Chat GPT 

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Hi everybody. It's Christina Daves with this week's Free Publicity Friday PR Tip.
If you follow me at all on any of the social channels,
you'll know that this week I have been talking about artificial intelligence
and can we use it to pitch media? More specifically,
ChatGPT because that is exploding.
And everybody is talking about that,
and everybody is trying to use it to kinda cut corners on things.
So I put it to the test to see if we could use it to actually write media pitches.
So you definitely want to head over to my blog
and read everything because you can see exactly
what I asked it and then I cut and pasted exactly what it said.
What I found is that we can't use ChatGPT to write a media pitch.
It wrote something. It was very generic.
There was no hook. There was no wow.
There was no differentiator, which is really what we need.
Otherwise, you're pitching what everybody else's pitching.
That being said, what I did discover is that we can use these types
of platforms like ChatGPT to get ideas of
what to pitch.
You know, “what can I pitch the media in February?”
And one of the things that popped up was like Galentine's Day.
I was like, “oh, that's fun.”
But then when I asked it to write the pitch about that, it was very generic.
Oh, go to brunch, you know, invite your girlfriends over.
You want to think about what's something unique and different that nobody's pitched yet,
nobody's talking about. So there is some value in it in terms of sparking our creativity in
what we're going to pitch, giving us ideas,
but it definitely cannot write our pitches for us. We've got to do that ourselves.
We've got to personalize it. We've got to have a hook.
We've got to have that wow factor to get the journalist to say yes.
So that is this week's Free Publicity Friday PR Tip.
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So check it out e2kguidecom,
and I cannot wait to see you in the media.
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