Building a Thriving Security Guard Company: Tips from a Pro

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Are you thinking of starting a security guard business? Or perhaps you already own one and want to see it thrive? In this interview, we dive into the entrepreneurial journey of building and growing a security company.
Discover valuable insights on customer service, HR management, sales techniques, and more. Whether you're an aspiring entrepreneur or looking to take your security business to the next level, our discussion has something to offer you.
Video Chapters:
0:00 - Introduction
1:23 - The Decision to Start a Security Guard Business
3:45 - Understanding the Security Industry Landscape
6:12 - Key Factors for Success in the Security Business
8:36 - Navigating Challenges in Staff Recruitment and Management
12:19 - Effective Customer Service Strategies
15:07 - Marketing Techniques for Security Companies
18:33 - Sales Approaches That Work
21:10 - The Role of Technology in Security
23:48 - Ensuring Profitability and Business Growth
27:05 - Conclusion and Takeaways
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- Download our free Security Guard Services Proposal Template | hubs.li/Q01D7shR0
- Interested in starting your own security guard company, download this free eBook to find out how. | hubs.li/Q01D7shY0
- Maybe you're interested in growing your company but don't have a big marketing budget. Well check out our free eBook "How To: Grow Your Security Guard Company Using LinkedIn Video" | hubs.li/Q01D7r2v0
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Опубликовано:

12 июл 2024

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Комментарии : 28

@joshclanton3344 6 месяцев назад

Progression is important factors of Purpose to have Principles

@mathildas757 10 месяцев назад

Most retails already have contracts with some guard business. I’m saying 85% of them have. The rest are not ready for it. It’s truly hard to make new sales. How to get new clients? Digital marketing requires to spend a lot of money to build that atomization!

@Officerreports 10 месяцев назад

Great observation @mathildas757. That is correct, most prospects that you are pursuing are going to have security services in place already, which is a good thing because you don't have to try to convince them to add money to their budget for a brand-new initiative. That's even harder to do! Your job right now is to build relationships with those prospects so that when they are ready to fire their current provider or solicit proposals you're one of the first people they think of. Digital marketing does not have to be expensive. You found this video and we didn't have to pay anything to post it. ;-)

@guardianforceps 2 месяца назад

We just started our private security company last year. This channel was recommended by RU-vid. Subscribed!

@CitizenEdge 9 месяцев назад

I just passed the PPO\Qualified Manager Exam June 2023. I have a decade of Security OPS MGR experience. I'm currently writing my business plan. My strength is sales and have many connections. My weakness is capital. I'm in California, and plan to be very successful.

@Officerreports 9 месяцев назад

Congrats @CitizenEdge that;s a HUGE step!!!! If capital is an issue, then your best bet is getting customers to pre-pay. For some people that's a tough conversation, but I know more and more security companies that are doing it. If you need outside funding, I would say tap the friends and family network. Lastly, you can try the traditional bank route. But I'd try local small banks and or credit unions.

@kaneel2045 2 месяца назад

Thanks for sharing this knowledge, it helps me understand what needs to be done

@InsomniacNaz 10 месяцев назад

Appreciate this kind of content. Rare and informative! Respect and keep it going.

@Officerreports 9 месяцев назад

I TOTALLY disagree agree with you on it being a waste of time being in security. I just attended the IOBSE conference and there were SOOO many high level security professionals there it would splatter your brain matter. Check out this guy www.linkedin.com/in/keith-white-336050185/. There are so many opportunities, but you have to be willing to put in the work. Have you worked on getting any certifications like CPP?

@yowurl01 4 месяца назад

Thanks for sharing! This show was exactly what I needed! Great guest and great information.

@obadyahuyasharal4075 9 месяцев назад

Excellent Information…Thank You!!!

@Officerreports 9 месяцев назад

Glad it was helpful!

@a.m.5439 4 месяца назад

I'm motivated now haha

@user-ve8sp7rs6r 10 месяцев назад

Hello, I live in Saudi Arabia and I own a security guard company, and I am really having difficulty selling the service - and as you know now we receiveing many international companies in our country, so what is the best way to sell our services to them? Thanks

@Officerreports 10 месяцев назад

Great question! If it were me I would put together a program like this. 1) Find out as early as possible what companies are coming and who will be managing their security. 2) Put together a guide that alerts them to laws, rules regulations, and security topics that will serve as a guide to security in SA. 3) Offer to provide a free site consultation. 4) Have a list of references that are similar to them. 5) Tell them why you are better than the competition. 6) Show them lots of technology (like Officerreports) 6) Follow up often. I hope that helps some.

@user-ve8sp7rs6r 10 месяцев назад

Thank you very much for your kindness, I think what I really need is someone to play the role of a sales representative who should be of British, American or Canadian nationality to gain the trust of these potential customers. Thanks

@Officerreports 10 месяцев назад

That is a good idea as well, but I think someone fluent in English would be just as good. As a foreign entity, I would imagine that those companies would be expecting to talk with SA citizens. You just need someone who understands the culture and has a good level of fluency.

@HaitianLevi1804 5 месяцев назад

Great content really enjoyed your video. I'm starting a security guard company with my wife in Dallas. Is there a way to contact you directly? Do you give consultations?

@azamiqbal3027 6 месяцев назад

This video is for USA but I am in Sydney in Australia so I will apply for master licence then register a company and then search for clients security guards and dropping my visiting cards with them , is that a simple correct way ? Plz suggest.

@RedDragonProtection 8 месяцев назад

Is there any way you can add a dark mode on your app. One issue I have with your app is, while working night shifts, the QR scanner is so bright.

@Officerreports 7 месяцев назад

Thanks for the great suggestion! I’ll pass that on to our engineering team.

@poeticsouldiergrace 6 месяцев назад

How can i get in contact with you and this gentleman?

@nomanjamil152 8 месяцев назад

Hi, I am from UK and have qualification in IT sector. I have been working in security company from last two years. I have opend my own security company I have skills and links with students and other people who looking for Jobs. Could you please guide me intial process of this business and how I can get contract ? should I need to ask my company where I'm working, becuase they have alot of sites ?

@Officerreports 7 месяцев назад

@nomanjamil152 There really isn't a "Correct" path to success. If you think your current company would be ok with you be a competitor I would say go for it. But honestly, I would doubt that they would comfortable having a competitor working for them. You could trying stealing their clients. In terms of how I would do it, we've talked about that in quite a few videos. Do you have specific questions that we can answer?

@j.martino1750 10 месяцев назад

I work for a pretty well established private security company in based in Los Angeles and slowly growing in Central and Northern California. We branched out into San Diego about 3 years ago and I am the Area Manager / Operations manager but I only have one account. I have been struggling with the finding of leads and exactly what he said in this video how I'm a good Operations Manager but I have a hard time getting out and finding new clients. One of the other issues I've run into the most with the clients I HAVE been able to get in contact with is that we charge more than most companies down here. Speaking with guards I've hired who have worked for these companies I have found out that there are a lot of guard companies down here that either pay their guards under the table or many other ways that they save a dime so they can charge the client less. Do you have any suggestions for how to deal with these issues?

@Officerreports 9 месяцев назад

That is a GREAT point. To me, the answer is showing customers what they are getting for the $$$. If you are able to show customers WHY you're more expensive, most get it. Check out this video. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE--_JBJBXVzEM.html

@mathildas757 10 месяцев назад

This interview doesn’t provide the most challenge: how to get new clients as a statusp! There are 10 guards companies in the same city nowadays. How to get new clients and how to convert clients to work with us!

@Officerreports 10 месяцев назад

No matter where you go or what industry you are in, there will almost always be competition. Your challenge is making your potential clients understand how your company is better for them than the others.