Ford CEO Makes INSANE Move! Now Dealers Are In Full PANIC Mode 

Factor is GREAT. I love it. Very convenient, easy and high quality food.

KBB is owned by the same company that also owns auction companies (Cox), and should never be used to determine a used vehicle's actual value. What you want is to find the book value, which is how much a bank would pay for it (such as for writing-off a repo, or for inancing--get the buy rate, not the sell rate), work out the actual value based on whatever the LTV is, and offer a fair profit margin for the dealer(2-4%). Anything above a fair profit margin, push back with the rep _once,_ then drag the manager out of the office and push back _once,_ then walk if they still say no. Prices should have come down last summer, leave them to starve if they won't move the metal.

we see u bash ford and chev non stop especially ford..so how bout some fking enlightenment and do a fking video on the BEST bang for your buck truck and car today..... how bout lowest priced also...

This isn’t content it’s a god damn ad campaign poorly disguised as content

i’m remember 30 k car was high end that was only like 15 years ago ,

Especially when I wouldn't have paid 50K for it four years ago.

I wouldn't even pay 40k for a fckn F150 brand new.. oh wait I'd never buy a F150 period as I don't need a pickup.

Arrogance of the dealers and manufacturers! It just started to bite them in the Fanny

Not just The price all the recalls.

The quality of new vehicles is garbage.

exactly

But think of the shareholders! /s Edit: adding /s because apparently a number of people didn’t read the implied sarcasm.

50-70%

25-30% at the minimum!

They need to flush their CEO and drop the price by 30%

100%

My electric scooter has been a money saving machine.

Truth. I made this mistake and my ridiculous car payment is a joke

I’ve got a 2021 Ford F350 Platinum… just gotta make more money

I use it for work now and I have more money in my pocket

@@gabroballo American’s logic. Before you had the same car for $30k and now you have this car for $60k and you make more money than before? You just lost $30k on the spot. Good job.

​@@renlysotherlover294Takes a lot to be honest today it seems like. Nice to see.

That was our reaction. I will not reward greed.

Just did my rockers and cab corners on my 02 f150 I bought new for $26 k and has 120 k miles . I drive it till it dies or ido.

I keep air in my tires, antifreeze in cooling system a set of brake pads oil change battery A/C charged up and working. The cosmetics are awful. But my windshield isnt cracked. The registration is current as is insurance. I bought my little Ford Ranger for 10 thou. in 1996. It still makes it to work and all over. I dont drive it like a rental, run it into the ground and then call it a P.O.S.

Same here! I’m not buying anything new for a long time.

Maybe pick up some deals at repo auctions.

well stop buying trucks

@@christiansoto9755 you must be a dealer.

@@christiansoto9755 narc

It's even worse when you have to pull teeth to get the dealers to do their part in the warranties to fix your vehicles when parts fail. 2 Weeks later and I'm still waiting on them

@@magneric no worries, I'll just go out of business waiting for you to fix the truck you said was worth the 90k I financed. No, I'm not upset your truck didn't last long enough to be paid off, why would I be?

👍🏾 🍻

Uhhhh, NO BUDLIGHT for me EVER. Or Corona, Stella Artois, Ultra, Michelob, or any other A/B product. Miller GDB or Coors Light in a bottle.........cans suck and ruin the taste of good beer.

So you're drinking bud light? gross

​@@anonimous2451I can't imagine being such a sheep

@@levilively8743 roflmfao, obviously you cannot translate english into thoughts.

Right, the whole concept of dealing was to get the vehicle below msrp. Not pay more, then get nicked on add ons

So funny. We ended up going with BMW as well because the pricing made sense in this crazy dealership markup environment. I was shocked BMW was the only "deal" out of 5 dealerships.

@@knightssquire2376 Since posting that comment, we also have picked up my wife a nearly new (less than 1000 miles) Volvo XC90 at about 7K under invoice. I also had our local Audi dealership offering some well equipped S5 and S4's for a couple grand under MSRP and the Acura dealer offered a TLX Type-S for invoice. Maybe it's just a truck thing?

I used to work for a large oil company and we had fleet trucks, Dodge, Chevy, and Ford. The Dodges had a few problems, nothing major, the Fords...OMG, they were always in the repair shop and falling apart while only being a year or less old. The Chevy trucks would basically run until the wheels fell off, they sold the Chevy truck I was driving at 134k miles and it really had no problems. They must have been getting good deals on Dodges because they started shifting focus to Ram. You're absolutely correct, Fords are POS and I'd never buy one and they're trying to do insane markups, out of curiosity I checked a ford dealer here and it marked up a top of the line Maverick Lariat to 46k...the MSRP is almost 29k, they added as many options as they could cram in and then added a 5500 dealer markup...insane. If Ford wants to survive, they're gonna have to go direct. The crazy thing is you really don't see many fords on the road around here, except for the mustang.

It used to be that you only buy them as work trucks. Now it's a daily for a lot of people. It's also a means of transporting their RV, boat or toys to vacations or other outdoor activity. A few creature comforts are not a bad thing. Just stupid that they package them into trim levels and just to get leather seats you'd have to step up to a Lariat/Laramie/whatever the GM variants are, and they come with options you do not need/will not use.

Exactly!!!!

Yet my work has ford's that run all day with 300,000 Miles on them, idle all day abs night. I just had my second set of nuts turned on my f150, dang rear tires had to be replaced at 78,000 miles ans then the front tires at 86,000 miles, never rotated 😆 dang this f150 needs lots of repairs.

@@user-st1hy6ql3jI work for large corporation also for almost 40 years. In that time I have driven GMC, Chevrolet, Dodge, and Ford all 18,000 lbs and up. Every manufacturer had it’s issues. Overall I enjoyed everyone of those trucks and the trucks were driven by me only for there lifetime. I’m in a Ford F550 now with 80k. Beautiful truck and only complaint is the 10 speed transmission . My last truck was a Dodge Cummins and it had problems with wheel studs twisting off. GMC / Chevrolet was fuel injectors.

No worries, the crash is coming.

Agree. Just Google CEO PAY. Total greed no sympathy for the auto industry

You are ABSOLUTELY correct. Look at everything in the US with price gouging. They blame Covid, material etc etc. And yet when things get going again they NEVER want to come down. Gas is the worst! “Why lower fuel cost when they are paying for it” CEO Exxon Mobile

I've been saying that for years! Glad to see someone else say it.

Amen

While I agree with you, why did you single out Ford? How about the rest of them car companies, since they all have crazy high price on their vehicles?

@@elim7228This is a FORD focused video.

@@drillingig2368 yes, I watched too. The comment though applies to every manufacturer including the Japanese ones. Overpriced and poor quality in general for the US based ones, and overpriced and a bit better quality in the Asian ones.

@@elim7228 Alright, man. Didn’t mean to sound disingenuous. Sorry about that.

If any auto maker wants my business, prices will have to be slashed by 50%. They've made money hand over fist for over a century now. I don't feel bad for them.

​@@jonvb2439are you driving a cybertruck? Are the even being sold right now? The cyber truck is off the list until its made. At least make a rivian comparison since it's available to consumers.

@@rogelioestanislaojr3261 i know right, the cyber truck doesn't even exist yet. It's like me saying "a space ship can travel across space, never hit a pot hole, and withstand extreme weather. Its way better than a fossil fueled truck", like the space ship exists as much as the cyber truck does 😭

Bought a 2004 Chevrolet Silverado 3500 dually diesel with Allison. Every option except leather. 36,000.

​@@jonvb2439too bad it looks like garbage.

@@jonvb2439 how do they ride? Ah, no one knows. They haven't made one yet. And the bulletproof? There's a RU-vid video showing that massive fail.

it'll be the next economic collapse before it happens

I think those days are gone sadly. Inflation is quite bad right now and it tends not to go in the other direction.

​@bobdole870 it's more than just inflation. The R&D involved and technology advancements in vehicles these days are ten fold from 10 years ago. It was back before 2010 when a brand new truck was only 30k. And that's for a base model with roll up windows. So add inflation and cost of production for these trucks with all the extra tech , 60k seems on par.

@@rogelioestanislaojr3261 You would think with all the R&D they would research the average wages of customers. They aren't researching the most basic of things required to sell vehicles.

@@rogelioestanislaojr3261It’s wages have not kept pace. Complete disconnect (intentional).

Totally agree. They went up 20% just in the past 2 years.

@@MotorFeed Im still in my 2010 infiniti - we need a bigger car but forget about it with these prices. Im not having a 800/month car payment (and thats being generous).

@@MotorFeed My dad got his 2019 XL F150 2wd with the STX package for $32k brand new. The same truck is about $20k more just 4 years later.

I doubt the prices fall. They will remain flat. MSRP will go up a little, but there will be more discounts. Used car prices will go back up since fewer cars were built in the last three years.

There was too much easy money available in the economy for too long. Of course prices went up.

Stop buying American Nissan is lowering prices and they make a better pick. Uuup truck

it’s like the gas prices. than they take credit for lower gas price lol

That's inflation for you. Shouldn't be a surprise. It happens every decade. That's the price of government Keynesian ret*rdonomics.

For real! People fall for this and think there getting a "deal"

40-50k would be fine for a pavement princess with all the options - but those go for 100k these days

she sure is

1998 16k for a single cab f150

​@@Frankrizzo619you can only get a base model Nissan versa for that now

Didn't know this. Thanks!

I remember 2018 hearing on the radio 4 wheel drive silverados in the high 20,000s. They were 11,000 under sticker. Sometimes more. 2 wheel drive was low 20s and 4 wheel drive high 20s. Wages haven't gone up 2.5X since 2018.

Yes. Especially 20-25 years ago. Lincolns too. I remember my dad seeing 10k off Lincolns… times have changed.

Yup, I brought my silverado in 2014 for 10k under msrp because of the factory rebates.

@@pranksterDoug Yeah, the only one I saw under 50,000 on the same dealer's website that used to sell them for 28,000 was the four cylinder turbo model. All the others were 50,000 plus. Like 53,000 plus. And this dealer sold them all the time with a V6 in 2018 for 28,000. It's just ridiculous. It sucks that when the industry collapses at some point from this the government will bail them out. they rob people blind and then the government uses our tax dollars to prop them up.

I think they may do that without our help.

Filling up with gas each month is another car payment.

15mpg? I have a 2018 F150 with the 5.0 and I get approximately 21mpg and get right at 705 miles between fill ups and it definitely doesn’t bankrupt our family, now take into account that I don’t just run roads for no reason either, I purchased the truck Nov. 2018 and it just hit 40k miles

@@aron6998how much highway driving do you do?

​@@aron6998yea, but if your vehicle would get 30mpg, you will be saving 50% on fuel. That money can be put towards retirement 💰

Given inflation of necessities id say 40% is the mininum drop we should be seeing. A vehicle is a depreciating asset. Housing and healthcare costs are rising so high that even homeowners arent going to be swallowing these markups longer than the rest of this year.

Imagine the markups on the new trailhunter, that thing is going to be mid 60s

Horrible price. But consumers are still buying them. Stupid really. Many of these will be repoed. Nobody will have any retirement left when they need to retire. Meals on Wheels will be delivering food to them in their repoed trucks.

I'm in the market for a Tacoma now but the pricing and 7.5% interest rate with perfect credit is insane. Even a used 2020 is only a few thousand cheaper than a new one...

Might not be a good price but it is a far better price. Or, tell me, are the F-150 more reliable than the Tacoma or anything? I am asking this honestly, I don't drive a truck and I am just watching this for entertainment.

@@TheAllMightyGodofCod Tacoma/Tundra are much more reliable. Toyotas are usually 300k+ mileage vehicles.

Well the dealerships and manufacturers can’t do anything about inflation. The cost of inflation has affected the manufacturing, delivery, and dealership costs and it has to be made up if they want to make money and stay in business. Your anger is misplaced, it should be on President Biden and no one else.

@@TheCrazyMoparDude68 So I should be angry at the president, and not congress, the house of representatives, or heaven forbid the CEO's of these companies? Blaming the president wont fix the problem, nor does it even address the issues brought on by covid. Open your mind a little bit and look at the bigger picture.

@@TheCrazyMoparDude68 The blame ultimately goes to every governor that paid people to stay home and do nothing, printing all that money has it's consequences, and it screws the hard working person that saved their money to be able to afford things.

@TheCrazyMoparDude68 its not inflation dipshit. Its big corporations like ford raising their prices so that upper management can get huge raises and bonuses. Its been proven and talked about time and time again, when every company does it, it appears to be inflation, but its not. Wages haven't increased, they've stagnated and fallen behind even regular inflation rates.

@@TheCrazyMoparDude68 your post, utterly fails to address the points raised in the post to replying to instead you just got your chip on your shoulder about the Democrats. Biden may be pretty lame and even pathetic. But Biden is a still a step up from anything the GOP has to offer.

Basically 😂 Its like when u go to a store & clothes are marked 30% off, but all they did was increase the sticker price by 50%, so they still come out on top & scammed you

Surprisingly I know a lot of people who don't maintain their vehicles. If their car turns on, they don't do maintenance or fluids for preventative maintenance.

@@David.D3I only change the oil. I’ll throw on a new oil filter every second or third oil change. I change the air filters every 60k miles or so. No need to over maintain a car. Prices haven’t gone up as much as some people think they have. It’s the crazy markups that are the main issue. New car prices will remain flat for the next three years.

@@user-tb7rn1il3qnot replacing the filter is the stupidest thing to do at an oil change. How long do you keep your vehicles?

@@pmscalisi The oil filter works better with a little dirt in it. I’ve cut open an oil filter thats gone 3 oil changes and it had very little dirt in it. As long as you use a good air filter (no oil impregnated filters) the engine oil stays very clean.

@@pmscalisi Actually, I'd be willing to bet you change your oil FAR MORE OFTEN than you need to. Manufacturers and dealerships tell you you should change your oil every 3K - 3.5K miles, but if you read the actual container of oil you'll notice it states double or more that, so if you're changing your oil according to dealer intervals, you're literally throwing money away on both the oil change AND the filter. I do all my own oil changes on my Cars, Motorcysles and Boats and I can tell you that if you're not going by what your oil itself says, you're throwing away money. And when you go to the dealer they will almost always immediately tell you your brakes are low and 75% of the time they're lying and if the person bringing the vehicle in for service you can almost bet your ass they will tell them the cabin and engine air filters are dangerously dirty and clogged and that they NEED to be replaced. Honda told my wife that bullshit and I was just down the street so I drove into the dealership and asked how they determined that and they said the service tech inspected them and saw they were filthy, and I then asked how much to change them both and he said $192.00!!!!! I asked why so much and he said well the filters are around $50 combined and the rest is labor! I said so you're telling me it takes over an hour to change them both? He said yes it's not that simple. So in front of all the customers I told him in a very loud and firm tone you guys are some of the most dishonest LIARS I have ever had the pleasure of dealing with. He got defensive and I told him I changed both filters just YESTERDAY and they cost me $26 for both AND it takes all of 5 minutes to change them both out! Him wanting to be a smart Alec tells me there's no way it tajes that little time! I said oh really?… FOLLOW ME!!!! I walked up to our Van, I popped the hood open, popped off THREE SNAPS, pulled the cover off and lifted out the filter, placed it back in and latched it back closed in less than 30 seconds. THEN I opened the passenger's side door, dropped the glove compartment down, removed it. took a screw driver and removed the cabin filter retaining screw, pulled off the door and slid out the filter and reinstalled it, put the door back on and screwed it closed, put back the glove compartment door and I was done and all in about 5 minutes. Everyone there was like WTF???!?!? so I stood on one of their benches and told everyone, so you can see, these people are THIEVES!!! they're illegally charging you for time they're not spending on your car! holy shit were people riled up! Now when my wife and I go there the manager takes care of us and we always get a discount on our oil changes, and they don't ever try to pull a fast one on us.

A one ton diesel nicely equipped. Like with fake leather and a sunroof thats gonna leak in 5 years is now north of 100,000$. Like its not a rolls royce.

Bidenomics baby!!

@@sweetnesisbeast Has nothing to do with Biden. People need to actually understand the current state of economics before spewing bullshit.

Midsizes are all over 35k man.

I built an F-150 a while ago sport trim with the 3.5 eco boost so I could pull a small RV and boat to replace my car and they wanted $65k. I said no thanks. I remember pre Covid I was looking into getting a truck and remember I could get a Silverado lt for around 40. These days I can’t even get the same one for the same price

Yep, that's the way to do it. I have 2 diesel trucks I'm keeping on the road, an '05 Chevy and an '08 Dodge. But I'm also starting work on a 1980 GMC pickup (gas) that I'll probably use as a daily driver and use the diesel trucks less. I absolutely refuse to buy a new truck at these ridiculous prices, or even a used truck for that matter. I'll keep what I have for as long as I can!!

Yeah that's wild, you can dump $10-12k into an old beater to make it reliable and still come out way ahead. Even the prices of used low mileage vehicles are insane.

I brought a 99 s10 back to life for my daily driver... the parts are so cheap for it... its slow but I enjoy it.

@@jerichostevens2711 -- No need to go fast for a daily commuter. You just need to get where you're going. I'm glad you're not falling for this over priced crap!!

67-72 C-10, sweet classics.

Maybe we all should be car salesman for a few months every couple of years 🧐

If I could get the courage to bury my morals and rip out my spine……..I too could sell cars.

@@crs1474 I was a detailer.

@@marciasken I was a detailer so luckily some spine was left in tact.

@@QuietDriver97 cool. Glad it worked out for you 👏

Mr Farley is going to end up living in a Ford van, DOWN BY THE RIVER!

@@jamesrecknor6752 Have you seen what his salary is? Ford paid him $20m in 2022. I can imagine he sits in his corner office laughing every day at us stupid consumers willing to pay so much for a vehicle. He could retire at any time and live like a king for the rest of his life.

@@alsnow3582 Ought to be $20k/yr.

Stealerships should be outlawed.

Get this, I heard Fords big reveal at the Detroit Auto Show this year is the Ford Lightning Hybrid 🤣😂🤣 All that money they wasted on electric cars & now they want to go back to hybrids.

#JusticePorn

Start walking buddy.......

Agreed 💯

​@@derbesteHanikayep, it's the dealership employees that are gonna walk, right out of a job

My thoughts exactly

yup had my reservation too - promptly cancelled - this is the real corporate greed.

I went to look at a bronco. Knowing it’s new and in demand, I was will to pay MSRP, something I have never done. I took it for a drive. Liked it. Said to the guy when I went back, I know there is no discounts or rebates, but I would be interested in buying. He came to me with numbers after trade in and cash down. They added $12k over sticker. I said you’re nuts and left. They called me three times over the next few weeks. Told them not interested. The overcharge was now $7,500. This is a dealer I bought at least 9 new cars in the past from. No more.

Just wondering what would ford think if all the potential buyers chose to short ford on the markets knowing no one wants to buy there bs. Just a question lol.

@@timpiper8369 Good idea. Ford are already doing it, like the GQP did for COVID!

I know subaru allows this now, my younger brother didn't see the one he wanted on the lot so they ordered it direct from the factory for a $500 deposit. Every manufacturer needs to do this. I don't want any of the extra features on my vehicles, just give me the base unit but you can't find any of those on the lot as they don't make any money from them.

Thats crazy, my Ford dealership actually sells at msrp(planet ford 45) and i even got my 2018 focus st for 8k off msrp(bc aka before covid)

I never saw that. I was one of the first people to get their Bronco at my local dealership and they sold them at MSRP. For the ones that were canceled customer orders or dealer stock the most I saw them mark up was $15,000 at the very beginning of the Bronco production.

Dealers can only charge these ridiculous prices if there are morons willing to pay.

I once requested the price on a Tacoma. Quickly find out that the stealership wanted $10,000 over MSRP. That's their own business, but they kept sending me harassing emails after that.

People think that but then you end up paying more because there's no one to negotiate the price down. No one wants to buy the first numbers presented, but that's what it would be without the dealer.

Then the dealerships falsely advertise a vehicle's capabilities and the warranty... They're liars and get away with it

And those brand new 80k vehicles get moved to no mans land in a lot for 5 years and then crushed, clownworld economics.

and used arent much better. The car market is toast - needs to be nuked. PEOPLE STOP BUYING. We have power, USE IT!

no, they end up buying and using credit and getting into more and more debt because most of them don't plan on being around and will live fast and die quick

There are way more people who buy these than there are people who can afford them 💁🏻‍♂️

84 month financing available for anyone that has to buy new 🤣

Around the last production of the Mazda RX-8 in 2012, I saw good deals on both new F-150 and new RX-8 for $10K each in the Bay Area. Not many buyers for either RX-8 or F150 which coincided with the highest gas prices then.

Me too until 2 years ago for a new Tacoma. Every other dealer wanted at least $5k over so MSRP was a deal. Toyota generally has lower markups so you’re not going to get $10k off like ford and Chevy and dodge.

@@kimchee94112back then the high minded SF bunch thought a truck was too “redneck” 😂.

Which one? Bob Allen?

@@rtreyk Yep

Good I hope they rot, they don't deserve to sell a single one. I'm old enough to remember when it was a Cardinal sin to pay MSRP, now you're practically stuck paying that due to artificial short supply

@@bighardtop that's where I got my gt500. Unfortunately paid 15,000 ADM

​@@rtreykunlucky

Adjusting for inflation, your 24k in 2014 would be 31k today. Base Tacoma today is $30k. I think the main problem is that wages haven't kept up with inflation.

Of course not. They keep the demand high so that people are ok with stupid pricing. Simple economics.

I can tell you with 100% certainty they ARE building them as fast as they can. The San Antonio Tundra plant and Baja Tacoma plant are running over capacity to meet dealer demand and as fast as the suppliers can feed them parts. But for Toyota the demand is through the roof this year mostly because the other makers are marking up so much and people are wanting a vehicle guaranteed to keep its value.

@@willyjimmy8881and it’s reliability. Most car manufacturers are building the vehicles outside of the us and using cheaper parts to make shareholders happy

Ya that’s insane! I about shit myself when I saw they want 40k for a new rav 4??? Wow!

Even used Toyota are wildly expensive. I’m west coast and over here used 4Runners and Tacomas with over 250k miles are still selling for a minimum of 15k. Usually closer to 20k. The demand for Toyotas is insane right now

the ranger can tow 7500 lbs and the colorado can tow 7700 lbs that is an par with a 1500 class truck from 2007. the trucks are physically smaller than a 1500 today but the question is how much truck do you really need?

@@BassRacerx a sheet of plywood is 8x4. none of those trucks can carry one

@@BassRacerx I wouldn't tow 7500lbs with a ranger. I tow a 7k camper with a half ton and I wish I had a 3/4 ton sometimes. The trucks themselves are fine for light duty but my point is the price is not in line with the functionality.

It sold so....

Sadly 110-120k for the Bronco Raptors is normal at the moment. Cheapest one I’ve seen was 105k

It has to be people with 8 or 9 figure liquid assets that are buying em at that price.

Bronco Raptors are a want, not a need. Who cares what they mark them up? If you want them bad enough, you’ll pay. If not, you’ll be like me and drive something you’re willing to pay for. No reason for a felony.

@@gregggriffith4795something we want shouldn’t be unobtainable. It’s not just rich bastards that should be allowed to have fun

that couldn’t be farther from the truth lmao, 5k markup along with hidden markups they don’t tell you about until you’re literally signing the paperwork. Go buy a car at a dealership you’ll know what I’m talking about

Your Govt did that to you by artificially creating dollars out of thin air. Corporations have nothing to do with that, lololol. The real Bill isnt evn due yet. We are going to pay overa trillion in interest on the debt this year..

Agreed. This needs more attention than a dealer markup

5k markup? I was just in a dealer trading my wife's suv in recently. There was a 36k markup on one of the cars there. Nearly doubled the price of the car

5k?!? You mean 30k to 50k... lol

Lol the thing is whats gonna happen to them? Nothing because theres no regulatory body or law against price gouging consumers by having a close knit market and solidarity among dealers. They just tell you oh well the cars in the area sell for this much for miles so it would be dumbd to lower prices