How SEGA & Nintendo Created Their Own Worst Enemy 

honestly, this was a blessing in disguise since it allowed more companies to give games a shot (xbox was literally an example of this) and overall allowed more variety in the gaming market because hey, all competition is good competition after all.

And that is the beginning of how SEGA and Nintendo joined forces.

I find it funny how it was Nintendo who slighted and angered Sony, yet it would be Sega who would ultimately be the victim of direct competition with the Playstation

So what we got at the end: -Sony's Playstation and really memorable games. -Nintendo and really memorable memes and YTPs about games for the Philips CDI based about their IPs.

"You either had Zelda or Alex Kidd or whatever." Giligus Thunderhead: "Thy art a joke to thou?"

some say that SEGA didnt want the joint console is because they already had a solution for the discs in the Saturn

Thank you! Finally somebody has mentioned that it wasn't all because of Nintendo that Sony started the PlayStation. In fact thanks to an article I read on IGN way back in like 2010 I think, maybe earlier I had already known that Sony did approach Sega to work together on a console and it didn't pan out. Also according to the article Sega apparently was also approached by Microsoft and Microsoft was rejected and ultimately made the Xbox although nobody talks about that so I don't know if the one with Microsoft is true.

Remember adults, never cheat unless you want to create long lasting competition

in an alternate world : Sony and Nintendo stay together, creating the wildly successful Nintendo Play-Station Console. Being the new generation, the console sells like hotcakes. With less alternatives than what there should have been, the Sega Saturn does better than it did in our timeline, however is a far second to the Nintendo Play-Station. With the success of the Play-Station, the pair continues their partnership with complete domination of the market in mind. In the lifetime of the Play-Station, Sony would push for more adult games for the Play-Station, however would have push back by Nintendo. On one hand, there was a whole demographic to appeal to : Teenagers, and adults. On the other hand, they could face yet another panic over the maturity of video games. They come to a compromise, with the Play-Station having some leeway for more violence, but nothing overtly risque was allowed. This had two effects. While yes, they had drawn in more people, parents and guardians would have a line blurred between the two companies. There was no exact "Clean, Friendly" console, and a more "Gritty, Mature" console. Now, it was just Sega and Nintendo-Sony. This aids Sega for the younger demographic, although them losing appeal to the ones which they formerly catered to was troubling. Nonetheless, Sega pushed through to the sixth generation. They released the Sega Dreamcast, and at first, it was a success. There was nothing else to pit against it for some time, allowing it to do well momentarily. This was until the duo came to turn the state of the Dreamcast into a nightmare. All the Intellectual Properties developed by both Nintendo, and Sony (Of course, beginning to differ from that of our timelines) blew any chance of Sega winning that generation up. The Nintendo-Sony Play-Station 2 had everything. The games market was dominated, and it had all the capabilities of various other media players. Music, Movies, it even had a niche as a personal computer for some. But, as with the fifth generation, the lack of any true competition would be their saving grace. The Sega Dreamcast, compared to this timeline, was far more successful, but also compared to this timeline was crushed far more. The Dreamcast miraculously just barely edged out as a profit rather than a loss. Microsoft took interest in the growing games market. It was no longer just a toy, but an experience. All sorts of experiences for all ages, and Microsoft saw value in what was compared to now, untapped. Microsoft in the sixth generation did not release any console, they feared they would be a company who birthed a forgotten joke of a console. Thrown in with the ranks of the Apple-Bandai Pippin, the TurboGrafx, the 3DO. Observing Sega's trend of survival, although nothing compared to the games behemoth that was Nintendo-Sony, they felt confident that they would make some sort of gain, even the smallest, by partnering with Sega. On it's last legs, Sega Of America would accept the offer proposed to them by Microsoft. Sega Of America found it to be the last hope for Sega. This was one of the United States largest technology companies, ones who specialized in computers, coming to Sega for help. In any other scenario, Sega Of Japan would refuse this, but swallowing their pride, they would heed the word of S.O.A. Joining forces, Sega-Microsoft would begin development on a new console- the Sega Apollo. This console would, as the name suggests, be a giant leap for the company. Though there was minor online aspects to the sixth generation, the Apollo. The Seventh Generation would see the dawn of the online age, and a step-up for graphics. 1/? Side Notes : If anyone actually sees this, or cares for it, and even likes it, tell me and maybe I'll keep it going. I've had ideas about arcades and the handheld race.

add this on to the ever growing list of horrible decisions made by sega of japan.

I love this channel! Subscribed since your first few vids. They’re so relaxing and fun to watch! Keep up the amazing work, kiro! 🙂

SEGA is still alive and still kicking with great franchises like total war, compagny of heroes, yakuza, Two point, etc.

Despite the N64 having great multiplayer games and other iconic games such as Mario 64 and Ocarina of Time, the Playstation CRUSHED the competition.

Imagine if an alternate scenario where Sony and Nintendo went through with their deal and somewhere down the line, they get Sega involved too. Now imagine Nintendo and Sega being bought by Sony, thus ending Nintendo and Sega’s bitter rivalry for good and Sony goes on to hold a monopoly on the console gaming market. Then imagine somewhere down the line, Microsoft decides to fight back against Sony’s monopoly by introducing the Xbox. I don’t think anyone would come out of this scenario unscathed.

Ahah one of my favorite stories I remember hearing this back then and I was like wow I can’t believe they made there own worst enemy and then Sega JP rejected Sony is just an icing on the cake

The Underdog who took over the scene within a generation. With the release of the PlayStation 2 it was a cat walk.

the reason why SEGA of Japan declined the partnership, was because they thought Sony didn't have any experience with games, they couldn't make any good.

Hi I've been watching since you were at 10k and this is probably my new favorite youtube channel. So keep up the good work! Also could you make a video about the rise and fall of sega?

This channel is awesome! Love watching video game history, well any type of history- lol

I think my viewing of Panels to Pixels brought me here. Similar vibes. Well researched content that moves at a great pace with cool tunes in the back. 👍

i bet the best new gaming channel will be this i subscribed since you had 2k and keep going😁👍

WOOO new video. Always exciting

ok i just started watching youre video's today, and man, i like you

If Nintendo and Sony stayed together it would be very very bad for the gaming industry.

Funny thing: SEGA aided Microsoft in joining the video game market as well in 1998, and after SEGA dropped out in 2001, Microsoft was close to buying SEGA but it didn’t go through. You can still see SEGA’s influence in the original Xbox’s button layouts of the gamepad.

I also had the turbo Graphics 16 I had bunks which you just showed I had this karate game where you had to rescue Marilyn Monroe at least it look like her I had this game where you turn into a wolf and if you get hit too many times you turn it back into a human I had this baseball game it was like a side scrolling you use your baseballs or your bat to hit the enemies

Nice one!

And soon Nintendo and Sony may create a new rival

The crash on the thumbnail: WoAh!

Sega + Nintendo vs Sony???

New video! Nice

Sony & Nintendo in 1990: Let's Make a CD Add on for the SNES Nintendo in 1991: I'm going with Philips now. Have fun making your OWN Console. Try stopping me then. Philips: Let's make a CD-i. Nintendo: Sure 2 years later Philips: Still making these Mario and Zelda games? Nintendo: Yes. They'll be on sale when it's finished. Sony in 1994: PlayStation! Rise from the sky to the stores!!! SEGA 1994: Sega Saturn! rise to the stores my man. Nintendo in 1996: Nintendo 64 Sha'll rise! Sometime later in the mid 90s: SEGA And SONY partnered up Again: *forgotten*

Rip Brendan O'Brie AKA the original Crash Baniccot

there are some rumours suggest that nintendo rejected their partnership with Sony for reasons , one of them is that , president of nintendo of japan met with some one of those who work at Sony's probably some one who is a very highly regarded person at the company , and as they talk , that guy was bold enough to claim many things that nintendo did not like including that Sony will take control of developing nintendo franchises like mario , zelda , and metroid and many more , which give nintendo a bit of a knowledge over Sony's personality , which has to do with Sony having a massive ego of thinking they own every thing of what ever they are working at , like working on game hard ware or what ever that could be related to any deal they make like nintendo franchises that could have games released on that add on that nintendo rejected from Sony, as for sega , it could be also for similar reasons , but possibly also that Sony was taking advantage of then to know secrets of what ever hard ware they were producing , what ever is arcades or game console , but these are just some informations that i heard about , you might need to do research to know about it better

6:50 After you Said That i got a there’s no place like chrome ad and An Naval Credit Union ad ( car wash one.).

Nintendo did Sony dirty lol

Im just here so I can say i was here before you hit 100k

i think the story of schism between Sega of Japan and Sega of America is worth as a video topic, maybe someday?

This is the ultimate never interrupt your enemy when there making a mistake

Damn that's interesting, i never heard this story until now

At the end himself says that im stupid

Nintendo’s decisions around this time were just Nintendo being Nintendo. Sega on the other hand really shot themselves in the foot, as SOJ’s business decisions became increasingly unhinged to the point they were outright suicidal. The amount of jealousy and spite they felt towards SOA was massive to the point of ludicrous unprofessionalism, simply because they couldn’t think of the bigger picture and *only* cared about being more popular in their home country. SOA was making all the smart decisions that made Sega what it was, until SOJ actively started doing the exact opposite of everything SOA proposed. It’s a wild ride of a rabbit hole to read into, highly recommend.

Nintendo and Sony should’ve cooperated!

Can you make a video about sega and microsoft relationship, and how that helped for the invention if the xbox

What do you use for the 3d room for your videos?

0:28 Wasn't there also the PC Engine/Turbo Grafx-16?

imagine if playstation actually didn't exist

Nintendo's biggest problem was how they treated their software partners (a problem they didn't fully correct until the Wii). Sony offered them all much more favorable publishing terms, particularly not limiting the amounts of games they could release and charging them much lower publishing fees (even waiving them for smaller companies), on top of providing them with easier hardware to work with, good development kits, and, of course, the large capacity of CD-ROM. Unsurprisingly, they all mostly ditched Nintendo during the 5th generation. Also, Sony attracted a number of new companies into making console games. Probably the single biggest reason the PS1 and PS2 absolutely dominated, they had LOTS of developers making lots of games for them. Nintendo managed to survive only because their first party titles make them vast amounts of money, and they make a point of never selling their hardware at a loss (even when this means unnecessarily hindering their machines' capabilities). Sony might not have driven Nintendo out of the console business, but at least Nintendo learned their lesson.

And after this we never saw a massive tech company make an attempt to aggressively enter the gaming sphere again…

Can you remember me if you hit 1M?

actually did sega have any secondary mascots? Like nintendo has link But what does sega have ik nights came later but still what about before then alex kidd is their og mascot yeah sure but idk if that counts. closest thing one could consider may be the guy from altered beast but they have only like 3.5 games

This video is good

I don't think this is a "Hindsight is 20/20" deal, it was genuinely just a really scummy move from Nintendo to ditch Sony like that, and the outcome of pissing off a much larger corporation with more resources than you after giving them basically a crash course in how to beat you in the market was EXTREMELY predictable. Especially paired with Nintendo refusing to use discs with the N64, this is entirely stuff that was so easy to avoid that even people at the time were facepalming over Nintendo's decisions. The stupidest part is how they were concerned about Sony backstabbing them and honestly thought that doing the backstabbing first would make Sony throw their hands up and go "Well, guess we have to leave them alone now!"

This is what happens when you don’t go Kutaragi’s way

Nice video i subscribed for more.

Imagine a world were Nintendo and Sony joined forces that would have been dangerous for the competing gaming companies. Super Mario Odyssey in 5k on PS5 now that would be amazing. I love this story of the biggest mistake in gaming history. Also Sony was dominating other forms of entertainment the risk wasn't that big for Nintendo or Sega because even If It somehow failed Sony would move on and Nintendo and Sega would have continued without Sony. I would love to hear Sony, Nintendo and Sega ceo's being asked this what If scenario If they did go 100 % on working together to see what they would say these days. Cool video. ^_^

3:21 why is she playing League on 3 monitors wtf 💀

Wait, what about the Philips CDI with Hotel Mario?

Your delivery is 1:1 with Paprika Gaming

Giggity

0:32 Coulda said Landstalker or something.

Yesss

As a dutch person I feel proud

Super Disc is cool!

Nintendo single handley crreated an enemy more successful than Sega

As grand as the PlayStation brand is, I don’t think a partnership would have been a great idea to begin with. People tend to overlook Nintendo’s side and gloss over to Sony’s side of the story, but the truth is, if the partnership did go through: Then Sony would be the sole company to take over profits made on the Play-Station with Nintendo making very little money on that unreleased platform in return, which yes, if a game like Super Mario or Zelda appeared on the Super CD format, that profit would be awarded to Sony and not Nintendo.

Ooooo sonic and mario

Not really relevant to the video, but Sony wasn't the only company Sega passed up on collaborating on a console with. Microsoft also approached Sega to co-develop a console while the Dreamcast was being designed. But Sega turned them down. Of course, Microsoft then went on to develop the Xbox. So, Sega contributed to not one, but two new competitors entering the home console market.

I mean in a way if Sony never got betrayed we wouldn't have Xbox and of course then we wouldn't have had halo 4:23 in a way they were right but their fear only caused it to happen faster also your channel is underated I love the good messages at the end

What if in an alternate timeline, Sony never entered the gaming industry? Had Ken Kutaragi instead decided it was a waste of time? How'd history have played out?

They should make an anime about this

Lol

0:06 I'm kinda the same way but uts more of a case to case basis 0:34 Sega did actually have their own link 6:24 what is that program you uses 6:57 I mean it makes sense if Nintendo is going to partner with your rival why not partner with theirs 7:31 pretty much 9:45 see I was right also I've watched all your videos

If Nintendo and Sony did get along together, then the Philips CD-i wouldn't exist and therefore RU-vid Poops would have never been created at all.

YESSSIRRR

this is similar to ferrari v ford story

Can you make pokemon videos?

I can't help but notice how the start of the URL is "woMEn"

Let's see if Sony could work with Atari???

You sure that deal between Philips and Nintendo didn't go anywhere?

YOOOOO :D

Universal was the original owner of crash lol until they treated like shit

If they had made the deal with Nintendo we would have never gotten the PlayStation or Legendary games like final fantasy VII Persona and more

hi

Because Nintendo stop the SNES CD sony and then Sega said no for Sony’s idea they made PS.

Playstation won out also because slowly all the big name game companies left the Cartridge format, in favor for the CD format, which packed much more data, allowing for larger, richer environments, pre-rendered cut scenes, and of course, CD quality music.

I've been saying this for years. Everything you said has already been mentioned in a G4 video where Tony Hawk was the host. That video was back and around 2004. This is the main reason I specifically hate Nintendo.

As a longtime Sega gamer, I have a particular vendetta against Sony for their Playstation consoles and feel the Sega Saturn could have done a lot better if Sony hadn't interfered. If the rumor that the CEO of Sega of Japan said that Sony has no business in the video game market is true, then I'd have to side with him; Playstation consoles rely way too heavily on third-party support (Sega and Nintendo have the decency to make their own games) and their button scheme is different from every other major console on the market.

Not to toot my own horn but I had both systems so I didn't have to choose I had Sega and Super Nintendo so I had Sonic and Mario

Alternate timeline:Nintendo and Sony team up and they are unbeatable!!! Microsoft releases the Xbox it flips. Nintendo and Sony buyout many many many 3rd party companies and it makes a monopoly.

Sega japan really screwed themselves over

Hi

We ended up winning with the birth of the Sony PlayStation.

Your vids are quite good, but please ditch the cheesy stock video clips, they add nothing.

Sega accidentally helped Sony big time. Segas Virtua Fighter was the reason, why the PS1 was built as a 3D focused console.

nintendo really? , stop the ads pls

Zo

1:54 Pause: Hitler gaming.

Well it's all thanks to their mistakes we got playstation now :D.

there is no winning or losing. There is being profitable, even if you are in third place but are able to make money you will stay in business. Sega clearly were no longer profitable.