Hip hop doesn't need to stop sampling, they just need to learn how to sample again. What they're doing now is just almost verbatim loop placements and calling it a day. Also I don't think his point is that you should stop striving for growth, but rather what is the motivation behind it and what will you personally, and actually gain from it. A lot of people today just do shit to post it and show that they did it.
Every generation will have timeless music. Every generation will have shitty music.Nothing has changed, and yet everything is always changing. That's Time, that's Life, and that's Music.Simple as.
the point of the video was about it being harder to find community nowadays, and not really the quality of the music itself but just the way it's consumed
@@Stolen_entertainment How is a fact an cop out? A saturated market is exactly that, a saturated market. The very nature of the Internet will mean that bad music will be easier to create, but the opposite is true.There are great artists of our time, it's just more difficult to find them.
It helps put things into perspective for people who aren't able to articulate these very feelings that they've had. I think you're being cynical about the intentions behind these discussions. People are worried. And rightfully so. You can't ignore that feeling.
@@invaderzim3745 no one talking about u gang I’m talking specifically about ppl who are gatekeepers that complain but don’t do the effort to put on new talent or better hip hop as well as artists who aren’t even trying to be innovative
I’ve always had the idea that Apple Music users know what they want. They know the artists they like and are diligent in their own music listener experience. Spotify users love the ability to learn about new music through the algorithmic playlists that the app creates. Neither is wrong, but the user interfaces on both support my thought. Hence why I’m on Apple Music.
@@RamiroEloy1997using generalizations isn't inherently a bad thing, especially if you're trying to get the point across without having confusion as to what you're trying to say. Unless you're saying he's just flat out wrong, which in that case you should probably explain what's really going on instead of discrediting a valid communication device
That’s an over generalization of it tho. I use Spotify. And while I think I would agree for the most part ur right, there’s plenty of ppl like me who use Spotify simply bcuz it’s more universal and easy to use (not bound to iOS) and I also use YT and SoundCloud to find new different artists. Haven’t done it in a while but much to Shawn’s point early in the vid, I used to actively set out a goal to find new artists. Back in 2016 I had found a shit ton of new music all through different mediums and none of those being from Spotify.
I’ve made plenty of friends at concerts lmao you just gotta approach ppl also I dress more alternatively so concerts are always a really nice space/opportunity to talk to ppl without being judged. I love meeting new people and agree with the vid tbh, there aren’t a lot of incentives for socialization, even down to infrastructure (lack of public transport, community centers etc)
For me movies and music specifically albums differ in one important way that really plays into what Shawn is articulating. Albums if you don’t like parts you can take what you do like and enjoy them separately, whereas movies and even shows are one complete experience where you can’t really just take 15 minutes and enjoy that part so that commitment to the whole project is way more intimidating
We’re also in a day in age where if you really like a particular scene from a movie, chances are someone else likes it more than you and went as far as to make a RU-vid clip with just that specific scene cut out of the film. I might not have the time to watch Spider-Man 2 every week but I’d be dammed if i don’t watch the train fight scene on RU-vid every now and again
@@otg_dre true, but that scene still primarily exists as a part of a larger coherent project. That scene doesn’t really work on it’s own as a standalone entity. Whereas you can get a complete experience from a single song. Plus when experiencing new music, you can just pick out songs and get a feel for what the artist is trying to do, but you can’t experience a new show by choosing the highest rated episode and only watching that. Unless it’s like a sitcom I guess so yeah maybe the analogy falls apart a bit lol
@@otg_dre I feel like the important difference is, you can like separate a song from an album, where you can’t really fully separate a scene from a movie.
We had Tupac, biggie and Michael Jackson in the 90s. I got old heads telling me this new generation of music still ain’t fucking with the old music and I couldn’t agree even more
@@Figgs101 that doesn't mean it ain't popular. Hip-hop is one of if not the biggest music genres today (asides from maybe pop) and old heads ain't gonna live forever. If being one of the largest forms of a media's genre and raking billions yearly in general is dead. Then you can shoot me in the head.
@@Figgs101 where did I say that? Are you responding to the right person? I'm saying hiphop isn't dead. It wasn't in the 90s, the 2000s, the 2010s or now. It doesn't matter who's popular. Also why do you keep bringing up Micheal Jackson when he ain't even a hiphop artist?
I think the misunderstanding youre having about what the other guy was saying is that music used to be a hobby for a "third place" the way movies and video games were pre internet which is what he was talking about initially. You used to get together with friends or people that would be friends JUST to listen to music. That was entirely the point of the hang out was to spin a record. That, like other third places does not exist in the way they used to and that lack of local community is what makes it feel like a genre is dying. I dont think its about people leaving a function or a friends house just because they dont like the music, but more of people generally do not hang out entirely because of music anymore
Every artist that i’ve gone out of my way to find and end up liking recently (like the past 2 years) are like 95% non hip-hop and i’m someone who listens to a lot of music. Idk if that’s just my taste shifting but I seem to find a lot of people my age sharing the same sentiments. Doesn’t mean hip hop is dead, but I don’t feel that same collective excitement there was even just 10 years ago. Of course, with the rise of social media sites like tiktok collective music experiences have dwindled, Patrick touches on how people are craving that. That’s why it’s so hard for new artists to break through the mainstream in a meaningful way now and why the same artists who were on top 15 years ago are on top today (hip hop and non hip hop). Also the reason why nostalgia is so dominant in marketing nowadays. I wonder what the next big shift is gonna be but it’s hard to envision that with the structure of the music industry atm.
The reason why is because you have now access to more artist and more genre than before that's why 95% are non hip-hop, for people in other country like me I'm from the Caribbean I always had a multitude of genres growing up ( reggae, dancehall, zouk, reggaeton, kompa, afro, soca, hip hop, rock, funk, RnB) so to me it's nothing new. I think it's just American are experiencing non US like music for the first time in many years. Also there's still a lot of good less known artists like Denzel Curry, JID, Earthgang, Joey Badass, Vince Staples, Griselda, Zillakami, Russ, Dave East, JPEGMAFIA, Danny Brown etc. just people don't really care to search for it
@@paquinraino8180 ngl brodie all love but most of those artists you named are not very underground and although hip hop peaked in popularity in the last decade it wasn’t to a point that you only heard hip hop.
RU-vid recommended me an artist a few days ago, listened to their song and the next day Instagram and Twitter was recommending me them too. Pretty weird
Kendrick isnt overrated. People have just become accustomed to artists not pushing themselves as far as lyricism or content. These same people calling Kendrick overrated think NBA is a better artist.
There has been videos like this one made about rock and other genres of music for 20 years almost. It happens in all music. All industries. Hip hop isn’t above that. It isn’t uniquely resistant.
Def put me on to that Red Dropped in 2023 with your best songs video. Been a fan of them for years but I never peep when artists actually drop and I enjoy too many to follow them all on socials.
Holy hell, I truly believe most people now have a form of ADHD. lol Every reactor I watch can't even let the video make a point, or even finish a sentence without the reacter pausing midsentence, or donations interrupting midthought. Asking questions or pondering things that are usually addressed or answered seconds after they unpause the video. lol I don't mind pausing at all, it can for sure make the content better. But for the love of whatever God, please let the video finish a point, or at least a sentence. lol The lack of patience is wild to me.
Hip Hop will only remain relevant because of TikTok dance challenges and social media influencers who love using it as background noise to their thrist trap videos. In terms of actual engagement with the art of music, yeah it's over. Across the board. Not just hip hop.
@@youngsway8696less engagement literally means losing relevance, appeal and influence in society or/and culture at large. It means fewer and fewer people are gravitating towards it because there's little to gravitate to in the first place. If that doesn't sound like death to you, then ask R&B, Reggae, Rock and Roll what happened to them... conduct a survey to find out how many kids aspire to be the next Bob Marley
@@saintkevinofficial this is incorrect. A few years ago people were having this exact same conversation about country music, but here we are about to enter 2024 with that said genre being one of the most listened. Just like fashion music genres just don't DIE, they peak, they over stay their welcome, they regress, only to be reimagine, repackaged, and repeat the cycle again.
@@youngsway8696 the current Country uprising is attributed to the decline of hip hop and the upsurge of country music fans transitioning from physical copies to digital platforms as well as the political landscape where country artists are baiting conservatives with cultural issues. Hence, "Try that In A Small Town" and "Rich Men North Of Richmond". Country music is as derivative and uninspired as it's been for the past 25 years. Certain factors outside of music quality are helping this sudden surge.
It isn’t dead. Oldheads just don’t enjoy the new stuff as much so they keep scream is dead because all their favorite rappers are retired or stop making music. Plus, you don’t need radio or a singular source determining “ what’s on the come up “ or “Hot or Not”. Now step out that curated pool and come into that deep ocean. It hard to to navigate at first but you will find buried treasure or some doubloons along they way.
Hip hop started dying once it became about the money instead the art and being competitive. You’d get dissed if you sounded like anyone else in past eras whereas today mostly mainstream sounds the same. Nas was just ahead of his time when he said hip hop is dead
Nah he's right about how social media sites try their best to bury or hide offsite links. Twitter is the most transparent about it they're just like "yup we hate when you guys link offsite"
The way I see it, hiphop is in its hair metal era. A lot of what’s mainstream (not all) is very soulless and empty (Ken Carson, destroy lonely, new Drake) and as a result people are getting tired of it. But just like how hair-metal had grunge, rap will have something similar that pulls from its roots. In a way I already see it with the east coast Griselda sound becoming more and more mainstream. Could also be the rock rap thing going on with Teezo and Paris Texas. Either way saying it’s dead is silly.
I think the psychedelic hip hop branch is poised to take over. Travis has been popping for ages now, and utopia was a huge hit nearly everyone. Also, baby keem and asap rocky are 2 of the most anticipate artists to release, both of which make more psychedelic influenced hip hop. It's just such an interesting branch of the genre and I'd love to see it explored further
42:30 I think you’re focusing too much on the “friend” aspect of the conversation. I think Patrick’s point is due to the way we consume media nowadays, collective music experiences are few and far between and that’s ultimately what people are craving. Of course you have to search for most of the great music you’ll listen to, but experiences can add to people’s enjoyment. Probably the biggest example of this is shows such as TRL, 106&Park, and other music based television. Those shows were big since we didn’t have the access to celebrities and content we do now back then, so it was a big moment whenever a new video premiered or someone performed. It was something that everyone could talk about similar to an actual serialized weekly show. Were people making friends over this? Maybe or maybe not but that’s not really the point. It was just a collective music experience, something everyone digested and therefore everyone could talk about. With the rise of social media, there are more visible artists but none of them really have the same affect as artists from just 10-20 years ago because they don’t have the same platforms to create such huge moments and the rapid way we consume media now doesn’t really allow for that. Whether it’s a good or bad thing is up to you, this is just one example though. For a more in depth look I recommend a youtuber named “Calvin Michaels”, specifically his “Record Labels are Depressed” video. Although titles like that can be kind of daunting sometimes, he actually covers this kind of stuff on his channel a lot with probably the most informed and nuanced commentary on it i’ve seen on youtube. He’s kind of like a more music based FD Signifier, check him out.
I think one of the toughest parts is there's going to be people that don't dig deeper.They just take a song recommendation and listen to that on repeat rather than showing love to like the artist's full body of work or their collaborators.
It's a thing that fantano talked about having worked in radio. Hip-hop or any one artist really can never be as big as it once was because of the fact that with the rise of streaming and the death of radio being the cultural taste-maker there no longer exists this large monoculture and these massive cultural events. I think that the underrated reason that Marvel went under is because they went to streaming during the pandemic which meant that the works were no longer homogenized. No matter how you feel about She-Hulk, it was always going to be a more niche concept which meant that it was going to alienate some aspect of the fanbase. I think that's why Drake's gotten worse too. In 2015 and prior, he has deals with radios, and because they're gonna play his songs he can take more risks, and since Views he's been pretty much in this monogenre were he really doesn't take many risks trying to appease everyone. People HN was a risk, but he'd already done house music with Views, and it was overly simplistic house as well.
What’s happening in hip hop is happening in many other faucets of society, i think that’s the point of all of this, hip hop is how we are viewing the shift or downfall of an old society
When you get out of hip-hop and you go towards other genres especially rock and metal, you never go back to hip-hop like before. At least it was for me.
I can easily explain what the real issue is but no one wants to really have that talk....hip hop the culture is dead it has become something completely different and opposite of what it use to be.
@@TrapLordGrizzly Cuz the big ones that were poppin in 2010s (Drake, Kendrick, Cole, Nicki, Kanye, Future, etc.) are still the main big ones poppin now. That never happened before & it's not good.
It’s funny when people say “hip hop isn’t as dominant as it used to be” hip hop has never been dominant. It’s been popular but other genres of music have always dominated the charts across the board
It’s true tho. The mainstream pushes music that sucks because they will always suck the creativity out in order to have ROI. Hip hop was cool at one point becasue it was new and different but now it is like pop music
When someone says "Blank is dying" I think they mean from the mainstream. Hip Hop is not as relevant in the mainstream as a few years ago. Although, I don't think its going to fall off anytime soon, but I would agreed that the mainstream is in a bit of a slump. I think this guy made way to long of a video and tried to connect too many things, for something obvious. Besides all good things do come to an end so eventually Hip-Hop will fall of from the mainstream and become like Jazz and Rock music.
13:07 The Rap Critic Toddintheshadows Riffcoms Lysette G Brad Taste In Music A Dose Of Buckley Afro Media Crash Thompson Mic The Snare ARTV Dead End Hip Hop EllisLamarMusic Fantano Hivemind TV honest Mr. 96 Naomi Cannibel NFR Podcast Diamond Axe Studios Music Sideways The Dickey Dines Show Just to name a few.
I love Shawn Cee but he’ll have at least one dumb take per video - the whole “we can’t choose a best rapper” take was this video’s. Per his thought process, he can’t say there’s a best vocalist or a best songwriter etc. because they might not have been discovered
Its definitely dying, if you have to go to the underground to find meaningful artists doing innovative things. You dont have to do that for thriving genres of art. But most music genres right now in the mainstream is having this problem.
I am not really a hip hop fan, I’m way more into rock but saying “hip hop is dead” just bc a year of it not being at the top of the charts is just such crybaby sh*t. Like chill out. As a rock fan, you guys are sitting pretty. Also you’re wrong Shawn at the start of the video, the video game industry is better than its ever been making waaaaaay more money than ever before
shawn cee saying that video games aren't as good as they used to be and every time I see a gaming upload from the guy it's some shitty flavor of the month horror game
Hip hop is alive and well. Y’all just don’t listen or check for interesting artists or sounds. Check out Tyler The Creator, that’s pure alternative hip hop
I fuck with your takes and how you speak your mind without making it some race bate b.s. but still hold it down. Very genuine takes I appreciate you dogs 💯
Hiphop us dead because the dominant musical taste of fans has asked for less from artists as the years pass. Most new(white "hiphop fans" dont care or ask for lyricism which is why it isnt common in mainstream.
Just like the 80s, 90s, 00s, and even the 10s there is good moments and there is bad moments in music there is different sub genres in all genres of music pick your fav stick with it and stfu
Nah, I don’t agree with Shawn on this one.HipHop is definitely dying, However Rap is becoming more n more popular. Remember nobody is a Mcee or Rapper anymore. Everyone is an “artist” n doesn’t want to be “held” down by HipHop Standards.
Yeah he didn’t say you get recommendations after saying something, he got a recommendation after thinking the thought that damn those lights are bright. The algorithm can “predict” even things you’ll only think like “damn those lights are bright”. It is creepy and bit upsetting when you don’t even say anything and your unique thought that day gets a video recommendation
31:37 this shxt trash idk what he talking about. rio day young og and michigan on top rn and when rio get out its over. hip hop not crazy but there are still some(not a lots but some) bangers being pumped out, but also a lot of garbage
This weird mustache guy is so nerdy bruh he talking bullshit all the time, he said wanted labels to find the next Tyler the Creator like Tyler was a good a rapper 😂
It’s gonna die, just like Rock died. Heck 90s rap died long ago. No one listens to that shit. Ye👑, Drake, Kendrick, Trav, Carti are the ones carrying it.
@@afrosamourai400it’s not the artist’s fault they’re not mainstream, it’s the fanbase of the genre’s fault for not screening the good artists from the bad
Yes it is dead just like anything in entertainment, we can love it and still consume it, but we would lie to ourselves if we said that anything that has the been coming out the past 3 years has been anything of quality with a big budget and not just some trendy tiktok industry curated trash for the lowest common denominator.
