Amazon Fire Phone: a $170 million flop

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We have talked about phone companies in the past. Remember those episodes about Blackberry or Motorola, companies who once were at the very top of the industry and somehow ended up falling in battle. Today, we will not exactly talk about a phone company but about a phone, yeah, a particular one.
A phone that, for better or worse, had everyone's attention just by existing, just because it was created by one of the largest internet companies in the world: the Amazon Fire Phone
Now, of course, Amazon is not a phone company, but what is it exactly? It's a huge store, and it's likely where you get a lot of your stuff online, even groceries in some locations, probably even more now that people may be spending more time at home. But Amazon also provides web services to clients like Netflix, NASA, or Slidebean. Wink.
It's also a media streaming platform with its production studio for feature films and series, and it also acquired the largest video game streaming platform, Twitch, for around $1B, in 2014. But it also had its line of diapers.
So, what kind of company Amazon is? How do all these things connect? It sounds like a brand that aims for global market domination somehow, and seemingly with the Fire Phone, they had high hopes to create a product that would unify it all into a worldwide, fresh brand. Something like Apple or Nike, but for everything.
#Amazon #startups #Slidebean
0:00 - Intro
0:55 - Amazon Fire: What's Amazon?
2:06 - Amazon Fire: When and why
4:01 - Amazon Fire: The Jeff Bezos phone
5:43 - Amazon Fire: Dynamic perspective
7:02 - Amazon: A cool lifestyle brand?
---
Read the article: slidebean.com/blog/startups-a...
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Recommended videos:
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9 июл 2024

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Комментарии : 240

@financiallift6185 4 года назад

If Amazon did have a phone, at the end of every call it would ask if you wanted to buy their recommended item based on your phone conversation. Instead, I get it later on and pretend that Google isn't listening to me

@jacobkoster3808 3 года назад

Underrated comment

@Ellivation 3 года назад

Truth!!!

@donato8983 3 года назад

Ok google

@ravitejaknts 3 года назад

Actually, Google doesn't listen to convos.

@Jin-Ro 4 года назад

$170 million. To put that in perspective, 6hrs 39 minutes of lost business to Amazon.

@haysdixon6227 3 года назад

is that based off of sales or profit?

@bjarke7886 3 года назад

@@haysdixon6227 sales

@bigsmoke4357 3 года назад

And how long for 170 million profit

@bjarke7886 3 года назад

@@bigsmoke4357 5 days

@horrido666 3 года назад

The famous McDonalds coffee spill lawsuit awarded $2.8 million, which was one day's PROFIT for McDonalds for their coffee sales alone. People still thought it was too much. Why? Propaganda.

@jonny5777 3 года назад

Amazon is a lot of things but cool it is not. They’re like that uncle you have who works in data processing and dresses like he’s still in his twenties

@greyfiveys 3 года назад

I remember someone who had one of these.

@NileshR12 3 года назад

Same 😂

@carmstrong6507 2 года назад

My mother had one of these.

@the-vice 3 года назад

170 MILLION DOLLARS??!!! You know that feeling when the vending machine eats your 1.99 dollars? Thats probably how much it mattered to Bezos.

@ViburaBlanca 3 года назад

Worth 200 billion dollars, hardly. If anything his pride was more hurt.

@MrWilliam8004 3 года назад

Never heard NASA pronounced that way.

@Azuuroo 3 года назад

thats how you would pronounce it in German

@FelpoldVideos 3 года назад

And that’s how we pronounce it in Portuguese

@Chromwel-A 3 года назад

Timestamp?

@MrWilliam8004 3 года назад

@@Chromwel-A 1:08

@bouchrafakher 3 года назад

That's how we pronounce it in Arabic

@MrMagnaFarce 3 года назад

I bought a Fire Phone a couple years after they came out for $50 to use as a secondary phone while traveling and, I have to say, it's actually a pretty nice phone. Not $650 or daily driver nice, but certainly nicer than a $50 phone deserves.

@QuestionEverythingButWHY 4 года назад

“Anyone who has never made a mistake has never tried anything new.” ― Albert Einstein

@GrowWithWill 4 года назад

Next potential write off: Echo Frames 👓

@jieluntan2144 4 года назад

Can you make a video of the track record of amazon successful and failed products? Bezos has always reiterated his tendency of making big bets and huge write offs, but we have never seen much of his failed products at all.

@slidebean 4 года назад

Thanks! Vote/add your favorite topics here: slidebean.com/youtube-suggest-a-video

@heathadams7172 3 года назад

I'm just here to comment on how he pronounced NASA as Naza

@ThatSoddingGamer 3 года назад

That 3D effect was a pretty cool gimmick. Something that could have made it stand out in the market if the phone wasn't so premium-priced and limited in other ways (like the pared down android feature set).

@beldentheruschannel4545 4 года назад

This channel inspired me to start my own channel ...pure value!!

@slidebean 4 года назад

This is AWESOME! We wish you the best!

@beldentheruschannel4545 4 года назад

@@slidebean Thank you so much...i appreciate that

@Ellivation 3 года назад

I enjoy the interaction this channels gives their subscribers. Great look, and look forward to your continued success!

@rowbe9884 3 года назад

I actually own one, and this phone was so ahead of its time! (Once you install Google Play Store and disable the motion tracking feature). Could use some changes, but I actually got fond of it.

@slidebean 3 года назад

Wow, thanks for sharing!

@zatterg628 4 года назад

Amazon is starting to be kinda creepily big

@jeffreywiederkehr5446 3 года назад

The technology and teams used to develop the phones were responsible for the creation of the Alexa.

@hepticftw 3 года назад

these videos are awesome haven’t really seen too many channels that respond to questions and also produce videos with this level of quality

@slidebean 3 года назад

Thanks a lot, Heptic!

@danh5637 3 года назад

The parallax idea was actually quite good. But it was a big bet for a gimmick. I do suspect Apple experimented with the concept though in secret. But it’s a pretty niche feature for a platform which had essentially no developers.

@mrvcjack93 3 года назад

amazon never provide free shipping they take shipping charges from sellers

@pranaym3859 3 года назад

You have to give Amazon credit because they can charge both customer and seller but they skipped for customer

@igor9360 3 года назад

It's only free for usa.

@triadwarfare 3 года назад

I remember my sister wanting to buy an Amazon tablet for her kid, but I had a lot of headache making it work because tablet isn't officially supported in my country. The tablet refuses to activate even if I have an Amazon account. The solution was to sideload Google services, but it was so frustrating to do.

@dexterknowles 3 года назад

I had one of them phones so much Amazon ads was on the home screen

@insertaverygenericnamehere 3 года назад

I own it. It has Andoid 4.4 and supports all the major LTE networks worldwide - all those different frequency bands. So nowadays, I am using it as a WiFi hotspot abroad.

@migueldomingos4570 4 года назад

Amazing video Caya! Well done:) Your company forensics are the videos i like the most by far!

@slidebean 4 года назад

Glad you like them!

@migueldomingos4570 4 года назад

@@slidebean You guys are amazing 😎

@unleashthedog 3 года назад

Crazy you just released, I was fancying rewatching the keynote... which is not available on YT anymore. Can't find the full thing with any search I tried.

@MONi_LALA 3 года назад

Jeff, if you want your company to be love. Just pay your staffs decently, pay your taxes, and do something with that billions of dollar that just sits there in the bank. Boom...done, people will love ya.

@danielkelly-dyson1803 4 года назад

Does the phone still work/ get updates if you have one?

@ipeteagles 4 года назад

i really appreciated the way you framed the "sentiment" between APPL, MSFT & AMZN

@tanya.english85 4 года назад

It's very interesting to get to know more about Amazon.

@al-thaidi 3 года назад

Quality content, keep it up man.

@slidebean 3 года назад

Thanks, will do!

@thepandaahbear9025 3 года назад

I had this phone and loved it. The 3d effect was amazing!

@AldrinAlex123 4 года назад

Awesome as usual ❤️👌

@slidebean 4 года назад

Thank you so much 😀

@stopmotionadventures4812 5 месяцев назад

firefly is basically the predecessor to circle to search

@SvPVids 3 года назад

Any product with the name fire, fyre always ignites itself.

@bendover5289 3 года назад

Man I was so close to buying Amazon phone in 2014 omg so glad I stuck with Galaxy 📱

@noodleman5916 4 года назад

this phone tech is way ahead of its time, i can see all kinds of applications for it

@Edgar-Friendly 2 года назад

Amazon is a Tinder date...not a spouse. A convenient one-night-stand interaction. There is no, and no reason, for loyalty.

@Markone99 3 года назад

Bezos: "Oh nooo, I lost a dime making this! Whatever will I do now, I'm so broke"

@NileshR12 3 года назад

😂😂👏🏽👏🏽

@DendyJungle 3 года назад

Your brain must be so small

@jackkraken3888 3 года назад

That's not how it works. It still matters. Yes collectively it seems like a drop in the bucket but there are consequences to these decisions.

@KanishQQuotes 3 года назад

Why would I place order online for something i spot at a store? Unless amazon gave me assured discount. But if that's the case, chances are the stores would block the phones in store

@Inkling777 3 года назад

Amazon's mistake was to forget that it was a retailer. It should have created a useful cellphone package using existing providers.

@giorgiusgiorgio 4 года назад

Great video!!

@slidebean 4 года назад

Glad you enjoyed it

@OdysseyTag 4 года назад

Looking forward to this 💯

@slidebean 4 года назад

Hope you liked it!

@OdysseyTag 4 года назад

@@slidebean Loved it! Great job as usual guys 👍

@roguegenesis7020 4 года назад

Caya, from which video did you take the clip at 0:19

@slidebean 3 года назад

Hi! It's a Motorola New MotoZ commercial from 2016.

@gunavanthvarma5972 3 года назад

Amazon reminds me of BnL from wall-e

@JediLadyMisty 3 года назад

I remember seeing this advertised on amazon and finding it odd and not being interested in having a smartphone. Then it just disappeared.

@khethamntombela6686 3 года назад

Incredible analysis. I think I became too feature focused and forced the user to differ to the device when its supposed to be the other way around.

@tfp0052 3 года назад

I was intrigued by this phone, but I couldn't buy it because I was in the middle of the contract on my present phone. Generally speaking a phone has to be on the market long enough for people to get out from under their present contract. Sad to see it go before I could move on it!

@suryakantapattanaik01 2 года назад

This phone and its assesories including packaging... All are premium features and looks... Sadly it didn't work out for Amazon then... But hope Amazon will release a smartphone in future.

@abhishekjami1999 4 года назад

Lol, I still have the fire phone not that I use it anymore, in fact, my DP pic was taken in fire phone.

@IBradFrazer 4 года назад

$170 million? so... 0.014% of Amazon's net worth in 2020?

@rustyrazor1853 3 года назад

Amazon should pay federal corporate income tax. A lot of it.

@kitugarg48 4 года назад

Yes amazon reports 150million dollar for their phone

@____2080_____ 3 года назад

I happened to be very familiar with the network of people who were a part of this phone effort. Very smart people who were ultimately too late to the phone game and couldn’t innovate past what Apple had established.

@____2080_____ 3 года назад

In fact, for a band of best product designers the Bay Area had to offer (freelance) earned a healthy percentage of that $170,000,000 cost.

@____2080_____ 3 года назад

Also, the android foundation at the time forced tons of missteps that weren’t aligned with the grand vision this video is recapping.

@____2080_____ 3 года назад

$170 million was a great tax write off.

@slidebean 3 года назад

Wow, thanks for sharing!

@westfield90 3 года назад

The iPhone 6 Plus was my very first Apple phone and I have not looked back since

@jackkraken3888 3 года назад

LOl I love how the Narrator always pronounces one word differently to most people.

@subijoyacharya3189 4 года назад

Please make a video on how to find a buyer for your company you want to sell.

@slidebean 4 года назад

Thanks! Vote/add your favorite topics here: slidebean.com/youtube-suggest-a-video

@arnabkumarpan5615 3 года назад

it was ahead of time and was out of people's comfort zone (no play store, no android os)

@maitraysharma8389 3 года назад

To be honest the phone was pretty great! I actually considered getting one but it never made it to my country. I really want Amazon to do it again.

@peterbarlow7781 4 года назад

Very good video thank you! Comment: forget the write down. The real issue was all that stock! Crazy!

@slidebean 3 года назад

Thanks, Peter!

@ninjanerdstudent6937 3 года назад

The pricing strategy for their tablets is to break even and hope they make up for lost revenue via media and services.

@sebastiansalcedo6300 4 года назад

The phone was amazing, aactually i owned 2 and I am expecting new version. The problem lack of apps in amazon store.

@NyanyiC 4 года назад

Are you being for real!

@sebastiansalcedo6300 4 года назад

@@NyanyiC sure i loved it. Its a shame the phone is not longer available. All amazon products are great kindle, tablets, alexa. I even gave on to my father and he also loved it . Good thing i bought it at 149 or something like that.

@sebastiansalcedo6300 3 года назад

@scrobbles mcbobbles sure thing. But i broke my phone. I miss it. 😔

@MrAer85 3 года назад

SlideBmean to Amazon nice.

@sarvo_1 4 года назад

First time i heard him not say 'This video is brought to you by Us'

@meowmeow1733 3 года назад

If it was anything like the kindle experience,...that’s bad Kindle left me saying WHY and WTF a lot. It left me staring at it with big eyes or wanting to snap it in half.

@silver10188 Год назад

I loved it they were just strict not allowing Android apps installed easily that was a deal breaker.

@beefjerky7154 2 года назад

live by gimmicks, die by gimmicks

@Zerbey 3 года назад

The sad thing is aside from all the gimmicky nonsense it was not a bad phone at all. The issue was the high asking price (which they dropped to $199 within months) and horrible operating system that it came with. Put a third party version of Android on it, and you had yourself a decent phone. I owned one for about 18 months and loved it. If Amazon had unlocked the bootloader and allowed people to mod it, I think they would have found a niche market.

@NileshR12 3 года назад

If they had just had supported Google services & a better design then maybe it would have fared better. It should've been priced as a more a budget friendly priced phone. A good measure would've been to match HTC's aluminum hardware design in order to compete with the iPhone 6 when it released in 2014

@hossainsalman6845 3 года назад

1:12 Naza? 🤔

@adawg6726 4 года назад

Coldfusion hit this a day before rip. You should sponsor him!

@wanderer10k 3 года назад

For me it felt like something that just existed to get you to buy stuff from Amazon. And as I recall it didn't link into the android app market enough??? That would have been the main thing that would have killed not for me. That why I haven't bought a fire tablet

@StartupFundingEventGlobal 3 года назад

That is a huge loss!

@methanesulfonic 3 года назад

real "huge" alright

@johnsonemmanuel 4 года назад

Phone is good but wrong time. Because many don’t value AR Then

@danielm6341 3 года назад

Amazon on Fire. Somewhat tone-deaf marketing. Might as well call your phone Burnt Stumps.

@horrido666 3 года назад

It primarily failed because it was an android phone that could not run android software. For example, try blocking spam calls on the Amazon phone. Thats one of the CORE requirements that the phone failed at MISERABLY.

@connorgioiafigliu 3 года назад

I had one of these!

@victorneumann2822 4 года назад

Cool Video!

@slidebean 4 года назад

Glad you enjoyed it!

@philipphilip5472 3 года назад

Its not a flop.. fans wanted it but it wasnt available in shops and ads there wasnt any.

@soyeye6612 3 года назад

Aaaaannnd then they made Alexa, and established themselves as a lifestyle brand after all.

@jacobkoster3808 3 года назад

I thought I was the only one who remembered it

@kirkabryan 3 года назад

I owned this phone for almost 2 weeks and returned it. I thought the Interface was interesting but the battery life was horrendous and the app store wasn't good enough.

@haruruben 3 года назад

They should have called it the Kindle phone

@MONi_LALA 4 года назад

In my opinion if you wanna be love by your customers and associates your companies with good-feel, maybe, I don't know, pay your workers fairly and be at the forefront of environmental protection since your company created such a waste. I understand how this company became so successful and why people depends on it. But i can't be the only one who felt guilty everytime i ordered something from Amazon. And this feeling will only grow larger among people.

@dixedgt6274 3 года назад

Sell it for the price you make it for just 5 bucks or 10 bucks more

@gamtax 3 года назад

When you start entering a market, don't start competing big players. Lesson learnt.

@walltowall5 4 года назад

what? say nasa again? lol

@KarrierBag 4 года назад

Strange how cold fusion does a video yesterday which has a section all about this phone and today this video comes out.... hummmmm.

@Trellyy809 4 года назад

Yeah I think they copy a lot of their stuff

@1twoone2 4 года назад

I could be wrong but I find it a hard to believe that they made this video in one day... A thing called coincidence does exist.

@slidebean 3 года назад

Well... Jeff Bezos and Amazon have been headlining almost everywhere for a few days now :)

@allangil2778 3 года назад

The should retry it with a OnePlus strategy, would love an Amazon phone today. 🙂

@idontthink 3 года назад

9:39 Was that a glitch in the matrix?

@serenejack 4 года назад

Why didn't Jeff create an app to become the "shazam of shopping", instead of this device?!

@sebastiansalcedo6300 4 года назад

It was i cluded ib the phone. Firefly

@moddyhh 4 года назад

🤣

@serenejack 4 года назад

@@sebastiansalcedo6300 yeah but the phone failed. So the app would be a success without the firefly phone.

@sebastiansalcedo6300 4 года назад

@@serenejack sure thing. Even worked with tv shows it recognized the sound and inmidiatelly you could be purchasing the tv show, also music, bar codes, everything. EVEN cereal boxes.