in quality classics (basics like trenchcoats, cashmere jumpers, basic t-shirts, jeans) 6:25 4. Accesories are important, they transform an outfit 8:02 5. Dress in what makes you comfortable and confident 10:00 6. Re-wear instead of excessive buying 12:49 (was typing this one just when the bell rang for a delivery of online bought clothes) 7. Sell old clothes before buying new ones 15:47

I'd like to see a video of you trying to recreate some of the looks you wore in your 20s but in an updated "items I own today/how I would wear it today" kind of way x

I'm surviving. Taking day by day. Your waffling about clothes and renovations has kept me sane. Thank you! Plus that video of Simon falling off the hammock had me in stitches!!

Would love to know what trends your loving/hating atm. Also any items on your wishlist.

You look awesome with dark hair! Wow. Not that blond hair doesn't suit you - it does, but I was absolutely blown away by your longer dark brown wavy hair. So gorgeous.

Honestly I'd love a loungewear video! Yours is always so stylish, and I think we're all going to be living in loungewear for a while.....

I live in one of the wealthiest counties in the US (I’m poor, but wasn’t always), and none of the local charities accept clothing donations because there is such a glut of cheap unwanted clothes here. So, this has really affected how I choose items, knowing that they will likely end up in the trash (unfortunately, my go-to for garment recycling, my local H&M shop, has suspended their program because of COVID-19, then had to shut down, no interior malls can open here yet). My lessons I would add, from a mature women’s perspective, are: 1. don’t buy clothes, shoes, accessories, etc. on credit, always pay cash; 2. spend more on basics, that is the less memorable items, you’re more likely to get good cost-per-wear on a neutral silk silk than a trendy, patterned and colorful dress , for example; and 3. when buying basics, update them a little each time, for example, instead of buying more plain crew neck t-shirts this year I incorporated a new trend in each one, e.g., a new color, a square neck, ribbing, elbow length or slight puffed sleeve, shoulder pads (small!) or polo collar, etc. That way, your look always stays up-to-date. Invest in updated, but not-too-trendy styled, comfortable, good-quality shoes, belts, bags, silk/cashmere/merino wool scarves, classic jewelry and jackets/coats. Go cheaper on the rest of your garments, the more trendy or memorable the style, the less you should pay, because these items date fast.

Would love to see a detailed how-to of how to sell clothes on line. From sorting to choosing what should be sold and where (and why), through the workflow of posting them from prep of the items, inspecting, photos, description, disclaimers, pricing, shipping & packaging. Especially for the average person without the ready audience to purchase your items. How to actually get them sold?! That would be really helpful to hear how so,done with experience does the whole process. Thanks so much! Kiss the pups! 👍😉

I go from feeling very positive to contemplating how much can everything change in a short period of time. Also never taking anything for granted ever again for sure! I think we all need to lift each other up in times like this and these vlogs of yours Emma & Simon help us so much, so thank you for your uplifting stories and a huge virtual hug back to you guys 🤗

Thank you Emma and Simon. 🙏 You guys are a welcome distraction at this surreal situation that we are all going thru. Remember the Gucci Princetown Fur-lined loafers? Glad you got to sell it away. I can't believe that someone already put a thumbs down on this. 🤦‍♀️ No matter because you encourage, enlighten, & entertain many. Maybe just a suggestion to put some links to your videos, which you have discuss in greater detail such as the basics, accessories as I found them quite helpful

I wouldn't mind seeing a "pet tour" reintroducing us to all your fur babies (Boris, Bella, Bumble Bee? etc.) and telling us their little personality traits and quirks and any funny stories you may have to share about them...that would be cute and fun😊

Thank you for the video! Lots of ups and downs - each day is different. Those old looks brought a smile to my face. It could be fun to do a video just having a giggle about old trends. Many of us fell victim to them, and it's kind of fun and nostalgic to look back at what were so excited to wear and have a little laugh at it. Hope you and Simon and the babies are well. xoxo

Virtual hug right back at ya! Quality content as per usual, loved the throwback clips and great tips! Thanks for putting in the time and energy to keeping us amused, I love watching you (both) every day. Fabulous editing Simon! Stay safe ♥️

Thank you Emma and Simon for helping me to stay entertained, calm and more able to cope with what is happening at the moment. Stay safe but keep up the good work because its very much appreciated x

I learned sleep is important and having too many clothes is very difficult to manage . Less is more...I learnt the hard way

Hi Emma and Simon, thank you for doing this, i cant describe to you how happy I am just seeing you,big big hug to you both! I have parents who are in their 70s and I am so worried for them , thank you again. Stay safe.

Accessories yes! I forget it too often and it makes suuuuuch a difference! When I look back at photos where I've accessorized I'm always surprised how put together it makes me look!

yas. love. those throwback pictures gave me life haha! some 10x10 capsule wardrobes (citytrip/summer/weekendwedding whatevs) would be great (one can dream for when we go back out) and maybe style an outfit around your favorite bags? XO

I’m not sure you would agree to this but maybe Simon styles an outfit for you and you do one for him. On Themes like date night, etc. Also a skincare and make up update, foot care video. What you are enjoying using etc tbh I enjoy all you content fashion, home, doggies etc Thanks Emma xx

So glad you touched on feet! I now have arthritis in both my big toes from wearing ridiculously high heels when I was younger! Take heed, ladies!!! Don't make my mistake! xx

Totally agree with re-wearing things. I've mostly stopped buying new things. I now look (or looked) in charity shops and get a lot more wear out of things I already have. The weather's nice here in Scotland so that's uplifting. Can't help but feel anxious, but your videos are helping me. I always enjoy seeing your dogs.

Hi Emma, I’m a new viewer, just subscribed, 60 years old from San Francisco, viewing this video in September 2020. As a mature woman, I think your Style Lessons Learned are great, every young woman should take them on board. I follow all these guidelines myself, but haven’t been able to break my shopping addiction! I’m working on it, but a big weight loss last year, and a deliberate style change once I turned 60 in this year have complicated my efforts to reduce buying and streamline my wardrobe. I’m altering every quality, still-loved garment that I can, but 2-3 sizes is just too big of a difference, so I’ve just had to buy a lot of new basics, cheaper this time around, because of new economic reality. Keep up your great videos, I love your real-person, straightforward, down-to-earth style.

Morning Emma. As usual I have enjoyed your video a lot. A nice break from the news and times we are going through at the moment. What I like the most about watching your videos is your honesty and humbleness. Best to you and Simon. Keep safe and keep filming. 😘👌👏🥰

You’d be so fun to know, I love your vids - you are so animated and natural plus being a real character. Keep it up with your fabulous personality! Great tips, every one of them. I think for those of us who love fashion, we have been thru every single one of the problems that go along with extravagance and silliness. One of the lessons we hopefully learn with age. Thank you.

I absolutely loved this video! I am the same age as you. I have been living with my boyfriend of 14 for almost 5 years now and I have recently (over the past 4-5 years) rediscovered my style. I am a denim and shirt, T-shirt or jumper, depending on the season, type of girl. I also love scarves! I have grown a love for cashmere, thanks to your addiction to it! I had to really downsize my clothes when I moved in with my boyfriend. So did he, to be honest. What I have learned over the years is to invest in timeless pieces, just like you always suggest. They never go out of style and they are easy to combine to create new outfits. I also tend to buy more quality pieces, that will last longer and will wear nicely, instead of cheaper items which look like trash after a few washes. I have destroyed my feet with cheap shoes and I am now investing in comfortable and quality shoes, without sacrificing style. I pretty much follow every single one of your suggestions, except for the "sell to buy new", which i have never thought. One rule I always follow before buying anything new is that I have to be able to create at least 3-5 outfits with this piece and the clothes I already own. This has saved me a lot of money and it has helped me create a wardrobe where most of my pieces match. Thank you for your great content! Keep up with the good work and keep safe. Greetings from quarantined Athens, Greece.

Thankful for your extra videos lately. I'd love to see an update to your switch over to cruelty free and some of your new go to products 😁

😂 loved the intro! I live in Shanghai for almost a year and a half and we are now slowly getting back to normal life. Seeing the way things are at home and in the world makes me feel like Iam going through this once again. But we are going to get through it. 🙏 Thank you for your videos, they were my escape in the hard times so I am sure they will be for many people now as well. Stay safe people, stay home. 💪

Awesome video as always!! I feel like a lot of people need to listen to these lessons XD! I‘m very glad that I found your channel about 3 years ago, and you have become my top inspiration for style!! Both your style and personality are so down to earth, which is really hard to come by in the influencer circle in my opinion. Please keep being your awesome self and keep on waffling about fashion/life!!! Sending lots of love from across the pond!!!

Great distraction (and tips)! Since a lot of us are just going to be home or maybe taking a walk at most, Id love to see like a "best of" or what I wore for hanging around the house/walk or maybe outfit that can carry you tor that one groceries-with-social-distancing trip! How to stay comfy, cute and not frumpy during quarantine! 💜

We are all fine here having a lovely day at home & Garden, thanks Emma. Look forward to your vlogs have a good Sunday !!!! X

Hello guys! Hope your both doing well. Love this video and tip #4 was my FAVORITE! Comfortable and confident! That's the best message! Everyone has to do whatever best for them! Thanks for the inspiration and can't wait for what's next!

Lovely distraction 💛 thank you Emma as always

Omg 1.5 minutes in and I’m loving the quirky details you left in!!!! ❤️ yessss!

Always a bright spot in my day! Thanks Emma!

I truly appreciate the way you are dealing with this hard time. Thank you

Watching your videos is like therapy to me... I'm 26 and also believe to have a shopping addiction, these lessons are really making me reconsider my shopping choices, thank you!

Thanks for your heartfelt presence on RU-vid! I look forward to your vids even more now, in this surreal time!😘

Thanks Emma (and Simon for editing ;-)) for the very welcomed distractions and great tips ❤️ It would be great to see a video on how you construct an outfit (from beginning to end) with perhaps key pieces/staple items in different ways, giving us inspo on how to re-wear those pieces several times. Stay safe and healthy xxx

hello from quarantine in san francisco! this video is such a wonderful breakdown of how you style things. it's a spot on description of all of the things i appreciate about you and your content. love you emma!

Emma and Simon thank you for this! To me it was one of your best fashion-related videos. Emma was funny but at the same time serious, and very caring, humble and honest, and realistic, inspiring as a good role model, and very wise. And as always the editing was perfect :) Be well, stay home and safe! Best wishes from Greece where we are confined too, and ok with it! Not easy but it is a privilege, even a luxury when we think of all those who bravely go out every day putting their lives at risk just to take care of other people (medical staff, public drivers, chemists, supermarket staff and many others) - of us who can stay at home. It is our civic duty to do so.

This video was a welcome distraction from what’s going on in the world, thank you!❤️

So grateful for the daily dip into your lives, if u can keep it up! Thank you!!!

Morning... feeling a bit scared this morning so really looking forward to the wonderful distraction you give 🦋🦋🦋

LOVED LOVED LOVED this video! I'm 25 and still in that transitional period where I'm trying to figure out my style.

Loving the daily content! Thank you for the therapeutic distraction

Thank you for the video. It’s a welcome distraction. I hope you, Simon and the fur babies are all well and that everyone else is doing as well as can be during this difficult time. Take care everyone ❤️

When I first got into fashion many, many years ago the trend was Dr. Scholl sandals and clogs. (I said it was a long time ago). I am really thankful as now as I have quite good looking feet, no bunion problems for me. Love both your home and fashion style, might have known you were a fellow Leo. Take care and stay safe xx

Totally agree about finding what works for you. Everyone has a different body and feels comfortable showing different parts. I’ve fallen for buying something that looks great on an influencer but I hate myself in too many times. We’re staying inside besides going to the park for dog walks, catching up on these videos now is a nice time killer

Feet - you are so right! All of your points were so thoughtful and good things to keep in mind. BTW, the backdrop of your new minimal gray wardrobe was a perfect setting to not distract from your beauty. Love your videos!

ive been in my house for like a week (its just got somewhat bad here) and im sooooooo bored, thank you for your videos!! I really enjoy them. This one in particular was really helpful for me.

Also accessories/jewellery that actually lasts! I’ve bought way too many cheap metal/plastic jewellery that broke after a few wears, or simply lost its colour/rusted, even though they may look really good at the beginning. Now I always look for gold coated, stainless steel or sterling silver jewellery, even though they can more pricey, they’re definitely a good investment.

Love the video. Just cleaned out my closet and made a list of gaps. I just found a secondhand black wool coat! Yay!

Loving these "distraction" videos, Emma and Simon! 😊💖

Thanks so much and take care of yourselves and your fur babies.

Karenthebritchic directed me to your page, I’m so very glad she did. I’m twice your age & continue to love fashion & style (I’m an artist) & your wisdom holds up for the ages. My grandmother always said to wear good quality fitting shoes, as long as they were on sale. I ❤️ your channel

Love your genuine concern for people, and wonderful content done in such a sensitive way xx

Loved the video! thank you for your great work :) I would love to see more fashion advice videos / clear outs (explaining why you kept the things you kept and why you got rid of the other bits) / a video on your 5 favorite bags and shoes :)

Love your current style so much! Classic and beautiful 👑 thank you so much for showing your style evolution

Love this!!❤❤❤ really appreciate this esp in difficult times

Enjoyed watching this. Stay safe and healthy, Emma!

Perfect distraction. Thank you so much Emma 💕

Dear Emma, first, I want to thank you for you're doing! I'm very senstitive person, as we're faicing extremely difficult situation, I'm having panic attacks several times a day. Having something to watch thanks to you is truly a savoir for me ! Now, let's move to your video! It is so good! I'm 29 do there is still hope for me that I'll stop shopping too much (it's connected to my mood,if I'm happy - I buy, If I'm not I still buy something hahah). Kisses!

Great tips, Emma .... and thanks for the “hug” .... I felt that!

Thank you for doing this Emma ❤️ You are one of the few authentic folks I see online 😊

As much as I thinks it's important to be aware of what's going on in the world right now, distraction is sooo welcomed. Thanks for the great content, I love seeing photos from you earlier days. Maybe do a video with your best and worst outfits going back to when you started ? Which ones you'd still wear today but maybe changing a few things ?

Watching this again 5 months later... I really needed that big virtual cuddle 🙏🥰 thank you from Australia 🇦🇺

I love this video!! Thank you so much!! ☺️😊

Thanks Emma...we all need a bit of joy and distraction at the moment. Please keep it up. 😘

The sound of wisdom. Love your hair.

That pink satchel in your throwback photos was GORGEOUS!!

Em, loved seeing all your old pics, maybe a video on looking at more of these and you talking us through them. X

Thank you Emma Loved this video 💕

I’m 40 and I love your style so I implemented a few of your staples looks and lessons❣️

I am 47 and I agree with all of your lessons. I was also lost in trends when I was younger. I think when your younger,unless you’ve had a fashionable mentor to help teach you? It’s difficult to know your style. Investing in quality items and ensuring you have the basics covered in your wardrobe is the best thing we can do. Also, knowing your style uniform so that you don’t end up with lovely items you’ll never wear is another thing.

Good morning, Emma & editing Simon. I'd like to suggest 1 thing: a bra fitting. As I'm older than you, I didn't care what I wore during my early 20s as I was pregnant and gained 90 lbs w/my 1st child, never lost it. Until recently, I've been "plus" size since 1995. Currently, I'm a US 6 or a M. I feel better and I follow people that are into the "capsule" wardrobe. I agree, quality over quantity. Thank-you for sharing what you've learned over the year's. ❤

Emma, you're one of the highlights of my day during this horrible virus, thankyou and Simon for being a part of getting through this! GOD Bless and stay healthy. 🇺🇲😘

Great lessons! I am the same age (really the same, just a few days away ☺️) as you and I've learned the lessons from buying lots of trends and also cheap things to think about what I'm buying and much more 2nd hand and good quality. Sometimes a affordable fashion piece is great but I luckily now better now what fits me and what am I! But to the younger ones here: Try! Make mistakes, try trends to find out what's your way of style. ☺️

Oh Emma this is a good one. Lots of great information! Thank you. 😀

Emma don’t make me spill my coffee I realize I’m talking to you the past you but I’m in the present watching the past you making me laugh love you for all you do and all you are you make my days do much easier even the past you❤️💕

Big virtual hug to you all as well 💞 Not feeling good, kinda bad cold chest cold feeling. Could be allergies.. Emma I think you are an old soul. You are mature definitely beyond your age. You have such wonderful careful insights on so many issues. You have definitely "reopened" my eyes to so many issues. This video was a good wake-up call especially in light of recent global events. If anyone thinks that this pandemic is not going to have an extreme effect on our previous robust economy, they are fooling themselves. We need to get back to basics and dump overindulgence. I think this outbreak will serve as a wake-up call hopefully. I follow a couple of other people on RU-vid and there are a few that take Branding to an extreme. I realize showing new fashion beauty home etc is their job but you can do it in a way that is classy and to not overdo it. I've now unsubscribed to a couple of those individuals. Their approach is not only an excess amount of "highstreet" stuff, it's an excessive amount a premium and designer as well. I know people have to make money but as an "influencer" they need to be more mindful about content they put out because there will always be people desperate enough to just grab everything they're putting out there. I think they know that. One way you can decode this behavior is when the majority of the content that is put out is ad and in some cases it's paid and not revealed. Thank you for putting out quality content and being true to yourself. Stay well 😇🙏🧸. See you soon.💖

Thank you Emma ❗️💚

A perfect distraction. Thank you 😘

Emma, you are ageless!!! But it was fun to see the fashions from the past!!! Great tips about shoes!!! Comfort is key!!! Thank you for these videos during this bizarre time!! You and Simon stay safe and healthy!!

omg I can't stop looking your eyebrows, they look really good!

Thank you for the great video! Love your positive attitude!

Hi Emma. Glad to see both of you are doing well. I love the videos where you showcase the puppies, please keep them coming. You have been such a huge inspiration for me. I have become a much more thoughtful shopper since watching your content. Thank you. Have a safe week.

Thanks you for helping us stay calm during this crazy situation. Your video Is a lovely distraction. Be safe and creative😍

Thanks Emma! Hope you guys are also feeling well. Yes please, show us what you ended up with in your wardrobe, since we didn’t see the cull and how you had to make your ruthless decisions. 😁 Things like cutting your jean collection by more than half and how you decided which shades and styles you decided to keep. Same for blazers! 😱 (colors and styles)

I recognize myself in EVERY SINGLE LESSON! Maybe it is because I’m quite the same age as you. Especially lesson number 2! My mom had bunions and I saw her having a surgical intervention but still kept wearing high heel every day. Now I have quite a few that I love and are comfortable (thank you Rupert Sanderson, soooo underrated!) but wear them mostly when I go out (so less often obviously). I really love your style now and I also tend to be more minimal in my wardrobe. Could you please do a series of videos like “steal her style” where you try to recreate a celebrity’s outfit with your own clothes? That should me fun! Love from Switzerland 🇨🇭! ❤️

Here in Kentucky things are closing. People need to stay home. We have not been out besides the in laws house down the road. Staying home and trying to stay positive. Love you and Simon and the fur babies!

Thank you for all the good content! Loved this one.

Great video Emma! You’re great!! :)

Thank you😇I really appreciate everything about your fashion style

Thank you for mentioning the age in this video. I’ve been trying to dress simple and clean and been told I look older than my age, 24, it somewhat did hurt me when they say that stuff but I keep wearing the style I’m striving for, and if that makes me look ‘older’ that’s ok. Nothing wrong with it

I love your candidness Emma & your independence 👏🏻👏🏻👏🏻👏🏻👏🏻🥰xx

Wow I wish I dressed that good in my 20s lol.

Can’t stop watching your video ❤️

Thank you. Brightened my day X

Thank you for making a video everyday, makes it so much easier 😍💪 greetings from germany