For Dealers Only - 1937 

Modern dealerships could learn something from this! Sometimes you’re lucky if you even get an acknowledgment from the staff on duty and you wonder if they really want your business!

The British venue was a charming touch for this Ford Training Video. I agree that today's dealers could learn something from this piece. It is amazing to see how dealerships operated on a much smaller scale as compared with today. Great video!

This is an excellent presentation, many of the ideas are still useable today. Neatness and organization go a long way to improve company operations. 🚘

The way it should be done now days. Now we have young sales people with no knowledge of the products that they are selling !

Beautiful print! Love the British take on selling Fords to the public back before the war. It was a different time but lots of the information is still applicable today.

Henry Ford would have come out of his skin if he'd seen a Ford dealership look like that😮

I found your channel today and subscribed to it today. I'm sure I'll enjoy your channel. I love Fords,especially from the 30s up.

The film about the 1935 V8 is wonderful too.

Sir. You have sold me, I'll take one in silver & red !

Some of those posters would look great on my wall and the 37' Ford Woody in the show room was something you never see today thanks to the construction of the body. But still a nice looking wagon.

As a Mustang owner I approve of this video.

According to ChatGPT: At the beginning of World War II, Ford's operations in the UK, like those of many other industries, underwent significant changes. The outbreak of the war in 1939 led to a shift in focus from civilian to military production, in line with the national effort to support the war. Ford's UK factories, notably including the large plant at Dagenham, East London, were repurposed for the war effort. These factories, originally focused on producing cars and commercial vehicles for the domestic and export markets, were adapted to manufacture a range of military equipment. This included military vehicles, such as trucks and armored cars, as well as engines for British military aircraft. The Dagenham plant, in particular, played a critical role in producing the Rolls-Royce Merlin engines under license, which were used in several key RAF aircraft, including the Spitfire and Hurricane fighters. The transition of Ford's UK operations to support the war effort meant that the production of civilian vehicles was largely suspended. This shift mirrored the broader industrial mobilisation in the UK, where factories and workers were redirected to meet the demands of wartime production. Ford dealerships in the UK, like those of other car manufacturers, saw a drastic reduction in the availability of new civilian vehicles during the war. The focus on military production, coupled with restrictions on the use of materials and fuel rationing, meant that the car market was severely limited. Dealerships would have had to adapt to these changes, likely focusing on repairs and maintenance of existing vehicles rather than the sale of new cars. After the war, Ford and other manufacturers gradually returned to civilian production, but the effects of the war, including the destruction and resource allocation, meant that it took some time for the industry to recover to pre-war levels. Ford's contribution to the war effort, however, helped to cement its presence and reputation in the UK, setting the stage for post-war expansion and development.

That Ford Dealer is an excellent advertisement to buy Austin

Directed by Ralph Smart who went on to bring us TV shows like Danger Man and Secret Agent.

I had this on in the background and thought they were playing a British Film Noir Murder mystery! lol

Pity Ford dont do brochures now...

Director Ralph Smart later in his career created the "Danger Man/Secret Agent" series which starred Patrick McGoohan.

Back in the good old days 💯

"Where will I get 3000 names?" "Have you tried stalking people on Facebook?"

Very nice video, thanks for sharing

Directed by the famous Sydney Box, his sister was even more successful, directing countless big British films in the 40's, 50's & 60's.

"I want a Publicity Service Van like that one."

reminds me of my time working at a ford tractor dealership!nostalga

£155 for that car. Outrageous!

Enjoyed that 👍🏼

That card system. Today its electronically interactive & called a data base ..... 👌

I wonder what those “ Junco” tyres were like. 🤔

Henry Ford was in Germany visiting Heetler.

This is great.

I’ll bet the dealers web page is a mess also. 😂

Have to wonder how many of these dealerships survived the blitz

I say. These are Bally good ideas.

Not much has changed, attitude still the same .

"We need to sell more cars. We didn't have those strikers shot dead in Michigan for nothing."

Mrs Richards: "I paid for a room with a view !" Basil: (pointing to the lovely view) "That is Torquay, Madam ." Mrs Richards: "It's not good enough!" Basil: "May I ask what you were expecting to see out of a Torquay hotel bedroom window ? Sydney Opera House, perhaps? the Hanging Gardens of Babylon? Herds of wildebeest sweeping majestically past?..." Mrs Richards: "Don't be silly! I expect to be able to see the sea!" Basil: "You can see the sea, it's over there between the land and the sky." Mrs Richards: "I'm not satisfied. But I shall stay. But I expect a reduction." Basil: "Why?! Because Krakatoa's not erupting at the moment ?"

Back when cars had some style.

I feel as if I am watching a Laurel and Hardy film. Half expect to see their Model T driving past the dealer as it's front wings fall off…

Junco tyres! I want some junco’s.

In France went to buy a Mazda. The young salesman couldn't take his eyes of a girl who came in. The head bloke told me to sell my English car first and come back. I went straight to Honda and bought a civic. They did me a favour !

Don’t be fooled, Ford didn’t honour their warranty back then, either. My Dad learned that hard (and expensive) lesson back in 1956. He never bought another, and neither have I. Ever. Saved me tens of thousands in bad experiences!

I assume Graham Moffatt was busy filming with Will Hay otherwise he would have been ideal to have played the dealer, Mr Sinclair.

£12800 in todays money!

Is that Mother from the Avengers😂😂😂

Do Ford still sell Running Board Blacking? And I have a skid marks problem too.

When can you do the film on a ford cargo please

Ford leads the country today with the most recalls of any Vehicle

"Guy don't walk on the lot lest he wants to buy"

"And you can hide behind the shelves."

Wow!......Buying a car in the Scottish Highlands!!....please watch this Audi!!

"Ford doesn't sell cars anymore. We sell shelves."

I do breakdown and recovery in he UK so go to a lot of dealers. Ford is probably the worst. The best are Japanese, except Mazda , they can’t do enough for you even though I have only bought in a broken down car.

Nothing changed

Revendedores

An America long gone; sadly !

American Way all over again. Amway, however, is the worst of it!

😂 that car had a top speed of 40 mph 😂 what a piece of junk! Bits of cardboard in the window 😂. Nah.. proper wrong! Give me a sick German whip all day long and then some

Sweet, but I still wouldn't buy a Ford

Well mannered, well dressed people with good morals and principles, make a change from the lazy, arrogant sloths nowadays...