Can we talk about website redesigns and SEO?
Many brands have redesigned their site only to find out that they’ve lost huge amounts of SEO visibility.
Less rankings, less traffic, less conversions.... disaster.
The reason why is because when your site changes - your code, your content, your URL structure - your rankings also change.
If a site changes a whole lot, all at once, such as with a redesign, then that’s a major event for SEO.
So… what can you do to make your website redesign a success from an SEO standpoint?
You need a 'Site Migration' plan.
A Site Migration has three phases:
1. Before Launch
2. Launch Day
3. After Launch
Here, we discuss each phase and why it's mission critical to SEO success.
#nonprofitmarketing #seo
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27 июл 2023
