Create and Use a Lead Magnet in Squarespace [2020] 

You worked hard to get traffic to your site… how are you leveraging that hard work?
The BEST way to grow your business (organically too) is to grow your list.
This simply means, you are collecting email addresses from interested people and put it in a “list.”
This list lives in your site and grows as people continue to “opt-in” and you now have direct access to those emails.
You can then email this list ANYTIME you want. With promotions or emails just to say hi, or to share more value.
A great way to grow your “list” is by offering something of value.
Some simple guidelines for this is to offer:
- something that complements the nature of your business
- something your target audience (the type of person that you want business from) will find valuable or will help them
- something that a download of a pdf, instructions, a chapter of a book, an exclusive article, white paper, or special access to a training video, the possibilities are endless!
- something that is quick and actionable, something they can do right away that provides urgency in getting it NOW, and giving up their email NOW
When this person lands on your site, sees the value in what you offer, they give up their email, your list grows, and you can continue to grow their trust in your company which helps move them towards the sale.
We not only should be providing value for our potential customers to capture their email, but also to provide genuine service because that’s why we’re here right?
This is an amazing way to grow the knowledge in you and your company so a person is more informed to buy.
Download the 6 Step guide below to show you how to quickly build an item using Canva and how to put that into your site through an opt-in and get it to the person instantly.
FREE DOWNLOAD of the six steps we cover in the tutorial:
www.bloomcreativecompany.com/free-downloads
Thanks for being here!
Elizabeth
elizabeth@bloomcreativecompany.com
bloomcreativecompany.com