Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report.
From the second part of the report, what stood out was the shift in measurement metrics for video from reach to business outcomes.
I asked Greg jarboe, why he was shocked that brand advertising is driving RU-vid revenue and then why he was shocked about the shift in video advertising metrics.
Greg Jarboe started out as a director of corporate communications in the 90s when websites were called ‘new media’. He has worked with video marketing since the mid 2000s and has followed the development and uptake of video in online marketing and SEO.
IMHO is a coffee-break sized 15-minute video that asks experts their opinion about current industry topics.
Read the full article here:
10 окт 2024
