Rolex enters the second hand market 

Thank you for another great video

I know Rolex stated that they will CPO watches that are three years or older, but it remains to be seen how far back Rolex will accept watches to refurbish. I do respectively disagree with Mr. Bassington that Rolex watches hit bottom on November 13, 2022. Energy & food prices continue to rise and I think many watch collectors are going to have to pull back on buying luxury watches for at least the first half of 2023. Plus, there is a glut of Rolex watches for sale on the grey market, and grey market dealers have stopped buying Rolex unless they have a client who wants a particular model. This means Rolex prices will continue to fall. I also am tired of the Rolex AD & their own boutiques treatment so I discovered the other wonderful brands like Omega, H. Moser, and others. Obviously if you want a Rolex go buy one, just buy it to wear on your wrist, not to stick in a safety deposit box hoping to make a quick buck.

As Rolex keeps trying to flex their muscle in the watch market, I took your advice from one of your videos and am lucky enough to just obtain the Vacheron Constatin Duel Time at retail. All the best and happy holidays.

I am going to buy all my "Heavy Hitters" from ADs cuz they are not tugging in the shadows or wearing the inventory to steak dinners while fake flexing!

Great point. It's amazing how far out of control the Rolex market has become.

Great perspective 👏

The real beneficiaries of the CPO market are the large multi-store ADs (Bucherer and Watches of Switzerland) who have watch makers on their payrolls. That’s why the program is starting with Bucherer. The little ADs will not be part of it and their value will go down (making easier for Bucherer and WOS to keep buying them cheaper). The likely buyers of the CPO watches are the people that go to ADs frequently asking about the same watch. They’ll be the suckers overpaying for an over polished watch. Rolex has “jumped the shark” and this CPO program is one bit of proof this observation is on correct.

It won’t hurt the grey dealers, help keep the market price of used Rolex up, or help ordinary consumers get a new Rolex model. The CPO will only accept one owner pieces that are 3 years old, so new models will be sold to preferred flipper, the ADs likely won’t buy the watches at a higher price than the grey dealers (if they do they it might drain the grey market).

Bucherer have been doing it for ages, and it’s already been seen that official RPO prices are very high. Rolex are wanting to elevate themselves to VC and PP and AP (and good luck to them quite frankly!). It’s odd you mention Snoopy and Ed White as if it’s an aside and that Omega are our friends! Fact is that Omega want to be Rolex, just as much as Rolex want to be VC/AP/PP!!

They're salvaging dropping prices. Rolex isn't about watches. It's a game. No longer like them. Moved on to other real watches now.

Who honestly buys these watches at these prices?