Kids Doing Black Face In Sephora | The Sephora Kids Get Worse 

A quote comes to mind about these kids. "Social media made y'all way too comfortable with disrespecting people and not getting punched in the face for it." -Mike Tyson

“Don’t let cheap people rent space in an expensive mind” I love that. So sad she had to witness this but glad she was able to do her competition.

That Mom infuriates me. "They're too young to know what they're doing. "... IT'S YOUR JOB TO TEACH THEM WHAT'S WRONG AND WHAT'S RIGHT!!!

“ they don’t know any better” like bïțċh you’re the one who raised them 😂😂😬 YOU DO BETTER

If they’re old enough to be embarrassed being recorded for their behavior, they’re certainly old enough to be educated about the effects of racism. Someone needs to teach these kids and their parents SHAME. They should be ashamed of themselves.

Your kids= your responsibility. Easy as that. It's parents' job to teach their kids what is right and wrong and I'm sorry but 13-14 is old enough to know what's racism.

The parents not IMMEDIATELY putting those girls in check is absolutely wild.

Reminds me of when I was a summer camp assistant counselor in 2008 and there was a white 2nd grader who joined the session a little later than the rest of the kids. Prior to this 2nd grader showing up, the kids were playing normal kid games during recess. Hide and seek, tag, etc. The first day this kid showed up, he suggested to the other kids that they play "throw rocks" during recess. Obviously, not a good choice no matter what, but what made this "game" infinitely worse was they were playing "throw rocks...at the only black kid in the group." I was livid and immediately made them stop playing "throw rocks." I informed this kids parents and they seemed to understand that was not a good choice for their kid to make and said they would talk to him about "making safe choices." The next day during recess I heard this kid yell out "let's play slave and master!" He pointed at the black kid and said "You'll be the slave and I'll be your master!" Before I could get to them and intervene, the black kid had got on all fours and the white kid was pantomiming puting a leash around the other kids neck! I managed to put a stop to that "game" as well, but was just so shocked that a 2nd grader could even conceive of these "games" and clearly be actively racist. Of course I brought it up to his parents and they laughed and said "no way that happened!" The lead counselor came over and backed me up and told them that it had in fact happened at it was not a laughing matter. They laughed it off again and said "we'll have another talk with him." The lead and I exchanged knowing looks as these parents left. The next day, this little boy made another suggestion to the black kid that they play "hangman" on the monkey bars. At this point, I had caught on and was standing right next to him when he said this. I shouted out "NOPE!" and I pulled this little boy aside and explained in a very quiet stern voice that what he was doing was wrong, that it was racist (had to explain what that was) and that I never want to see him treat others this way, even as a game, ever again. The rest of the summer the kids resumed playing normal little kid games and treating each other with respect. Racism is absolutely taught from one generation to the next and it is on us to do the work to stop it.

"Old enough to fuck about, old enough to fucking find out" - I'm taking that one and using it as a parent.

Animal noises and black face equals parents who support and have taught these girls that behavior. And if you're in public, doing stupid shit will get you exposed. Thanks for reposting this Robert!

I'm from Guatemala and I'm so sad the world now knows about my country because of them. The worst is the fact these kids study at one of the most expensive schools in Guatemala. They go with the American school schedule, most of their classes are in English, overall their lives go around American culture, and are so different from the regular Guatemalan, it's like if they live in the USA. So saying they "didn't know black face is" or that "they didn't knew it was incorrect" it's a complete lie. I would believe that if it was a poor kid from the rural areas but them? Definitely KNOW what they did.

the fact that kids tried to hide as soon as they saw camera says it all. they KNOW what they're doing. otherwise they wouldn't be trying to hide if they thought it was something innocent and funny. and so do their parents when demanding to delete the video. when i was a kid and we were covering ourselves head to toes in light grey clay to jump in the water so it all turns from clear to white - if we were filmed we would still do it. many kids did it with mud - and would still do it. because our intentions were indeed innocent and we indeed wouldn't have known that something is wrong. no one was making animal noises then either (who were in mud). they all just ran and yelled "CANNONBALL!!!" this is THE difference between not knowing and having no ill intentions and knowing yet still doing it!

When I was a teacher, I heard so many disgusting things come out of 12 year old mouths. Often, They are parroting what they hear at home. Kids may not fully understand the gravity of what they're doing, but they're old enough to know it's disgusting, offensive and horrible.

I am so sick of the lack of accountability. You made an excellent point while speaking all the truth: What is Sephora doing to support employees who have to deal with this?

A makeup mistake is a garish shade of blush applied from chin to eyebrow, not blackface.

Robert, I agree with you 100%. Here's an idea for Sephora: Remove all of your tester products and samples. If someone wants to try a product, ask a salesperson for it. If Sephora does not want to "police" or "babysit" these rude children and their clueless parents, then don't make your products readily available for sample in the stores. This incident should have never been allowed to occur. Sad and disgusting.

"We didn't consent" = "Oh sh!t I just realized how bad this looks and I could face consequences" What trashy individuals. This girl was a class act despite the gross situation she faced

I don't think people realize the historical implications of blackface. It's not just messing around and putting vastly differently colored foundations on your face, it's mocking an aspect about a person's appearance (skin color) that they were born with. Blackface used to be used by white people to mock black people by dehumanizing them and boiling them down into a caricature to entertain a white audience. The parents could have used that moment, especially since their daughter was so young, to educate her. But instead, they gaslit the woman filming into thinking she is the one overreacting. This whole ordeal just makes me sick. I'm so glad people were supporting the woman who was filming. I could go on and on... I don't like people sometimes -____-

im glad you brought up how tiktok removes certain content but not the blatantly offensive content. instagram is the same way. there are literally accounts dedicated to being racist transphobic homophobic etc and when you report absolutely nothing happens but the second you leave a comment it gets deleted bc u used the word ugly or disgusting……almost every comment i leave gets deleted i literally commented “okay dog” to a dog account and it got deleted for bullying

I've worked at Sephora and to answer your question: NO they care nothing about their "CAST & CREW" they would let people blatantly disrespect you and inform you to just take it. THEY DO NOT CARE ABOUT THE STAFF. Yes, they have security, but only there to make sure no one steals anything.

Why did the woman want the video deleted if her children weren't doing anything wrong? They knew exactly what they were doing.

My 14yo daughter and I were in Target recently and when we came close to the Ulta section near the checkout, she refused to even go near it because she didn't want to be even remotely associated with "Sephora kids" in general, let alone kids like this. While I was looking at some products, a very small girl came up and pointed at the first thing at her eye level and told her mom, "I want this little one." Her mom replied in an exasperated tone, "You don't need that, you're 8." It was The Ordinary Multi Peptide Eye Serum. Neither were rude or messy, but it shows the effect social media has on these very young kids. That was my first encounter with this phenomenon. I had hoped these stories were being overblown, so seeing it with my own eyes was surreal.

I heard someone say "they might have been trying to see how they looked if they got a spray tan!" 🙃 It's so obvious that's NOT what's happening here, I don't understand how people are trying to stand up for these awful people.

Y’all don’t blame this on being easily influenced by social media. They know what they’re doing and choose to still do it.

O they’re just playing around? Sephora is not a PLAYGROUND, nor is it a DAYCARE center! Come on, MOM get your little kids under control!

That “girl” doesn’t even look that young so this is plain gross

Thank you for raising awareness about this. This was crazy. As a Pakistani, racism and colourism is really painful. Thank you for not making it seem like a small deal. It is not a small deal. I am not black but I feel that young woman.

As a Sephora employee, this isn't the first time this has happened. I want everyone to recognize that it was a brand rep who approached the girls and the mom. Sephora has demoted thousands of employees and cutting hours. A money saving tactic is to have brand reps take over most of the day to day sales. In case anyone had questions as to why no managers and employees were involed.

These tweens are incredibly lucky to live in an age where they can quickly access so much information at a click of a button, but the fact that they choose to remain ignorant and hurtful is disgusting. Their parents should also be ashamed of themselves for not doing their job as a parent. Why even have children when you're not going to teach them how to be better as a person? You're setting your kids up for utter failure. Children aren't born racist and it's clear where they picked up their abhorrent behaviours from.

The mother not squashing that behavior immediately and telling the workers to talk to their OWN kids tells me all I needed to know. They're not raising their kids at all. They're letting the world and internet do it for them. There's plenty of questionable and racist creators who can influence your kids if you just let them run amok online too. Not to mention that mom definitely isn't squashing racism in her own household. She's actively promoting it with how she was perfectly fine with them doing it and wanting to take pictures of them doing it. At this point I'd have to say Sephora needs to lock it's stuff up away from kids at this point. It sucks for everyone else who wants to use a tester but it's just safer at this point and easier for us to ask for a tester to be unlocked than letting people make the place unsanitary for use.

"tHey'Re tOO LiTTle to know- " Bullsh*t, bullsh*t said while knowing all too well that it's bullsh*t. Also, those are your children. YOU raised them. I'd be MORTIFIED if my child did something like this, 'cause it would mean I have FAILED as a parent, raising a racist, disrespectful child. This behavior is learned and the fact that these grown women justify them, makes very clear from whom they learned it.

I'm a teacher of girls aged 12 to 18 and it's definitely a thing that the younger girls are absolutely FERAL. It's happened so quickly too, like my 15-18 year old students are mostly respectful and nice where the 12 year olds are entitled, rude and messy. Just today I had a class where 3 students were in a bad mood, so they had to make it everyone's problem, slamming their books and stationery around and loudly swearing and fighting against everything I tried to get them to do in class, leaving bits of paper behind for me to clean up after class. I always try to give the benefit of the doubt for personal circumstances, exhaustion, different abilities, etc., but the huge difference in emotional regulation and just general manners and human decency across the board are insane.

Shameful. Absolutely shameful. Those kids, terrible. The mother, horrendously terrible! Teach your kids and do better!

The girl who recorded it and then posted that video after kept her composure so much better than I would have!!

"We all did things when we were young." Yeah, and we got corrected and faced the consequences of our actions, so we learned that it was wrong.

The original poster is incredibly stunning and intelligent. Her parents are clearly very intelligent and supportive, as well. It’s horrible that this even happened.

Mom of 10 & 15 yr old. This will never fly with me. It begins at home. The golden rule in our household is “Treat people the way YOU want to be treated.” Thanks Robert! Always appreciate your opinions! 💜

If you are old enough to f*ck about, you're old enough to f*cking find out - Robert Welsh 2024 YASS

I use to go to Sephora at least once a week just to browse around and look at things. Occasionally I would make a purchase. I’m disabled so that’s my getting out of the house time when I feel well enough to do it. I haven’t been in one since all of this started a few months ago. Sephora better do something. They’re already losing a ton of their most popular brands to ulta (Pat McGrath, Natasha Denona, Charlotte tilbury, sol de JANEIRO etc). They’re going to be losing a lot more brands and customers if they don’t get this 💩 under control

Old enough to fuck around old enough to find out. Bang on.

"delete the video" if it's done in public you have no right to privacy.

So they were comfortable and ignorant enough to allow their kids to exhibit this behavior, and even dismiss anyone questioning it, but want the video deleted bc they didn't want to be called out??

Big hugs to the girl who posted the Tik Tok. Total BS she had to go through that.

This level of bold racism has to be explicitly *taught*. I have seen racists scold their children for being racist in public - to not even have the shame to do that is on a whole other level. Teaching your kids to be hateful is selfish and cruel to them as well as everyone around them. Your heart is so spiteful and cold that you would put your own hate above the chance for your kids to grow up kind loving people who are loved back?

I knew black face was bad when i was a young teen and that was like 30 years ago, there's no excuse now.

We need to start being harsher towards parents for not parenting their kids. This is embarrassing.

Gen Alpha is scary af. I knew a gen alpha-er who argued to me that “Black people haver darker skin since they are bad” when I was discussing the racism trickle effects of the lower school (we went to a K-12 school). I was so scared

i really hope the internet identifies the vendor that actually spoke up about what they were doing so she can get her credit where it's due instead of a corporation worth billions like sephora getting to take credit for the intervention and action of someone else, and then use that to further launder their public image.

Thank you for acknowledging that danesh guy. He worked so hard to identify this irresponsible mom to make her accountable for her bad parenting

Its bad enough that the kids do this but THE MOTHER needing to have this explained to her is wild . She got 100 on the trashy scale. Way to go lady

Tired of people blaming the pandemic for lazy parenting. Even before the pandemic I can confirm just how many people let their kids just play games or just let them scream and misbehave without concequence. It truly is a lack of real discipline

Guatemala City? Oh, that makes sense. Fair skinned wealthy Latin Americans being racist? Yeah, that makes perfect sense.

Disgusting. They learned this behavior at home. That's why the moms aren't upset about them doing this.

The fact that some parent thinks doing a black face is funny and teaching their kids the same is absolutely dangerous,what a shame!

"If they are old enough to fuck around, they're old enough to fuck around and find out" YES!!!

They all should have been told to leave the store immediately, not allowed to make any purchases or anything, just booted.

The young woman who posted the video is beautiful inside and out! I love that she called those racist women out and the advice her parents gave, PRICELESS!! I wish I was strong enough to have called people out like that when I was 22.

“They aren’t old enough they don’t know what they’re doing” uhhh but you as the mother do know so if you disapproved maybe say something???? But she didn’t and that says it all.

They said their daughters are too young to understand at 13-14 years old? Also @temiojora’s parents advice was masterful! “Don’t let cheap people rent space in expensive minds” needs to be a motivational quote!

Given that they made animal sounds when painting their face dark, yea they knew what they were doing wholeheartedly.

WTAF!? What is happening with people?? They know full well what they did was out of order. As for TikTok - any posts that are racist towards black people and complained about, are never removed. Posts like this one where these vile people are exposed, are removed. Black content creators, Danesh and anyone supporting anti-racist anything have their content supressed on that platform. It’s tiring. Thank you for being an ally Robert - a huge reason why I love you and your content.

Knowing they're from Guatemala city is sickening, as someone from an adjacent country also in Central America I can tell you from experience that blackface and topics regarding race aren't even treated with A QUARTER of as much grace as they are treated in the US. Which is an absolute shame and we shouldn't be blaming anyone but the people and the society that has cultivated that hatred and let it slide under the radar. As for the people they should very much know better, It's not like black people don't exist in Guatemala, or in any other central american country for that matter.

Parents of @temiojoraa, the young lady who filmed the racists: "You can't allow cheap people to rent spaces in expensive minds". Well said!

Robert…thank you for speaking on this topic! As an African American I totally expect this from certain members of older generations but to see this type of hatred being passed down to younger generations is very disheartening 😢… parenting is teaching your kids to be good decent people at the end of the day and sadly some people don’t get that!

This girl is the most incredibly level headed, eloquent person I’ve ever had the pleasure of listening to. “Don’t let cheap people rent space in an expensive mind” ❤

Just when we think it can’t get any worse. Here we are.

I worked in an aftercare program in the North East US and only lasted 3 months because these kids are WILD! They didn’t even listen to my boss who’s been doing this job for 7 years. And the parents did nothing to correct their children’s behavior. I was called racist/sexist slurs, cleaning up constantly because they wouldn’t clean up after themselves, my life was threatened so many times. Idk what the solution is but something’s gotta change.

Thank you for reporting on this! I’m tired of blackface being a joke thats easy to erase and apologize for. They specifically went in there to cause harm and be disrespectful. Where is the outrage? & sephora got the nerve to try to suppress it! 🤦🏽‍♀️

I am a millennial have a 6 year old son. I would NEVER allow him to disrespect stores and people that way. Since he could talk, I’ve been teaching him please and thank you, to not be rude and to be kind to others. It’s horrendous to see what people are allowing their kids to do and then even documenting it.

The Gen Alpha conversation is so interesting. I was a young mom, so I'm an elder millennial with an adult Gen Z son. I can definitely see how the way kids are coming up with technology is affecting how they interact with the world. Especially the advent of the quick turnover, viral age of media. Scary stuff.

Thank you to the young woman who posted the video. It's embarrassing that as a guest in our country she has to experience such intolerant behavior. These so-called kids knew exactly what they were doing. The adults should know better and should have disciplined the girls.

Hi Robert! I’m at a loss for words. It’s an absolute shame that we are still dealing with idiots wearing black face. As a black woman, I am so proud of the young woman who kept her composure. The fact that it’s 2024 and we’re still dealing with this level of ignorance is beyond disheartening. 💓🖤

My mom works in a primary school 15+ years (I live in Hungary). She said that the kids become worse with every year. A very few portion of them was thought manners and because the others were raised as fucking animals the good behaved ones are getting bullied.

These children knew that what they were doing was wrong, but felt "okay" in doing it because the adult with them essentially condoned their behavior by not calling them out on it and correcting it. You can tell by the obvious look of shock and shame on the girl in the striped sweater that she realized she had been caught doing something she shouldn't have been doing. The fact that the mother's main issue was trying to figure out who was filming and how to get the video back is clearly an indicator of how she didn't see what her children were doing was wrong. Whether it was blackface or just misusing the product ("strangely" enough, the testers aren't put out there for you to do a full face of make up), this is just disgusting. It's not only the job of Sephora to do something about it, but also of the parents who let their children run amok in public. I get you may be a tired mom, lord knows I was as a single parent, but you get no sympathy for being too tired to parent.

I am from Boston. I am disgusted. I am so incredibly embarrased for my city and so sorry Temiojoraa had to deal with this BS. They were NOT too little. They absolutely knew what they were doing. They were ABSOLUTELY responsible for their children's behavior. As a white person of privilage, I will always call out this behavior. If you see this behavior, CALL IT OUT! I hope those children and parents reap the consequences.

Thank you for posting this! It’s beyond disgusting and unacceptable. If you are not going to parent your children, don’t have any!!!

I've unfortunately come into contact with these sort of kids and their parents...as I work in retail...for a posh supermarket. The children have ZERO boundaries..running around screaming pushing into everybody!! What do the parents do? NOTHING!!! God help you if you are an employee or another customer who tries intervene..screaming fits...not unlike the children!! You don't have to look far to see where these attitudes come from!!! If one of my kids did what these girls did they would be so severely punished they'd be grounded til they where 25 years old!!! Not that it would even enter their heads!!! It just goes to show the mentality of these parents that their children would even think this is ok. The parents are shameful and disgusting!!! Side note: the girl in the video IS STUNNING!!! xxxx

Can we take a moment to appreciate Robert and all the content he’s been putting out lately?? Between this, his main channel AND the twin channel we get daily Robert, I love it. Must be a lot of work for him but I’m here for it 🖤🖤🖤🖤

The internet needs to do their thing and find out the names of who these disgusting people are. Play stupid games, win stupid prizes PERIOD. They need to face the consequences of their own actions!

Thank you for speaking about this. I think it's exceptionally important for people in the makeup community to call this out. There is no confusion it was racist, as is every individual who intentionally uses foundation 3+ shades darker than their own skin tone.

If you’re old enough to F around, you’re old enough to find out! Love it.

I am a primary school teacher and believe me they have been raised by iPads. I live in Australia and some of these kids actually have American accents because they continue to watch SO much crap on screens. I also have 2 kindergarten kids whose family speak English at home but they can only mutter a few words. They simply have no adult speaking to them at home. That’s how kids acquire language, manners, self control in the first 5 years. The millennial parents are also quite lazy. They expect teachers and schools to do everything from give their children 3 meals a day, give them school uniforms and then expect to text teachers WHEN THEY’RE TRYING TO TEACH YOUR KID and rant about their kid not getting the breakfast they want. WTF. I know some demographics need assistance and that is fine and has always been taken care of as best we can at school level but it’s simplistic just to blame the pandemic for everything. It’s in the rear view mirror and now parents need to take responsibility for their children, just as we have done and make changes. It can be as simple as no one uses screens at home for 1 hour, then 2 and so on and so forth. Instead go for a walk together, put on some music and dance in the kitchen, make a bloody packet cake…anything to encourage talk, eye to eye contact, basic skills like measuring out stuff, counting the beat.whatever. It really doesn’t matter. The first 5 years of a child’s life will form them basically into what they will become as an adult. All their values and internal messaging are set by YOU parents and carers.

The “too young” excuse is sooooo dumb. When I was 15, I once called out a girl who posted a screenshot of a pic of her in a charcoal mask with a text and saying something alone the lines of “like black face lol” and then reposted it on to her private instagram. I called her out and sent her a bunch of dms about it; but I was the only one who got in trouble since I didn’t “do” the reporting process right or whatever, and got a detention sort of punishment for so-called “cyber bullying”

Racism is taught, so these girls must have been taught by their mother

The mother has definitely done black face at home for her to not care what her grown ass “child” is doing. They knew exactly what to do and to only put it on the face.

As soon as I saw you were doing a video on this topic I knew it had to be the Prudential incident. A friend works there on the shop floor, he’s been with the company since the one black glove days, and loved working there until the past few months. You are absolutely correct that Sephora needs to fix this, the staff turnover is unbelievable and they can’t hire enough people because nobody wants to work for them anymore.

The fact they did this in public says a lot about their environment. (social learning theory).

I think everyone should write to the corporate office of sephora and tell him they need to ban these kids out of their store for destroying it, and make it fun of another race.

i remember walking around 10+ years ago and seeing sooooo many BABIES in strollers glued to their parents phones, while they paid no attention to their children. i just knew how damaging that was and it really scared me for the future. now here we are 🤷

as a black person who lives in boston, this absolutely tracks. hope this woman can heal

Ok, this is ACTUAL blackface.

I want to cry everytime I have to listen and tolerate racism from people close to me that think is ok, like, what is going on? I am sorry, I know I should not be saying this but... I am TIRED of trying to educate people who don't want to listen 😔

As a millennial myself, I have to say, millennial parents have a lot to answer for.

As a fellow Singaporean, that CEO of TikTok should be held accountable. I don't mind seeing him being grilled to no end on what TikToXICITY has been feeding to the young minds. He is a disgrace to the whole of Singapore seriously. Also, the extent of damage these Alphas have done thus far is already considered as vandalism. There should just be age limit to enter Sephora cos sooner or later they'd take the premise as their playground or lab room. 🙄 Disgusting generation.

God… I’ll bet to be a black woman around that would not only be incredibly hurtful but also genuinely scary! If I were black and encountered that I’d get my phone out and recording, too, in case anything happened! And… too little to know it’s wrong?! They’re WAY old enough to know! And if they don’t…. DO YOUR JOB AS A PARENT! They shouldn’t even be applying a whole face of the sample foundations like that in any case, let alone like THIS! The animal noises makes it a million times worse. “They’re the ones doing it, take it up with them” like… YOU’RE THE PARENT! DO YOUR JOB AS A PARENT!

They should be held accountable...shame on that mother

Robert I completely agree, we were brought up, not just better, but brought up with respect. As a 39 year old woman, my mam's 'calm voice' is the most chilling and authoritative tone ever, no bad language or hitting. If you don't/won't parent - never have kids.

Millennial parent here to four kids, and you better believe I am raising my children with manners and basic human decency. I would never let my child disrespect anyone or any space and if they did, there would be many consequences along with apologizing in person and writing a letter. First two things right there! 👏

Props to the worker for at least trying to deal with the losers.

I absolutely LOVE and completely agree with everything you said in this video! Thank you for having the balls to call them out.