Dale Carnegie's #1 Persuasion Tip: Altercasting 

I had a former boss write in my performance review “Christy is an organizational guru” and that struck me so hard! I remember thinking “well If she thinks I’m so organized, then maybe I am!” (Having been supremely DISorganized a good part of my life, but had been working hard towards organization.) I felt like I had really turned a corner and that comment spurred towards being even MORE organized!

My dad used to say . My dad gave me Dale Carniges How to win freinds and influence bosses . In1981 when I was leaving Iowa to open a New True Value Hardware in Tulsa oklahoma .. I will get in touch in the weeks to come I want to relearn the course . Thank you . Scott Dainty

Thank you so much for making this video and clearly defining what Dale Carnegie has used in his lifetime to win people over. I shall be obigated to watch this more than once because I am fascinated by your enthusiasm as well! You asked the audience to describe an example where altercasting has been a success. Allow me: 2 months ago, I was sitting in my sales manager's office going over the cars I had sold that month and he wasn't happy. You could tell by the grin on his face and his crossed arms. He says to me, "Christian, you have always been good with people. It's why I enjoy being on the team with you because you're able to help customers make good decisions and that's why I hired you this year. I know you are more than capable than what you think. These 6 cars you sold this month, I can see you doubling that next month. I belive in you." After that little chat, I never wasted another minute in the dealer calling prospects or closing deals. He gave me a reputation that I wanted for myself deep down and I couldn't perform anything below that ever since. I sold 17 cars the next month.

New subscriber. Stumbled on your channel by chance! Stayed for the entire video, and loved it! About alter casting, I use it on myself and others, I didn't know it had a name! I always used it on myself to get me to transform myself into being the person that I want to be. At first, I did it as a little experiment, I used to dislike the fact that people at work referred to me as my job title rather than using my name. I realized that even though I had partly come to view myself that way, it wasn't a job that I liked and I felt stuck. So one day I decided to try a social experiment and introduce myself to new people as my desired profession. The psychological cognisant was so great that soon after I quit my job and launched a business. So when I did introduce myself after that, it was precisely who I had become. I also use it on people to nudge them into taking action in the direction of their dreams when they are low on self-esteem and it always works.

Years ago I made a mess of my life and started going to AA and they helped me get sober. However my past was a mess. I Owed many people and institutions amends, whether a heartfelt apology or paying debts which I neglected for years. It was daunting to say the least. I went to my very favorite and successful uncle Uncle (Tom) and confided in him what a mess I created and really did not know if I could make things right. He told me he was a late bloomer like myself and told me he had confidence in me and knew I could repair the wreckage of my past. That was 38 years ago. I have a life I never could have imagined!

As a customer service agent at a big online store, a customer once told me that as he spoke to me, she thought I was the right guy to solve her problem. This unconsciously struck me and charged me with an energy to make sure I did a thourough job for her. Funny enough, maybe a week later I listened to a talk by Peter Boghossian who mentioned altercasting and explained what it is. That's when I realized that's what happened to me. Since then, I've tried it twice on other people to see if it would work. One time was on another customer service employee for a mail company. See, theyr mail delivery guy had forgotten to delievr a package to a customer who needed it badly, and normally they never ask their mail guys to go back and deliver a package to a an address they forgot.But I told the customer service girl that I though she seemed like the kind of person who could help me and my customer out, and then she put me on hold and started calling around. Abot 15 minutes later she came back and told me they mail guy was going to back and delver the package that same night! There was one similar instance when a retailer of an airco normally would go back to pick up an airconditioner form a customer who changed his mind on needing the airconditioner. After a bit of alter casting I could hear the gears grind in his mind and then he told me that the customer was free to call him to make an appointment for him to go and pick up the airco. So while these could be coincidences, I would have to count them as 2 hits for 2 attempts so far.. It really does have an effect, and as soon as you fire your alter casting missile, you do start to notice a change in attitude right away. It's like a jedi mind trick.. haha. I still try to use it sparingly, and I hope not too many people find out about it as that would give away the game. It's a pretty cool tool to have in the toolbox though :)

Great video! I’ve listened to Dale Carnegie’s books over and over. I don’t recall him saying altercasting, but I like the term. I work as a solo musician and usually play long sets, take shorts breaks and play late if there’s a good crowd. However, I do get tired sometimes or feel off some nights....but then a bartender, manager, or customer will talk to me about how hard I work and how talented I am and BOOM... now I have to live up to it. But the compliments give me extra energy. That’s my example.

I was in a restaurant when the salesman came up to me and said, "Hi, how are you? You seem like a prepared man, right? So I have this portable charger here that would clearly help you be prepared for any situation. So since I liked you so much, I'm going to lower the price from $25 to $15."

I'm thinking we can use Gratitude in advance with this technique. Thank you for being a ...(positive traits)!

After i listened to this I wonder why such a great content video does't get as much appreciation than music, viral video..I think you did a wonderfull job explaining the book..I can easily understand you..will look for more of your vid..well done sir..

Beautifully dissected definition

Hi Dr Bruce! Glad to have stumbled upon your video while I was trying to search for learnings in Dale Carnegie’s book. I believe that this technique, “Alter Casting” is also important in employee management. I think this was fundamentally my issue with the company I worked for before. I was trying to point out that all they want to do to their employees is to do something that will benefit the company’s performance without positively reinforcing the “doers” in the organization, and it just sucks. It feels as if you were just being fed with rules and commands without any appropriate validation. That was fundamentally the reason why I became unmotivated in my work and decided to call it quits with them. I hope that more organizations would apply this principle so that their employees would be motivated to work and be better at it.

My first year In church. Hearing : "Your such a young Christian man!" in my mind; I'm like upps, : I better live up to that next week ! 😂

I enjoy your videos sir. Can you do a video on "professional power". I learned this principal +15 years ago, but I would love you hear your thoughts on this subject. It can loosely defined as someone being low on the totem pole professionally, but when he or she speaks they're respected among their peers/superiors.

Its also called Pre-loading. Like, "You look like a friendly person." Then that person is more likely to be friendly.

Dale's book is on my desk at work. It has helped me a lot communicating. Yes, have to let the person finish speaking. Also, have to figure out their perspective. I really like how you explain things.

The most challenging application is towards your tennagers

Ron is present in every work place.

Wow. This is pure gold for me as a new Copywriter .

Thank you so much for making this video!!

Wow! Thank you thank you thank you for this video.

Wow that’s a clever strategy to utilize. Thanks for sharing 👍🏼

this guy is a total G 💎

My friends told me that I am friendly person and I should be more socialise at the work place.

🎉❤good 👍 thanks for sharing..

Extremely useful thanks 👍🏼

Usually when people do it, especially sales persons. It's horrible, how can it be done milder?

It worked with me from a gym teacher to help me benefit from our exercise , workout, and overall wellbeing. His strengths in those areas became mine just by validating my desire to achieve these goals as well as joining me into an jogging lightly walking briskly weekly outing on the track.

I think I watched this video a year ago. There should be a comment in here somewhere... Anyway, I have been applying this principle consistently and my income has skyrocketed. I appreciate your video. I'm also interested in the coaching you offer. Would it be a bad idea to connect sometime?

My grandmother had this down packed and only went up to the 4th grade. She would tell people in front of me my grandson eats everything he’s not picky. From that point on I never complained about food and ate everything LoL

Wow! This is amazing... Super helpful 👏🏽✊🏽

Bruce, How would you go about this strategy for people you do not know? Wouldn't this technique turn some people off because it would reflect that you know them well enough to basically label them?

When I told Ron, "you are a diligent professional", we both knew it was wishful thinking, as his track record was abysmal, and he had not been fired already due to affirmative action goals :)

Great video! How about self-altercasting?

This is one of the best books ever. It is my number one book. I explained it better in the biography that I wrote: THE LIFE OF DALE CARNEGIE AND HIS PHILOSOPHY OF SUCCESS.

"You're strong, can you lift these boxes for me?" - Women

good video

Interesting ... how does reverse psychology work with this?

We must always reject the social roles that are not true to oneself, but likewise we must accept those roles which elevates our position, and bear those greater responsibilities.

Im New Brasil Copywriter! Thanks for all

Wow great content

Sounds a lot more like worrying too much about what someone else’s opinion about me happens to be lol 😂

Someone who had NEVER been kind to me...or indeed seen me as a person, a human being, suddenly desperately needed help and so... sent me an sms telling me that they "know I'm a Christian" 🙈🙄💀I saw through it immediately 🧐 😤 but unfortunately they were right 🙄🙄🙄🙄🙄 BUT I made myself very proud instead of doing what I would have normally done and do all the leg work, after I had calmed down I referred them to a professional someone who if they weren't in need they would have respected and SEEN LOL, SOOOOO PROUD OF MYSELF. Don't use this on people who know you IMO, they'll see right through it and be PO

There is a fine line between alter- casting, giving people the benefit of the doubt, and lying. At my age, I am awfully tired of manipulation. I think we need to be cautious not to slip into being manipulators. Bringing up Ron again, I was disappointed that someone was not delegated to checking in at various points of the project and making sure folks were on target long before the night before. It's called a team coordinator. Telling Ron how committed he is the night before, is rude. Maybe he needs help, that he could have gotten earlier. Now, he is stressed out and so are the other folks. I do think there is a time and place for this, to encourage someone, but don't lie. Especially when selling. They will feel this and know it's disingenuous. It makes me feel icky. Also, sometimes there is a weird shaming vibe. As in, " I am so surprised that such a diligent employee like you, missed that routine phone you were supposed to make to the clients mother's. " It might be presented as a way to up the employees performance, but it comes off to me, as disappointment. I do enjoy your video, always thought provoking.

I wish we could just communicate directly instead of me having to manipulate people...Imagine that, you’re such a difficult fussy human being that those around you have to fool you, you’re constantly being fooled by people, what a sad way to live. Being straight with most people doesn’t work, even with friends. I’m like, i could manipulate them, but then i feel really guilty so I’m just honest with them and then they don’t really like that...Good fuck, my generation are hard to be friends with. 20s and 30s, we’re a lost cause I’m afraid.

good info... perhaps try a teleprompter...

It almost worked on me 2 years ago. Salesman were calling me all day because my trucking authority went active. None of them appealed to me except for one guy, I had no idea what was going on in my mind. I kept telling the guy no, meanwhile In the back of my mimd I’m like “yeeeeeeah I might get this he’s making 100% valid points” 😂 then I snapped out of it, complimented him on being a great salesman and politely declined their service.

I feel that enough scummy people have done this over the years because of Carnegie's book that altercasting is an immediate red flag to me.

"Employee recognition" lol

Lol, "Ron."

That's manipulation 101. 😯

🤔 women have been doing this for years.