The Dark Music Industry of South Africa: Selling Souls for Fortune and Fame 

If you don't want to outlive your children , make sure they avoid the music and other entertainment industries etc like a plague. That is the devil' s domain and does not fail to come and collect souls after messing up an oath.

Literally just watched the video yesterday, and today I see the news that Zahara has passed away at the age of 36 due to alcoholism and liver damage… so sad, rip Zahara, and I hope someday this corrupt system is abolished, as soon as possible 🙏🏾

I’m an black first generation American and I’m unfamiliar with any of these songs or artists- but what amazes me is how similar the exploitation of these artists are the same as in the US… it’s always been that way here record labels are notorious for slave driving when it comes to artists. It looks like these labels are following the same playbook. I don’t understand why in today with all the information out there anyone would still decide to sign to a label. Learn music marketing, and build your fan base up on your own- it will always cost less

Thank you. We need more these platforms in south Africa

The editing here is amazing. Amazing content, creative. And also amazing content in terms of awareness

This shows just how messed up the industry is even our very own is just as messed up. It's sad to see how humbling they started back in the day and all of a sudden they have this demonic possession in their music videos (snakes, black birds and lizards etc.), it's really messed up for real.

The music industry is just like any other industry. Even jobs today act like record labels. The cashier at absa handles millions on a daily basis in deposits and withdraws only to get paid peanuts at the end of the month. You honestly just have to choose your battle and pick who you're comfortable exploiting you.

Glad you touched this topic, one thing that always makes me happy is Emtee’s comeback. Man’s been through it all. As a Ghanaian 🇬🇭 roll up was played everywhere back in high school. Trust me when I say this the music industry is shiesty af, it’s everywhere. As a young artist myself, it’s really easy to blow up these days. Let your song shoot through the algorithm through TikTok and Instagram reels and record labels will be chasing you like a horny dog, but remember, stay vigilant and independent through paid distribution, learn music law and everything music ✌🏾 GOOD LUCK TO ALL STRIVING ARTISTS. Great video bro 🔥

your edits are on another level💌💯

A+ in English class for you lol. This is definitely an eye opener . We know its shady but we never know the tricks they play, and boy they got many. Great job man . One time for the mind, giving sight to the blind.

Respect for the time and effort put in this video learnt alot fam 🇿🇲♥️🙏

So wonderful,so many young generation now,want so hard,to be musicians and become famous, they don't know the price.I just pray for them,i really cried,what they did to my Brenda fassie and Zahara😭😭😭

Dope video, this artist must learn to own they own masters and publishing, say no to 360 deal

My goodness! You have a career awaiting you in video editing.👌🏾👌🏾

television in SA is owned by a company named naspers which is basically national party. YOU'LL be amazed how much influence they carry. im just saying if you wanna help start there

I just subbed. Greetings from Malawi man. i like your eloquence and the fact you are touching on real issues.

It's not a dark industry, it is a bunch of thugs within the music industry, men who are not in it for music but are predators.

Selling your soul is enslaving yourself to a master...which is what artists do...the solution is building your own power circle 🔵🔴✨

With the introduction of the use of technology, changing how the business of music is run I thought things will change, allowing more and more artist their independence. Artist should be able to do run their own businesses than wanting to belong under label. Once again, thank you for your amazing work! Kudos to you fam!!!!

What artists need to know it's costs implications of their lifestyle, clothes, cars, properties, studio time. It all takes management's money to maintain all of that n they forget it.

Eish this video is so professional, excellent work fam

>> Wow I'm impressed by your work my dawg . Super well spoken and clean edits indeed . Much respect big homiie ♥️🏆.°

this was well put together.. you're good bru & you've just earned my subscription 🙌

I came here to learn how to invest after listening to a guy on a television program about the importance of investing and how he made $10,000 in a day with $500, somehow this video has helped shed light on some things, but I'm still confused, I'm a newbie and I'm open to ideas.

This was so excellently done and edited, we'll done ❤

You took the time to make this video and it shows - Thank you❣

another thing to blame is also the artists’ knowledge and education about the contracts they’re signing. The companies will take a huge cut because they provide amenities such as houses, all expense paid trips, cars, and marketing. Artists usually fall for these without paying attention to how much they will be receiving from streams. Then blame the labels that they aren’t getting paid enough.

Thanks for touching on the payola. The real reason why music and talentless artists are being promoted. We all know the billboards make no sense and its starting to be so obvious that its all being manipulated so that we can all be brain washed. Thats why i dont bother with any new music, not because im getting older but because the music nowdays does not make any sense and the messages behind the music are nonexistent. When last have you seen any motivational or a song about sturggles in life end up in the top 10?

Some literally sell their souls by sacrificing their loved ones. Kanye West openly said he sacrificed his mom and mentioned a lot others who did the same.

It's such a nice lesson......."......the easiest route to all sort of injurious things"......money. Everywhere there's money.....there's a backroom full of dead things...... literally

Emtee's strory broke my heart and i am so elated to see him come out victorious. He deserves his success and all the good thats still to come. I wish the same for fifi cooper and all other artists that have been through similar ❤

Just came across your channel by chance. Excellent commentary, keep it up! Love from Kenya ❤

The most powerful YTvideo I've watched in a while.

Thank you so much for all this information being exposed. Some of us God saved us before we were even initiated I may not be famous and all but I swear I thank God everyday for my life ...Jesus is my anchor and I am glad

Bro I can listern to you all day.... I currently in the office working while listening to this❤

I needed this bro👑🤟

Beautiful articulation of a really dark and muddy reality of our loved artists! Amazing video Brother.

Thank you so much for this video. You've shown me a different side.❤😮😊

Damn bro, you got some nice content here 👌🏽

@Casper Nyovest , I really appreciate your effort to show how big and bad the music labels are in South Africa or the World. I will answer one question u hv asked about brokenness and the drug abuse. First the sign-in a deal with the devil phrase actually came from literally someone signing deals with the Devil by selling their soul for fame... This is documented in lots of places.

Thanks for this video,,, it has opened my eyes...it makes so much sense as to why most of these artists are so depressed , and end up committing suicide....

Your craft reminds me of James Jani. You are very good, keep it up.

The records labels model is of a bank. They finance and the artist pays principle,interest and prime.

Checked in!

I feel sorry for people who don't know record labels were started by mob bosses money laundrying and it hasn't gotten better since besides being able to do it independently. A record label is bank, what you are signing is a loan.

Long Live Riky. You weren’t perfect but you were special. ❤

Just a note on the breaths or breathing in between your speaking. You can remove them post or practice speaking while minimising heavy breath. When a production is so high quality in so many areas, the little things start to stick out. In other words I acknowledge how clean your production already is, so clean that it is now easy to see the little things. Congratulations and God bless!

Same here in Kenya people are selling souls for money and fame .And I believe its alos present in Nigeria,Uganda and Tanzania

Thanks for putting the truth out there in the socials

Well put together 🔥💯

Finally! A South African youtuber that speaks good English.

"Record labels acting like Suge knight"- AKA SA artist's will continue to die "mysteriously".

Ambitious Entertainment is owned by the ANC and will never be held accountable for their breach of contacts

This is why I've set myself to create a fair system but the road is pretty lonely. People think I'm attempting to establish something impossible although I know it is not.

This like American music industry crazy!

Artist turn to victims ones they hi fame... They know the truth from the get go....

Very informative, thanks for making this video.

Boss production, high quality

Great research Breda,and such a Kool information,it's an eye opener to all of us who expect silver and gold from music industry yet it's all fake promises. Imagine Breda fussy with all those archivements and at the end of the day,she was broke and struggling with addictions. Bull shit to those who miss leads the young talents into devil missions.

AMEN JESUS CHRIST WE LOVE U BRO,CONTINUE BEING HONEST LIKE THIS ON YOUR CONTENT.

Great video man 🔥💯

I don’t know why I thought it didn’t happen in Africa. Wow it’s really sad what the entertainment industry does.

Artist must learn not be desperate while they are still working on their craft and have another way of creating income. They should learn how to become their own family and create their own business laws that will work for them as entertainers, it won't be easy but it's better than giving a Label their own destiny.

Tyla needs to beware and have good people behind her.

Great visual and content quality. Keep pushing

Bruh.I appreciate this insight knowledge about the music industry you published. Now I know wht it's like for every artist in S.A to deal with these types of stuff... Too much to handle if you doin it solo. 😔

Amazing video...the RU-vidr*The truth is* does what you do he exposed everything nice video bringing awareness

This is a amazing video bro

This video only made me more aware of the soul behind music. Indeed, behind every note is a story. PS: As a South African, I'm truly impressed with the quality of this channel's production. South African YT tends to disappoint in production quality. Keep it up 💯💪🏾👍🏾

This is a great video. Thank you 🙏🏾

Great video dude, excellent production value❤

Your content is on point. Congratulations keep it up

Bro your word play is superb. It has a small element of poetry. I subscribed instantly.

Woooow,what a sad reality😢😢😢

Good staff, your channel is going very far. Keep up the good work👌

And some people will Pretend like there's nothing wrong there

I'm highly motivated bro😢🙏

Excellent video!

Bro. You are spot on.

The guy is correct I actually one victim from the kingdom of darkness exposing all this ........(Life is spiritual....)..

Kiernan took that oath, then the devil came to collect

"these deals are the deal breakers" I felt that

I'm tryna make it on my own

Honestly as an artist my self i try to focus on getting a bag from anything else rather than the music to prevent a situation where im forced to sign a bad deal cause i need the money hence i choose to over look how enslaving the deal is which is usually the case with most upcoming artist. But hey who am i to say this i havent been offered a deal anyway. All and all great video bruv.

super great video bro, this is very informative

Quality content keep it up…❤ (Subbed)

this is such an intelligent podcast. I appreciate the work that has gone into it

Thanks for educating us as an artist this has helped me keep of record labels and start it my self it's hard but it's worth it managing your own dream😂😂🎉🎉😅

Informative video! 👍🏾😎👍🏾

reason why here in the united states i am a independent music producer and music composer i only work through distribution labels and sync opportunities i am with BMI so i own 100% of my shares and royalites

Reading is fundamental

I Feel it For Emtee, He was the best at the Time.😰😭😭😭

Wow my brother truth hurts don't it ? I'm glad that artists are waking up all over the world and the truth being told

It all comes down to what you want and the talent you've been blessed with so keep on grinding because we have a living god that won't abandon us so believe in the power of Christ because nothing can over throw him🙏🙏🙏

This evil in the music industry is ALL OVER THE WORLD, at every level.

Yourll forget what record labels are, Businesses.

Been wondering why do this artist dont last forever on the industry...thank you for an eye opening video i realised now n learnt

Ur very good my guy I love this❤

Great story telling

These are the biggest words. I love it