It's Official, I'm NEVER EVER Buying Another Panerai... [2022] 

“…updated myself with explosive diarrhoea” 🤣🤣🤣🤣🤣 that’s comment of the day! You win the internet!

"Wow how do they expect luxury watch owners not to get pissed about this?", I'm thinking. Then I realize most people buying these watches won't even notice cause their buying a name and probably don't know much about watches. In the short run I doubt this will hurt them. In the long run though the bad mouth from this is going to build and its going to hurt their brand. Nevermind what counterfeiting is going to do which will probably be much worse. If you buy a closed case back watch I could care less if its decorated myself but to remove hacking? Why? How much money do they really save from that vs the expensive decorative machining? The brand really has lost its way.

Imo Panerai has some really cool watches but honestly theres no way I would buy one after all of these controversies and ridiculous bs.

I love my PAM 88 I purchased in 2008. Kind of sad to see the brand diminish a bit but the beauty of the watch is still there for me.

As an owner of one of the first generations of the PAM01312 this is so sad to hear. I loved it for the fact I could see the movement (my first luxury watch), and while it got talked shit on for being poorly decorated back then I liked the more industrial aesthetic of the brushing. I Jess this explains why they have been moving more and more to solid casebacks in their more recent releases. I like Panera I and love mine, I get it’s not everyone’s cup of tea but this sucks. Now if this was done bring down prices (I.E. bring the price of their entry level pieces closer to the $6000 USD mark which is where I think they should be; then I’d be all about it, but to purely just increase profits like this is a real shame.

Hello TT, I don’t own a Panerai but as far as I know, update means any change “good” or “bad”, while upgrade means any change to the better. It looks like P has done some cost cutting and has updated their particular watch. BTW, keep your videos coming, I really enjoy them. Thanks.

A friend of mine bought a Pan Lumi and wore it for a full year before admitting that it was a fake... Heres the odd part, I'm no Panerai expert, but his watch was sized accurate, had a sapphire crystal, a beautifully soft leather band, AND an ETA movement!?! It still cost him about US $550, but it looked and felt and ran like an 8k version. The only thing about it was that the movement was undecorated, but I had to look that up, and now Panerai are no longer decorating their movements either? So what is the actual difference here...? Besides the thousands of dollars...

thank god somebody finally addressed this, thank you. and btw I agree with you not selling your Panerai you have, like you said, that'll be the last GOOD Panerai you might ever see if this scam brand keeps going on like this that being said I still adore Luminor design so I'm buying homage shits from Ali

I guess Panerai understands that the people who spend literally thousands for a wristwatch aren't the brightest stars in the universe. It's all about name and the prestige factor for them at this point.

Wow that new Panerai finishing looks a lot like the finishing on an NH35 or powermatic 80.

Great video Have a 2005 PAM 210 And absolutely love it. Great finishing. Gorgeous watch. Imo, if you’re going to buy Panerai, the early 2000 models are where it’s at.

I do like the Panerai designs but on several occasions both in Harrods London and in the London Panerai Boutique , having tried on the watches the price point and lack of quality really hits home so I walked away and haven’t ever really listed after one since

Could it be that a counterfeit Panerai might be better than a real one some day? :-D

You are right with every word! I sold my PAM 372 a year ago and never regret it!

Panerai has many of the ingredients needed to be great - a cool/interesting history, a unique design language you can instantly spot across the room, name recognition etc. how do they keep finding ways to shoot themselves in the foot?

Oscar Wilde said: Imitation is the sincerest form of flattery that mediocrity can pay to greatness. But since no other watchmaking company tries to imitate Panerai design language, doesn't it prove that Panerai just isn't worth the price of admission? Food for thoughts.

I have a TAG F1 quartz and when I took the cashback off I was amazed by the fact that the inside of the caseback was milled out with finishing similar to the perlage on the Rolex. On a $1000 quartz!. Impressed but seemed a false choice when the lumed dial needed more lume.

I was recently on the fence of buying a Panerai but with all this nonsense going on I have really gotten turned off from the brand and not to mention the horrible bezel wiggling on the submersible see your terrific video I was in shock.

This makes me sad - sadness has befallen me. I have been updated to sad status. OH HEY KITTY PICTURE! Happy (late) birthday to Link 🥳

I just bought my first Panerai, PAM01270 and I love it. But yeah I understand the problems with Panerai. Still tough it's a beautiful watch with a rich history and I wanted it.

I don't know very much about Panerai, but t his is obviously not the move of a company that is doing well. My guess is they're against the wall financially and making a desperate play to cut short term costs in order to meet short term obligations, and they're doing it at the expense of their long term reputation. This is the sort of thing you see in the final days of a failing business. They're not thinking about next year, they're thinking about next week.

Update does not have to be an upgrade every time. Technically they did an update but in a wrong direction 🤣, so downgrade. I will not buy panerai watch, definitely. Good episode TTT!

This seems to be a Richemont “pulling the strings” issue, not just with Panerai, but IWC as well. I was in the market for a Mark XVIII and saw that the finishing was reduced to a blasted finish not only on the movement but the clasp as well, where it used to be perlage…very similar to what Panerai is doing. To add insult to injury, they just raised the price by hundreds. No thanks!!

Love my PAM574, but this is an eye opener about the direction and state of the brand/house.

I just bought one after thinking for years about it. I absolutely love it....time will tell if I made a mistake. I can't hack it, but now that I began to play with the straps, I love it even more.

I never understood the prices of Panerais. Still don't. NEVER EVER will...

The one Panerai I was interested in was the Panerai Luminor chronograph with the Zenith El primero movement from the early 2000s which doesn't hack only the new chronomaster El primero movement hacks which doesn't bother me on a chronograph but on a 3 hander I would like hacking mainly because I gotten used to it. I prefer solid case backs

I am a habitual impulse buyer and last year on a lunch break from New York Comic-Con, I almost burned my Rolex fund on a white dial Panerai Luminor Submersible 42mm at retail price. I am very glad I did not pull the trigger. The display model had the bezel wobble and rattle on the z-axis and when I pointed it out to the salesperson, she denied there was any issue. There was an audible click of the bezel hitting the case when I tapped it. It is still a beautiful watch but that experience soured me on the brand.

I've been contemplating adding a Panerai for some time. This has certainly given me food for thought. Thanks for the great video.

What do you think about the 2019 bronzo 968? Are there lots of counterfeit or other problems with them? Did you have a review of this watch?

I was dreaming of a Submersible fromthe time I put on a 00305 ages ago. Get out of school and scrape my coins together, BOOM, decontented product. I think I have to scratch my itch with the Speedmaster 57 with the sandwich dial instead. After reading that article (it popped up as a suggestion), I've been questioning if the way to go for me wouldn't be a Radiomir base logo to play with some straps and call it a day. At least at that pricepoint there are some competitors that don't offer display backs. Bell & Ross comes to mind. This video was therapeutic for me coping with the disappointment of what was for a time my dream watch.

Modern Panerai has always been a fashion watch, backed by savvy marketing.

I heard about the cost cutting measures. The entry level Luminor model - starting at £4600, £400 extra if you want a small seconds - does not have a sandwich dial, no domed sapphire crystal, of course no exhibition case back, and is 100m water resistant instead of 300m. The vintage Unitas/ETA movement was even COSC certified. They should do it like Rolex and really save on the box etc and put all the money into the watch.

Grat examples Jory. Lol. I'm glad to see that my SKX has the same stats as that $8000.00 Panerai. Lol

I just watched your video and I really enjoyed it! Your video was well-made, informative, and entertaining. I especially liked the way you explained the topic in a clear and concise way. I also appreciate the way you included relevant details in your video. Overall, I thought your video was excellent! I would definitely recommend it to others who are interested in learning more about the topic. Thanks for creating such a great video! Sincerely. PS: I outsourced this feedback to AI

This is very disappointing by them. Good on you for pointing these things out.

I never bought a Panerai 😅 But watching this video, it really looks like they're just being driven down the ground...it's sad to see.

I feel the same way about my PAM210 - last of the “good” pre in-house Pamerai’s

Just got myself BLK Panerai Luminor BiTempo last month with see through movement and in love with it. I didn't know about these evolution movement, I just don't like buying close-up case.

I have a Pam 560 from 2014 with the display back, in house movement and sandwich dial and I love it, but it l agree the new ones are a bit disappointing compared to their competitors.

previous model PAM seems to be better than the newer updated model. But if you own the previous model, then you are safe.

Happy Birthday Link. Chuff chuff

.....I'm sure somewhere in the Orient, there's a warehouse full of old, unused 7S26's. Perhaps the folks at Panerai could tap into this for more, "updates". Also, I never thought I'd never hear, "explosive diarrhea" discussed in a watch review. Much thanks for working that in!

I’d be interested to hear what you consider at be good PAMs. Thanks

How to spot a PAM fake….it will hack and have a better decorated movement. The guys at Panarai are genius - it’s the ultimate double bluff!!!

These guys have really lost the plot . Some of the stuff they have been up to is just plain bizarre. The same guys who thought it would be a great idea to bring a new take on the dive watch give it 30 meter water resist and charge 7k . The cost cutting that’s happening is mind blowing .. How can you trust them. ? he company have been on the slide for many years but it seems they are hell bent on digging their own grave .

Panerai is the only brand where I don't fault someone for owning a clone. As T3 stated, Panerai has even posted pirated watches instead of their own product. I'll happily buy one of any number of companies using similar designs, often with better quality movements (that hack!).

If I want a thick and non refined watch I buy a Casio/G Shock. With the money I save I can pay plenty of stuff. Call me crazy...

Next quarter headline.. Fake Panerai’s are now authentic Panerai’s

I don’t lust after Rolexes but their watches work and they continuously improve their products

most people would be genuinely shocked at how little Paneristi care about this. As someone that owns 2, it doesn't bug me much but the models I own hack and I'm not interested in any of the new offerings

What Panerai becoming an Invicta? Bead blasted flame fusioned NH35 version For 6 value pays and a puppy on the dial. Suddenly Richard Mille doesn't seem that bad.

Panerai - profit interests over watch community interests. Especially by putting less effort in their production processes. In the long run I want a METAS Omega!

I don't know if AP changed their movements, but I remember handling one that didn't hack about 5 years ago... I agree that the finishing is a downgrade but there's no function attached to that. The hacking doesn't really bother me but I guess there's no excuse for that other than cost-cutting. Continuously moving seconds does make it easier to change the time on the fly without having to reset the second hand... but I'm reaching there.

At this point a non hacking movement is probably harder for the replica manufacturers to source than a hacking one. Maybe they are trying to do something about the fakes?

Happy Birthday Link!🎉🙈🙉🙊😺

I watched a video yesterday where the CEO was interviewed and suggested the next watches may have a Rolex movement.

Thanks for the heads up, I was interested in one as a daily. Didn't realize they had "ETA" movements. Also, why do you use that siren in the background? Each time I thought my car alarm was going off lol

A variation on Louis Rossman's, "you will own nothing and like it" except Panerai says, "you will accept less and like it". Wait, Apple and Tesla already does that. Doh!

Somewhere in the deep dark woods a third-class drunken blacksmith fires up his forge , beats the shit out of some old horseshoes and voila … there is a new Panarai movement.

The Perezscope stuff is brilliantly researched but has anyone asked why he has such an agenda against one brand? I purchased a Panerai timeline print off him a while back and since then he has made a number of claims about Panerai. If you look at his older articles, he has written one about his own Panerai, a PAM127 and he loves that watch (so do I). Have you seen the movement in that watch? Its a modified ETA movement adjusted to look like an old Rolex movement and Jose hailed this. What has changed his opinion since then? Is it possible that there is an access issue with Richemont and that Jose no longer has access to the brand which has P'd him off? I have to be honest, it has P'd me off that he has taken my money for a timeline and is now saying that Panerai were basically just Rolex watches, completely changing the story of the timeline that he has made money producing. He has written articles on panerai using Valfleurier movements and at the very bottom of an article, he mentioned that IWC and Cartier also use these base calibres. Why so much focus on one brand when it's clearly a Richemont cost cutting and parts supply thing. I purchased a Luminor in 2018 for 500usd more expensive than breitling charge for a plastic, quartz watch. Why is there no Perezcope focus on Breitlings blatant rip off? How about Cartier, why are there no questions of a Quartz tank that requiring daylight to charge its battery despite costing thousands? Panerai have not covered themselves in glory and I am not a fan of modern Panerai pricing for what they are but there is an agenda here that I bet will come out soon. In the meantime, I will admire my now questionable timeline!

Legit question. What's an actually good Panerai homage that's high quality? Thanks.

Do watches that hack really hack by pressing a lever against the balance wheel? Is that standard practice? It feels like there should be better ways to do that than putting pressure on one of the most delicate pieces of the watch.

Yeah, I bought a GS White Birch Spring drive... in the EvOlUtIoN 9 series. Maybe the evolution means something different in Italian...

I've never been a Panerai fan. First wear what you want. If you like Invicta, Micheal Koles, or Richard Milles, wear them. Who cares what other people think. For me, Panerai are so ugly and they all look the same. The shape of their case is too large and ugly. Numbers are too big. They have zero class to them. Like Omega, Rolex, Tudor, Seiko, Longines sport watches will look good while wearing a button down shirt. I dont see it with Panerai. Now apparently their quality sucks and they also posting counterfeit of their own watches on their social media. They are clearly badly run. They lied about in house movements. No hacking for multi thousand dollar watch. If you like Panerai, more power to you though.

Give them time and they may even evolve into a Seiko 5.

Happy Birthday Link the kittah!

So if someone would like to explore Panerai in their prime time, what models would you or anyone recommend?

The compagny is in search of high margin. Of course they are interested only by money and not watch making. But it is the same for swatch group, a lot of people buy this kind of watch to show their social status, they are not watch enthusiast and don't even know how mechanical watch works. If you really love the mechanical watch a good Seiko or even better an Orient already fill the gap. Ok if people with money and real watch fan buy a premium watch because they love the watch and not to show off or to make a speculative invest, I respect that.

Hi Jory, I enjoyed your video but have a quick comment about hacking: some very well respected watch brands use non-hacking movements, for example, I own a Jaeger-LeCoultre Reverso duo face that runs crazy accurately but the movement does not hack, some of the Patek Phillipe movements as well as P.F. Journe have watch movements that do not hack. The explanation these watch brands give is that hacking actually is not good for a movement and that hacking the movement in itself introduces a rate variation in the movement. Just FYI, but agree with you about all the other mashugana stuff going on with Paneri!

My PAM111 is a fake that was made by a friend. It has a Seagull 3600 movement and over the last several days is a +/- 0 seconds a day. How can you find fault in that?

Great video as always! Yeah, I'd love to buy a Panerai for the amazing iconic design, but I just can't pay drastically more than my Omega SMP300 for a watch with questionable movements, only 100m WR on many dive designs, counterfeiting issues, etc, etc...come on Panerai...give me a 300m WR diver with an honest movement for no more than $5500 and I'm there all day every day. But come on, you just don't have anywhere near the brand equity to cut corners and then price yourselves above Omega, Breitling, etc...

UPDATE as in bringing something up to date, which should mean going from older to newer functionality. Presumably better since it's newer.

Great video, thank you. Knew nothing about this. Only knew of removing sandwich dials from lower priced models. That alone turned me off. This? UGH!

As soon as perez is mentioned, you know he is spitting the absolute truth.

Hi 😊. On very high end watches (which is not the case here of course), hacking seconds is not a must have. In fact many calibers from holy trinity don't hack. Of course in the context of Panerai this is not relevant and should not be considered an upgrade because it doesn't come with a full in house mouvement and incredible decoration. But just to put this point in perspective...

I have to disagree on the decoration. With Panerai i want an undecorated movement, i want the raw feeling of a military timepiece. But it should also go into the pricing..

Well cutting costs means updating to sourcing out a third party ebauche

To be fair, the 5711 is also a non-hacking movement. But it is supremely decorated. Panerai/Richemont are just being silly now.

So they updated to the 7s26?

Agreed, I'm a big fan of Panerai but the leadership is just horrible. Seeing their releases makes me think they really don't know their clients or they are searching for new client base in the wrong places... And that's even besides the point of the movement crap. In some way it makes me happy that I own a classic titanium 177 because I can see old Pams going up in value, while all the new stuff stands still or goes way down.

Panerai went from a military watch to a fashion brand. I wanted a Panerai for years., A pam00001. Hard to find., Then a pam00721 since they were more accessible. In the end I bought a Zlatoust. Basically a" Russian Panerai." Still built the same way since the 40s.. In the same factory.. Far cooler. When it comes to haute horology and Panerai they can suck it. I'll keep the oddball nobody knows..And far cheaper..

Been avoiding them for a couple of years after owning 2 of them and then finding out nothing that the claim was true.

Similar to the Pam 318 scandal. I've been done with Panerai for years. Such a shame, I really liked them when I first started collecting.

My son also turned 6 on April fool this year :)

A non-hacking movement would be a total deal breaker for me. Not just in an expensive watch, but any watch. wTF Panerai

I was considering buying a new Panerai, because I like the design and now I am in doubt.

Owned a 111 a 000 and a carbotech. Traded them all for a SS Sub and a two tone DJ. Panerais only watch worth buying is the bronzo

Can't wait for the Panerai myota upgrade.

Upgrade is to make better but update can easily be confused as an upgrade but in truth, update is to update to the here and now policy/procedure or this is whats happening now. Example would be a news channel "update" a hurricane news story from a category level 4 to a 3. The hurricane has been downgraded to a level 3 but the news "update" is to tell you about the downgrade. Manufacturing uses this as a play on words. They make you think you're getting and upgrade but really only getting an update to their procedures.

Always considered the brand more smoke and mirrors than substance, now I know that's one to perma ban from owning.

Because this is a business, and the object of a business is to make as much $$ as possible. I have the same PAN you have and quality goes down, that's common. Watches in general are so grossly over priced partly because of peeps like us..who make a Rolex worth 50k which is insane. Watches should sell only for retail and a margin in line with their production cost.

Jory, Thanks for "Keeping It real" ... Something Unknown by Panerai. Given that perception - "no mas".

definitely they are ...wayyyyy to expensive .... I love them (and I own one ) but the right price for the steel models should be between 4000-6000 usd

I like you an a fan of the older models and certainly wouldn’t buy the new releases. I was lucky and got in in the older 9010 movements in mine, so all this adjustment doesn’t bother me.

Honestly, luxury watches have a certain pricing based on brand equity rather than cost of parts and material. When your brand name keeps being dragged through the mud, I doubt many will Line up to pay thousands for your product.

Well... Windows 7 to Windows 8.1 was technically also an UPdate 💪😅🤣

I should contact Panerai... Maybe they can hire me and my box of 10 super replica fake pams, comprehending but not limiting too: bronze 382, a nice 243 submersible (with clone 7750 based movement inside exactly line the OP III gen one), the engraved radiomir 672, the infamous "Brooklyn bridge" 318 (with an engraved 6497 which is better than the original one), a 7753 based 188, a nice 7750 based Radiomir 288 (which now is kind of a "grail" in itself in the replica world) and so on :D PS: fakers have no issue whatsoever to apply proper movement finishing to their movements, contrary to the 20 times more expensive gens... And no, I've absolutely no regret. If they were still in the hands of the original family from Florence, then maybe yes. But can't have less interest in feeding Richmond greediness.

As a certified watchmaker I don’t get why people telling having a hacking system is more premium than a non hacking system. I know a lot of reasons why I wouldn’t want a hacking system and following your arguments a Patek would be considered as a not premium brand? I don’t think so….

I'm having a hard time calibrating my Give-A-Shit meter to register people who'll spend $8,000 on a watch without checking the specs to see whether it hacks. Is it just me?