I can’t think of an influencer scandal without thinking it’s something racist or bigoted in some way, pedophilic, and/or downright illegal. This is so tame and so refreshing.
Not disclosing a video as an advertisement may be illegal. I'm not sure of the specifics of US law around this, but I believe something like this in the UK is illegal, I wouldn't be surprised if the US had similar laws regarding disclosure.
I understand why this is wrong (illegal) from the perspective of the Law; the government is protecting consumers from possible being mislead by corporations. But from a moral stance, I see nothing wrong with what happened. No one was harmed, abused, harassed, or discriminated against; I wouldn't even call it much of scandal.
The combo of Danny's sweater & hairstyle makes me feel like I'm standing in my front yard listening to Danny, my upper-middle class golf dad neighbor, gossip about his tennis double partner.
I really feel dad energy. He's definitely gonna use words like "champ" "scout" and "scooter" don't ask me how I know about that last one, it just seems like something he would say.
Kyle Scheele is like “In case you haven’t noticed, I’m weird. I’m a weirdo. I don’t FIT in, and I don’t wanna fit in. Have you ever seen me without this giant cardboard cutout of myself? That’s weird!”
This isn't even an original idea. A few years back, two kids secretly hung a fake ad poster of themselves in a McDonald's and no one noticed for like, two months. And as far as I know, that one wasn't faked or planned. Just a genuine story that went viral.
His take on it isn't even that cool imo He has major "buy my online course it's less than the cost of a cup of coffee every day of every month" energy and I don't think this kind of thing is cute from people like that
And people have done this with their pictures at Cracker Barrel. I don't care at all that it's not original. In this day & age, hardly anyone has an "original thought". The fact that you're mad that this isn't an original idea is kinda odd. I mean yes things should be unique, but as long as things aren't a carbon copy of something else I don't care. I'm much more annoyed that he lied than the fact that this is not an original idea.
A kid in my high school Switched the picture in a display of the football team who won state championship in 1992 for a picture of his little sisters brownie troop and nobody noticed for like 3 months (or at least no one said anything to the faculty.)
In case you haven’t noticed, I'm weird. I’m a weirdo. I don't fit in. And I don't want to fit in. Have you ever seen me without this stupid hat on? That's weird.
"gas station esque type comedy" is the most abolutely brutal insult. if someone said that to me i would never heal. id become a ghost because neither heaven or hell want to deal w me
One of the funniest parts about the “cardboard cutout” is that it isn’t a cutout. That’s when the cardboard is CUT around the person’s silhouette. He just displayed a boring poster. Failure on all levels lmao
As someone who has worked in corporate America, there is no way Kum & go told him to "have fun" and did not have the entire marketing department and legal team approve what he was going to do
Yeah idk why people thought it was real immediately bc that shit is locked down and planned out thoroughly. Edit: like Danny pointed out, the timeline is odd and everything is so specific. Even what he says in the tiktok script gives it away. Like, price, timeline, companies involved, etc.
HOLY HOLY!!! I can proudly say that I have the two HOTTEST women on this planet as MY GIRLFRIENDS! I am the unprettiest RU-vidr ever, but they love me for what's inside! Thanks for listening gra
This could have all been avoided if he’s just said “this gas station reached out, we agreed to collaborate and they told me to go wild. So, I decided to play a little prank at one of their stores and see if anyone notices.” Heck, just hashtag ad and then nobody would give a crap.
but he knew that tagging the video as sponsored content would make it a lot less interesting to people. He purposefully mislead his audience to increase the virality of the content.
@@tecc it's a bit like saying 'this could have all been avoided if only he'd been a fundamentally different person". Of course it could have been avoided if he had business ethics. But he doesn't, and he knew exactly what he was doing as he did it. That's the entire reason he did it. The kind of person who does stuff like this is just someone who doesn't care until *after* the repercussions are felt, becuase they tend to break a lot of rules and have realized that you only get caught *some* of the time. He gambled he'd get lucky and this would be one of those times. He was wrong. But he was entirely aware that's the gamble he was making when he did this, he just couldn't see past the potential jackpot if he pulled it off.
@@ruminationstation4200 Kyle doesn't have a legal team or a marketing department, so he chose to believe the people who did. That doesn't make him evil, just naive and perhaps too desperate to care about the risks. You are putting blame exactly where the company wants you to place it, on the desperate disposable individual they got some temporary use out of.
@@sirshrooma He has a manager and several agents, and if he’s signing promotional deals I find it hard to imagine that none of them thought to involve a lawyer. This isn’t some random guy on TikTok, this is a person whose livelihood is making content.
he actually went live on instagram a few days ago and la croix had sent him a christmas gift and he was like “it’s kinda awkward now since i just filmed a video drinking a different brand and telling la croix to sponsor me” lmao
I think the most irritating thing about Kyle’s apology is when he says “Marketing departments try to make stuff go viral every day, and mostly none of it works. This did.” Yeah, this worked because he didn’t tell people it was an ad. People gravitated toward this because it seemed like a fun, spontaneous thing that he started all on his own. THAT’S why it went viral, and why it was deceitful.
EXACTLY! The ONLY thing about this that made it interesting or noteworthy was the part that he lied about. Without the lie no one would have cared in the first place
Also I’m sure it’s illegal. I work in marketing and if there’s one thing that stuck from my marketing classes it’s that you have to be clear about the fact it’s an advertisement. It’s hard to punish the corporations when they do this shady illegal marketing campaigns online all the time.
@@NaishiYT More like disappointed. Everyone thought it was a genuine internet prank that wet viral and got the attention of the company, when it was all a marketing trick all along. Kinda feels like we were lied to in a way.
I feel like nobody remembers that this already happened WITH KUM AND GO. wayyyy back in like 2018-2019 there was this person who supposedly found the kum and go tiktok login on the ground outside one of the locations and logged in and “took over it” as a funny little thing, and then like a month later they admitted it was all a staged thing. Never had any hashtags, notifiers that they were sponsored, or anything like that. super annoying
If those “taken over” videos were on the Kim and Go account, they wouldn’t need to be tagged as advertisement because it’s a brand page. If that paid actor starting plugging the store on their own personal page ad disclosure would be required, but not on the brands own page.
Maybe the dad asked his son to choose the name of the gas station, but the son didn't want his dad to be successful so he didnt want costumers to actually come to the station, so he chose "cone and go". AND bf u ask yh it was too late for the dad to change it. There nth dirty ;) LMAO Edit nvm it is actually kum not come but still funny ig
Danny, you read it in the article but didn't really seem to acknowledge it. Kum & Go's own marketing manager self-reported and sold Kyle out, on the same day the promotion started, because he's apparently the worst marketing manager in the world. I don't know what he was thinking, "Hahaaa! We fooled you all! Now you're still going to come in and buy the "Guy Who Lied To You Meal", right?" If he would have waited a month for the hype to die down before kuming out about it then the hate against Kyle would have been drastically reduced. Though, I will say, as a fellow Kyle, this Kyle's lame grandma humor is unbecoming of a Kyle and the reason he hasn't been inducted into the Concord of Kyles yet. Whenever you see somebody who labels themselves as a "Funny Guy" or "Internet Goofball", it typically means they're going to be annoyingly unfunny. Especially when they feel the need to constantly mention how funny/quirky/silly they are. Which has been especially true in this case. People with an actual decent sense of humor don't have to tell everyone they're funny, they just *be* it.
Danny’s unadulterated annoyance about the whole situation in this video was hilarious. Definitely love the unscripted and scripted stuff. I’ll watch whatever he puts out.
That was the vibe I got too from everyone who watched the story unfold in real time. I was heartbroken just like Danny when I found out. I really don’t understand the elaborate lie.
He’s a freak You should’ve seen how deep he was into the bacon fandom in 2015 I bet he breathes air and grows hair. What a weirdo. What an absolute rascal
Kyle was a guest speaker at my school on the first day of my junior year of high school. Standard assembly topics: don't drink and drive, don't be a bully, make friends, etc. I don't think one singular person paid attention because it was 105 degrees Fahrenheit in California heat and they made us sit outside for him and everybody was too busy thinking about how miserably hot it was to even make fun of this guy, but if I'd known what this guy was known for, Good Lord I wish I could've paid attention lmfao
The most disappointing part about this is that he totally could've just documented the process of reaching out to Kum & Go to make his own "influencer meal" as a barely famous person. It would've been just as exciting to see him score a brand deal just because he felt like it, and it still would've been fun to see him design his own signs and show up to the store unannounced to set them up. Maybe it wouldn't have gone quite as viral as it did, but it still would've been entertaining if we knew Kum & Go were in on it from the start. No lies were needed.
Agreed. I think the thing that makes me the most irritated about this is that they try to frame this situation like any random dude on the internet could be noticed by corporate and do something amazing. That's the story they were trying to sell and it's false. Had Kyle not been hired by Kum & Go to make a celebrity meal, that meal would've never happened. Maybe a "love the support Kyle" from their social medias but no chance in the world would some random dude on the internet get his own meal but they got us emotionally invested in that story. I drove to a different state to support the 'small guy' but all I did was put my money towards corporate manipulation. Not to say the charity part is bad, but I'd rather donate all the money to the charity than give corporate most of the cash
But he was, in fact, a random dude on the internet who got noticed by corporate did something amazing. The creativity of his videos got him there. Coercing thousands of people to spend $ at a gas station, while getting paid by them was the problem.
his apology really should've just been "sorry that i did that, im cutting myself out of the profits on the meal, so please still buy it because my portion is now also going to charity."
kyle scheele came to speak at my school today and he basically just told us a bunch of stories about how he’s SO funny.🤩 like the entire time he was telling us that he’s just so hilarious and he’s known that he’s amazing at comedy from a young age.😭 there was really no other lesson from his whole speech. just that kyle scheele is the funniest, most goofy man in the world.😜
No one who has a genuinely fun and quirky personality and sense of humor *ever* proclaims how fun and quirky they are. I cannot believe how aggressively average and boring this guys videos are 😭😭😭
Being called quirky is just the polite version of being called a freak :( (Nobody liked my clown painting in Introduction to art and idk why but it really bruised my ego, he was just a happy clown)
that's what im trying to understand... why would this business, Red Bull, and a charity pull off a ruse that could violate FTC rules? does the FTC enforce the lack of disclosure on ads thoroughly? i sure hope they do for this one
@@kaemincha If they put TMartin in PRISON for this, you better believe this will get their attention. Kyle admitted fault, stupidly, by saying “it was all my idea”.
There was an old breakfast place in my friend's town called Pankake House. Of course everyone called it "Pankakke House." I have to wonder if people in charge don't hear these things or just generally expect everyone else to a have a G-rated brain.
the real disappointment was when i realized he said the pizza sandwich was just two pieces of pizza on top of each other meaning they wouldn’t have to prep shit at all other than just ordering more frozen pizza and red bull.
pov: you had a docters appointment so you were 20-30 minutes late to school. when you get in you find out that there is an assembly in progress. you walk into the packed gym and take a close spot nowhere near your friends. when you start to calm down you realize you recognize the dude speaking. you remember him from an assembly 2 years ago. he mentions his name in one of his stories and you think that it is very familiar. but you brush it off as being from the previous assembly. when the assembly is finally over (he told all the same stories as two years ago) your friend runs over to you. she says “DANNY GONZALEZ MADE A VIDEO ABOUT HIM” you remember this video. with horror you realize that you have just seen professional goofball kyle scheele in person. that is exactly what happened to me last month
Goofy kings don't do it like other celebrities with their custom meals. Sometimes you just gotta be wackily canceled over gas station pizzas slathered in Red Bull.
His bio about being a artist, author, inventor, speaker, welder, animator, and story teller is the Darkplace bit where Garth Marenghi introduces himself as a "author, dream-weaver, visionary, plus actor"
This guys personality is what would happen if you merged every ‘I love pizza’ type Hot Topic quote tees together and gave it sentience. It’s ‘fun and quirky’ in a way thats actually completely normal and marketable
When the article said "He's not bound by constraints" I actually laughed like some obnoxious dad, like yeah this guy's *defiantly* going to post something unconventional and risky because "he's such a wacky guy"
Kum and Go didn't have to apologize, because THEY were responsible for the original news article. They were quoting the marketing heads at Kum and Go, these marketing people were being upfront about it all being an advertisement. If they knew they were doing something wrong, they wouldn't have spilled the beans.
I get uncomfortable when people describe me or tell me I'm wacky or quirky or blah blah so hearing someone describe themselves as that is like next level embarrassment.
What I find extremely off putting is how easily he lies. He’s charismatic, smiling, laughing, being “relatable”, all while he’s purposefully manipulating his audience. Maybe it’s not that deep but I find it off putting.
@@icu3869 I tend not to trust influencers, but something about knowing the details of his lies while watching him do it is just unsettling. Or maybe cringe is the feeling, like Danny said.
Same... it’s like he’s playing the role of a chaotic good internet funnyman but it’s not his true self. Like I’m not even all that mad about the thing he actually did. Like it’s illegal and immoral, but to me there’s more to whats putting me off. The fact that he can so easily lie, manipulate, and frame himself as a homegrown goodhearted man after committing a crime is... creepy? Genuinely creepy. I don’t trust this man one bit.
the thing abt this is he could have been like "guys i'm partnering with this brand and they gave me full freedom so i'm gonna try to sneak a cardboard cutout into their store without telling them" and gone from there. JUST DISCLOSE THE SPONSOR you still get the credit!!
This coulda been real funny, too, what a shame. I'm just imagining him slowly decking this gas station out in more and more ads, and posters, and cutouts, until someone stops him, that would be hilarious
Yeah, if he'd just been honest, he could still play up the ridiculous levels and be entertaining. "The store let me make a meal out of whatever I wanted, so I literally slapped a couple slices of pizza together. These gas stations have no clue what promos are going in and out, so I'm just going to deck it out until someone actually asks about it."
@@Caldella also the idea that he says that THEY suggested it and he agreed. Like it would’ve been way funnier if he just said to put pizza on top of eachother
The thing is if Kyle and Kum and Go had just been patient and waited like, a month, no one probably would have found it sus, but because the meal was created in like, a day, a lot of people started to look into it. It's like a Dhar Man video, and this weeks lesson in patience
Did people even look into it though? It doesn’t sound like the Ad Week article was investigative journalism, rather that the company just thought at that point it was ok to disclose and be all like “haa we got you!”
Danny saying "kum and go" so many times made me realize I am still not mature as an adult. Edit: I hope my parents never find out my most liked youtube comment is about me giggling over the word kum
Is no one gonna talk about how lame the meal itself sounds? Redbull and two pieces of pizza smashed together? That's not something you pay five dollars for, that's something you find in the parking lot outside the gas station itself.
I found and followed him based off this story. When everything turned out to be a complete scam I instantly unfollowed. I think it’s completely ridiculous that he felt the need to lie like this. He’s a joke.
honestly corporations are the issue. i’ve had a theory for a while now that corporations are using viral videos to subliminally advertise their business.
Advertising are ruining the organic nature of viral videos... It's always corporations who ruin anything who tries to put a price tag on everything. Profit is everything. And social media companies are in it too..
I JUST REALIZED. in the first tiktok he shows of this whole debacle, kyle scheele says at 2:40 "you dont even know when its coming or going?" IT WAS FORESHADOWING FOR THE KUM AND GO SPONSOR THE WHOLE TIME
no joke, this dude got invited to my school to give this speech/stand up comedy skit shit for mental health awareness week, and he was the cringiest person i've ever seen. everyone was so quiet and serious (except the middle aged teachers) and every single one of his jokes consisted of him going on a 10 minute rant about how he has always been so funny and quirky, but still had no friends growing up because he was too funny for them. istg he made my mental state worse. IMPORTANT EDIT: I AM TALKING ABOUT KYLE NOT DANNY. I WOULD NEVER INSULT DANNY THIS WAY.
This guy came and spoke at the Human Resources symposium I was attending for work today. I tried to remember where I knew him from for like 20 minutes while he was talking. Then I remembered this whole scandal. Weird choice for an HR convention. Good public speaker though
honestly the most believable thing about this is him walking into a store, putting something up and the cashier saying ok thanks. Like. Been there done that, even as one of the store managers lol
my boss never tells me when people are supposed to be doing this kind of stuff so i kinda have to just be like "yeah sure" whenever someone shows up. also i just dont make enough to argue with anyone- if its not risking my life idc what you do lmao
kyle really said "in case you haven’t noticed, I'm weird. I’m a weirdo. I don't fit in. And I don't want to fit in. Have you ever seen me without this stupid hat on? That's weird."
I like how he’s all “I made a mistake” like homie isn’t it illegal to not disclose sponsorships? You can’t just accidentally break the law, especially when it’s a pretty central law for influencers.
@@Xeyal1001 if it’s your job, it is the very first responsibility to understand the laws you must follow. I work as a vet tech and if I broke the law, I couldn’t just make a little video and say I didn’t know. It’s on me to know.
@@abigailwollam6894 yeah no I agree. Maybe my comment was confusing or something. Him being a content creator he definitely should've known that that was fkn illegal. All I'm saying is that being a regular citizen, there are way more laws (especially in America) than anyone can possibly keep track of. Even the American legal system doesn't know how many laws it has so it's way easier than anyone thinks to break some kind of law and you can never with 100% certainty say you've never broken a law before.
I was just trying to challenge the statement that you can't accidentally break a law because you definitely can. He broke the law very knowingly though and in my personal opinion I think he's an asshole
I find it funny watchingvthe original where he's like "brand new gas station", "oh wow it's so busy" people help him with the door. Everything great at your brand new come and go everyones friendly and busy like it's a department store in an 1980s christmas movie.
Just looked at his tiktok page and it looks like he deleted the whole thing, which is really funny. Nobody in his comments ever mentions it either, which makes you think he filters them still to this day lmao
