This video, produced in collaboration with the World Bank Institute, uses animation as an innovative learning medium designed to present in an engaging format key communication concepts and principles.
This video is very knowledgeable and I especially like it when you explain everything so nicely. This video explains very well about media effects.... Thank you very much sir for this kind of awesome video...
the misunderstandings on social media has caused a great deal of harm to many people. an idea of an individual can be taken as the main view of the world which is very wrong.
This video is very helpful. I just know that agenda-setting or gatekeeping is choosing which information, and framing is choosing how to tell information to us.
Media effects are typically defined as social or psychological responses occurring in people. Media effects are of six types. These six differ in terms of the part of the person affected or the character of the experience of the effect within an individual. These six are cognition, belief, attitude, affect, physiology, and behavior. All individual-level media effects studies examine how the media exert an influence on one or more of these six types. The processes and products of media influence that act directly on targets (individuals and macro units of society and institutions) as well as indirectly on targets through other units. These effects can be intentional or nonintentional on the part of both the media senders as well as the target receivers. • Individual-level effect: Effect on an individual person • Macro-level effect: Effect on an aggregate, such as the public, institutions, society, or the media industries themselves
I agree when the video showed how people can't distinguish what is reality and fiction. Plus, it is true that media do change our attitudes and behaviors which can lead to a big change. Lastly , it is very important to be able to criticize on what media shows us.
Hi, I found this video very inspiring and was wondering if I can use this video for a not-for-profit cultural exchange program to introduce social media? Thank you!
How many aspects of Media Effects were talked in this animation? Priming ---> Agenda-setting (Which one to tell) ---> Framing (How to tell) ---> Cultivation (blurs the line between reality & fiction) (Ads ...) -----> and so forth ???
Yes, this is media so it would definitely have a message. Although, I wouldn't say the message here was subliminal. It was more straightforward and anyone who thinks there's more going on in this video than explaining how media could affect your perception is probably just seeing something that's not there.
It frames your understanding of media by limiting it within the way that American empirical studies sees media, while keeping European scholars' views, such as the Frankfurt School out of sight.
I would like to have acces to the script, too. I teach English to secondary school students in Portugal and we will be dealing with the media soon. I would like to sow your fil and do some activities on it. The script would e very useful. Thanks a lot!
Professor Daniel Boorstin, Librarian of Congress from 1975 to 1987, once stated: "Americans live in a world of pseudofacts, which is created for them by their own media. This media is owned & managed by the nose people, when you know what I mean." Book Reference: The World Conquerors by Louise Marshalko.
