Shopify: Ultimate Google Analytics 4 & Google Tag Manager Setup 

I love clear and straight to the point videos. Helped me alot

You are the best. So simple and straightforward

Hello mate. I want to send a heartfelt thank you to you for this video! I've had campaigns set up since 2020 and my performance has been good, but I'm now convinced I had conversion tracking set up incorrectly the whole time. Since tracking conversions via Analytics I'm seeing more accurate and quicker data in my ads account which actually matches up with sales I'm seeing through my Shopify stores. It's very early days but my campaigns have all of a sudden got more profitable and volume is picking up - I'll report back in 30 days! Thanks again

Dude, you rule. Thank you for this!

Finally!! I have been going across so much content and google documentation to set up clear conversion tracking on google ads from my shopify website. There are so many ways that it confuses you, and some ways have become old. Somewhere in between I setup Google merchant centre also, currently i dont know whats its exact use. But you solved the conversion tracking part for me!! ThanksMan, Liked and Subscribed 👍

Great Video! Thank you!

Damn what a killer tutorial! Saved it for all future stores I will be setting up.

Thank you for an easy and fast tutorial man

Full video of high quality content. Thanks for sharing!!

I'm really thankful for this video. Thanks a lot!

Finally! Thanks man \o/

Thanks so much! that was so helpful.

Thanks man! This video is a goldmine.

thank you, great video

Thank you so much!!

Best tutorial yet, out of all of them

Amazing explained everything... :)

Such a good video.

Thanks a lot man.......

Super completo este vídeo 🙌🏽 Thank you

Amazing

Hey, really loved your video! Very useful and well explained :) I just have one question - I had already installed the Google Analytics code at the head of the theme. What should I do with the Google Tag Manager's code now, should I put it above that, below or replace the GA code with the Google Tag manager's one?

Great vid, but a word of warning on the way you've set up conversions in Google Ads, the way GA4 reports conversions is different to that of Google Ads. GA4 has a much more "smart" attribution model, and also takes into account all the other channels feeding into analytics, and awards a portion of the conversion accordingly (i.e. social may have played a part, as well as organic search etc.). Whereas, Google ads, only has sight on the paid Google products, not other channels, and therefore is a more accurate representation of Google ads performance (not Google ads, plus Facebook, plus organic etc.). So, I'd recommend setting your Google Ads conversions as your primary, and your imported GA4 goal as secondary. You can then use both to compare performance, so Google Ads conversion for optimisation, and reporting and GA4 for reporting only as it is a better representation of overall digital marketing performance.

Amazing video! I previously setup my GA4 using the Shopify app "Google & RU-vid". Should I remove the GA4 property from the app and delete the app if I want to use GTM and your setup?

Hi, great video! I have a question I did the same thing but now in Google Analytics I have 2 page views per page for a single user it returns the event 2 times. What should I do? Thanks.

Hello this is wonderfull video. Aren't these two methods kind of doing the same thing? I am little bit confused. Thanks!

hello thanks for your video, i did everything but I don't see purchase events at the youtube shorts campaign

Thanks, brother! Do you think Simprosys GSF is any better than the native Google & RU-vid Shopify app? I've heard the native one is limited compared to the GSF one, is it true? Which one would you recommend using? Thanks!!

When you add ATC/Initiate Checkout as conversions, will those conversions populate under the conversion tab on Google shopping, or will it only show the conversions you are optimizing for?

Awesome tutorial, liked and subscribed. I noticed that when I use a coupon code + gift card + free shipping coupon code in checkout, the total value of purchase shows incorrectly on datalayer (in this case, the total conversion value will show wrong at GA4). I noticed that the gift card information is not applying (the datalayer is not detecting this info). Could you please tell me how can I fix that?

Muito bom FUncionou tudo

Great video, was almost there. Everything is firing except the purchase event 😞 Can you help me out? I've followed instructions but no luck...

Hi Friend, I watched your video because I'm having trouble tracking the purchase event. I followed the step by step guide but when I carry out the various steps in Debug View I don't see the event names like ADD TO CART etc.

Awesome man. it helps a lot but can you show how to setup a google remarketing tag for ecommerce businesses with custom parameters

hey i fowllowing by your video , i did everything like you said , but the debugview not working icannot see the purchase there. another thing im not sure , if should i delete the convertions linker from google tag maneger , and keep just the google tag , in addition , what about the triggers in google tag maneger, should i keep it empty correct to 2024 and just do it like you done in the video ? im appriciate any help . thank you (:

In the Analytics overview the purchase conversions is after 24 hours still greyed out, but greyed out switched to the right (like at 12:46) and the count is up. So I think this conversion is already on by default. I was wondering though, could you build a conversion better based on the visit of the "thank you for your purchase page", because what if they cancel the payment during checkout (on paypal for example).

Hi, You installed GA4 Config tag in GTM, and GTM into Shopify. You also installed GA4 directly into Shopify. Won't the data be recorded twice now? I know GTM is used for tracking emails, calls and form submit, but since GTM is installed in shopify liquid code, and GA4 is also in integrated in shopify, why include GA4 Config Tag in GTM? I have a client and even if GA4 is not installed in GTM, the custom events such as calls and emails still trigger in debug view since GA4 is installed already in Shopify through the "Google & RU-vid" integration. Let me know thanks!

I'm not familiar with analytics. Why do you need to do GTM manually when we can just add the GA4 code into Shopify and gets tracking? what difference is GTM vs GA4 in this use-case that GA4 couldn't do/track already?

FYI... adding code to the Checkout Page in the 'Order status page section' at 4:52 in your video is now Deprecated. Do you have a video to handle this?

If we use GTM for GA4 for Shopify AND we use the native Shopify integration with GA4, doesn't that duplicate data?

Why is it necessary to add GA4 tag in the GTM if we then connect GA4 to the shop via Google & RU-vid app? I thought it does the job for us.

Hi there man, many thanks for your video. I need some help maybe you can help me! I've a migrated my account from GA Universal to GA4, the thing is that I'm missing data from sales, orders and also the checkout process. With another store, I've followed up the steps that you teach on this video, and everything works perfect, then, I would like to replicate it to my other stores, specially the one that is not tracking good the data. I'm think of creating a new GTM Container, and create a new GA4 account and link my google ads conversion tracking to this new containt and g.ads 4 account. What would you suggest me to do? My actuall GA4 is very discordant with my shopify store data, so I want to fix this. Also, it's very important for me to link the actual g.ads conversion pixel, because it's the most profitable channel for me. Can you please suggest me a solution? Many thanks!! Roberto!

What if I update the shopify theme? wouldn't I lose this changes?

why can'ti not connect directly from shopify the option they are providing

I think i did everything the way you showed in the video, but instead of add_to_cart i see form_start in the tag manager. And after a purchase i don't see the purchase event in the analytics debu mode. Any idea what might be wrong?

Great video! I have 2 questions: 1. How do stop duplicate page_view events showing up? I'm guessing one is from Google Tag Manager and one is from the official Google Channel app. 2. How can I associate Shopifys customerID with GA4s User-ID for all my logged in users? Thanks!

When i click debug view i get a message saying internal error

Great but you didn't explain how to set the checkout event for Google Ads / Meta Ads / GA4 etc. Pretty easy to do...

Great tutorial but damn, why the hell Google has to make it so complicated? Extremely confusing

why you are doing all this so fast

Thank youfor this great tutorial.