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Rankings Dropped After a Website Redesign? 

Lockedown SEO
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Today's viewer question concerns rankings dropping after a theme change on a website (a website redesign). Jason asks, "When it comes to changing a theme on a WordPress site, have you found a major dip in search engine traffic? If so, how fast can you recover?"
Many people worry about changing a website design, or what could happen if they switch up a theme. There is always some risk in changing designs, as Google will reevaluate how users interact with the website.
We look at some ways you can troubleshoot a rankings dip after a website change, and give you a list of what to look for when planning a redesign and re-launch for your website. The goal is to improve your SEO rankings in Google, and not lose any search traffic.
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3 дек 2022

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Комментарии : 13   
@MattReportPodcast
@MattReportPodcast Год назад
Thanks for the info 🙏
@LockedownSEO
@LockedownSEO Год назад
Thanks for the love, Matt 😊
@jeremiahhill6589
@jeremiahhill6589 2 месяца назад
Hey I own a small junk removal business. We were consistently #2 on the map pack for our entire city. We recently redid our website because it was old & our phone stopped ringing completely. We were bumped from the map pack & sales have been minimal. I understand what I need to do the get my ranking back, but why did it drop in the first place? We used the same domain & just renovated it
@LockedownSEO
@LockedownSEO 2 месяца назад
The map pack and your site might be unrelated. The Map is mostly proximity based, it's a directions tool. If you are a single location and don't have a physical office location on the map, it's going to be tougher if you care going against people with a location, especially if it is nearer the city or cities you are targeting. I have heard that if you request video verification with a Google rep this can help (I haven't confirmed this through experience yet). You'd have to find the "contact Google support" link on a Google Help page and request verification. If you search on RU-vid there are a few videos on how to do this. Aside from that, be sure to fill out your Google My Business profile completely and then have photos of your truck with your logo on it in photos, have photos of your team wearing work shirts with the logo on it. Show that you are real by having a Yelp, all the social media profiles and link them in your GMB listing, and build citation links. Any sites like Expertise or ThreeBest Rated where you can get listed for best junk removal in your metro area will help too. These can help. The reason why anything drops in Google these days is they are using machine learning to switch up rankings and businesses without a actual location are going to be at a disadvantage. If you kept all the same pages on your site that you had before and didn't switch the URLs of the individual pages, that would not have been the issue.
@amirabouzianeerrahmani8614
@amirabouzianeerrahmani8614 10 месяцев назад
Thanks for your valubale information, well for me we will change our home page design after 2 weeks, and I'm afraid from losing my ranking, is copy and paste the same content in the new home page will solve this issue?😊😊
@LockedownSEO
@LockedownSEO 10 месяцев назад
It can help solve the issue IF you drastically reduced the amount of text content on the home page. 2 weeks is probably a short amount of time to make changes though. Googlebot has been crawling very slow for the last year and a half. It might take time for them to properly evaluate the user behavior on the redesigned home page.
@amirabouzianeerrahmani8614
@amirabouzianeerrahmani8614 10 месяцев назад
@@LockedownSEO yes I notice that when doing link building it takes time for Googlebot to notice that, also do you find its good idea to make redirection for some pages exp :redirect my old page to my new page and like that will not lose my ranking by changing directly my old design content and structure and thanks a lot for your quick responses ❤️❤️
@LockedownSEO
@LockedownSEO 10 месяцев назад
@@amirabouzianeerrahmani8614 If you replaced an old page with a new page, yes, you should 301 redirect that old page to the new one. Google will still need to evaluate the new page so it might take time to adjust, when it stabilizes in it's final general position.
@amirabouzianeerrahmani8614
@amirabouzianeerrahmani8614 10 месяцев назад
@@LockedownSEO Thank you for your valubale information I appreciate that so much ❤️❤️❤️
@Empire_bikes
@Empire_bikes Год назад
Hi could you help my item got deleted on my website I reput it back now very low google ranking what can I to do get it back before
@LockedownSEO
@LockedownSEO 11 месяцев назад
We will need more information to make a recommendation. Send me an email at john [at] lockedownseo [dot] com and I will do my best to help you out. Send details of what page it was, what changed, and where you were ranking before, and where you are ranking now.
@ralphphillips6422
@ralphphillips6422 7 месяцев назад
What are the consequences if I change my website and the person hosting it.
@LockedownSEO
@LockedownSEO 7 месяцев назад
If you change your domain, that's a brand new site. If you redesign your existing website with the same domain name, then Google will re-evaluate it--both the content and how users react to it. If you change your hosting, it can have some effect, if you have had slow hosting and you move to fast hosting, that can help a little. Moving from fast hosting to poor hosting can hurt a little too.
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