I actually hadn't measured them but I have them on my M1102 overlanding trailer. I just measured them and they come in right around 33 and a half inches.
I'm surprised they were actually that short. Lol! But you're right. You're still getting an extra two inches in diameter (one inch increase in ride height) by going from 35s to 37s. FWIW, these factory 35s are measured as 315/70/17s. I'm not exactly sure what 35x12.50/17s would measure but they're supposed to be really close.
Don't take off the bracket, it's not necessary. Just get a metal hanger, tape the wire to it and feed it across. This also can be done without the hanger but can be tricky.
It’s funny because I had already routed my ham radio coax cable across there without taking off the bracket. I decided to follow the AEV instructions for demonstration purposes in the video. Always several ways to skin a cat! 😂