Dealerships Just KILLED The NEW 2023 Nissan Z 

Are you going to buy a Nissan Z when dealers finally get more of them?

Time for the dealerships to go the way of the dinosaurs. It's time to buy directly from manufacturer online. Oh wait, in this country of freedom, there are laws that dealerships lobbied to make doing that illegal.

I’m a manager at a Chevy dealership and we have absolutely refused to markup our vehicles . Honestly cheaper to buy a new unit then a used one right now . We’ve sold 6 c8s at msrp , it’s the greedy dealerships that are the problem .

What made the Z so popular was its affordable styling and performance. I agree with your take that its rollout will be lack luster if they don't get smart! I personally decided that cars in their lineup off simular performance with alot more bang for the buck.

The only dealership I've come across in the past couple years not playing with markups was a local Hyundai dealership. It wasn't what I was really looking for at the time but I bought a Kona N-Line brand new at MSRP and I'm really happy with it. I was pissed at the pricing of every other dealership within 45 minutes or so of my place.

Went to a Nissan dealer, they said theyll sell it to me MSRP, put down a reservation fee. 2 weeks later they lie to me and say they never said they’d sell it for MSRP. One week later I’m driving a Supra I got for MSRP and am happy with it. They’re losing customers every day…

I refuse to buy what is supposed to be a “ affordable sports car “ for 75k+ I would rather buy a 2018 AMG OR a C8

While getting the oil changed in my Frontier at the local Nissan dealership I noticed that the lot was mostly empty. So I remarked to a salesman "your lot looks a bit thin and I notice that you have new Chevy and Ford trucks for sale." This dealership has changed hands three times in the last ten years.

I TOTALLY AGREE!!!!!! Tired of waiting for the Z, I decided to get a C8 Stingray instead. I've been a Z enthusiast since my first car, a restored Datsun 260-Z. I currently own a 350-Z. I wanted to be one of the first to get the new Z. I put a reserve down in Jan '22. No contact from the salesman. Only when I went in. They have NO CLUE about the car. I knew more from an online z-club. Plus, the mark-ups seen abroad and now here. I decided to get my monies worth. More power and HP, better performance for the same money. I withdrew my deposit and went with a custom built C8. C-ya Nissan

Just saw a posting on RU-vid of some guy who’s dad was also on a waiting list, went to the dealer and saw the Z with a $50,000. markup, making it over $107,000. All I can say is for everyone to remember these dealerships, don’t do business with them, and tell your friends not to either. If they are going to screw people, let them go out of business

I worked at Nissan HQ and personally launched the Z back in 2002 (many great stories). We correctly anticipated this and worked with dealers on a joint business plan in the pre-launch phase so that the big markups wouldn't happen. But more than that, we treated Z loyalists as total VIPs and gave them the 'insider' treatment. The result was a 100% successful launch with high customer satisfaction. Sad to see the current team doesn't seem to have followed the same path.

My first experience with these ridiculous mark ups was when I wanted to buy a GT350 R from Ford. The mark ups were insane. I ended up buying an M3 of the same year instead and I’m very happy with that purchase as it is in more high-quality car than the Ford, but that doesn’t mean that I excuse this practice. I absolutely hate it, but understand that it is a nature of the beast.

There are a lot of horrible things going on right now, and I appreciate videos like this expressing the frustrations of car buyers. I had this crazy idea earlier this year. I want a new Corvette. The base model, which is the lightest and fastest, is fine by me. I can build one on the Corvette website and for the options I want, $65k. Deal of the century for performance. My crazy idea, which made sense until we entered this alternate universe, was to buy it when the new ZO6 came out, because that is where the interest would be and I could likely get a great deal on the "old" base coupe. I could not be more wrong. You cannot get a new Corvette, unless you want to wait a year with a deposit, or, pay anywhere from 10k to 30k markup. Forget about ordering one. I know two people who have put deposits down well over a year ago, with no car. I called dealerships all over, including those that people have stated would not charge over list. Either they cannot get the car, or they have markups. The big buzzword? Supply chain issues. Right. Supply chain issues for literally years, when there is not one other commodity that you buy that is not available. Barbecues, stereos, computers (what was that about chip shortages?) building materials, tools, and everything else I buy is in full supply. So I figured, maybe one of the hot Challengers or Shelby Mustangs. No, same BS story. Laughably, Dodge is bringing out a whole series of super special, hot performance models, just for 2023, before they completely close down Charger and Challenger production. As I have stated before, unless you have $150k and want to waitlist, you aint getting any of those. I called the biggest Ford dealer in California, and he said I MIGHT be able to order a base Mustang GT, but it was iffy. Sorry, I passed up the Mustang GT level of a new car years ago. I want, more or less, the high end model. I was thinking that the perhaps the Japanese market might be different. But from this video, looks like they are pulling the same BS. There is only one explanation. Manufacturers are gearing up for the stupid EV push. They are getting money from governments in a variety of ways. They certainly don't care about you, the consumer. They'll make just enough cars to get buy until consumers are FORCED to buy EVs, and then they will flood the market with them. Watch and see. There is NO reason not to build cars to satisfy demand. At least Dodge is, as disgusting as it is, being open about it. I think what is going on is a form of "soft fraud". You want to build limited editions of cars and let them sell at high prices? Go ahead. You want to throw big markups on cars? I cannot stop that. But don't you dare put out websites, let me build the Corvette I want, show me the price, and then tell me BS about the dealer selling at whatever price they want. Manufacturers are telling me something is available at a price, and nothing is available at that price. And not just the specialty cars, all the cars. This is the worst time for enthusiasts since the mid 70s when all cars turned to junk and you could not find anything with guts in it. Oh, and that was thanks to our stupid government as well.

Every state needs to do away with the laws that require dealerships and allow manufacturers to sell directly to consumers the way Tesla does. I'm personally never ever going to pay a dealer markup.

I put equal blame on every single buyer who willingly pays the dealer charge. This doesn't excuse the bad-faith moves by Nissan. The reason we used to pay less than MSRP was because we all refused to pay MSRP. If you are selling ANYTHING for $10,000 but people would give you $13,500- you would be foolish to continue to sell for 10k. We all would be, and we all know it.

are you local to the idaho or just passing through? it was almost a slap in the face to see the dealership right down the road from my work.

A 2 door car worth more than 50,000 should have a $30,000 engine set up and be bullet proof.

It would be a bit more reassuring to see Nissan Corporate take the stance that Ford recently did with exorbitant dealer markups and start putting measures in place to ensure dealers participate in a specific pricing structure or risk losing their dealership status for repeated offenses.

I offered them MSRP for a Z. I was told no. I walked away. I love the car, but I refuse to be screwed

We were after one (my wife and her family raced them in the Americas circuit all her life) we went to the dealership (pignataro) and they literally laughed and said it won’t be available for some time and currently closed taking orders. We called the US manufacturing curators and they wouldn’t even return our calls. Now we hear they’re running for 150k on the secondary market. Took all the fun out of it!

I was one of those that was initially looking forward to the new Z and I had said it was going to be my next car. But as soon as the pandemic/supply chain issues happened and dealers started with their price-gouging nonsense, I saw this coming a mile away and bought something else. And yep, this crap with greedy dealer markups on the Z is exactly what I expected. For the amount of markup they're going to be asking for one of these, they can keep it. There are better/faster cars you can buy for $80,000-$100,000. Nissan's going to learn a fatal lesson in how *not* to save a company from bankruptcy and irrelevance. Allowing $50,000 markups does not foster "strong customer satisfaction."

I'm still laughing at the Ford stealership near me for marking up the Focus RS when they first came out, like if they thought they were selling Porsche's. Shortly after, the FK8 Civic Type-R was released, which was a way better hot hatch. And then all those Focus RS's were literally sitting in that Ford lot covered in dust for years. They should of got rid of them quickly at msrp and move on to the next hot product, what a bunch of dummies. Update: 2/28/23 - That Ford dealership near me finally closed down recently LOL. They deserved it.

I wanted a 2005 mustang when they were first coming out. They put a $15k markup on them. I bought a GTO instead. Dealer couldn’t give those away. That 2004 GTO was the only car I’ve ever had that I regret selling. Only new car I’ve ever had.

thank you sir straight to the point no annoying intro

The fact that they used your car for the ad and still treat like this as a customer says everything you need to know about which customers they’re truly trying to service. I mean that story would practically be marketing gold if they had gotten you the car at the agreed price lol 😂 the heritage full circle would have really come to life

I live in middle TN right between the Nissan manufacturing plant in Decherd and Smyrna. I don’t work for Nissan, but what you are describing is the EXACT same for every single other dealership that I see. Dodge/Ram/Chevy/GM/Ford/etc are ALL allowing dealers to throw whatever pricing they want on those vehicles. The advice I give my daughters is to wait. The vehicle bubble is bursting. The longer you can wait, the better deal you can get. ALSO, If your local dealerships are using “ADM” or “Market Pricing” to justify their exorbitant prices, extend your search OUTSIDE your area. Those terms might as well be short for “You people that live around here are SO damn stupid that we can mark our prices up over and above what folks in other cities have to pay!” So, if that local dealer moves fewer units, they will get fewer new allocations in the future, hopefully leading to their deletion if they don’t change their ways.

Went to a dealership in SA - Only had 1 Premium Z went to look at it and I was getting ready to open door another sales person came out and said it just sold for over 70+ thousand. Screw that I will just wait a year or two or three and buy it for 50.........

For now my local dealer has a proto spec for 20k over MSRP but seen some as high as 50k over MSRP in the LA area. Ill wait till December when supposedly the stick performance models start leaving the port

So sad. This happened to a friend. He was the first to put money down to get the car locally. He was told that the vehicle was here and was told when to show up for the launch. Soon after, he was told that his Z was not here yet and that the cars brought in (two so far) were already sold to someone else. The dealer that he had put money down with was no longer with the company and a new guy was "helping" him and told him that even though he was the first to put money down he would have to wait for the next shipment. He decided to cancel his order and now the dealer wants to make it up to him. He was like how... you guys already screwed me.

Hey, the 400z is the nail in their own coffin. To die a beautiful death, that will be their grave marker. I actually think they should let dealers charge up to a $100,000 markup that way the cars end up getting crushed after never being sold in 5 years and we can laugh about it

Today's business greed strategy for all markets involving vehicles, property, and most products: Markup prices by 50-100% or more because someone will want the product so badly that they will pay "through the roof" or anything for it and they will make more in one sale that would in multiple low budget sales. For example, I'll use gas prices: Case: Selling gas at $5 a gallon for a car that has a 15-gallon tank versus selling it at $2 a gallon in the same size 15-gallon tank 1. @ $5 a gallon and for one buyer that equates to $75; @$2 a gallon and one buyer it's $30. 2. To make the same amount of money at $2 versus $5 you would need to sell another full tank and a half. 3. The earnings are insane the more you have people ok to and willing to pay the markup. 4. Let's say out of 100 people 20% are willing and able to pay the price of $5. That's $1500 with only 20 people out of 100. 5. At $2 a gallon they would need to sell to 50 people to make the same amount while also controlling supply and demand. Sure 100 people buying at $2 a gallon would profit more but the thought is to eventually to get all 100% paying $5 a gallon because as time goes by, the more people start to give in to the new "standard". Once everyone is on board at paying $5 a gallon which equals to $7500 per 100 people with 15-gallon tank, it's an insane increase of profit verses $2 a gallon and getting $3000 every 100 people with a 15-gallon tank. $4500 profit or 60% increase in revenue. This logic is being used across the board and I thought they were going there with eggs a month or so ago. What they do is introduce an insane price (especially in California) and see how many people are still willing to pay that price. They'll do the math and see the profit margins. They'll provide "some type of relief" later to make the gullible happy but it will never be as low as the price you were paying before the crisis. In calculated time later, they will inject the mark up prices that they wanted all along while most are distracted with some other crises such as Covid. Do the math on everything that is insane in price that I showed above, and you'll see that it is what they are doing. It's going on with everything. It's greed to the max and they don't care as long as that insane profit is coming in and nobody is standing up and fighting it. Like I said before, this is not directed at the top earners or those with deep pockets. You earned your wealth however you did and that's great. I just wish that you guys would show more restraint and not just throw money at everything. Yes, you got it and can do it but how long will this last before prices get marked up so high that it will eventually start affecting you because unless you're in the top 1% of world wealth, there's always somebody with deeper pockets.

Bought a 2021 C8 from Macmulkin in NH - 2nd largest corvette dealer in the US - not a penny over MSRP. Great dealer to spec and buy a new car from. Waited 8 months - but well worth it. Awesome experience - other dealers should take a lesson on how to treat customers from them.

Im a car salesman at a Dodge dealership, I hate seeing the markups. Not only does it make it difficult for people to buy a car, but now I have to bend over backwards to prove the dealership I work at doesnt do the same thing. Its insane.

This is a problem with all dealers. It’s the reason why the Veloster N was discontinued. Hyundai Dealers started treating the Veloster like a limited edition lambo and eventually that greed over the markup limits the volume of their sales. So it looks like a sales flop.

There used to be a time where one could buy a new car under MSRP.

Do they sell the tires with the Raised White Lettering?

I work for a dealership and I hate dealerships. These markups are just absolutely insane. We had a 2022 F150 XLT with the FX4 appearance package and we were selling it for $69,995. Like just a few years ago that got you a Raptor or High end F150 but now you get what? Painted bumpers on a boring truck?? Absolutely sickening.

It’s definitely not just Nissan. Toyota, Kia, Hyundai etc., most dealerships don’t have vehicles unfortunately. I’ve been looking around recently but I refuse to buy anything with a mark up. Good content man! Keep it up! 👍🏽

I was at a Nissan dealership last week and I saw the flyers for the new Z. I asked the finance manager when are they getting the Z. He said: "I'm not sure but when we get it we are only getting one and that one is already accounted for. A guy came in and put a down payment and is paying well over msrp."

I seen the yellow one at my local dealer in ft Walton Beach florida, the dealer said only a few hundred made I said because you can't get chips and she said your correct!!

I have bought 3 cars and 2 motorcycles. All from private sellers. Lightly used. I’m never going to buy a dealership vehicle unless it’s genuinely a good deal; which is impossible to find

This isn’t just a Nissan problem, this issue goes across most brands. Fortunately in Canada where I’m from markups are not allowed

And I still remember the day when I used to work at NMAC HQ when I was younger, and Carlos Ghosn held a press release stating "The Z will return!" We were so excited! All the mock ups and models we saw were as if they took the original Z and brought it into the new age. Rounded back, scalloped headlights, classically inspired Z interior....and claims that it would be the "affordable" sports car option to counter the resurgence of the Muscle cars.... What we got was the 350Z that looked NOTHING like what we had been shown for years, and was FAR from affordable! The press releases all said in order to be and stay competitive, the new Z had to be prices under $22,000.....the BASE 350Z that was initially released was over $34k, with models/options that would see it go over $55k. And that, to me, was what led to the death of the modern Z.....it all just got worse from there.

I got my Performance Trim Z for MSRP, so some dealers are being honest, best I can advise you to do is shop and shop hard, be honest with them and you may get lucky😁

I remember when the S2000 was released. I was so excited because there basically no other 2-seat sports cars in the price range of the original MSRP. However, when it hit lots, they were ALL marked up and priced right out of my range. It is easy to blame the manufacturer and the dealerships. But they sold. They couldn't keep them on the lot. Not only that, but people were flipping them for more than they paid for them. Dealerships get away with this sort of thing because at this price point, for an anticipated release such as the S2000 or Z, there will always be people with deep pockets and those willing to spend more than they can afford (whether it is speculators or enthusiasts). If everyone insisted on MSRP (or below), they couldn't do it. So the predatory selling tactics are disgusting and executed by sociopaths, but only as disgusting as the market will bear.

Nissan dealerships did the same when the R35 GT-R launched. I called around for weeks and finally found a dealership willing to let one go for "only" 3k over msrp when it was announced. It was common to see $20k+ over msrp.

it's just heartbreaking convincing myself that I could try paying msrp for the Z, or even try to find one preowned a year after launch, just to see how things are playing out with markups and shortages. with the way things are going, this will flop bc of greed and we will ALL lose when there's nothing but soulless EV's being produced.

I can see it both ways... supply and demand rules... but the greed has certainly hurt the launch. If everyone quits paying the markups - there wouldn't be any. I think you were right to cancel as opposed to getting gouged.

This is a bummer to hear about. I’ve been seeing all kinds of dealerships here in Central WA with the adjusted dealer markup. I will never support any of them again. I really like the Nissan brand. My first rig I bought in 2007 was a used 2003 Nissan Xterra with a 5speed standard transmission. I need to shout out my local Nissan Dealership. Bill Robertson Nissan in Pasco WA. If you are in the Tri Cities area they are worth checking out. They aren’t adding any dealer markups to their inventory. Just bought a new 2023 Titan Pro4X from them.

With the current economy I’m not surprised at all of these mark-ups. Companies are trying to make as much as they can preparing for the worst to come, hopefully soon prices will go back down to reasonable prices so I can pick up my first car.

I have been in business for 35 plus years now (contractor). I can tell you the dealerships are doing it all wrong, especially now looking right down the barrel of a looming recession. I'm a gearhead and this sucks big time, hurt the people that will save them. Well done on this video. You 100% right.

I have a question if you bought the car at msrp would you sell it below msrp if you decide to sell it or would you want market value on your vehicle which more then likely is over msrp as a trade in or used car?

Same exact issue with Nissan Dealerships in San Diego… almost nothing on the lot

This is common practice for many brands especially Nissan. They tried doing the same thing to me with the very first launch of GTR. I had purchased 11 new Nissans before over a period of 7 years, placed and deposit on the GTR 2 years before it even arrived. When it came time, dealer cancelled my deposit as buyers were paying 75k over list back in 2008. I bitched to Nissan Canada and they gave me the colour I wanted and honored the list price via the dealer. That was the last Nissan I ever purchased.

As a pass 370Z owner, I was 90% sure about getting the new Z in the beginning of this year. In Canada we don't have markups but the long wait to get a hold of one has diminished my interest quite a bit. So much so I'm now focus on wanting to get the new Supra in manual. The magic just slowly died down with the Z.

We had one at my local nissan dealer and the had the msrp and few upgrades to about 59000 k then they had a limited availability markup of 25000k so this car was 84k not including taxes and everything else so essentially a 100k car for all that get a gtr

As a brit, the fact that dealerships are allowed to do this, for any car, and the fact that they still manage to shift units is bonkers to me. No matter how much I like the car, even if I could afford it anyway, if a salesman told me the car's price is £30k but the price they're going to charge me for the privilage of buying it from them specifically is £80k I'd tell him to shove it up his arse. It's so bad, these dealerships represent Nissan and they're giving loyal enthusiasts the finger on Nissan's behalf with these prices.

That’s why when I see 130K final price on this, I went directly to a 911 S. This was one of my top consideration for my first fun sports car. Besides Supra, M, Corvette, and bunch of others. 911 also has disgusting markup, but at least I searched hard enough to get a fair price, and generally if not GT3, the markup percentage is much smaller than a Nissan Z or Corvette. Anyways. It sucks.

I think its permeating everywhere. Companies or dealers more specifically are so worried about the potential of money being made that they are missing out on and they think the proper response is to take a bigger cut.

In the spirit of the original Datsun 240Z (which was a hot seller partly because it was affordable), they should've set the MSRP for the new Z to something a lot lower. $40K base price is just simply too much for this.

Not sure what's gong on at Nissan. After being rescued by Renault few years ago, and not only financially, but also offering much better platforms and helping to reach better reliability. I understand the "Carlos Ghosn problem" situation, but if you evaluate the plus and minus, it was really beneficial to Nissan. Nissan refused to share platforms for the electric vehicules. Today Nissan has only one aging electric car and no hybrid. They have a great flagship with the Z, but killing it. Now they want to split with Renault, and I honestly hope Renault will get rid of Nissan and accelerate the merge with Mitsubishi automotive. Nissan can not survive alone, and would be purchassed by a chinese industrial group to reuse the name to badge their cars, just like they are doing with MG, and partially with Volvo.

Remember the days when most people could actually look forward to and be excited about buying the new vehicles that came out every year because the cars weren't astonishingly expensive to begin with and dealers didn't arbitrarily decide to double the msrp with markups?

This is just a bit heartbreaking, I watched Jay Leno’s video, and it made me love the Z even more, because thats what it was, a Z that connects the driver with the car, and just looking at this kind of makes my dream more of a dream now.

Nissan has hit the point where they’re in such dire need for money that they’ll sell a $40k car for double, but in doing so, shoot themselves in the foot, cause they’re only going to sell a VERY small number. They would’ve made a killing if they were selling them for a decent price. Selling more at MSRP would have yielded more money in the long run than selling a few at Astronomical gouging prices.

The North American Nissan dealerships marked up the MSRP on the fifth gen 350Z almost two decades ago in a similar manner, with markups of more than 50%, but eventually the supply caught up enough to bring the price back in line. I understand why the dealerships feel the need to do this, since they aren't selling enough of anything else to make any money, but it still looks makes them look sketchy.

I absolutely agree many Japanese companies are punching out a one off JDM tribute these days that don’t really match up the 240 was an awesome car but you should make something that everybody can get their hands on. Like the 350 Z and the 370 they’re all over the place. Being heavily modified or just kept bone stock. If I had to throw 100 grand or something it’s not gonna be a Nissan. I definitely would’ve rescinded my opportunity to buy after going through what you went through with this experience. That really sucks Nissan owes you, just subscribed you make excellent points dude look forward to more videos😊

I was looking into getting one of these but dealerships and the silly markups have ruined the ownership opportunity. Don't buy into the greedy practices, this is just like rewarding bad behavior on toddlers.

I pick up a 2008 Saturn sky redline. All black in and out. Only 4500 miles. Love it. Sooo much fun to drive

It's now 2024 and I've seen a grand total of 2 new Zs in Florida. And one of them was a safety car at Sebring Raceway. Both of them were in December '23. Ridiculous.

i don't understand how they are "Taking advantage of excitement" if there are idiots willing to pay six figures for a Z, then they are gonna sell it for that. I certainly would never be one lol. I just saw a nice 370 nismo the other day, that car still looks great and there are a lot low mileage ones around. Much better option if the new ones are overprice.

My brother loves the 240Z. Years ago he had me travel around looking for a Z for him to buy since he was out of state then. I drove up and down the California Coast in my Alfa Romeo GTV6 test driving 240Zs. I realized the power of marketing after that experience. I was more then happy to jump back in my GTV6 and race away after each 240 encounter.

Ford did the same with the Bronco over a year ago, I don't play those games and got a new M5 instead at MSRP

glad you made a video calling out these scummy sellers. The worst part is, people are being enablers paying the price.

The absolute best Z was the first 240Z fitted with a Corvette 365HP motor, and four speed transmission. All possible because a small company in San Jose, CA, called Scarab made the affordable kits. Best of all, the V8 engine and the 4 speed transmission weighted less than the inline 6 stock motor/trans.

The Auto Industry's enablement of Dealerships' markups is despicable. Those who purchased a vehicle with a huge markup will, more than likely, never receive a decent resale. As for myself, I will NEVER purchase a vehicle from a Dealer that added huge markups.

I bought one of the first seas in the deals are doing the same thing back then. Even with the $3600 price tag they're asking over 1000 more around the world

Is this dealer markup thing a uniquely American problem? We don't have it in Australia. The Proto Z has sold out for the standard MSRP over here.

Dealership mark up is insane I went recently to a Lexus dealership and check out a 2022 Lexus IS500 the mark up was 12500 😅I think ima just buy a used Camry and wait it out smh

I am one of those people who would rather save his money & buy a car outright. I have been saving for quite some time now for a new car & once I found out about the potential MSRP for this I knew this was the car I was getting. I’m just in limbo now not knowing what to do anymore.. Stealerships must be stopped!!!

Same issue at Honda dealers with Type R’s. One sold in Poway for $20k above msrp. It’s ridiculous what dealerships are doing. It’s really simple, don’t buy a car from those crappy dealers. Support companies that provide the community a service with good cause. It’s also called reputational risk.

There is a global shortage of vehicle rn and has been for quite some time now. I work at Volkswagen in ontario and sometimes we just don't get new cars because there aren't enough

It sucks how expectations are set for pricing to be around 30-40k but it should be illegal for dealers to mark up this high. Such a bummer

I think the only way the msrp markup crisis will be fixed is if the manufacturers take control of the dealerships, make every dealership corporate so they can’t markup pricing to pad pockets. I’ve noticed this with Toyota recently, go to a family owned dealer and the prices are easily 10k+ over msrp whereas corporate owned just has shipping, inspection and whatever package fees (if any) so like 1-3k markup which way more reasonable. Now I also get this brings up the whole corporate vs family problems but the easy solution is keep everyone that works there but just enforce pricing.

WOAH WAIT when was the 400z at ORC at the speedway in the first 5seconds😡

I gave up on Nissan years ago when my Armada developed a known transmission issue and the company refused to fix it. It even made it to court when a group of owners sued but Nissan stated they knew it was an issue but the fix was too expensive. Been buying Toyotas ever since.

I have been excited for the Z and even thought about getting one. At this rate, I'd rather just look for one of my dream/cool cars from when I was in high school in the late 90s/2000s and build my own car instead. I was also excited about the new BRZ/86, but hell even the first gen models of those are getting ridiculous markups at dealers. And to be fair, even those 90s/2000s cars I'm looking at online private sellers often have ridiculous markups from "I know what I have" people. No you don't evidently. You got a Civic DX with a blown motor and no passenger door, that ain't worth 7k. But I am voting with my wallet as a lot of people fail to do. I am only making a purchase when the price is realistic and I am not buying with just my heart. I get lusting after your dream car and willing to pay an arm and a leg for it, but in this case the dealers are already charging an arm and a leg, so I hope you guys are all able bodied and can sell both arms and legs for this car.

Same is happening with the Z06, I put my hands in for a Z06 and was told 2 months later, the price went up 30k! Unbelievable! I opted out and said to the dealership in (st. Louis) fk off! These dealerships are crooks and are destroying the industry right before our eyes. Gl on your quest for a new Z!

This video was posted 2 months ago and I'm seeing the same thing today 10-25-22 in Cali... A bunch of Nissan dealership ships here have very Lil cars for sale, shit I recall Nissan having only like 15-20 cars on the lot close by, smh... Something's going on...

As a bronco customer, i have a feeling this is a really similar situation, i hope the enthusiasm keeps these things going and the customers patient and seeking dealers that will meet msrp. In time these will be not so marked up! Nissan just has to keep making them lol

You can go to any dealership and see empty lots due to chip shortage ect, have you been sleeping for the last 2 years. Oh FYI it's illegal in Canada to sell above MSRP

As of a month ago, my Toyota dealership is selling through the discounted Costco program. They gave up on the BS..

It’s insane. Especially when they test the new zo6 and mention the price. Double that and that’s what dealerships will ask

They did the same thing in 93 with the Supra,the same in 95 with the Isuzu vehicross,the same in 89 with the Allante and Reatta,dead on arrival due to speculation. The 1993 Supra was almost 10 grand more than a Corvette,just insane.

I was stupid lucky getting my challenger scat pack at msrp. Like I kept asking through every step when someone new touched the paperwork what the price was and I was never told anything different than the MSRP for the spec I had. And then at the signing of the purchase the total cost was MSRP. The sales manager said he watched nearly every dealership he knew personally go under cause they would mark up minimum 10k even on a 12k $ car. Needless to say the Dodge / Fiat / Chrysler dealership I went to is like one of the only ones still open in the area. Granted that was just the sales team, their maintenance staff are notorious for joy riding nicer cars so I never returned after buying the car even for the promotional service prices. Not worth it if I can't even trust the guy who is supposed to "keep it running at peak performance" and he can't even clean the oil off his hands before sitting in a brand new car.

Thanks for the information. Disheartening sales tactics. Greed is the root of all evil.

Just happened to watch this video. That's where I take my Nissans for service. Can confirm, that lot is empty!

Dealer add on fees are going to kill a lot of brands. Unfortunately, more and more dealers are doing it. It's "free money" to them. I was trying to buy a new Enfield Meteor earlier this year. Every single dealer I contacted had boasted the price, some by 1500 dollars.

So when they announced the Z I got so excited and was legit prepping to buy one. Then I noticed what dealers were doing with the GR86 and GR Corolla. lmao I went to a friend that worked at the dealer where I live - who basically told me they are not likely to sell it at the MSRP, in fact the guy just said I'm better off buying a used GTR (about 60k). I'm just going to sit here and wait for the bubble to bust a nut.

6:20 was Throttle House, not Straight Pipes. But I absolutely agree with the video and it actually made me a little sad.

Just how many dealerships of any kind are fully stocked right now? A google map from a year ago vs now when every manufacturer is running into supply chain issues just isn't realistic. I guarantee Nissan is not the only company struggling to fill the lots.