Even though it is gem, whole lot of people not aware or doesn't understand that.. only few people like you and me.. we can make different if we come together...
@@pablorxz A world where everybody can use technology and have access to all the information they need without having to understand a thing about computers.
The value of this video is...i have no word for it. Back then, surely nobody there would have thought that all those meetings, hard work and tears would make such impact in the world of computing until today as MacOS and iOS.
Literally just read this in the book. So awesome to see the conversation about the release date of the computer in video after imaging it after reading. Steve is a legen!
This is sooo inspiring and awesome. Unbelievable that we can actually see Steve Jobs way of thinking and his process of setting business up, remarkable.
Dan'l Lewin at 6:26 was at Microsoft for 16 years spinning up the emerging businesses team - currently the CEO of the Computer History Museum in Mtn View CA
the good thing about him was his idea of helping education....that´s the real value ...that´s why he must be respected....education makes a better world
9:56 I remember first watching this video years ago and thinking "Who the heck does this woman think she is talking to Jobs this way!" but after watching the Fassbender movie it makes a lot more sense!
@@atoreJoanna Hoffman, head of marketing was her official title, But her unofficial title was " deal with Steve's bullshit." She's one of the very few people that would give a contrarian opinion to what Steve believes and he actually would take it under advisement.
You know I really don't understand the people who talk down upon Steve yeah he might not of been the nicest boss, but imagine technology if he didn't push the boundaries and push those around them forward. Crazy to think what Computing would be like today if not for him. The 80's where a crucial time for computers and we can't deny Steve played a huge part in revolutionizing the way they are and of course with the help of his team! That's something That the modern apple needs. To be what they stood for when Steve Came back to apple in the 90's Now it's over saturated products with lackluster features and a price tag that certainly doesn't fit the product.
How to change the world you don’t till it becomes riding the chrome in Valhalla lol 😂 mad max I really wish the world just got up and said fuck you ile be interested in building some awesome 😎
I love how he talks about slicing into the future and operating from the heart and truly caring and wanting to produce great stuff. Its so easy to approach business by trying to first make sure all the finances balance and then to deal with everything else and sometimes compromise on quality, materials, service, timeframes, etc. It is WAY harder to constantly listen to what the customer wants (or will want in the future) and figure out how to create and contribute to society while properly managing the business behind that, attracting and retaining great people, spending money wisely, etc. Some people can do one or several things right but not all. It takes a tremendous amount of drive, passion, guts, patience, ingenuity, teamwork to make it all happen and keep it happening. Jobs drove into the future on the leading edge of technology with a genuine desire to advance the world. The keeper of the vision
Computers in those days were so expensive. "Keeping the price affordable for students and professors.", at 3000 dollars, which would translate to be 7000 dollars today.
Before the apple 2,the only computers that existed were DECK-100 and altair computer,one’s cost was 250,000$ and the other one was just a 5000$box which either didn’t work or which you had to manually program yourself(no use case). Now i know the tuition is high in colleges and universities,but i don’t see anyone walking around with a DECK-100. So the price point even then was justified,because it gave users ability to operate the computer,a gui and other program which apple had put on it.now we may argue about how it was priced,but it was a million people using the product and only 10people who wanted to get paid for the pleasure of their company.but think about all r&d that went on to produce the great product we know today.
7:35 this price vs time vs quality debate is *the* most central question of every product. (It’s a developer mantra; you can have it fast, cheap or good but not all 3 at once) i like how they have surveys that says 3000 is the max price people will accept. One employee then tries to say quality is more important. But i love how Jobs shuts that shit down with ”the survey didn’t say people would pay extra for extra speed. They said $3000 or forget it” Everything can’t be equally important! But then again. This product failed bit time. The final price was much more, i think it was like 7000
Did they meet the GTM deadline and the price offering?? The Next Computer was launched in Oct 1988 at a price point of $6500... in case you wanted to know...
11:45 - Devilishly sneaky leadership tactics in play. Jobs says ”it doesn’t matter what I think”. Then goes on to diss suggestions of others, saying ”there are certain realities” and continues to state what he thinks - as if it was a fact and not a theory.
I remember seeing Apple PCs as a kid in this era, and thinking about how high tech it appeared. That’s when I got into PC repair and programming, becoming a child prodigy. Looking back on that technology as a Computer Engineer today, it seems so hokey now, but in a nostalgic way. Steve Jobs was a brilliant man though. When Bill Gates felt that his Windows computers were too good to donate to low-income inner city schools, sometime in the early to mid eighties, Steve Jobs donated to the schools instead (particularly around the time of Operation MOVE). This was a great idea of Steve Jobs, as it won him top contracts with local, city, state, and federal governments, forever making Apple a top rival of Microsoft. When Bill Gates tried to do it later on, it was too late, as Apple blew up really strong after donating to those schools in the mid eighties. Steve Jobs is gone, but not forgotten....
#1 steve jobs traveled back in time #2 someone traveled back in time, did something, because he wasn't raised by his biological family members #3 Went into his life because he was adopted, manipulated things. Got something out from it. #4 everything is merely coincidences
8:53 “I came here cause you're gonna get killed. Your computer is going to fail. You had a College and University advisory board telling you they need a powerful workstation for $2000 to $3000. You priced Next at 6500 and that doesn't include the optional $3000 hard drive. Which people will discover isn't optional because the optical disk is too weak to do anything. And the $2500 laser printer brings the total to $12000. And in the entire world you are the only one who cares that it is housed in a perfect cube. That perfect cube that does nothing is about to be the single biggest failure in the history of personal computing." From Aaron Sorkin’s Screenplay: Steve Jobs (2015)
It's ironic how this video is edited to cut the parts Jobs gets angry. Just watch "Steve Jobs: The Man in the Machine" documentary and will see the journalist sent to cover this reunion noticed Steve would get stressed at many times and act rude with the ones with different ideas. I'm still a Steve Jobs admirer anyway, but it really bugs me how heavily edited this video is.
Love his process and clarity of vision as displayed here. The problem with NeXT was the choice of market was flawed. He should have gone for a consumer product instead of a super niche computer for a very limited market.
Disagree. He needed that market to push what the Next system could be to the limit. If he went for the broad consumer right away it would dumb down the effort. Only after fleshing out such a powerful system can you begin to think about broadening the market.
17:17 Holy shit what a foresight. Me and a whole bunch of people that grew up on the internet was growing up in a way different way then the last generation.
This man is a legend. But the big thing to take from this, is that many people can dream and think and brainstorm and rationalize as well as Steve Jobs. At times I believe I can do the things that he can do. But what he had was a commitment to his vision. He didn't give up. He faced it with a positive and engaged attitude. That commitment didn't last hours. It didn't last days, or weeks. It lasted years and decades. That's what it takes. Holding true to what you believe for long periods of time. Not only will this produce great results, but it will attract outside people because of the fortitude it takes.
He picked the right people for NEXT. Look at the gal at 9:52 pushing back at him for his "reality distortion field." A very rare thing and the only time ever on video.
Can I know the exact source of this tape, like in what documentary and when did it get published? Because I intend to use this video in my presentation in the management course at school, so I want to cite the source exactly in my report. Many thanks!
15:25 - asshole move for a boss to say ”your time estimates are too pessimistic. Promise me that you will build a revolutionary product in 16 months” By painting realistic concerns as negative moaners you can create a yes-man culture cause no one dares say stop. used to work with sales people like that. Their projects always got delayed cause they refused to accept realistic time estimates. NEXT failed to meet most goals set in this meeting. Both price and time to market.
Tom Björnebark: Either pivot into a market where you don’t need as much capital - or simply go with a budget product. a high budget is not a requirement for success. Look at films and games: many high budget film lose tons of money. often low budget films earn a larger multiple of cash than high budget ones.
You are correct and incorrect. Software and computers are prone to change. The way you motivate smart people is to challange them. What would have been the option? Target to build something mediocre that would have kept budget but failed anyways in the end? The view Next as a failure would be to stretch it, a couple of billion users still use what they built.
BenRangel You dont attract those people by building a low budget product, most of these people built the original Macintosh. Many of them said that was impossible as well. They did ship the Next machine, most people would agree it was a great machine years ahead of its time. NextStep is today the core of macOS so no not a failure.
Tom Björnebark the failure was the project plan they decided on during this meeting. They missed 2/3 steps in the project trinity (price, time to market and quality) During the meeting they were focusing on delivering a product on time, at a certain price that would sell well. The goal wasn’t to build a machine that would have an important legacy, regardless of time to market or price. It’s easier to build an expensive machines delivered too late than an affordable one on time.
If you look closely, this video demonstrates his weaknesses and strengths. The team in this video is one that is going to fail and it will be Steve's fault. But he learned from the experience.
@@olemew Well, the company almost went bankrupt. They had to get out of the hardware business because no one could afford the NeXT computers and their development took too long. A couple entire books have been written about those times. It's interesting stuff. Lots of drama.
@@olemew Steve cared about perfect product and did not care about how costly the computer became. It resulted in Next making an outrageously overpriced computer and failing to sell. This time there was no one Jobs can blame other than himself. When he came back to Apple, he always made sure the product was affordable and was willing to compromise to make it cheaper.
Why did this video go from 21 minutes to 18? You seemed to remove a few scenes. If I recall they were Jobs getting a little frustrated. Not sure why you removed them.
