Do You Need A Niche As A Personal Trainer?

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What's up everyone? Welcome to or welcome back to Sorta Healthy! Sorta Healthy is your place for everything related to personal training.
In this video, Jeff will be going over whether you need a niche as a personal trainer.
You've probably heard the word niche thrown around a lot when it comes to training, business, etc., but what even is a niche? Do you really need to choose one?
Jeff will tell you when you should and shouldn't niche down in your training business and how to choose the best niche for you.
As always, thanks for watching and for your support! If you liked this video and found it helpful, please remember to like the video and subscribe to the channel as it really does help us to grow.
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Опубликовано:

7 авг 2024

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Комментарии : 45

@momentsinminutes4032 2 года назад

I really appreciate the honesty. I`ve been a trainer at a big box gym for 6 months and I`ve managed to get fully booked in a country town, but I`ve always wondered what the next step would be. I`ve thought about how I could niche down and this was a very timely reminder of what to look for. Love your work! It`s been an incredibly valuable resource for me. Please keep it up!

@SortaHealthyTrainerEducation 2 года назад

Thanks for the feedback and support we really appreciate it! It sounds like you’re doing really well, keep up the good work!

@Mannusverse 2 месяца назад

Welp, there you have it. I'm not niching down. Thank you so much!

@covertsniper1983 2 года назад

My main niche is teaching boxing/kickboxing related workouts to clients. Great workout for weight loss, confidence building, and having fun. I offer in-home and virtual options. I'm not as busy as I'd like and I do have a few clients that I work with that aren't in that category but I think it's a good niche, even considering I've been involved in various martial arts for about 28 years now, certified boxing coach, etc. Great video Jeff!

@SortaHealthyTrainerEducation 2 года назад

Stick with it! You’ll definitely get fully booked if you’re consistent and make small improvements along the way! I like those niches a lot though! Keep up the good work!

@sibusisomichaels 2 года назад

I stay in South Africa, personal training is just picking up this side so a lot of opportunities are open....this has helped a lot

@SortaHealthyTrainerEducation 2 года назад

I think training will definitely become more and more popular in South Africa as time goes on!

@0ako Год назад

So thankful for this information. I worked for half a year at a gym and nobody taught me any of this stuff, the management just expected trainers to figure this out on their own. I'm so happy I came across this channel so I can be better prepared for my next training gig.

@SortaHealthyTrainerEducation Год назад

I really appreciate the support! I’m glad you’re finding everything helpful!

@TheFitCosplayer 2 года назад

So excited for this video

@SortaHealthyTrainerEducation 2 года назад

Thank you! That’s always good to hear!

@jeremymclean7247 2 года назад

Great eye opening video. I originally wanted to start my business training only athletes but general pop seems like a way more profitable route. Thanks for the red pill!

@SortaHealthyTrainerEducation 2 года назад

Haha no problem! You definitely may get some athletes but it’s tough to only rely upon them for income

@alfiebower6887 2 года назад

Top content as always!

@SortaHealthyTrainerEducation 2 года назад

I really appreciate that!

@juliogomez9145 2 года назад

WOW I was thinking about this topic about 30 minutes ago and then I saw this video! what a coincidence

@SortaHealthyTrainerEducation 2 года назад

Great minds think alike!

@chrismcloydcpt 2 года назад

Grreat Video. I just launch my inhome personal training business and since to my knowledge I am one of the few people that does it in my area i dont have to niche down. Since the serivce in its self is rare.

@SortaHealthyTrainerEducation 2 года назад

Thanks for the support! It’s definitely already a niche in many areas! Make sure to see what the local competition is doing!

@terwils7492 8 месяцев назад

Another great video with very informative information as always! It was a niche that got me interested in becoming a CPT, along with my own experiences recovering from injuries. Specifically, I'm interested in the barefoot movement and how that affects improving overall mobility up the kinetic chain. Time will tell if I can support myself as a newly certified CPT with this niche. I think that just by adding this to my repertoire as a CPT might make my services more appealing overall. That focus was what prompted me to get certified with NASM as they too are focused on balance, mobility & endurance as a first step training which fit perfectly with my philosophy on training. I just got certified with NASM and now studying at EBFA Global for the Barefoot Training Specialist courses. Before I begin gaining experience, I wanted to have the knowledge of these additional assessments for my clients. Thanks again Jeff!

@SortaHealthyTrainerEducation 8 месяцев назад

Best of luck to you! Glad you find the content helpful!

@JD-hu3dg 2 года назад

well done guys!

@SortaHealthyTrainerEducation 2 года назад

Thanks JD!

@functionalaestheticse.c.8953 Год назад

Solid advice.

@SortaHealthyTrainerEducation Год назад

Thank you!

@qaisarbacha7945 2 года назад

thanks you sir

@SortaHealthyTrainerEducation 2 года назад

Thanks for the support!

@brandonstevens1543 Год назад

What do you think of a family focus niche? Right now I have a mom/dad/daughter and also a mom/son. This summer I am looking to go full time after teaching PE for 6 years.

@SortaHealthyTrainerEducation Год назад

I think it could be a good secondary target. You’d probably want a larger target demo, or a demo that’s searching for training more often. For example I train a lot of families, but our main target demographic is middle aged people focused on weight loss.

@ATTherapist 11 месяцев назад

Should a PT establish a niche in a commercial gym while working as a staff?

@SortaHealthyTrainerEducation 11 месяцев назад

This is a “it depends” situation. In a lot of gyms, you might want or need to in order to stand out but that might not be the case in all gyms. If you really like training a special population, it might be worth it to by the guy that trains “x.”

@StrokeNTheFire 9 месяцев назад

I was thinking about which type of specialization I would be interested in. I'm debating between older popultions, fat loss, and women (which is just what I am 😂). I wanted to shadow a few different trainers before I pay for further specialization. Would that be weird? How long would I ask them to shadow for??

@SortaHealthyTrainerEducation 9 месяцев назад

I think shadowing is always a great idea! I would just send a few emails or make phone calls to some local places you might be interested in working, let them know you’re a trainer/becoming one and ask if it would be possible to shadow a trainer. Watching a couple sessions will probably be enough to give you a good idea.

@tyronewade1090 2 года назад

What about corrective exercise niche?

@SortaHealthyTrainerEducation 2 года назад

It’s definitely a growing niche. People in more affluent areas seem to be more interested in it on average.

@julianvasquez506 Год назад

Hey Jeff, I am located in Los Angeles California, I am starting a mobile gym in the Los Angeles area , I am a ex-Bodybuilder and I am passionate about training other bodybuilders for competition , Also for those who just want to train and look like a bodybuilder but do not compete , my 2nd niche demographic is bodybuilders in wheelchair, I am providing services for both niche, I've been in the fitness industry for over 30 years,and I believe this niche demographic haven't been taken over in the fitness industry, what's your take on my niche demographic. Thanks!

@SortaHealthyTrainerEducation Год назад

It sounds like you’ve got the background and passion necessary to fill that role well! Stay consistent and work hard and it will pay off!

@julianvasquez506 Год назад

Thanks jeff

@shan_7714 Год назад

What about a niche in Interval Training?

@SortaHealthyTrainerEducation Год назад

It could work! It all depends on what type of environment you work in!

@laschoinproductions1194 2 года назад

Any leads for someone yearning to be a trainer without a certificate,Got the passion for helping people in My Gym and they always Come to me asking for help.

@laschoinproductions1194 2 года назад

Been in the gym for six years. I know how important a certificate is but i don't have the funds currently to pay for it.I have written notes from the internet and more so from this channel for so long I feel so ready

@SortaHealthyTrainerEducation 2 года назад

It sounds like your heart is in the right place! That being said, I’d definitely recommend getting certified. Even if takes a while to save up for the cert it’ll be worth it. Consider buying the ACE course around Black Friday time. There’s a big discount around there.

@WestCoastUSA546 Год назад

I dont think it's a matter of " should we have a niche or not". Specializing can be very helpful when it's needed in certain cases, but I believe being a well- rounded trainer, will be much more beneficial for one's business of training clients, who all might have different goals

@SortaHealthyTrainerEducation Год назад

I agree! Being well rounded should be the top priority for most!