Rory is the Vice Chairman of Ogilvy, he has co-founded a behavioral science practice within the agency. Prior to becoming the Vice Chairman, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is a speaker at TED Global. He is the author of two book: The Wiki Man and Alchemy. One of marketing's most original thinkers and influential speakers, Rory is hailed as an advertising guru.
00:00 Introduction
01:50 Change in perception about marketing
06:07 Making lateral decisions
09:03 Importance of Brand
16:50 Alchemy's Basic premise
23:29 Building a culture of Alchemy
26:03 How does Alchemy work in the real world
37:28 Creative utilization of fixed assets
43:03 B2B Marketing
53:00 What does the future look like?
54:36 Closing Remarks
Connect with Rory:
Linkedin: / rorysutherland
Twitter: / rorysutherland
Connect with us:
Linkedin: / startupoperator
Twitter: / operatorstartup
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25 июл 2024
