American reacts to TOP 10 MOST EFFECTIVE BRITISH ADVERTS (part 2) 

I think it's the fact that the "I am a crisis" girl isn't a big scary man, just a quiet, unassuming thing lurking and waiting.

CPR wouldn't stop choking. Ryan...you need the Heimlech manoeuvre. You need to know First Aid.

The worst thing, IMO, is that even though the ads are 10 years old and older is that they're still relevant in 2024. 😞

The human trafficking piece is acted by the brilliant Oscar winner, writer and producer, Emma Thompson ✌

You should watch the UKs old adverts for road safety and to stop kids playing on train tracks. They’re still engrained in my brain 15+ years later

The fact that you were so moved and affected by these PSA's proves just how effective they were, and still are today. I need to watch a sitcom now, not to forget, but just to unwind. My brain hurts.

The actress in the Trafficking clip was oscar winner Emma Thompson, she's a a total legend and a great voice for women.

You need to watch some of the "Think!" road safety awareness UK ads, there are even more "wild" to put it moderately. .

When I first started work at a building society as a young person, my monthly pay wasn’t up to much - so on seeing a request on the Staff Notice Board asking people to “volunteer” to be a Work First Aider and that that there would be a small monthly payment, it sounded like a good idea so wrote my name down. I got accepted and was told I would have to attend a four day St John Ambulance course to learn ‘basic’ First Aid. I expected it be a quick resume on headaches, sickness and stomach upsets etc but the Course was anything but basic!! The tutors and First Aid trainers - fully experienced in all aspect of First Aid response - taught me so much on how to help treat someone who just needed a “First Aider” and just as important, how to deal with more serious situations when a Paramedic or Doctor would be needed . It wasn’t just instructing students “what” or “how” to do when dealing with minor injuries etc, but how to prevent an accident or an injury was a major part of the course. As well as learning how to perform CPR and an “abdominal thrust”, The one thing that has always stayed with me, was when the Course Tutor pushed a normal sized green grape in the mouth and down the throat of the child sized training model. The grape was lodged in the “throat” - a perfect throat “bung”. The tutor explained that no amount of hard slaps across a child’s back or a limited abdominal thrust would dislodge the grape, and as the child choked on the grape, the throat would tighten around the grape….. he said very firmly If giving grapes to a young child - even up to age 5 - always cut the grape in half LENGTHWAYS! - he also said that it would even assist the elderly or those with other difficulties, who could choke on something so small. I have always stood by this “rule”! Learning basic first aid is just so very important and it CAN and DOES save lives!

As a child being hit badly and often came with life. As I approach 50 the Barnardo's advert still upsets me when the Dad slaps his daughter and the sound is exactly as I remember it. I'm glad it was my generation X that stopped making it normal to hit your kids.

Ryan, have you already checked the batteries of the fire alarms in your home? wow, these ads really hit hard, especially as a father. You never want to see kids suffering in any way or form and still there are so many occasions where you do not have the ability to protect them from suffering, because it's way bigger than you.

It's so true a crises can affect anyone at anytime .

with the st johns one in the actual ad there's a slow sad piano song playing not silence I'm guessing the song got copyright claimed but the result is the same the only audio you hear from the video is when he says he's got cancer and when he's choking

The most effective part of MOST (not all) of these ads… mostly the Bernardo’s and CPR ones, is they were shown pre watershed. Before 9pm. On major channels and between daytime tv shows for family’s and kids. The autoimmune one came on after 9pm and I think the Cycle Repeats one was too but specifically for digital channels not terrestrial free channels. The trafficking one was on channel 4 during late night tv. The Save the children one was played during the day, I remember it from between kids shows

I take the I'm a crisis woman that She is lurking in the back ground and can get you when you least expect it and you wouldn't see her coming because she is so unassuming

Crisis can be insidious, unexpected and unassuming.

A lot of these types of public ads were where created by now famous film directors. Tony and Ridley Scott first "cut their teeth" doing this type of ad. It very much allowed them to let their creative talents to come to the fore.

Ryan, I hope you checked your smoke detectors as promised?

I was between the ages of 10-13 when most of these ads were on TV and I remember seeing them all. It's a good job that our ad breaks are much less frequent here in the UK....

That last one always gets me.

Just for info, with choking, I'm pretty sure the first aid isn't straight to CPR, it's thump hard on the back between the shoulder blades, check, repeat five times, then if that doesn't work try the Heimlich manoeuvre (abdominal thrusts - from behind aiming your clenched fist in and up) and only if none of this works and they're not breathing and have become unconscious move to CPR.

We had awful ads about danger of playing on building sites, substations etc in 70s at junior school. Thanks Downsell Rd junior school 😻🇬🇧🙀

I Am a Crisis, probably my all time favorite ad.

I think that this form of public service messages would cause complete uproar in America....and for all the wrong reasons.

Wasn’t sure you’d go back to these after the first half, glad you did! Thanks ☮️ ❤️ 🏴󠁧󠁢󠁳󠁣󠁴󠁿

The intent is getting a message accross. NOT to let people have warm fuzzies.

My father has canser, in both of his lounges, he never smoked. My mother has MS since 1984, and dementia. My father in law had four strokes. We have a lot of wheel chairs and hospital trips here. These actually hits me. But everything becomes "normal" after a while. :)

"Ready or not, here it comes"

Thanks Ryan for watching just let content speak for itself have a good weekend cheers

Would the US ever show advertisements like this? No. Why? Because there's no money to be made from them.

Isn‘t it the incredible Emma Thompson in the s.t. ad? 😲

I used to be a Registered General Nurse. To learn First Aid is so easy - and it became very useful to someone one day who was choking on a huge piece of chicken that some poor old chap tried to swallow. All around us were in utter panic. I went behind him and performed the Heimlich Maneuver and instantly the meat was dislodged, it shot out of his mouth as if was a bird still in flight. Instant relief was had by all. Ps, it turned out that the old fella had Alzheimer`s Disease. Pps, there is a particularly disturbing advert that came out of Australia in the mid to late 1980`s. It was about the newly diagnosed immune deficiency desease, AIDS. It involves a day at the bowling alley. I`ll say no more than that, escept that it`s probably available here in YT. But having watched these videos the Australian AIDS add doesn`t seem so bad... A few years ago I became a Taxi - Driver. I picked up a `lady`and her daughter whom I was asked to take to the dentist. On the way this lady was treaating her toddler daughter like shit, calling her worthless, this that and the other. As they both got out of the car the woman turned to her daughter and punched her in the mouth - and that was it. I opened my window and told her to stop, and that if she didn`t then I`d get out of the car and do the same to her. she stopped.

These were on mainstream telly , some of em only showed after 9pm , Man, back in the 80s in school they used to show us videos like the dangers of playing on a building site , Sam Raimi would have been impressed with the gore

There are a lot more out there dating back decades. You've only scratched the surface.

well this got me to donate to save the children again. I hope it helps a little bit atleast.

Acting is ingrained into kids heads in Britain which is why so many actors come out of the UK like its compulsory to take drama for at least a little while and there is theatres even in small towns

If these ads made you or one of your viewers check their smoke alarms, and learn CPR and the Heimlich manoeuvre for babies, children and adults, as well as general first aid, it will have been worthwhile. Then you might all dodge 2 crises.

The sound was cut out on the 'cancer' ad because of copyright reason, nothing more!

I agree it totally does work as a silent ad. Amazed none that I have seen has done that before. The silence grabs your attention.

Yeah, the cancer surviver advert orignally had the track "Sia - I'm in here" playing, presumably the pizza removed it for copyright reasons, but the original unaltered advert is actually here on youtube, "Hard-hitting advert shows importance of first aid" by user "on demand news"

ThANK YOU RYAN FOR ANOTHER GREAT ONE!!!

A Brit, I enjoy your reactions, Prescriptions in the UK cost less than £10, whatever the cost of the drugs you’ve been prescribed, over 60s get them free……..that’s the NHS for you 😁

The syria one gets to me During the Blitz 7,736 children were killed and 7,622 seriously wounded. Many children were orphaned or lost brothers and sisters. As well as being victims of the raids, children were involved in relief efforts.

4:58 this ad does usually have sound but it was removed due to copywrite because of the song used in it

I don't remember No2 on the list , but did you recognise the actress in it? That's Emma Thompson (Nanny McPhee, the Harry Potter franchise ,Saving Mr Banks ect etc)wow.. She really went 'full on'in that Advert.

Dear Ryan : Another BRILLIANT British advert about CPR. It's fronted by Vinnie Jones. We know him here as the Hard Man of Football, or from the tough/London gangster Guy Ritchie films. Put Vinnie together with a couple of hard men and The Bee Gees and John Travolta and we have the perfect song for CPR. Staying Alive. The ad is on youtube as Hands Only CPR. Once seen. NEVER Forgotten. "'Ere's One I Made Earlier" :o)

Our dad crossed tower bridge in 70s when it started rising. I cant remember why/how he managed it but a fun memory

6:55 - legit had me googling local first aid courses. That’s one hell of an advert.

Up to 40 men a day. And you wonder why we would pick Teambear?

The guy who beat cancer only to die from choking gets me. The ones with a "twist" are the most memorable I think. Like "The Tree."

Great reaction video, @Ryan Wuzer.

These ARE shoot better than most movies.

I think the 'Torture By Any Other Name' advertisement is the most effective as it is still going on today and because it mostly happens to women nothing is done.

Silence is intentional to represent the encompassing nature of cancer as opposed to everyday sounds of life and an accidental choaking

The prescription you cant collect, means the medicine you need to make you well arnt avaiable to you. She's quietly meanacing.

I think about the “if London was Syria” and the tagline “just because it’s not happening here doesn’t mean it’s not happening” literally every day especially while being flooded with footage of what’s happening in Palestine and Congo right now

I said number 2 would get you. Hats off to Emma Thompson or doing it, she doesn't need the money and she played it as harrowing as it should be

The adverts "9" and "4" were from the same company (St. John Ambulance) and both were designed as "gut punches" to let people know that You have to learn 1st aid to be able to help Your close ones and not just rely on other people (in this case an ambulance).

Heimlich manoeuvre is one that's good to know how to perform!

I think the woman "I am a crisis" she symbolises a woman, who walks in the shadows, there and unassuming, just something you walk by and not even notice. Using a big scary man stalker you can see him, you know he's there, you csn expect and prepare. This woman doesn't signify that. Also, Motorway is equivalent to your highway.

Time 14.00 wars do everyone in not just children , every age group.. ALL OF US!!!!!!

Just to help the point of the choking one, CPR is not what you want here. It’s the Heimlich manoeuvre/abdominal thrust that would save him

The audo on the caner part was copyrighted, it tells you in the subtitles but not in the video

Although you won't see this (because you and your brother Tyler, never read the comments sections), let me mention about the Helen Bamber ad. The actress on the video is Dame Emma Thompson DBE. She was good friends with Helen Bamber and is President of the HB Foundation. The real 'thoughts, words & memories' of two girls (Elena and Maria) are mixed together in the advert 'Torture by Any Other Name'. All about sex trafficking and girls tricked into prostitution... 😢😢😢

I don't think you mean CPR (?), maybe how to 'properly' do the "Heimlich Maneuver" when somebody is choking! 🤔

I'm surprised the one where a house is raided by a helicopter was not there. I can't recall exactly what it's for but something about mining in Africa. That one I still remember many years later..

The human trafficking one is so shocking. It's not the images that are shocking, it's the fact that we can't even say "that advert is dramatized" - it isn't. The fact that this is a reality for some women and men, brings me to my knees.

Not only women, children too boys and girls!😮

The crisis girl is unassuming, you would ignore her on the street and not think twice about her. That's the thing about a crisis. They just happen, you don't see them coming.

a good video gives you something to think about, you are confronted with the facts, with what happens that no one wants to see

It’s not JUST women , Ryan ……😢

Watch our traffic ones!

❤

CPR wouldn't work if you're choking. It's the Heimlich manoeuvre that you need to learn.

For the Syrian, think 1940 - 41 blitz of London people can still tell stories of what it was like!!! Same in Plymouth, Coventry etc. but the sentiment is the same, people in the UK sometime need to not sideline similar situation’s elsewhere don’t you think??

I've recently ended up in a wheelchair and that is a hard one to watch. There is a long tradition in British folklore of women with dogs brining or predicting death.

Oh god, the "help me" fucked me up...

CPR is the worst possible thing you can do if someone is choking. Just a heads up.

Watching the boy Coery trial. He died in the ER alone with foreing ppl around him beqause his father ran away. The brain dont die right away when the hart stops just as you dont get uncunscious when u hold your breath

As usual Ryan talking thru the whole clip.

It's not on this compilation but some ads are so embedded into the brains of British people a simple line will take them there, such as. "If you hit me at 30"

They realy get the story around .....People.......... LEARN FROM THEM!!!!!!

Finally part 2,thank you

"The Sound of Freedom" movie about child sex traffickers was attacked and attempted to be shut down by the Holywood elites - without success. It outgrossed its rival movies in profits, thank goodness.

I’m trying to send you links to Australian ads but they keep disappearing.

Just thinking about why these ads are all done in 2013 - oh, possibly because it was the last year of a Labour (democratic) government. Tories came in (2014) and austerity began. #WealthTaxNow Tax the millionaires until they Squeal.

Just my opinion but I think it would have more impact for us if you just let the ad run without interruption

A well known UK tv celebritiy inthe 80s had a child who died of cot death, as a result she launched s campaign to teach first aid and CPR including doing TV segments . It probably resulted in hundreds of lives being saved. Many public broadcasts from the UK were to the poibt and harsh but we always had a belief that being real could save lives, spme of the 70s and 80s ones were scary there are compilations some of the producion values were of their time but well scripted

I can’t afford to donate money. Haven’t been able to do so for years. What I have been able to donate, was my time and skills. So I have. Ads like these ones are a stark but effective reminder to keep doing so.

The reason why the crisis didn't look scary is because a crisis can happen at any time without warning and will almost never portray itself as a scary figure... it waits in the dark to come to you when you don't expected!

Not British, but I think the Crisis girl is kind of like Mayhem from the All-State commercials.

Ryan this reminds me of Doomsday Blue 🔵

She is the crisis

they are hard hitting, but aye, that's the point, they have to be.

i don't know why that one in particular, but the one on sex trafficing hurt me the most. maybe because i have seen so many documentaries on it or something and it has always be one of the things i want to rid this world of desperately. not saying the others aren't as bad, but for some reason that one just hit me the hardest.

A crisis u don't see coming, so u would not see her coming to atk u

"She" defines the vulnerability of humanity... A waif of a young girl... Not an obvious danger to anyone... Not in plain sight... Not someone or something you are aware of... Just like a crisis... 🇿🇦

A crisis can take any form, even an unsuspected person and doesn't have to be a man to be scary, saying that you were expecting it to be a man for that scenario is rather sexist.

😭

we didn't see most of these all at once so your getting years of impact in one go.