$63,900 before markups. Quick math: $6,400 down (10%) + tax and interest (7.64) 60 Months Payment: $1260 @12.5% of take home pay you should be earning $157,500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck). National average wage (US Census): $63795. Percentage making $150k annually: approx. 8.3% 5 Year price increase Toyota Tacoma TRD Pro: 2019 MSRP: $42,960 2024 MSRP: $63,900 49% increase Wage growth 2019-2024: 1.7% (Source: US Treasury) These price increases far outpace inflation and wage growth. Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.
I paid 41k in 2019 for my 19 trd pro new off the lot. Not 42. And your median income is WAY too high. The average median income in the US is NOWHERE CLOSE to 60 grand.
@herpderp1662 Semantics Buddy. I was being generous. Here's your Google Result: "According to the U.S. Census Bureau, the national median household income in 2022 was $74,580, which is a 2.3% decrease from 2021's estimate of $76,330. This figure is adjusted for 2022 CPI-U-RS dollars and is not seasonally adjusted. The Census Bureau collects household data in March"
They want you to trade in your paid off 3rd gen tacoma for a 20k discount then this trd pro becomes a 47k truck and they can resale your used 3rd gen for 35k. 🎉
Enter all the: “Get your money up” and “don’t be mad cause you’re broke” comments 😂😂 $67k is wild bro for a midsize!! I can afford it but I just don’t want the payment. I have completely given up on buying anything new for myself. I’m driving my 2013 Chevy Malibu til the wheels fall off that thing.
@@mustang9549this is the mentality people should have. Sure one can afford something, but that doesnt mean one should just pay what manufacturers are demanding for new vehicles these days. Pricing is insane, I dont care how rich you are, if you disagree then you’re equally insane…
I thought to myself...fake vents, fake carbon fiber, small cab, and then you said the price 🤯 I literally turned off my ears once I heard that, then I remembered you are just the messenger. Still love the videos, Joe.
I talked with my dealer here in Portland, and the markup is 14999, truck is now 82k, this is Oregon, so no sales tax at least, but still, that’s insane. They were thinking of making markup even more, 20k. Then I said I wanted 40k on my trd off road with the premium package and they complained about paying over priced on our truck, well how about me lol 😂
67k is just insanity. I think 45k max is where this truck should be and even that's high. They can keep these trucks I'll never pay that much for a 4 cylinder pickup truck.
@@RaitisRides just priced a Nissan pro 4x 2024 V6 4WD in my area 45k, Titan pro 4x 2024 V8 4WD 4D Crew Cab 58k. This little 4 cylinder Tacoma still 9k higher than a V8 Titan.
Toyota has lost their mind. There’s no way in hell I would pay that kind of money for a midsize truck. I go get me a full-size mid range truck if I was going to spend that ridiculous.
You should check out the competition way more bang for your buck. The money you save can buy you an extended warranty out to 175k miles. Is the new turbo taco with an unproven engine not going to have major repairs out to 175k? Doubt it. People made fun of Ford's for being unreliable because they went to a turbo engine. Guess what Toyota did?
@@marklihsu The problem with the price (for me) is that is very close to the full size segment and for that price I'd rather go for a full size. But what you said is correct, something from a different brand or even something from previous years would be a better option.
The Markup they want to charge on the trd pro in the years trd pro color is 15k and they were thinking about doing a 20k markup. It’s absolutely insane paying 82k for a mid size pickup truck. The turbo will go out after 100k miles 😅
Joe, great skill demonstrated while driving at high speed. You were able to maintain a consistent flow of conversation. Most people would not be able to put together one sentence during that drive.
Please start saying it is NOT worth it. 67k?? Nissan Frontier Pro 4x looking real good these days. You can find them less than 10k miles for almost half the price.
thanks Joe, the Tacoma is priced way to high you can buy a chevy colorado ZR2 for 48k or a GMC canynon AT 4 for 50k-so why would I ever buy a Tacoma trail hunter for 64k or a Tacoma for 66K the numbers just do not add up brother
@@krisfair9230 LOL, you buying a 2024 Taco are ya? good luck with that-Ill keep my japanese made 2023 4runner and will all watch the value go up very soon!!
@@Jojo-ni2cg I have a 2022 trd pro Tacoma 6spd manual. But yes I’m Definitely thinking about trading it in considering I can get 48-52k for it! Yes I said what I said! Completely biased statement. I’m sure both of those trucks are great.
It’s cool but $67k is another measure. That said, there are other midsize trucks that cost that much, like the GMC ATX4. I’ve seen that up close and it’s certainly cool. It’s be a tough choice if I were in the market for these trucks.
No one can deny this truck looks amazing and has great capabilities. It also has a legendary track record for being reliable and having good resale value. Just man that is some high prices but I can’t really speak since I won’t be buying one. Really we will know if it’s too much if Tacoma buyers buy it or not. I have a feeling they will and won’t hesitate picking this up. Other New Toyota and Lexus models with higher prices are selling hot even with higher prices than their predecessors
I could possibly justify the $63,800 base price if it had flawless Japanese assembly (assembled in Mexico). The margins on this truck must be off the hook for Toyota.
V6 to 4 banger moved production to Mexico then blame it on the epa . Then charge you more than a way more capable ranger raptor. Invite all these RU-vidrs who dare not say a bad thing about the taco to hype it up. They know what they're doing.
This is why I love your channel -- You had the Toyota Rep. SCARD (18:09) -- I think we should wait -- the engine is beyond new - a lot of power for a turbo 4cly
This is easily the best Toyota Tacoma, but man-o-man, the price is really steep! I love the seats and the four wheel disc brakes. It really looks like it’s a billy goat off-road.
They can sit and spin. Not going to lie I do like the the TRD off road version but I will wait til they are used til the second year model. My 2005 4Runner will be fine.
Come back to this comment a few months after the Trd pro Tacoma and trail hunter Tacoma have been out, I’m gonna predict that for the first month they’re out, dealers are going to try to mark them up and then they’re just gonna sit on the lot because no one’s gonna buy them first for markup and then for MSRP so dealerships are going to have sell them for lower than MSRP to get them to move off the lot. That’s my prediction.
The lists are lengthy for most dealers they’ll weed through them. I was quoted at $58,600 OTD today on a 2024 Wind Chill Pearl White Premium TRD Sport non hybrid. Wild 🤯
Is this the best midsize truck on the market to take to Baja? Probably not The Ranger Raptor is probably better purpose built for that Is this the best combination of off-roader and daily driver in the segment? Probably is, especially with 23 MPG fuel economy.
Cant help but chuckle at a 70k midsize truck. Might as well get a Tundra with the rebates or wait for 2025 since they are dropping priced on the Tundra. Toyota is going to lose A LOT of its customers to GM with these prices.
I’m out. What an insane price for a truck which can barely hold average adult size passengers. The hybrid battery pack raises the rear seat height reducing height room and reduces the rear leg room. What a joke.
You can get a standard range Rivian R1T cheaper than that. 69,900 - 3750 rebate (that can now be applied at purchase) and you’re looking at 66,150. Just let that sink in. I’d love to see a comparison video seeing that both are marketed as off road adventure trucks.
Hey man, Why did you move the seats 💺 all the way to the front!!?? We all wanted to see that “usable” space in the back… i guess Toyota told you NOT to showcase the real space of the back seats. Thats a Bummer!
67k? Ha! My 2022 4R TRD Pro was $55k brand new. I think Tacoma TRD Pro was like 50K in the same year… 18% price increase in 2 years, make sense 😂. How is this gonna compete with the Ranger Raptor at ~58K and the Colorado ZR2 Bison at 60K? I’m a die hard Toyota fan but I can’t justify this tbh. And not to forget, the Colorado ZR2 Bison is a much more capable truck at a lower price….Idk I think I’m gonna go with team Chevy this gen.
Outstanding review! 67k flies in the face that everything off-roading stands for, even for a top of the line trim, littered with things your average offroader/overlander didn’t ask for/need. Toyota is letting the namesake and status get to their head! You think if we did away with the JBL speaker that would drop it 2k??
I paid 41k for my voodoo blue 2019 tacoma in 2019 brand new, ordered it off the lot, paid MSRP. They want 67k for a new one? Thats a 50%, F I F T Y PERCENT Increase in price in 4 years. Thanks BIDEN VOTERS. This is 100% your fault, dont think we will forget.
My F350 Limited was 105k. These aren't daily drivers for 99% of people. These are luxury items. I do think 67k is a bit much for the truck itself but it's their pinnacle model in the Tacoma lineup. I'd buy this at 59k all day
People should know that is not just toyotas . Anything you buy whatever it is . Prices are so high now . Even food prices are so high . Nice truck love it
Yes, but the big 3 offer serious discounts to offset the ridiculous MSRP prices. Toyota's arrogance will bite them in the arse and they will be forced to do the same. Unless of course they are content with these overpriced Mexican built trucks sitting on car lots. That's the last point to be made, who wants a vehicle built in a third world country? You better hope it wasn't built on Tequila Tuesday or Thursday or any other day ending in day. I love the Mexican people but when you pay them pennies on the dollar what do you expect in return? Sorry Toyota big error in judgement on this new truck I'm sure 4Runner will be the same price but at least they are being built in the greatest manufacturing plant on earth.
What Joe Biden said this is the greatest economy ever people are living the life of luxury, $1200 car payment should be easy for the average American...LOL what a joke this country has become.
Joe Raiti, I absolutely love the Toyota Tacoma & what really makes me very very happy has got to be the fake corner vents & the fake hood scoop & like I've always said & I'm always going to keep on saying it, it kinda gives it style as to a pair of boring corner of the bumpers as well as a plain & boring hood. Who is going to give a dollar about having a smooth hood & corners of bumper? That wood just look rather bland just seeing one slab of sheet metal.
A decent review of this truck. I have owned Toyota trucks and cars going back to 1979. They are simply the best vehicles made year after year. It is extremely difficult to ignore the vastly superior VALUE a buyer gets when purchasing a Toyota. An anecdote if you'd like to read, is below. Long, but worth the read if you find vehicles and mechanics interesting: At the beginning of the video, you should explain that THIS truck and the Raptor are the "go-to" trucks in the UNITED STATES. The Toyota Hilux is still being manufactured and sold worldwide (EXCEPT in the USA because it achieves incredible FUEL EFFICIENCY, legendary DURABILITY, and CAPABILITY. The USA imposed significant TAXES to imported vehicles to SLOW Toyota from out-selling every manufacturer in the US). The Hilux is currently in the 8th generation of production (over 50 years) and is the best vehicle ever produced by ANY manufacturer. This Toyota TRD Pro doesn't even compete with the Hilux GRS, let alone the base model Hilux available nearly everywhere outside the USA. This TRD Pro is a great vehicle in the USA. It costs $66,000. The Hilux GRS costs $38,000, has a 2.8L turbo diesel engine, incredible off-road/ANY road capabilities, and a redesigned suspension that can easily endure a baja truck race route including JUMPS/LANDINGS without damaging the vehicle among many more features. The Hilux GRS WILL NEVER BE SOLD in the USA for two reasons. The second reason is PART of the first. The first reason is that the fuel efficiency is way too high for a vehicle in the USA as far as the Government, EPA, etc. are concerned. Much higher fuel efficiency means LESS FUEL SALES in the US (The manufacturers of ENGINES that will be sold in the US are FORCED to produce INEFFICIENT ENGINES, so the drivers have to purchase MORE FUEL). The second reason is that IF the 8th Gen Hilux was available in the US at its current price point, it would cause SALES LOSSES for every vehicle manufacturer in the US. Even CAR DRIVERS would buy one due to its incredible value and capabilities. The fuel efficiency ALONE would cause car drivers to purchase a Hilux.... Not to mention all of the other unbeatable attributes. Because the sales of this vehicle would be unbelievably high, that would mean MASSIVE LOSSES in FUEL SALES across the US and the Government will never let that happen. It's also why Toyota is not allowed to manufacture a FULL-SIZE turbo diesel truck for sale in the US (heavy-duty work trucks)... it would simply dominate the market. "I love what you do for me.... TOYOTA!" I used to be able to kick my heels together in the air like the dude in the commercial way back then, but I'm an old man now. I couldn't imagine NOT owning Toyota vehicles and having to settle for anything less. For what it's worth....
Wayyy too expensive to be this slow. Toyota better hope this lives up to their legendary reputation for reliability or else there’s zero reason to get this over the 10k cheaper Ranger Raptor
For a vehicle that cannot even keep up with the base Ranger, I have no idea how you can justify the price for a bunch of already outdated technology and fake vents.
I am a huge Tacoma fan but the Raptor Ranger is faster and dosent have a hybrid system to worry about and will sound much better. I revved a new Tacoma at the dealer and it sounded like a rice burner I’m actually disappointed with the 0-60 time for a truck with 465lbft of torque is only 6.9 seconds per Toyota where the raptor people are recording 5.3 and is also cheaper. Mind you these the bad ass fast off road Baja type trims so yes when spending this kinda money I want a truck that is going to rip!
Between the current terrible state of the economy and the govt forcing any variation of expensive electric vehicles on us, the middle class is being decimated. As nice as the styling is on this truck, it's a no go.
Not a chance in hell that the TRD Pro is worth more than $65,000. They have lost their freaking minds. The ZR2 Bison is the beast in this series and IMO it's not even close.
