Now having clout can make anyone a rapper no matter how ass they are, Drake dropped two consistently ass albums and they still eat that shit up cause of how popular he is
Facts for all the puppies & honestly nevershit r both garbage. I’m Shocked “fans” keep giving drake passes, as a drake fan myself he definitely has Misses😂 his shit doesn’t land mostly. on everything
Tyler the creator spoke about this, artists are not speaking about their music anymore but everything outside of it and going on sneaker shopping etc Sad to see the culture we live and breath is dying.
Completely agree with it. This feels like an issue across a lot of genres too. Bands and artists have to be doing something else other than their music in their content. Got to dance or make comedy videos to keep their account alive. Mainstream ‘journalism’ will always drag towards the celebrity questions and not the art.
it happens to any mainstream genre, pop music has always been like this, most of it is just boring, and it is because it's easy to make, as with hip hop. I mean, on one hand the arguments are valid, but on the other, that's just how the mainstream landscape works, to appeal to the vast majority of people you have to either make something truly amazing that touches people in ways nothing else can, or you can just figure out what's the common denominator of everything that's popping at that time and cheat the game (think Kpop).
Difference being; Old rappers had a story to tell and made a fine living along the way. New "rappers" just want that nice living so they copy what they think makes hip hop hip hop.
@@nsimons5942 It most certainly is labels. Labels are only in it for the short term now when it comes to artists which is why artist development is a thing of the past. No longer do labels care about building up new artists with promise and investing into them for the long term. Now they only care about signing whoever is trending, squeezing them for whatever they're worth and moving on to the next one.
Lmao I can’t believe ppl even listen to lil mabu. Ppl call him a “marketing genius” when the business formula he follows has been done a million times. Glad I just stick to the underground tbh.
Same. That "marketing genius" tactic is being used a lot in the latin/urban music scene. And while the genre rn is at its best commercial wise, it's at the worst state that it has ever been quality wise. And this is coming from a Latino btw
dont take the worst from an era to compare to the greatest of another thats just not how it work. Hip hop is always evolving with new sound in the form of sub genre and experimentation. Sure maybe hip hop is becoming repetitive but thats just from the perspective of mainstream hip hop. 2023 is rather the year for more underground hip hop with many great album like scraring the hoes, maps, beloved! paradise! jazz!. hip hop isn’t dead, it’s just changing, evolving, experimenting with new sounds, new ideas thats just absent from rather popular sides of hip hop
Scaring the Hoes is definitely Hip-Hop 😂 I can tell you haven't listen to it. Also, like the other person said, that comparison doesn't work at all, a better one would be: The transition of hip-hop from Vanilla Ice, Birdman, and Silkk The Shocker, to Lil Pump and 6six9nine is unbelievable@@head_bussa
@@krypticunlimited6925maybe it just keeps getting worse at time goes by. You couldn't look me in the eyes and tell me that Ice spice is better than Nas.
@@krypticunlimited6925nah, I assure nobody was saying that in the 90s and 00s. Hell even 2010s, maybe it started then but that was still a pretty dope era. Then 2020 came along and uh oh... The fall has been fast and steep.
this is nothing like SoundCloud lol. There was a lot of quality artists and producers on SoundCloud and RU-vid. It's all generic girly dance Tiktok rap now
I hated the Soundcloud era, but like he said in the video, at least they generated discussion. They were unique at the time. I respected the DIY vibe they gave off even if I didn't like the music. You can't say that about today's mainstream artists. Everything looks manufactured. You're not gaining anything by defending this shit. It's okay to love a genre and be critical of it
I knew old people who swore hip hop died with the arrival of gangsta rap. Imo the entire span of like... 1998 -2009 was complete garbage. I'm pretty much at the point that I think if you are gonna complain hip hop is dying you need to talk about the last time you thought it was good up front, so I can tell if I'm going to agree at all. Imo the early 2010s were great, and everything since has been fine, a lot better than the 200Xs.
It's a decline in the attention span of the music listener in the modern age. Music listeners used to listen to entire albums all the way through because the complete album was not just tiny bits and pieces, but instead it was one long journey to be enjoyed. It was like looking at an entire painting and appreciating everything that was in it. Then the attention span of music listeners got shortened about a dozen years years ago and music listeners only listened to singles on RU-vid and Spotify or Soundcloud. So then it was like looking at 1/10 of a painting. Then came Tik Tok and then the attention span of a music listener got reduced to even less. Listeners are only listening to 15 seconds of a track. So then it is like looking at 1/50 of a painting. So much less is demanded of the artist. Instead of putting together a good album or a good song, their listeners only demand them to put together a catchy 15 second hook, even though the rest of the song is rotten. The problem might not be the artists themselves. They are just giving the moden listener what they demand, which is tiny bits and pieces and table scraps. If the listener demanded more out of music artists then the artists would strive to be better. But right now the bar is set so low that they only have to strive for the bare minimum.
a serious nose dive was taken around 2013. i DJ at a club on weekends & i get more requests for 90s/00s HipHop & Rap than i do anything modern & our guests are all in their 20s/30s...it's wild
It’s true, I’m a wedding DJ and I bet I could walk into a typical bar and with some minor changes, could easily make the transition when it comes to music.
Nah it's been the last 3/4 years. Rainbow bright aka six nine and Nicki Minage types have absolutely ruined it. Has no legitimacy anymore and that's what always drove rap, the real from the street dangerous vibe that came along with it. Now it's bunch of skinny dorks holding up empty guns acting hard like every body except kids know damn well we'd break these dorks in half if they ever stepped. It's just ruined now. Can't see anyway for it to come back in all honesty. Not sure what will be the new top genre but rap ain't it.
i mean it kinda was? early 2000s after 50 cent and shit it started to become more like southern and atlantan, which im not really a fan of and im sure many others werent
Yeah everything kinda sounds the same. Hip Hop needs a sex pistols group that completely flips hip hop on it ass similar to what punk did rock music in 1976z which glam rock music and boring prog music
You’ve made a pretty solid point, people are slowly becoming more invested in the “entertainment” value rather than the actual music value. Indeed it’s almost as if most mainstream rappers are turning from genuine artist to simple influencers, whose purpose is to entertain the masses. And since people love to be entertained by influencers, the quality of art is slowly degrading, remaining only in the underground
@@jjoedirttand debating with Fantano it became clear that his opinion is based solely on what he thinks and no facts. That shit was sad to watch. Kinda cringeworthy too.
I think this current climate in Hip Hop and this video should inspire artists to be themselves. Eventually the formula will get old and the people will champion the artist that breaks from the mold. It’s also up to the “influencers” to support them as well since we’re in a social media culture.
The people NEVER champion those who break the mold😂😂😂😂 when have they EVER? I so wish that that was the case. But it’s never happened. In OR outside of Hip Hop😂 People rally behind whoever is popular and makes ENOUGH sense. That’s reality The formula gets old? To who? The underground for sure. But the mainstream makes up the majority of sales. So this “formula”, to those fans? Will never get old
@@amanSpawn00 The people do champion those kinds of artists. We just forget their origin stories. Joey Badass, xxxtentacion, Kanye. They broke the mold for their time periods / era, then the popularity came. T Pain and autotune. There’s plenty.
Hearing somebody look back on the 2010s with rose tinted glasses is (honestly) another piece of the puzzle that hip hop is dead and has been dying a slow death for over a decade.
@@wavestation999that’s the point. People over romanize the past and seem to forget all the garbage that came out while only remembering the cream of the crop
If it's easy, everyone would do it. if everyone does, it will bleed itself dry. we're just at the point in the maturity-decline part of the product lifecycle curve. Overcompetition and milking the platonic ideal for all it's worth. The bright side is that a bunch of people are making careers and living their dreams off it. This stuff becomes a dime a dozen, which is great for people who have a dime and want a dozen.
The problem with rap today is everyone male and female Rap, dress, and sound exactly alike NO ONE STANDS OUT Literally NO ONE Cares to either I don’t listen to any of the newer rappers and I’m 19 I’m part of Gen Z but we have some of the worst rappers OUT 🤦♀️ 🤦
The genre is complete garbage. They kept the twerking and the obsession with money and left all the other good stuff behind. It's fucking like what happened to psychedelic rock. They kept the drugs and the money and said fuck everything else. Young people are fucking doomed
There are so many connections in music in every genre to military intelligence, national intelligence, and the defense industry - starting with psychedelic rock. This stuff gets back channel funding from tax payer money via our friends in the CIA. I know this reads like some fringe crack pot theory - look up the guy that managed Sting & The Police. Look up Jerry Heller's connections to that entire industry.
Young people been doomed since the inveption. They've always been dictated and manipulated from what the screens and brainwashed junkies around them been saying. Old people who never grew up and young people who think it's cool. Always in search to impress the next man like their life depends on it. Not knowing it's a unhealthy rat race that never ends. In a sense, if you're about to blame this genre, you should also blame the media as a whole... (movies, tv shows, internet, "well placed agents that promote these kinds of stuff" etc.) Hate the music but we praise movies like (Menace II Society, Friday or even 21 Jump Street with it's subtle promotion of psychedelic use.) What can I say, people love the negative stuff. It's ingrained in the human psyche...
You had me until psych rock, it's not dead. Just need to look for it. Plenty of good rock out there. Tame Impala, Khruangbin, Slift, Osees, The Black Angels, All them Witches, etc.
We went from 2pac, snoop, Dre, Eminem, biggie, ice cube, Jay z, 50 cent, nas, Kanye, lil Wayne, Mf doom, Andre 3000 all peaking at around the same time to whatever TikTok songs that are dominating the charts
Bro is speaking facts. Hip-hop/Rap taught me how to speak english when I moved to the States. Grew up with a hunger to make the art. But now a days all I see is jokes ruining the survival culture that comes with hip-hop. It was never what it is today. I found myself labelling rappers along with activist. I hope we know that the agenda is to dumb people down and ruin their attention spans. So the next Ice cube, Pac, Wu tang, Kendrick will not be televised just like a revolution won't be.
Its not cringe or pretentious to have a strong opinion on things. As an older guy the way younger people find all opinions problematic and find the "whatever" attitide to be the paragon of virtue, despite it being objectively easier than standing for anything, is cringe. As an old head now I disagreed with some of what you said (us gatekeeping oldheads were saying a LOT of what you said before that you think is new for example)-but I fully respect you standing on your square and speaking directly. Good content
It's great to hear people actually see what is happening to the genre that literally saved my life. Shit is sad but I'm doing the best I can to bring artistry back.
I'm 40 and have lived in NYC my whole life since 83 so I grew up with Wu Tang, Bad Boy, etc. I don't know anything about 95% of the artists you mention here, but I watched this because I care about the future of the art form. You perfectly sum up WHY i don't know 95% of these sad excuses for rap artists.
Check out a song Haegeum by a korean rapper Agust D, great artist. He wrote, composed, and produced it entirely himself. Has a unique sound you won't hear in western rap, cause he used an old traditional korean stringed instrument and like mixed it with a modern trap beat. Also recommend his song Snooze, he asked a famous film music composer Ryuichi to help with the composition so it's got a more cinematic sound.
This is so out there I'm surprised this comment could ever exist in any capacity. The constant push of their genre by some k-pop fans is insane to me.@@janetuss6496
Check out Lupe Fiasco and Blu & Exile. If you don't already know them, you won't be disappointed. Especially Lupe Fiasco's newer albums. They give me hope lol
Question do you still listen to wu tang ? If so then how can you tell what is good hip hop and what's not because they are hot trash. They only made it because there was no standard for what should be hip hip. Any thing hip hop could have made it back then. Honestly it confuses me when ppl even mention them when it comes to hip hop
Hip hop popularity and creativity peaked in 2017-2019 with all the unique artists comin up off of the internet without any labels or co-signs. Then the bubble burst in 2020 with Tiktok and the Rona, and everyone became clones of each other.
95% of these "rappers" today are unlistenable. I grew up on that golden era of Hip Hop/Rap from the 90s and early 2000s. The main thing that separates this current era from the 90s and early/mid 2000s is the different sounds those rappers had back then compared to today. I wish I had appreciated artists like Macklemore a lot more back in 2012. Looking back, The Heist was better than most of the shit you hear today. I bet nobody outside the ages of 10-19 knows Lil Mabu, DDG, Blueface, and the rest of them trash people you mentioned. We're currently in the worst era of Hip Hop since its birth!
The way I see it: Early stuff was very much a discovery and establishment -- a "we've got something to say" By the late 80s/90s it was in an aggressive state -- east vs west, city v city, etc In the 00s it had broke through and was a party -- finally made it, getting paid, cars, chains, etc The 10s and it was like a comedown -- too much partying lead to addiction and feeling disconnected Now the 20s is like going through an identity crisis -- which is what a lot of this vid is about Hip Hop has been pretty dominant the last decade+ I think we're seeing the pendulum swing. I feel like we'll see a lot more electronic, shoegaze, folk, and rock in the coming decade as interests (pendulum) swings back. In that time, I'm sure we'll see a lot of artists experiment even further with hip hop and really create some amazing stuff.
Agreed. Country, Rock, Pop and Indie music are making a comeback and all the excesses of Hip Hop and EDM are heading back underground where they'll bubble back up when they've created something new. Rinse Repeat.
I welcome the resurgence that rock and indie is getting right now. It's overall just more satisfying and thoughtful music. Most of the new rap stuff is downright satanic, too.
I think is hip hop culture is dead end by the social media and entertainment industry for set up the rappers doesn't care of good players and set it for the great records. They wanting the money and chains would make them a superstars.
Yeah honestly this is pretty accurate. People always call me an old head for it but I'm really not, it literally just all feels like stuff I heard before, both sonically and lyrically
You missed the point. Being completely unique is not the issue. Instead of doing art for an art mainstream create product for masses to consume, solely just to collect numbers. And the main problem is the consumer, who feed that soulless shit. Artist want to make it, so they play by the rules. Its very profitable for music industry, so they set that shit up. But even if it doesnt look that way, we as a group are in charge of everything. We refuse to give money, they dont create. We set up what is mainstream and what is not. That shit applies to every category in life from music, games, movies to houses and food. Sad part is that every category suffers.
@@Rosechrist I feel like our thoughts on the situation kind of coincide. It's not really that creativity is dead but that creativity isn't rewarded so current musicians play it safe to get big
@chrrycola2717 His point was stuff is no longer unique becouse of artist. My point was stuff is no longer unique becouse of consumer, which was the whole idea behind the video. As you can see from his reply we understood each other very well at the end, so you should have taken my comment as an add on instead of rage baiting with 'mad for the sake of mad' nonesense.
I'm 29, and I've watched myself go from "wanting to be a legend and change whilst giving back to hiphop" to "I just want to make music and stay away from whatever tf is going on in (hiphop) right now" lol Yeah shit is ass now, but the underground is always a savior. Also, had to drop a sub man, too many people allowed this stuff to happen and I'm glad you're speaking it.
This is weird to read as a 22 year old who just started like 6 months ago lmao. Already feel myself thinking like this and that ain’t bad, but like holy fuck, hip hop and rap primarily suck dick rn. I’m confident I can make a splash at least, so we’ll see where that takes me 🤷♂️
This is a great video and I agree with a lot of points. Where I think we need to realize is that rap is not "dying" as people are saying. What is changing is the kind of rap that is at the forefront of the industry. Before in the 90s era that is what we called mainstream rap because it was the most widely consumed. In today's world, what is mainstream is what is consumed most online which tends to be more quantity over quality. There have been incredible albums in the past years that no one would really have there attention to. Because our mainstream does not appeal to that kind of music anymore because it is all about entertainment than quality of rap and the experience of it while it being very entertaining. If TPAB came out this year it would not be called the greatest rap album of all time. Beacuse we have so much music at our fingertips that majority of people do not sit down and consume but go onto the next entertaining song or "trend". I think real and authentic music fans recognize this and still hold true what rap and music should be and how great it still is from artists that have genuine talent and want to push it forward.
tbh I didn't even like TPAB when it came out It's just a bunch of songs you only listen to once then put back on the shelf while most of section 80 & half of GKMC are made up of songs that you can play day after day to this day, imo an artist can be an amazing lyricist but that doesn't make up for having a mid beat selection
Yeah i dont disagree im just saying how it will be received by people may be different because of how media takes songs and turns it into trends and takes away the meaning and impact@@ughghger
I used to think I was a dork for being a Chinese guy who preferred emo and metal over hip hop. But damn, rap is not even mid anymore. Modern rap is an outright circus 🤡
Big L was the epitome of rap and dude im 25, thank you for bringing this up. You hit great points and know more about this culture more than all of these quick microwave music makers and listeners. Thank you
It's way to much obsession with constantly seeking validation and attention. Social Media has really changed the dynamics of how society operates, in most cases for the worst. And the art is merely expressing that. The creativity and unique styles that were present in the past eras music, have been reduced to Instagram and TikTok blogging, where artist are just desperate for going viral and making a quick buck. PS: In my opinion Hip Hop died once Soulja boy came out in the later 2000s.
This video not only helped me encapsulate what I felt about the climate hip-hop is currently in, but it also made me appreciate the artists that I've been a fan of. It made me appreciate people like Quadeca, Denzel, Peggy, Jean Dawson (whom I know is not rap but is still pretty intertwined in the genre) and many others so, so much more. Great video yet again, man. The Duplee Goons are pleased.
As an early 2000's kid I think I'm the one of a few people of my age group today who HATES today's music there's just no substance and originality it's less about the music and more about status and the controversy that surrounds them and the image they promote to the audience. I'm a HUGE fan of 90's- early 2010's rap. This video let me know I'm NOT crazy.
I tell dudes all the time the early 2010s was the last great era of rap. That era of Drake, Kendrick, Kanye, Jay, Macklemore, Wayne, Eminem, Nicki, Meek, Rick Ross is a era I’m tryna go back to
what you dont understand is that rap has ALWAYS been about status and controversy. from its origin to today youll find artists that are focused on the music but youll also find artists that are about the rest.
Mainstream does not define Hip Hop. Mainstream is defined by the hype. What the hype is ? Hype is nothing. You are a young Padawan. You should understand by yourself.
I've been listening to Hip Hop since the early 90s...became a hardcore fan around '98/'99. The underground is ALWAYS good, even back in the day....that never has been and never will be the point. If you truly care about the culture, in my opinion, you should want the mainstream to thrive. It annoys the hell out of me when people constantly use the underground to defend the current state of Hip Hop. It's like a tornado is brewing and people are saying "you have a great basement, don't worry about upstairs damage!" Like seriously, STFU 😂
In defense of hip hop rn we still got artists like Tyler, Cole, Travis, JID and Yatchy has been dropping some bangers recently and music is subjective at the end of the day.
There will always be good artists but the point is that rap is just so boring and uninteresting in general nowadays. Uninspired music and trends taking over making all this music forgettable. Quality has dropped significantly
@@cumshottv6841 yeah but like what I'm saying is what is quality to you might not be quality to someone else because music is subjective and people have different tastes and preferences
Yachty didn’t put out a rap album and he’s been hit or miss with his singles. Travis album was alright. The rest of the artists you mentioned didn’t release an actual project this year
"It's subjective" isn't an excuse nor does it make constructive criticism impossible. I can shit on a canvas for you right now: it's subjective, and you might like it as a painting, but I'm betting you wouldn't hang it up in your house. Cause, ya know, it's just some turds on a canvas. IE, rap after 2008@@wolverine9049
My hopeful optimism is that all this mid clout and gimmick hip-hop will implode and create a desire for more deep and meaningful art in the mainstream that pushes the next gen of good artist to fill that void I mean its not the apocalypse yet Kendrick, Cole, Tyler, NAS, they still alive and making stuff. mainstream isn't beyond repair just yet.
@@arnoldralfyleast yeat dont shit out "bars" that sound like a middle school white boy that listens to king von, sosa, and lil durk combined with those lyrical spiritual miracle tom mcdonald mfs
Ive been saying this for awhile. Hip Hop dont change. Attempting to change it is like changing the 10 Commandments. The very act of trying to change it places you at odds with what hip hop is about. its yiu as an individual that is changing, the culture of hip hop wont follow you there if you deviate too far.
Rap went from hearing the lyrics to now listening to the sound. We need to start emphasizing the lyrics again and making it easier for people to digest and relate to what is being said. Todays rap is all fake auto-tune and gimmicks
Since Covid, hip-hops been trash. Rap peaked in 2017-2018 Unfortunately, the good ones all died- XxxTentacion JuiceWrld Mac Miller Migos (Takeoff) MIA lately- (Missing In Action) Offset Cardi B Da Baby Rae Sremmurd Young Thug Future Tyga Travis Scott Lil Pump Tekashi 6ix9ine The hip-hop scene has been depleted.
thank you this was the best text I’ve ever heard on the modern scene. Hip-hop is not dead. They should just renamed it because it’s totally a different genre of music than it was in the late 90s early 2000s but what we’re here now it’s not something that does not attract me, and half the artist you mentioned, I actually haven't taken the time to hear their songs bur know who they are. once again thank you sir for amazing take on it and keep making quality product
The sad truth is that hip hop is now becoming the American equivalent of Kpop. Predictable, generic, and profit driven to create a bigger spectacle than authentic music and experiences. Which is how we get people like Lil Mabu to rap about street life whilst being the most white privileged golf caddy out of the country club. And, to call a spade a spade it is also how Snoop Dogg is able to endorse Sketchers sneakers and red wine without loosing any of his street credibility. Dude is becoming a non threatening, media friendly, pseudo gang banger.
The first trace of hip hop started in the 70s. By the 90s it started to change. In the early 2000s it was going downhill but there was still many talented artists with creativity who put in real effort around. By the 2010s, most of it all faded away and we were stuck with the trap music phase. Never been the same since
And the biggest problem is laziness. Where are businessmen and women who will invest in there own record companies and put out quality hip hop. It’s the system cats is scared of doing it for themselves and good rappers aren’t getting signed or paid enough it’s sad
The irony of pickin on DDG is that I think he's publicly admitted that he literally doesn't rap in his real voice. He *literally* does sound like everyone but him self. Of course that could also be a joke he's playing for more clout because his "real" voice sound deep and fake af
I think older young people don’t realize that we don’t control the internet anymore. It’s a bunch of 10-18 year olds that decided what becomes popular and what doesn’t. That’s why you see artist like Lil Mabu on the top 100s.
You'll are beating this sound bite to death. When Rap came out, it was suppose to be a passing fad, who believe in Rap, Why Nightline did.!!!!, They did a documentary on Rap in 1981. Good goodness, Rap is gonna to be alright.❤❤❤❤❤
It seems like whatever the most popular genre is will be dumbed down as soon as people see it as a way to make money. I don't know if it's an addressable problem. If you care about good music, you'll always have to do some looking into it. If you're a casual listener, streaming apps and radio should be able to supply something you like
... You again? lol alt account? I listened. Glad kid is having fun but "paid/laid?" It's basically your fruityloops sample demo starter kit rap song tbh Respect the hustle/alt strategy but that bun's gonna need to be in the oven a whilllllllllllllllllle before anyone older than 13 listen and think "bars"@dacameramanneverdies
Yeah…it’s sad man it sucks but one of the saddest parts is how you could have real talent and be pretty good or be a top tier freestyler but nobody would know and you could be never even anywhere near mainstream. It’s crazy.
How the heck is there just 900 views(only an hour but still😅).. this is a masterpiece. Crazy good analysis. I believe what it takes is just some hella brave and talented young artists to just do whatever they want,and need to do; and not what everybody else is doing. I actually make my own music but I ain't even gon plug it in here cause that's besides the point. The point is...DO YOU! All love✌🏾
Hip Hop isn't dying, Commercial Rap is just ever-more popular today. Rap music is only one element of hip hop. Last I checked the graffiti was still happening and the break dancers are getting better every year. The Record companies have been pillaging the rap part for as long as it has been around. Also, the "meeting" happened in the late 80's, early 90's. The Message was completely lost after this point, when "Gangster Rap" took over. It's been Fvcked ever since people sold out to majors.
You, my friend, are a real nigga. Only 5:30 in and I appreciate your honesty and passion for good music. I have been making music on my own some posted and others in silence due to the fact that I'm trying to find something to stand for. Thank you for your opinion.
@@THEJOET The point is you didn't have to search for quality hip hop. People collectively just have shit taste so the garbage rappers get famous when back in the day most rap fans would have ignored them.
@Seoul_Soldier yeah , and after they go viral in a month or 2 and after that no one is gonna give a shit about them no way and move on to someone else anyway whether they're uniquely talented and can still be good looking as they have longevity or they can be purposely trash that they're seen as a joke than taken seriously so even if you made yo point it goes either way whether your at a mainstream level or independent with a decent level or your just starting out from a nobody to trying to make it . I don't care who you are we're all promoting and having our time come at some point a.k.a being lucky . And it's not just music thats just how goes with popularity in general in whatever so there you go .... that's also my point.
Every generation cries about music changing. Hell I grew up with 50 cent and Eminem who my parents hated. Don’t be that guy. Just Smile, nod your head, and you’ll begin to like the new music. That…or just get left behind
Hip hop is alive. I live it every day. Rap is in a weird place. I think we have to see it like we see rock music. Where you have metal / punk / classic rock and all that. We just call it all rap and I think that's the problem.
In fairness to Yachty, he's done somewhat of a 180. His last album was actually artistic seeking a new sound. His track with J Cole reflected that too.
I'm sorry....WHAT?! Hip Hop was never easy to get into before the 2010s. If you couldn't rap, nobody listened to you. Not the underground, clubs, people on the street and ESPECIALLY record companies. What the heck are you talking about?
you know I was looking at this and thinking it would be some "[insert new rapper] bad" "fuck new rap" type video but this is really well put together. Hope this guy blows up!
i swear to god, the only one i can even discuss this with is my 60yo mom. my friends just dont get it/care. shes the only one i know irl even noticing, but still too old to get why shit is developing this way. like you said, she thinks the new sound is killing hiphop. actually everything you said was so on point and correct, its so refreshing! ngl i was happy with the video and fully expected it to be nothing more then slut shaming for the ice spice part, and all in all that still would have been a good video, just because it would still have been better then the rest of this dumb ass conversation online. so yeah, keep at it, keep being cheritable without evaluating everthing as a 50/50, keep pinpointing the darker and lighter greys, youre doing the lords work.
