Why Hololive Wins by Doing Nothing 

I would argue that they aren't "doing nothing"; they're doing almost everything correctly, & anything that they don't, they learn from.

This makes me remember that interview with Yagoo and Coco. Where he essentially says he regretted not being able to help her all that they could. I'd like to think that this is what kickstarted their drive for competence and professionalism that is the standard that we have today.

1:55 "The only people who have a problem with Hololive are Nijisisters."

I notice that the talents do their own thing, they don't treat vtubing as a competition. They all go at their own speed and improve as their own individual content creators. That's why I feel hololive hasn't suffered from that "ingenuine big corpo feeling" for lack of a better term.

I think the big difference between Hololive and Nijisanji's contract is like a leash, Hololive will use it to guide and keep the dog from running off somewhere while Niji will yank on it every chance they get then leave the dog tied to a tree for a full day because they forgot to bring them back inside.

Hololive choose to become the gold standard. This is why they have a bright future. They make sure that each talent can grow in their own unique way, and offer the same chances and opportunities regardless of popularity.

I think Hololive's overwhelmingly positive PR these days isn't so much about the agency not having internal issues from time to time. At the end of the day, it is still a Japanese idol agency, of course problems will take root every now and then. I feel it has more to do with the internal structure of the company being competent enough where almost all of these issues are resolved before the public would even learn of them, and also resolved in a manner which is amicable and doesn't make the talents want to show the peace sign and leave (as suggested by the very low turnover rate). And obviously, as pointed out by everyone else, they learn from every mistake they make. Hololive was presented with a crossroads during the whole Coco/HoloCN debacle, and while they handled the majority of the situation really poorly, ultimately they chose the right path. Who knows what sort of black hole of a company they could be today, had they committed to keeping the Chinese branch by any means necessary back then.

I think Hololive are doing an amazing job in another important thing: Recruitment. Everyone wants to become holotalent, but it seems they have an insanely good audition and selection system, as well as onboarding and education programmes. Every debut in Hololive have that perfect combination of unique charm and passion, but you can tell because of their reactions or actions that they know what they're doing. Of course, most of Hololive were someone from entertainment before joining, but I think it's amazing how Recruitment select and train just the right people who fit in like a missing puzzle to a broader picture.

YAGOO doing the Gabe Newell strategy.

Basically, the biggest problem that Cover has in regards of Hololive is that its corporate culture that keep letting it "winning by doing nothing" is extremely dependant of Yagoo... God forbids, but if something bad happens to our best girl then, seeing how absurdly greedy the shareholders were in past reunions, it most certain that the corpo would become Niji 2.0

Other CEOs : boss, his word is absolute, hard to contact Cover CEO : father figure, you can easily contact him (or his assistant) on discord and ask to become merch model

You know Hololive is doing extremely well is every after Holofes talk by the talent have nothing but praise. Saying things like they are so happy to be in Hololive, it was a dream come true, they are living a dream, glad they didn't decide to quit (Azki), etc... Cali mentioning that she wouldn't have gotten the opportunities like the Suicide Squad gig if she wasn't in Hololive. You have Suisei being apart of IdolMaster, or Aqua apart of SAO. Listening to these girls we can tell they are well taken care of. Heck even the boys having only positive things to say. Sure Hololive isn't perfect but they sure know how to treat their talent & staff which only lead to positivity with the fans. If the talent are happy, so are the fans.

It is pretty nice that Hololive has very, very little bad stuff going on/happening. They are truly just winning and honestly? I am onboard for it. Now I just pray for the bois to win more. They deserve it.

As part of Cover’s Mission statement says: “We create brand-new experiences of the highest quality by utilizing cutting-edge technologies.” They give their audience the best possible experience by wisely re-investing in their talents and innovating technologically, great PR that is clear and concise, and being trendsetter/trailblazers looking to the future, while also adapting to the modern times. Happy fans + happy talent = $$$. An equation that seems so simple on paper, but many fail to implement.

The biggest drama Hololive can go through is a typo in an official anouncement about an event.

"The essence of strategy is choosing what not to do" - Michael Porter That is the "doing nothing" part; to do nothing in certain areas strategically. To know what revenue stream is worthwhile to pursuit and what not to do. Unlike Nijsanji, trying to do everything, and failing half the endeavors, Hololive is careful in who they bring on, which revenue stream to grow, and which opportunities they will not take on. Evident by the size of Nijisanji vs Hololive. Evident by Fuwamoco, as stated in the video. Doing nothing, therefore, is not an automatic implication of laziness or indifference, as some seem to think.

Between the 69 members that Hololive JP+IN+ID have ever had they've collectively had, I would estimate, about 200 years collectively working for Hololive. Out of those 69 members, setting aside Mano Aloe who left almost immediately, they have only had 2 members (Coco & Sana) leave voluntarily (or 1 per 100 years worked). That's an unbelievably low rate of turnover, and is pretty indicative that the members are happy with their contracts.

One thing I'm not sure I can agree with in this video is the implication that it is always better to give more freedom to the talents. I disagree. While being super duper restrictive is definitely bad, I think Cover strikes a really good balance. Too much "freedom" leads to yabs, especially political and social ones. I like chuubas literally never discussing any of these topics, whereas it feels like I can't find Western vtubers outside of hololive that don't talk about these things. It's nice to have ones that don't talk about that crap. But even more than that, I agree with the Orson Welles quote "The Enemy of Art is the Absence of Limitations". Hololive is a great example of how the gold standard of vtubing has come from chuubas who do not have absolute freedom and have restrictions. A good balance is key to hololive's success.

For me, A-chan in Hololive is like the BEST thing

From what I can glean from watching Vesper and Magni in their future lives, it very much seemed like they wanted to leave the company together, like "Bro, I was thinking of leaving the company", "Yo me too", "Yeah let's do it!". They are doing well now, with lots of collabs with people in the wider industry, and even with the other current Holostars boys, so I'm guessing it wasn't personal drama between any talents. They likely disagreed with management on direction, but only enough to make them decide to amicably leave, and management allowed them to amicably leave. It's sad we didn't get formal graduations, there was probably a disagreement on how to do that too, but their ending is likely the best we could hope for. I'll still hold positive feelings for the people involved, and continue watching all of the Holostars boys, in or out of the company.

My favourite thing about Hololive is that they give time for their talents to mesh together after debuting. They don't rush for another debut a few months after one. I get to see the new talents collab and also have their own time to establish on their own their uniqueness.

Needs to be pointed out that Cover Corp didn't go public via IPO until the end of March 2023, so there weren't any shareholders until then. Investors, yes. Shareholders, no.

The "Wins by Doing Nothing" is often misused, though it originated with Luigi Wins by doing absolutely Nothing. This is often used with Valve, where the phrase "Steam Win by Doing Nothing" isn't that true, Steam Win by providing the Service People wanted. The same can be said for Hololive, they win by providing Service the People Wanted, Yagoo feet pics.

"This is a video explaining how Hololive wins by doing absolutely nothing... or at least, that's what a lot of fans say." Great video as usual.

I think we can see from the fact that talents like Coco were able to buy a $9000 bed in the year 2020 and the fact that all their talents consistently put out 3D Live that are self-funded and cost easily over a $100k each means that they're getting paid well enough. No 2% here.

I think its a mistake to think the Holo contract is only slightly better. The Niji contract is abysmal even by Japanese standards. And I don't think it is correct to argue that it should be assumed Holo has a very average JP contract to begin with; practically everything about Hololive is either better than average or literally THE industry gold standard. Combined with the fact the talents *and ex-talents* aren't expressing any notable discontent with that aspect (in comparison to their competition, which heavily imply how bad it is/was on the regular) then if anything it makes more sense to assume their contracts are better than average. On another note, you might have added that when Coco graduated she was allowed to livestream a Q and A with Yagoo live. That is not something you do as a CEO unless you are beyond confident that your talents are happy and aren't holding grudges. Can you even imagine Riku Tazumi doing that? And, of course, it would take one heck of a good company to gain the trust of people like Shiori (for those who knew her PL), so for me that dispels the idea that the holo contract can be remotely close to Nijis.

from time to time we still listen the member's struggles either from HL or from outside sources, but it seems the company does their best to take care of part of it. That time when Aqua had to go to the doctor but was too afraind until her manager had to "drag" her and make company. For example.

Yup, every time Cover has misstepped, they've made changes. Case in point, Korone's disastrous but rescued debut leading Cover to massively change their onboarding process.

It's like Valve with Steam. Win by simply providing a stable platform and do it well, while all other competitors that attempt to dethones it eventually make numerous blunders and inevitable die.

I'll be honest, if the contracts in hololive were so bad, why would so many talents stick around for so long? Some are celebrating their 6 year anniversary now, that's actually insane in entertainment. I think their merch cut is pretty good and if they create their own merch for events they keep all of it for example. I just don't think the split is nearly as bad, hence why you see the vtuber costs for hololive are wayyyy higher than for example nijisanji.

Hololive secret: It's how they quickly learn from their mistakes and adapt to solve the problem. Case in point; during the last Fes, there is a popular post on Reddit complaining about having to queue for a long time to get the pre-booked food and not getting it the first day. Literally the next day, the issue was solved and the same poster made another post about how they got their food within a way shorter amount of time. So, it's literally Improvise, Adapt, Overcome.

Yaggo really does have the most 50 year old asian man face i can fathom. Also hes best girl

I have a smug grin when looking at those old dent-head questions from shareholders "Take Anycolor as reference," That yacht is sinking boy "Sink The Yacht!" that 2% still piss me off.

With how loud the world is, I take a lot of comfort in the fact that Holo is such a safe space to exist in. It’s a peaceful bubble filled with positivity, community and passion that is really easy to take refuge in when your brain (or the world) is riding through a storm. It’s like a constant anchor of mentally healthy content

Vshojo runs like a worker's union. Hololive runs like a traditional talent agency. Nijisanji runs like a black company.

The thing that cemented Hololive as THE premium vtuber agency in my mind was the handling of Chinese antis. It was a struggle and pulling out of that market was a bad financial decision but an immensely positive influence on the mental health of the talents. I will gladly support any company that prioritizes the wellbeing of its talents.

the quote "Hololive Grows Stronger" isn't just a meme: its the actual status of the agency as a whole.

I don't know how much better you can get than Hololive. The talents already have many revenue streams if they are talented and hungry enough to pursue them. Getting into hololive is basically winning a golden lottery ticket. Many of these streamers that join hololive are almost nobodies or were struggling indies. Look at Advent who were basically all struggling before hand in some ways and now they get paid tens of thousands of dollars per month in pretty much either just superchats and RU-vid Memberships. Then you have ad revenue sharing, merch, sponsorships I honestly don't know what more you can wish for them..

Well. The Best is not Perfect. But the best is the best.

Personally, after learning about the Coco Kiryu and HoloLiveCN, and how they LITERALLY ended the branch as a result of it, that's when my opinion began to shift in a more positive note

While many people are focus on the rivalry of Hololive and Nijisanji. I would like to point out that the shenanigans of Nijisanji has made Phase Connect on the trend for weeks now. It's probably something about Niji fans were looking elsewhere to find a replacement and that's when they found Phase Connect. This month, Phase Connect's viewership has risen to more than 200%. I'm truly happy for them because they have tons of very great talents that it's my first time having a struggle of picking my oshi in that company. In Sakana, I trust!

that whole end statement about knowing your worth was very well said. good vid as usual!

During the Coco fiasco, people were getting mad at Hololive for basically suspending Coco and Haato for a while. But, Fubuki defended Hololive and even said that if the company is really that bad and scummy, she would be the first to leave. I think that says a lot about Cover in the way they try to deal with internal and external problems, because it's very unusual for people to come to the defense of a company.

Hololive seems to take risks that are a bit painful in the short-term but receive massive payouts in the long-term

The thing hololive does better than other agencies is basically just not constantly running their mouths off at every opportunity about every tiny controversy and only speaking when it really matters and speaking like a company and not a 14 year-old on twitter, like a lot of other agencies

A-Chan being both a manager and a vtuber means that she's uniquely positioned to understand and appreciate the talents and the work that goes on behind the scenes. She has the ears of both the talents and the higher ups. I'm not saying she's the sole reason for Hololive doing reasonably well when compared to the competition, but I do think she's a factor that can't go understated.

Hololive's standard today in their practices is basically the root of hololive. Sora, achan, Yagoo, Roboco, and Miko. Yagoo really got lucky having those girls because of how humble and generous they are. Even in the beginning, as Miko and Sora have told, Yagoo was there for them in those very tough times and cried with them. I feel like those early days really taught Yagoo that his girls and boys are family to him. Just look at how Coco, Haato, Miko, Towa, and Marine handled themselves during their scandals. They turned the other cheek and that says a lot about the talent that Yagoo has.

Hololive understands their role better than other agencies because they genuinely understand that their role is to build The Brand above all else. That's what makes it worth having talents sign up and give up independence and revenue, that's what makes shareholders happy when you turn them into marketable plushies across every corner of the globe - streaming activities are the jumping off point and the place where the brand is built from, so the talents putting in the work are The most important thing

Hololive still gives me the suspension of disbelief I want from a "reality escape"-medium. I never even bothered to look into other agencies, as I never felt the need for that. It's a place I can call a virtual home, always there and caring for the fans. The only thing I'm salty about is the Ves/Dez thing tho. And Rushia back then, but not anymore.

you know Cover Corp is doing things right when the camera pans to the crowd in HoloExpo and they are PARTYING

Overall, this is a good video, but despite the excellent attempts to be fair and balanced, DN's own views start creeping in hard towards the end, and it's kind of jarring to see. It switches to criticizing the same things that were just praised. A lot of the negatives are just speculating that because the _general_ industry trend is something, that must also apply to Hololive... despite just spending ten minutes talking about how Hololive is different from the general industry trend by having a higher staff ratio or investing a ton in the mo-cap studio. All the cautionary warnings boil down to "Holo is _potentially_ doing bad stuff, because they're a Japanese corporation, and both of those things are bad". The problem to DN is that they're... Japanese? That they're a Business? It's pretty impossible to 'fix' either of those things. It's an unforgiveable original sin. The worst is probably the speculation that because there is some drama, there must be more behind the scenes, and it must be bad, and that's only a little bit from DN - but sadly _FAR_ more in these comments. Yes, such things are always possible. But what actual indications are there? Especially when they have a very, very good retention rate for their talents. Yet there's a couple comments in this video talking about how Hololive staff are probably forcing some talents to do sexual favors, just because 'well, the Idol industry is known for that in Japan.' Another big problem is inconsistency. DN praised Holo talents for not be controversial, making them 'safe and warm', but then said that Holo needs to generically do better about giving it's talents more freedom to go into controversial areas. Especially the critique is as general as "do better in this area", without specifying. Is it 'better' to be looser or stricter on content restrictions? IDK, just 'better'.

One thing I like about Hololive is that they are the very few companies that personifies their management. Yes, the CEO is a rockstar, and also the public figure head, but it's rare to see talents talk about management as a person. Most notable are A-Chan and Nodoka, but it's interesting to see talents talk about middle management, such as JChad, Jenma, and Henmama. Omega was supposed to be the EN A-chan, but it made sense to cancel the project since the current model works so well.

The Magni and Vesper situation looks like it was just a contract dispute. As far as i can see.

As much as the magni vesper situation upset me I appreciate how hololive didnt foster any malice against them it makes a much healthier space for everyone

YAGOO is the Gabe Newell of Vtubing, lol

Last time I was this early, everything was still in lockdown

The trick is Hololive makes you happy to give away your money. As long as Hololive prioritizes the fans and treat the talents well the fans will also prioritize Hololive

It feels good to see a positive video after the past couple months. Like I love myself a good garbage fire, but this is welcome.

Being a Hololive Fan doesn't mean being a fan of a talent from Cover Corp but being a fan of All of them. Cover Corp has built their success on a good name. The good name was a hard earned reputation by looking after their talents to the Best of their ability. Hololive has respect for their talents and treats them how they deserve. A good reputation is Way better than a quick Buck. Take notes Kurosanji

10:32 minor correction, you should look at operating profit. Revenue is simply money collected, before any expenditure on commission, equipment and other operating costs. You can see cover has a doubly high personnel cost which suggests that they are paying their employees including the talents more than anycolor per head. Apart from that, the high office related and other costs suggest that they have invested quite a lot in good administration and expansion. In short, their profit maximization is future profit, not current profit which anycolor is targeting. This is very good structure for good long term growth of the company, something most founders aim to achieve.

"When you do things right, people won't be sure you've done anything at all." - God, Futurama

What honestly amazes me about Hololive is that you can take any two members who never ever interacted with each other before, put them in one stream and they will be as nice and friendly as it could be without feeling fake and leave the stream at least as good acquaintances. While when I watched Niji collabs even with the people who are supposed to be 'friends' it is like they took a bunch of randos 20+yo from the streets and told them to be funny. So much awkwardness and cringe. Kiara had better chemistry with Pomu than 80% of NijiEn.

Hololive has realized that "Good PR" leads to "getting as much money as they can." And the thing that leads to "Good PR" is treating their talents well. This is an alien concept for companies like Nijisanji.

Cool that cover corp chooses quality over quantity for its business

Honestly, the fact that they're entertainment-focused and the fact that they keep it as clean as possible is why I stick around Hololive the most. I understand that some viewers like more unhinged/unfiltered content but it's not my thing. Some Hololive members are unhinged anyway and I personally like it in smaller doses generally. It's funnier to me when some members have to beat around the bush while some are just really out there. Plus, I just love watching them grow as performers. I have an affinity to music and art, and those are abundant in Hololive. Different types of top-notch music from like, Suisei, Calli, Towa, Kanata, or mind-blowing live performances from ID or Aki's theatrical Live3D's; Amelia's journey to being able to sing better; Choco's growth leaning more into dancing and her sex appeal as a performer; AZKi getting into Hololive and starting content-creation. There's just so much I can root for, and Hololive Production is simply the platform they're doing it on. With decisions good and bad, I can at least feel a little relieved that the CEO of Cover has a heart.

I wouldn't even say that the "problems" specific to Hololive are even a problem, just a preference. The talents know that they are signing up for the most corporate of vtuber corpos, and that's what they want. They give the talents access to top of the industry infrastructure, capital, equipment, networking, collaborations, brand recognition and access to the huge community that comes with it, job security, advertising, management, legal protection, good work culture (at least from an outside perspective). And the price is a cut of your RU-vid money and some creative freedom (boo hoo, no distasteful jokes or borderline porn)? I'll take that deal. Sure sometimes projects get delayed by the corporate bureaucracy, but some of the huge projects that corpo vtubers are able to do simply aren't feasible to even attempt in the first place without the backing of a corpo. Of course there is always room for improvement, and Hololive should continue to learn from the inevitable mistakes, which they are so good at doing. But I think every other agency should try to mimic Hololive as they carry the entire industry forward on it's back.

There is absolutely favouritism going on in Holo, hear me out: . . Case 1, A piece of fried chicken get to use the billion studio and 3D debut before EN3 and ReGloss, obviously karaage is their favourite food. Case 2, from an recent stream we learnt that if you buy Fauna's M.I.L.F. hat you automatically became her favourite sapling.

Prefacing with the idea that I strongly disagree with the speculation of X contract being anywhere near the league of Y contract given what we know in specifics through IR statements, financial balances and talent accounts. Another reason key to their success I find underappreciated by people not that familiar about HR and business management. Is the organizational culture itself. Hololive talents are expected to hold a certain set of values and behaviors that other vtubers and agencies don't when they present themselves to an audience. They adhere to principles to avoid polarization and controversy but also to show that they have a certain degree of decorum and genre-savyness their competition doesn't. The concept of idol units greatly benefits cohesive integration into the company by making the transition easier with synergic personalities in the same footing as coworkers, units that are expected to complement one another and work together towards collective goals unlike other agencies where generations are usually a mere aesthetic or marketing choice to push as much as possible talent into the market at once. The encouragement for community engagement is not just plastered as an ideal to strive for in the benefit of content creation but also a main feature of the way they sell their product. No segregation between fanbases, no barriers of allegiance or grounds for miscommunication and overtly biased treatment. Despite every talent having their own niche of appeal and a loyal fanbase, the sense and bond of community is present everywhere in terms of cross-references, spaces and interaction with the product. Hololive wants and actively cultivates an ecosystem of entertainment that can keep the engagement, they treat the family ideal of the girls and the boys groups as a mirror where the audience can reflect themselves as well. Even 3D Debuts and yearly events become rites of passage and rituals unlike the competition which just treats them as scheduled events to increase profits, it has that human and intangible narrative component to it that makes everyone involved in the bussines whether costumer or staff, feel part of something greater. Hofstede's theory about organizational dimensions comes to mind when discussing things like talent power and distance between them and superiors such as Yagoo himself or the long term orientation of the org in its growth and sustainability plans. Not to mention, they refuse to turn their departed members into a taboo topic or hold any actual grudges with them. You can feel that mutual respect and openess when people keep discussing them, They don't need to claim to be a family because they organically built a relationship akin to one.

A superstitious part of me sometimes feels like everything leading up to all this was some kind of karmic retribution for the sheer amount of shit Cover used to take from some of the more competitive Niji fans, even beyond that warranted by Cover's actual fuckups. I used to remember so much stuff about how Niji talents are less "fake" because the males and females freely mix and about how Holo was supposedly too "idol agency" and thus Niji treated its talents better. And now here we are, Niji's name besmirched by idol agency type behind-the-scenes bullshit, its talents shown to be treated like garbage, and the whole "we're one big happy Niji family" thing show to be the actual fake.

Those shareholder questions sound so cartoonish.. You do not chase revenue. You chase what brings you revenue.

They've made good decisions especially with hiring because the talents are (mostly) the face of the company, and it only takes one bad apple to spoil the bunch. We have had drama in Holo, Rushia's the obvious one, but that ended up having about as much impact as the Mano Aloe situation and we just carried on, Coco left on great terms, Mel was a sad situation people couldn't wrap their heads around but ended up being clear and understandable, they've been very lucky that non of these people seemed to want to inflict any damage on the company, either there's too much respect or somehow there really are no shocking behind the scenes tales to tell. I don't know why Dez or Vesper left but nothing came of that either, this is where i get replies telling me stuff i don't know :P, they've had an incredible run, just imagine if they hired those Niji talents who auditioned.

9:04 YAGOD IS TOO BASED

Holy shit, that analogy bro. Hahaha

Yagoo the GOAT

Yagoo having a good history about businesses and tech companies proves that he actually knows how this goes and its actually funny how a random girl borrowing something to making the company have the idea of idol vtubers

The more you do things right, the less you seem like doing anything. Hololive is the Valve of VTubing scene. I feel like the true marker of success is when even the fanbase glorifies the CEO themselves. Like, getting people to quote-unquote "worship" a multi-millionaire can only be done if people actually thinks they earn their praise, and Yagoo really does earn our praise.

9:00 Those investors simply do NOT understand WHAT they have invested in. Yagoo does. He understands because he experienced it first hand every step of the way.

I somewhat disagree with hololives contract being only slightly better than niji, For one, hololive talents have a pretty good salary that doesn't count merch and superchats, further proof is that stockholders said they wanted talent salary to be WAY smaller suggesting it's pretty high salary to the point some of the talents considers this job as a hobby, Two, flexibility is in terms of company owned IP is strict however they allow you to use your own personal not related to the company IP to be more flexible outside hololive, altare and Axel can't colab with dokibird as Altare and Axel but can as their personal Vtubers, Three, they are given personal managers instead of one manager for five telents like niji. The notion Japanise contracts are inheritly bad doesn't give room for improvement, if any Japanese company is Automatically labelled one with a bad contract how can you find the ones that are good? Transparency is a luxury, not a standard, and what if they lied? Is it really transparent? If they have a bad contract and they release to the world a good contract, they be labelled a good contract company until eventually someone rats them out and they'll tumble greatly, now what about a company that keeps secrets and privacy on their contract? Are they automatically bad because they reside in a country with rampant bad cobtracts? Maybe, but if you labelled them that while they actually have a good contract, you don't give them a chance to grow, a chance to show themselves, how will a good company flourish if they are labelled bad by everyone Keeping secrets is better than telling lies

Nijisanji and Hololive is like that Kingdom from Stronghold crusader where one with fear factor that is all about quantity over quality which mean more strich punishment and minimum support, make one mistake off to the punishment/execution chamber while the other give more support but at a cost of slow production rate but the people in are happy and become more experience.

I knew this is coming, did not expect it to be this soon

I'm not a huge vtuber fan, and only got to this video because I sometimes watch Pekora and Mikochi. The creator makes a good point about the 'Japanese' way of treating talents. It reminds me of the way comedians/talents are treated in the Japanese tv-scene. It is well known that starting comedians in Japan are expected to take loans from the company they work for 'to fulfill their dream'. Many Japanese comedians accept very harsh conditions to become 'viral', which gives them opportunities for more financially attractive jobs, such as starring in commercials, drama's or movies. As far as I can tell this is accepted by talents in the Japanese entertainment world. This way of thinking was also reflected in Mikochi's attitude, when she said she bought quite a bit of stuff for work out of her own pocket; she didn't mind as it brought in more streaming money. Her manager questioned that slightly (which speaks for the company), but it is indicative of attitude. That said, it seems to me that Hololive is doing a lot of things right. The way entertainers behave around their CEO makes me think that most are quite happy. So far my two cents.

10:22 I haven't seen this table before but it really says a lot. Anycolor reports a whopping 231 or 60% of their employees are businessmen, whereas 21% of Cover employees are agency managers (this comes out to 103, meaning they have 17 more managers than talents)

I don't accept the paradigm that 'tard wrangling and content standards are a bad thing, or even "necessary evil". They are just a good idea, they are the only way in which you prevent subversion or hijacking of your platform by ideologically addled psychos, because you have a firm platform for total non-engagement that leaves them no room to browbeat with "silence is complicity". Also it is not a negative that a space exists for content that isn't constantly degenerate. Nobody is stopping anyone else from producing that kind of content.

This is what it means by: "Living well is the best revenge" - George Herbert. Yagoo doesn't need to do anything to show that his company is better than Tanezaki's. He just simply does what he does best and good things will follow.

10:23 don't forget that those 300s employers are temporary(part-time, season, intern) employees according to their q2 financial report vs holo who have like about 400s full-time employees in their financial report.

VSPO is 3rd biggest corpo and I don't remember any drama aside from that smurfing one years ago with cr guys, they have all the members still active, looking forward to what they gonna cook in their en branch

Entertainment Escapism done well

yagoo's favoritism is a common knowledge at this point what makes it different from Niji is he doesn't favor the cash cows or cliques, but simply the entire Holostars branch, because he wants it to thrive, as a personal project, even tho business wise it probably only made a small fraction compared to the female side of things and that's why almost nobody have a problem with that(aside from penis haver haters)

literally valve's strategy

Hololive is winning by having the better public perception, opinion and relation to their fanbase (stuff like holo indie games). They also managed to find some extremely entertaining streamers to the point that 100s of clips are made by fans daily. Basically its thanks to the early generations appeal and reach that made them popular from the start and then they just continue to scale up (not like Niji with hiring more and more streamers) but instead by hosting more and better quality events, concerts and 3D streams is an obvious example. But also the collaborations with other brands, video games and artists. I believe that Hololive behind the scenes are the hardest working agency/v-tuber group out there. Seems like Yagoo has a grander plan with the Holoearth project and he strive to produce the most high quality content they can, which is why they spend all that money on the studio. Most other Vtuber agencies are fine with just being a small entertaining/streamer company but Hololive is expanding into becoming a full blown media company or IP company as they said in that investor document. Also in a few years (like maybe 5 or so) I don't think it will be even fair to compare other Vtuber agencies with Hololive anymore.

I just want to know what kind of black magic the holoEN branch uses to sort through and pick winners. Their consistent quality is nuts.

ppl commenting on the title, but it's like nobody knows the meme. of fucking course they do a lot of things.

Hololive is a big looming influence on the industry, she has issues, but at the end of the day…she goes beyond what is needed to support her children, be a role model, and help others. Truly the Mother Company of VTubers.

I seem to remember that in trash taste Joey saw mori`s contract and said that the contract is pretty good

Hololive Luigi wins by doing absolutely nothing... in the freeway, just driving at a normal pace, while watching the others crash and burn spectacularly, and Phase Connect is at the back, spinning like crazy but still on track

Honestly, I would venture to say despite all the praise you gave, you were still a bit too harsh on some things, which sounds silly I know lol. But honestly some of your criticisms hardly seem like faults at all. A more "restrictive" environment is hardly always a negative when the alternative can be the toxicity you can see in other vtubers, or when they have all the freedom in the world to make fools of themselves and those around them. Where you see a restrictive environment, I see a professional one, and that is often a positive for me. I also have to say that we have seen absolutely zero proof that hololive contracts are "only a little better" than niji's. I can understand skepticism, but come on man that seems quite absurd since all visible indicators even seem to stress the opposite.

basically what holo does is "if it works, dont fuck it". They learned how to manage talents better since coco and haachama problem and it works till today

Well Yagoo is also what keeps Hololive's brand image up other than comedians.

Yagoo just woke up one day and said WE'RE PROFESSIONALS WE HAVE STANDARDS

I feel like Holo does a better job because they didn't start out trying to be an idol agency. The idol came to them and just asked for help and they kinda fell into it. So the starting mentality was to help rather then exploit as the Japanese idol scene does.